997 resultados para meios de comunicação em massa


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This article intends to inventory the medias that also cover Third Age in Brazil, in view of that all the demographic pointers reveal the accented process of aging of the worldwide population, and therefore of our country. A time that the journalists cannot ignore the changes that occur in the interior of the society, in which it is the main area of performance of the journalism, we want to understand why the Brazilian media still dedicates so little space to this phenomenon of the elderly, in contrast of what occurs in other countries. We ask ourselves, then, if the change in the way of looking at the elderly one would not have to be born inside of the University, through the young who prepare for the exercise of the profession, with citizenship and social concern. In the Course of Journalism of the UNESP/Bauru a group of future journalists is searching this subject, for this they sign this article.

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This dissertation shows a new tool in the process of producing specialized printed media: desktop publishing. Because it is an important tool to this communication media, the visualization of its evolutionary journey began in the pre-history of informative vehicle, advancing to the informatics society. And it was just in this last social stage that desktop publishing legitimized its function, resulting in impacts on the production of these media and conditioned new styles. At the presentation of this new post-industrial society, a change of work and leisure sphere was verified, whose fusion is present and in this interaction, desktop publishing arose at home, in the little bureaus. In this journey, desktop publishing became an object of reflection because of its conditioning aspects that fostered moments of observation in relation to a possible threat to creativity, thanks to its facilities and clichés. On the other hand, different positive aspects of desktop we also shown, at the same time, its conditioning aspects resulting into a restudy of its execution in different printed media, showing its effects and sharing points of view. So, new styles and a editorial way of production were seen too. Add to this aspect desktop publishing – in general meaning – the computerization of magazine articles – has been producing resignation of journalists, which is another important aspect in the presenting dissertation.

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This article intends to inventory the medias that also cover Third Age in Brazil, in view of that all the demographic pointers reveal the accented process of aging of the world-wide population, and therefore of our country. A time that the journalists cannot ignore the changes that occur in the interior of the society, in which it is the main area of performance of the journalism, we want to understand why the Brazilian media still dedicates so little space to this phenomenon of the elderly, in contrast of what occurs in other countries. We ask ourselves, then, if the change in the way of looking at the elderly one would not have to be born inside of the University, through the young who prepare for the exercise of the profession, with citizenship and social concern.

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This article intends to inventory the medias that also cover Third Age in Brazil, in view of that all the demographic pointers reveal the accented process of aging of the world-wide population, and therefore of our country. A time that the journalists cannot ignore the changes that occur in the interior of the society, in which it is the main area of performance of the journalism, we want to understand why the Brazilian media still dedicates so little space to this phenomenon of the elderly, in contrast of what occurs in other countries. We ask ourselves, then, if the change in the way of looking at the elderly one would not have to be born inside of the University, through the young who prepare for the exercise of the profession, with citizenship and social concern. In the Course of Journalism of the UNESP/Bauru a group of future journalists is searching this subject, for this they sign this article.

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This article intends to inventory the medias that also cover Third Age in Brazil, in view of that all the demographic pointers reveal the accented process of aging of the world-wide population, and therefore of our country. A time that the journalists cannot ignore the changes that occur in the interior of the society, in which it is the main area of performance of the journalism, we want to understand why the Brazilian media still dedicates so little space to this phenomenon of the elderly, in contrast of what occurs in other countries. We ask ourselves, then, if the change in the way of looking at the elderly one would not have to be born inside of the University, through the young who prepare for the exercise of the profession, with citizenship and social concern. In the Course of Journalism of the UNESP/Bauru a group of future journalists is searching this subject, for this they sign this article.

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This dissertation shows a new tool in the process of producing specialized printed media: desktop publishing. Because it is an important tool to this communication media, the visualization of its evolutionary journey began in the pre-history of informative vehicle, advancing to the informatics society. And it was just in this last social stage that desktop publishing legitimated its function, resulting in impacts on the production of these media and conditioned new styles. At the presentation of this new post-industrial society, a change of work and leisure sphere was verified, whose fusion is present and in this iteration, desktop publishing arose at home, in the little bureau. In this journey, desktop publishing became an object of reflection because of its conditioning aspects that fostered moments of observation in relation to a possible threat to creativity, thanks to its facilities and clichés. On the other hand, different positive aspects of desktop were also shown, at the same time, its conditioning aspects resulting into a restudy of its execution in different printed medias, showing its effects and sharing points of view. So, new styles and an editorial way of production were seen as well. Add to this aspect, desktop publishing – in general meanings – the informatization of magazine offices – has been producing dismissing of journalists, which is another important aspect in the presenting dissertation.

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Several groups reveal their interests, their critical position on reality through structure alternative of communication ways for great media. These ways, that were present during history of brazilian journalism don´t have the repercussion and reach of great communication enterprises, but they are initiatives that collaborate to spread of perspectives about the reality and on structure of a communication more democratic. This analysis organizes itself from observation about the newspaper Sem Terra emphasizing their principal characteristics, their speech about the conception of citizenship related to agrarian reform project and its significance about journalism of great media. The militant journalism just emerges like one of the tools on struggles of citizenship, but fundamental importance to spread the reality readings and to allow reflexions about the admitted journalistic language through arrival of modernity.

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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Currently, too much visual information present in all media is form vehemently, for example, in print media and interfaces used for publicity in conjunction with informational design. This visual information has great influence in the lives of human beings, since the vision of these individuals is the sense most used. Studies on visual identity have not explored this issue in a satisfactory manner, favoring thus the subject of this little development projects in the area. Note the need for analyzes to enable implementation principles of projective, making them accessible to the understanding of most individuals. This study aimed to propose an evaluation of visual identities, which were analyzed by means of visual concepts of usability, design methodologies and Gestalt. We contacted design firms specializing in visual identity projects, places where interviews were conducted to collect the marks allowed for analysis. The results point to a frequent demand the employment of visual usability principles, design methodologies and design in Gestalt visual identities.

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Pós-graduação em Educação - FCT

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Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

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We can see a current increase in individuals' body care in our society. What happened predominantly with the female audience, today also affects the male one. This increase has recently been linked to the required and exposed standards of beauty by the consumer's culture. The media reinforce this ideology by exhibiting non-fat, Strong bodies. This huge appreciation of beauty in our time has generated numerous disorders related to body image. The vigorexia is one of these disorders and it is predominantly characterized in men, and it has defined in the literature as muscle dysmorphic disorder. Such disorder is generated through a self-distorted perception of the body in which the individual sees his body smaller than it really is, and thereby creates various strategies to increase their body size. One of these strategies has been the use of anabolic androgenic steroids, such substances assist in muscle protein synthesis, thus leading to hypertrophy. Thus, the subjects are released for use with the sense to accelerate his path to the perfect body. Warning that the rampant use of anabolic-androgenic steroids can lead to serious health problems. So, this study is justified by the investigation of the mechanisms that act directly in the construction of body image and by the understanding of the aspects that guide the vigorexia and also how it's related to the use of androgenic anabolic steroids

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Pós-graduação em Enfermagem (mestrado profissional) - FMB

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)