The relationship between surgical residents' perception of leadership and patient safety culture

Introduction. Patient safety culture is the integration of interrelated practices that once developed is supported by both the culture and leadership of the organization (Sagan, 1993). The purpose of this study is to describe and examine the relationship between surgical residents’ perception of their leadership and the resulting organizational safety culture within their clinical setting. This assessment is important to understanding the extent that leadership style affects the perception of the safety culture.^ Methods. A secondary dataset was used which included data from 68 surgical residents from two survey instruments, Organizational Description Questionnaire (ODQ) and Patient Safety Climate In Healthcare Organizations (PSCHO) Survey. Multiple regressions followed by hierarchical regressions with the introduction of the Post Graduate Year (PGY) variable examined the association between the leadership styles, Transactional and Transformational and the organizational safety culture variables, Overall Emphasis on Safety, Senior management engagement, Organizational resources for safety. Independent t-tests were conducted to assess whether males and females differ among the organizational safety culture variables and either leadership style.^ Results. The surgical residents perceived their organizational leadership to have greater emphasis placed on transformational leadership culture style relative to transactional leadership culture style. The only significant association found was between Transformational leadership and Organizational resources for safety. PGY had no significant effect on the leadership or the safety culture perceived. No significant difference was found between females and males in regards to the safety culture or the leadership style.^ Discussion. These results have implications as they support the premise for the study which is surgical residents perceive their existing leadership and organizational culture to be more transformational in nature than transactional. Significance was found between the leadership perceived and one of the safety culture variables, Organizational resources for safety. The foundation for this association lies in the fact that surgical residents are the personnel which are a part of the organizational resources. Although PGY differentiation did not seem to play a difference in the leadership perceived this could be attributed to the small sample size. No gender difference were found which supports the assumption that within such a highly specialized group such as surgical residents there is no gender differences since the highly specialized field draws a certain type of person with distinct characteristics. In future research these survey tools can be used to gauge the survey audiences’ perception and safety interventions can be developed based on the results. ^

Caracterización de diferentes homologaciones axiológicas vigentes en los dibujos animados para televisión

Los dibujos animados norteamericanos, sigilosamente, han ido ocupando un lugar cada vez más relevante en la industria cultural. Tanto es así, que hoy se pueden discriminar canales específicamente destinados a la animación y, a su vez, series de animaciones producidas para diversos públicos: niños, adolescentes y adultos. Frente a esta gran cantidad y diversidad de textos llama especialmente mi atención la convivencia de contrapuestos sistemas de valor. Numerosas tiras de dibujos animados, dirigidos especialmente a los niños, ayudan a conformar el gusto infantil contemporáneo (en el sentido de Calabrese) que no responde a un único sistema unificador de valores. Es decir, lo feo o lindo, lo malo o bueno, lo conforme o informe, lo disfórico o eufórico no está dictaminado hoy por un solo discurso axiológico imperante. En este escrito pretendo describir, desde una perspectiva semiótica, las particularidades que resultan de la coexistencia de morfologías, éticas y tímicas distintas. Para ello, me detendré en un grupo de cartoons que se presentan como las antípodas de los tradicionales y conocidos textos audiovisuales de Disney y de las clásicas y exitosas series animadas de la Warner Bross o la Metro Goldywn Mayer. Estas creaciones buscaron exhibir, desde su nacimiento, estabilidad en las formas, armonía cromática y uniformidad de comportamientos. Contrariamente, los mundos posibles que hoy también integran el universo de dibujos animados, evidencian lo que Calabrese denomina el placer de lo impreciso, lo indefinido, lo vago y lo ambiguo. Estas representaciones sincréticas exaltan notorias diferencias en sus homologaciones axiológicas liberándose de las pretensiones de perfección, tanto de sus escenarios como de sus actores figurativos: seres híbridos, animales aversivos, niños nefastos, criaturas deformes y escenarios difusos son algunas de las características que definen a los últimas producciones animadas para televisión.

