An examination of the effect of sponsorship stimuli on consumer perceptions of concrete and abstract brand attributes

A Solomon four-group experiment, controlling for order effects, examined the effect of a sponsorship stimulus on consumers’ perceptions of concrete and abstract brand attributes. Results for this study suggested that consumers who are aware of an association between an event sponsorship and a brand demonstrate more favorable perceptions of abstract brand attributes than those who are unaware of such an association. The same favourable perceptions were not found for concrete brand attributes.

A Computer Algebra Application to Determination of Lie Symmetries of Partial Differential Equations

The paper has been presented at the 12th International Conference on Applications of Computer Algebra, Varna, Bulgaria, June, 2006

Differential Equations in Abstract Cones

We extend the method of quasilinearization to differential equations in abstract normal cones. Under some assumptions, corresponding monotone iterations converge to the unique solution of our problem and this convergence is superlinear or semi–superlinear

The Automorphism Group of the Free Algebra of Rank Two

The theorem of Czerniakiewicz and Makar-Limanov, that all the automorphisms of a free algebra of rank two are tame is proved here by showing that the group of these automorphisms is the free product of two groups (amalgamating their intersection), the group of all affine automorphisms and the group of all triangular automorphisms. The method consists in finding a bipolar structure. As a consequence every finite subgroup of automorphisms (in characteristic zero) is shown to be conjugate to a group of linear automorphisms.

Abstract Subdifferential Calculus and Semi-Convex Functions

∗ The work is partially supported by NSFR Grant No MM 409/94.

The data type of spatial objects

A spatial object consists of data assigned to points in a space. Spatial objects, such as memory states and three dimensional graphical scenes, are diverse and ubiquitous in computing. We develop a general theory of spatial objects by modelling abstract data types of spatial objects as topological algebras of functions. One useful algebra is that of continuous functions, with operations derived from operations on space and data, and equipped with the compact-open topology. Terms are used as abstract syntax for defining spatial objects and conditional equational specifications are used for reasoning. We pose a completeness problem: Given a selection of operations on spatial objects, do the terms approximate all the spatial objects to arbitrary accuracy? We give some general methods for solving the problem and consider their application to spatial objects with real number attributes. © 2011 British Computer Society.