Educación para la salud bucal mediante el uso de las tecnologías de la información y comunicación (TICs) : experiencia de las cátedras Clínica del Paciente Discapacitado y Práctica Profesional Supervisada

La educación superior en el siglo XXI va más allá de la simple transferencia de conocimientos donde el estudiante es un receptor pasivo y el rol activo lo desempeña el docente. Hoy la co-construcción de los conocimientos con los alumnos resulta una estrategia enriquecedora para ambos, más aún cuando las actividades pedagógicas que se planteen tengan como uno de sus receptores a la propia comunidad. La experiencia que se relata intenta complementar saberes universitarios, mediarlos a diferentes destinatarios, desarrollar capacidades para producirlos y utilizarlos adecuadamente a grupos definidos que requieren la información que se imparte. La tecnología digital en los escenarios pedagógico-didácticos no se limita exclusivamente a los ámbitos informáticos, virtuales o de elearning. Resulta una herramienta excelente para llegar a grupos poblacionales diversos. Así es que se que expresa una experiencia realizada entre las cátedras Clínica del Paciente Discapacitado y PrácticaProfesional Supervisada de la Facultad de Odontología, Universidad Nacional de Cuyo en Mendoza, Argentina. Se diseñó una propuesta de promoción de la salud bucal mediante el uso de las tecnologías de la información y comunicación (TICs). La misma consistió en la construcción a cargo de los alumnos de páginas web como instrumento de educación de la salud bucal dirigidas a grupos de riesgo con discapacidad, sus familias y profesionales odontólogos que atienden a estos pacientes.

Introducción

El objetivo de esta introducción es presentar el estado actual de las discusiones sobre los vínculos entre mito, literatura y política en el Egipto Antiguo y de manera sintética explicitar los recorridos previos de la egiptología en el abordaje de estas cuestiones. Para ello se parte de algunas premisas tales como que expresiones sobre lo político puede encontrarse en relatos literarios desde el Reino Medio (1980-1630 a.C.) y que en ese mismo período se reconocen las primeras formulaciones míticas narradas. A partir de ello, se plantean posibles interpretaciones, desarrolladas en los trabajos del dossier, que involucran contenidos de los relatos, en particular la temática de la realeza egipcia. Por otro lado, se consideran en esta introducción los posibles autores y audiencias de los relatos, específicamente si es dable tener en cuenta la sociedad que los produjo, cuestión presente en las investigaciones egiptológicas sobre el tema

Aprender a ser docentes con el cine de Miyazaki

El presente artículo plantea la incorporación del cine como argumento válido para la formación del profesorado. Consideramos que el cine incluye suficientes mecanismos para involucrar la educación en artes visuales, la educación en medios, y la educación musical. Entre los directores más relevantes del panorama internacional, proponemos la figura de Hayao Miyazaki. Este creador japonés ha sabido atraer a públicos de todas las edades y culturas a lo largo de su dilatada carrera profesional. La calidad técnica de los trabajos de Miyazaki va acompañada de una serie de valores que resultan muy válidos para incorporar acciones educativas de respeto al medio natural y a las tradiciones culturales. Pensamos que los maestros de educación primaria han de estar preparados para fomentar este tipo de valores entre el alumnado. Tanto la educación artística como el cine son entornos muy atractivos para lograrlo. Hemos observado y analizado a un grupo de estudiantes de grado de Maestro de primaria mientras miraban la película Ponyo en el acantilado. Planteamos un mayor uso del cine como recurso educativo (Ambrós y Breu, 2007; Fedorov, 2010). Animamos al profesorado y al alumnado a realizar nuevas lecturas críticas y personales del cine, indagando más allá del conocimiento del medio como mero entretenimiento (Clarembeaux, 2010; Hernández, 2000; Huerta, 2006)

Introducción

El objetivo de esta introducción es presentar el estado actual de las discusiones sobre los vínculos entre mito, literatura y política en el Egipto Antiguo y de manera sintética explicitar los recorridos previos de la egiptología en el abordaje de estas cuestiones. Para ello se parte de algunas premisas tales como que expresiones sobre lo político puede encontrarse en relatos literarios desde el Reino Medio (1980-1630 a.C.) y que en ese mismo período se reconocen las primeras formulaciones míticas narradas. A partir de ello, se plantean posibles interpretaciones, desarrolladas en los trabajos del dossier, que involucran contenidos de los relatos, en particular la temática de la realeza egipcia. Por otro lado, se consideran en esta introducción los posibles autores y audiencias de los relatos, específicamente si es dable tener en cuenta la sociedad que los produjo, cuestión presente en las investigaciones egiptológicas sobre el tema

Aprender a ser docentes con el cine de Miyazaki

El presente artículo plantea la incorporación del cine como argumento válido para la formación del profesorado. Consideramos que el cine incluye suficientes mecanismos para involucrar la educación en artes visuales, la educación en medios, y la educación musical. Entre los directores más relevantes del panorama internacional, proponemos la figura de Hayao Miyazaki. Este creador japonés ha sabido atraer a públicos de todas las edades y culturas a lo largo de su dilatada carrera profesional. La calidad técnica de los trabajos de Miyazaki va acompañada de una serie de valores que resultan muy válidos para incorporar acciones educativas de respeto al medio natural y a las tradiciones culturales. Pensamos que los maestros de educación primaria han de estar preparados para fomentar este tipo de valores entre el alumnado. Tanto la educación artística como el cine son entornos muy atractivos para lograrlo. Hemos observado y analizado a un grupo de estudiantes de grado de Maestro de primaria mientras miraban la película Ponyo en el acantilado. Planteamos un mayor uso del cine como recurso educativo (Ambrós y Breu, 2007; Fedorov, 2010). Animamos al profesorado y al alumnado a realizar nuevas lecturas críticas y personales del cine, indagando más allá del conocimiento del medio como mero entretenimiento (Clarembeaux, 2010; Hernández, 2000; Huerta, 2006)

Introducción

El objetivo de esta introducción es presentar el estado actual de las discusiones sobre los vínculos entre mito, literatura y política en el Egipto Antiguo y de manera sintética explicitar los recorridos previos de la egiptología en el abordaje de estas cuestiones. Para ello se parte de algunas premisas tales como que expresiones sobre lo político puede encontrarse en relatos literarios desde el Reino Medio (1980-1630 a.C.) y que en ese mismo período se reconocen las primeras formulaciones míticas narradas. A partir de ello, se plantean posibles interpretaciones, desarrolladas en los trabajos del dossier, que involucran contenidos de los relatos, en particular la temática de la realeza egipcia. Por otro lado, se consideran en esta introducción los posibles autores y audiencias de los relatos, específicamente si es dable tener en cuenta la sociedad que los produjo, cuestión presente en las investigaciones egiptológicas sobre el tema

Aprender a ser docentes con el cine de Miyazaki

El presente artículo plantea la incorporación del cine como argumento válido para la formación del profesorado. Consideramos que el cine incluye suficientes mecanismos para involucrar la educación en artes visuales, la educación en medios, y la educación musical. Entre los directores más relevantes del panorama internacional, proponemos la figura de Hayao Miyazaki. Este creador japonés ha sabido atraer a públicos de todas las edades y culturas a lo largo de su dilatada carrera profesional. La calidad técnica de los trabajos de Miyazaki va acompañada de una serie de valores que resultan muy válidos para incorporar acciones educativas de respeto al medio natural y a las tradiciones culturales. Pensamos que los maestros de educación primaria han de estar preparados para fomentar este tipo de valores entre el alumnado. Tanto la educación artística como el cine son entornos muy atractivos para lograrlo. Hemos observado y analizado a un grupo de estudiantes de grado de Maestro de primaria mientras miraban la película Ponyo en el acantilado. Planteamos un mayor uso del cine como recurso educativo (Ambrós y Breu, 2007; Fedorov, 2010). Animamos al profesorado y al alumnado a realizar nuevas lecturas críticas y personales del cine, indagando más allá del conocimiento del medio como mero entretenimiento (Clarembeaux, 2010; Hernández, 2000; Huerta, 2006)

Simulating Data Journalism to Communicate Hydrological Information from Sensor Networks

Presenting relevant information via web-based user friendly interfac- es makes the information more accessible to the general public. This is especial- ly useful for sensor networks that monitor natural environments. Adequately communicating this type of information helps increase awareness about the limited availability of natural resources and promotes their better use with sus- tainable practices. In this paper, I suggest an approach to communicating this information to wide audiences based on simulating data journalism using artifi- cial intelligence techniques. I analyze this approach by describing a pioneer knowledge-based system called VSAIH, which looks for news in hydrological data from a national sensor network in Spain and creates news stories that gen- eral users can understand. VSAIH integrates artificial intelligence techniques, including a model-based data analyzer and a presentation planner. In the paper, I also describe characteristics of the hydrological national sensor network and the technical solutions applied by VSAIH to simulate data journalism.

Guidance for the development of accessibility evaluation tools following the Unified Software Development Process

Automated and semi-automated accessibility evaluation tools are key to streamline the process of accessibility assessment, and ultimately ensure that software products, contents, and services meet accessibility requirements. Different evaluation tools may better fit different needs and concerns, accounting for a variety of corporate and external policies, content types, invocation methods, deployment contexts, exploitation models, intended audiences and goals; and the specific overall process where they are introduced. This has led to the proliferation of many evaluation tools tailored to specific contexts. However, tool creators, who may be not familiar with the realm of accessibility and may be part of a larger project, lack any systematic guidance when facing the implementation of accessibility evaluation functionalities. Herein we present a systematic approach to the development of accessibility evaluation tools, leveraging the different artifacts and activities of a standardized development process model (the Unified Software Development Process), and providing templates of these artifacts tailored to accessibility evaluation tools. The work presented specially considers the work in progress in this area by the W3C/WAI Evaluation and Report Working Group (ERT WG)

50 Years Ago We Marched: What began on the grounds of Lincoln University, ended on the steps of the Alabama State Capitol

LINCOLN UNIVERSITY - On March 25, 1965, a bus loaded with Lincoln University students and staff arrived in Montgomery, Ala. to join the Selma march for racial and voting equality. Although the Civil Rights Act of 1964 was in force, African-Americans continued to feel the effects of segregation. The 1960s was a decade of social unrest and change. In the Deep South, specifically Alabama, racial segregation was a cultural norm resistant to change. Governor George Wallace never concealed his personal viewpoints and political stance of the white majority, declaring “Segregation now, segregation tomorrow, segregation forever.” The march was aimed at obtaining African-Americans their constitutionally protected right to vote. However, Alabama’s deep-rooted culture of racial bias began to be challenged by a shift in American attitudes towards equality. Both black and whites wanted to end discrimination by using passive resistance, a movement utilized by Dr. Martin Luther King Jr. That passive resistance was often met with violence, sometimes at the hands of law enforcement and local citizens. The Selma to Montgomery march was a result of a protest for voting equality. The Student Nonviolent Coordinating Committee (SNCC) and the Southern Christian Leadership Counsel (SCLC) among other students marched along the streets to bring awareness to the voter registration campaign, which was organized to end discrimination in voting based on race. Violent acts of police officers and others were some of the everyday challenges protesters were facing. Forty-one participants from Lincoln University arrived in Montgomery to take part in the 1965 march for equality. Students from Lincoln University’s Journalism 383 class spent part of their 2015 spring semester researching the historical event. Here are their stories: Peter Kellogg “We’ve been watching the television, reading about it in the newspapers,” said Peter Kellogg during a February 2015 telephone interview. “Everyone knew the civil rights movement was going on, and it was important that we give him (Robert Newton) some assistance … and Newton said we needed to get involve and do something,” Kellogg, a lecturer in the 1960s at Lincoln University, discussed how the bus trip originated. “That’s why the bus happened,” Kellogg said. “Because of what he (Newton) did - that’s why Lincoln students went and participated.” “People were excited and the people along the sidewalk were supportive,” Kellogg said. However, the mood flipped from excited to scared and feeling intimidated. “It seems though every office building there was a guy in a blue uniform with binoculars standing in the crowd with troops and police. And if looks could kill me, we could have all been dead.” He says the hatred and intimidation was intense. Kellogg, being white, was an immediate target among many white people. He didn’t realize how dangerous the event in Alabama was until he and the others in the bus heard about the death of Viola Liuzzo. The married mother of five from Detroit was shot and killed by members of the Ku Klux Klan while shuttling activists to the Montgomery airport. “We found out about her death on the ride back,” Kellogg recalled. “Because it was a loss of life, and it shows the violence … we could have been exposed to that danger!” After returning to LU, Kellogg’s outlook on life took a dramatic turn. Kellogg noted King’s belief that a person should be willing to die for important causes. “The idea is that life is about something larger and more important than your own immediate gratification, and career success or personal achievements,” Kellogg said. “The civil rights movement … it made me, it made my life more significant because it was about something important.” The civil rights movement influenced Kellogg to change his career path and to become a black history lecturer. Until this day, he has no regrets and believes that his choices made him as a better individual. The bus ride to Alabama, he says, began with the actions of just one student. Robert Newton Robert Newton was the initiator, recruiter and leader of the Lincoln University movement to join Dr. Martin Luther King’s march in Selma. “In the 60s much of the civil rights activists came out of college,” said Newton during a recent phone interview. Many of the events that involved segregation compelled college students to fight for equality. “We had selected boycotts of merchants, when blacks were not allowed to try on clothes,” Newton said. “You could buy clothes at department stores, but no blacks could work at the department stores as sales people. If you bought clothes there you couldn’t try them on, you had to buy them first and take them home and try them on.” Newton said the students risked their lives to be a part of history and influence change. He not only recognized the historic event of his fellow Lincolnites, but also recognized other college students and historical black colleges and universities who played a vital role in history. “You had the S.N.C.C organization, in terms of voting rights and other things, including a lot of participation and working off the bureau,” Newton said. Other schools and places such as UNT, Greenville and Howard University and other historically black schools had groups that came out as leaders. Newton believes that much has changed from 50 years ago. “I think we’ve certainly come a long way from what I’ve seen from the standpoint of growing up outside of Birmingham, Alabama,” Newton said. He believes that college campuses today are more organized in their approach to social causes. “The campus appears to be some more integrated amongst students in terms of organizations and friendships.” Barbara Flint Dr. Barbara Flint grew up in the southern part of Arkansas and came to Lincoln University in 1961. She describes her experience at Lincoln as “being at Lincoln when the world was changing.“ She was an active member of Lincoln’s History Club, which focused on current events and issues and influenced her decision to join the Selma march. “The first idea was to raise some money and then we started talking about ‘why can’t we go?’ I very much wanted to be a living witness in history.” Reflecting on the march and journey to Montgomery, Flint describes it as being filled with tension. “We were very conscious of the fact that once we got on the road past Tennessee we didn’t know what was going to happen,” said Flint during a February 2015 phone interview. “Many of the students had not been beyond Missouri, so they didn’t have that sense of what happens in the South. Having lived there you knew the balance as well as what is likely to happen and what is not likely to happen. As my father use to say, ‘you have to know how to stay on that line of balance.’” Upon arriving in Alabama she remembers the feeling of excitement and relief from everyone on the bus. “We were tired and very happy to be there and we were trying to figure out where we were going to join and get into the march,” Flint said. “There were so many people coming in and then we were also trying to stay together; that was one of the things that really stuck out for me, not just for us but the people who were coming in. You didn’t want to lose sight of the people you came with.” Flint says she was keenly aware of her surroundings. For her, it was more than just marching forward. “I can still hear those helicopters now,” Flint recalled. “Every time the helicopters would come over the sound would make people jump and look up - I think that demonstrated the extent of the tenseness that was there at the time because the helicopters kept coming over every few minutes.” She said that the marchers sang “we are not afraid,” but that fear remained with every step. “Just having been there and being a witness and marching you realize that I’m one of those drops that’s going to make up this flood and with this flood things will move,” said Flint. As a student at Lincoln in 1965, Flint says the Selma experience undoubtedly changed her life. “You can’t expect to do exactly what you came to Lincoln to do,” Flint says. “That march - along with all the other marchers and the action that was taking place - directly changed the paths that I and many other people at Lincoln would take.” She says current students and new generations need to reflect on their personal role in society. “Decide what needs to be done and ask yourself ‘how can I best contribute to it?’” Flint said. She notes technology and social media can be used to reach audiences in ways unavailable to her generation in 1965. “So you don’t always have to wait for someone else to step out there and say ‘let’s march,’ you can express your vision and your views and you have the means to do so (so) others can follow you. Jaci Newsom Jaci Newsom came to Lincoln in 1965 from Atlanta. She came to Lincoln to major in sociology and being in Jefferson City was largely different from what she had grown up with. “To be able to come into a restaurant, sit down and be served a nice meal was eye-opening to me,” said Newsom during a recent interview. She eventually became accustomed to the relaxed attitude of Missouri and was shocked by the situation she encountered on an out-of-town trip. “I took a bus trip from Atlanta to Pensacola and I encountered the worse racism that I have ever seen. I was at bus stop, I went in to be served and they would not serve me. There was a policeman sitting there at the table and he told me that privately owned places could select not to serve you.” Newsom describes her experience of marching in Montgomery as being one with a purpose. “We felt as though we achieved something - we felt a sense of unity,” Newsom said. “We were very excited (because) we were going to hear from Martin Luther King. To actually be in the presence of him and the other civil rights workers there was just such enthusiasm and excitement yet there was also some apprehension of what we might encounter.” Many of the marchers showed their inspiration and determination while pressing forward towards the grounds of the Alabama Capitol building. Newsom recalled that the marchers were singing the lyrics “ain’t gonna let nobody turn me around” and “we shall overcome.” “ I started seeing people just like me,” Newsom said. “I don’t recall any of the scowling, the hitting, the things I would see on TV later. I just saw a sea of humanity marching towards the Capitol. I don’t remember what Martin Luther King said but it was always the same message: keep the faith; we’re going to get where we’re going and let us remember what our purpose is.” Newsom offers advice on what individuals can do to make their society a more productive and peaceful place. “We have come a long way and we have ways to change things that we did not have before,” Newsom said. “You need to work in positive ways to change.” Referencing the recent unrest in Ferguson, Mo., she believes that people become destructive as a way to show and vent anger. Her generation, she says, was raised to react in lawful ways – and believe in hope. “We have faith to do things in a way that was lawful and it makes me sad what people do when they feel without hope, and there is hope,” Newsom says. “Non-violence does work - we need to include everyone to make this world a better place.” Newsom graduated from Lincoln in 1969 and describes her experience at Lincoln as, “I grew up and did more growing at Lincoln than I think I did for the rest of my life.”

An Evening with Janks Mortons, Actor, Educator, Activist

Janks Morton is a creator of media and entertainment for African Americans and consumers of Black culture. These projects challenge audiences to make a difference in their lives and communities with a series of thought-provoking pro-social initiatives through music, film, traditional and alternative media outlets.

A INTERNET NA EVOLUÇÃO DO PENSAMENTO FOLKCOMUNICACIONAL

Desde o início das pesquisas em folkcomunicação, essa área de estudo vem sofrendo uma evolução contínua com a descoberta de novos objetos de investigação diante de seu veloz desenvolvimento. A Internet está mudando a forma de como as pessoas se comunicam e vivem. No bojo dessas mudanças, a Folkcomunicação, que perpassa a comunicação das massas por ter sua gênese no folclore, vem ganhando novos objetos com a evolução das tecnologias da Informação. A questão principal que esse trabalho levanta é a de verificar como a Internet influenciou o pensamento da folkcomunicação. No entanto, este estudo pretende elucidar algumas perguntas, como: Quem são os novos líderes folkcomunicacionais? ; Como os meios de comunicação de massa influenciam o conteúdo da mensagem folk na Internet? ; A mensagem folk pela Internet teve de ser adaptada ao meio? ; Podemos encontrar manifestações para todas as audiências folk na Internet? , e Como as audiências recebem o conteúdo da comunicação? . Para tanto, buscou-se embasamento em conceitos de Luiz Beltrão, e atualizações deste em José Marques de Melo, Joseph Luyten, Cristina Schmidt, Osvaldo Meira Trigueiro, dentre outros. Os resultados obtidos levam ao entendimento de que as pesquisas do campo comunicacional no ambiente virtual na Internet seguem um padrão próximo das manifestações encontradas em outros suportes ainda que se possam verificar atualizações temporais e espaciais.(AU)

A INTERNET NA EVOLUÇÃO DO PENSAMENTO FOLKCOMUNICACIONAL

Desde o início das pesquisas em folkcomunicação, essa área de estudo vem sofrendo uma evolução contínua com a descoberta de novos objetos de investigação diante de seu veloz desenvolvimento. A Internet está mudando a forma de como as pessoas se comunicam e vivem. No bojo dessas mudanças, a Folkcomunicação, que perpassa a comunicação das massas por ter sua gênese no folclore, vem ganhando novos objetos com a evolução das tecnologias da Informação. A questão principal que esse trabalho levanta é a de verificar como a Internet influenciou o pensamento da folkcomunicação. No entanto, este estudo pretende elucidar algumas perguntas, como: Quem são os novos líderes folkcomunicacionais? ; Como os meios de comunicação de massa influenciam o conteúdo da mensagem folk na Internet? ; A mensagem folk pela Internet teve de ser adaptada ao meio? ; Podemos encontrar manifestações para todas as audiências folk na Internet? , e Como as audiências recebem o conteúdo da comunicação? . Para tanto, buscou-se embasamento em conceitos de Luiz Beltrão, e atualizações deste em José Marques de Melo, Joseph Luyten, Cristina Schmidt, Osvaldo Meira Trigueiro, dentre outros. Os resultados obtidos levam ao entendimento de que as pesquisas do campo comunicacional no ambiente virtual na Internet seguem um padrão próximo das manifestações encontradas em outros suportes ainda que se possam verificar atualizações temporais e espaciais.(AU)