El modelo de negocio en el desarrollo de una organización: un estudio de la compañía Southwest Airlines

El presente trabajo constituye una investigación acerca del rol del modelo de negocio en el desarrollo de las organizaciones. Esto se hace, en particular, a través del estudio detallado de la compañía Southwest Airlines. Se identifican para esta empresa, entre otros asuntos, las relaciones entre los recursos y los elementos que ofrece su entorno. Esto, en lo fundamental, para determinar el funcionamiento que ha llevado a la organización a la creación de un modelo de negocio adecuado y exitoso y el poder del mismo para evolucionar en un medio cambiante y aprovechar las oportunidades que este brinda. El presente documento presenta el origen, el desarrollo y los resultados de un estudio realizado a la empresa Southwest Airlines. En este se presentan sus políticas y estructura de procesos en relación con sus clientes —tanto internos como externos Esta se evidencia, al final, en la eficiencia, el compromiso de los empleados y otra serie de elementos que contribuyen al buen funcionamiento de la organización. El aporte de esta investigación está,en generar resultados a partir de un estudio a uno de los modelos de negocio de la industria aérea, específicamente el modelo de bajo costo (low cost). El propósito del trabajo fue desarrollar un análisis de las variables que consolidan todo el proceso de gestión en esta herramienta (business model) para ofrecerle al lector las pautas para fomentar la creación de modelos de negocio en las organizaciones y brindar así una estructura que contribuya a alcanzar el éxito en el mismo.

Plan de Negocios Bloompack

Bloompack nace a partir de la desaparición de una empresa que se dedicaba a la fabricación y comercialización de empaques para flores en el municipio de Cajicá, Cundinamarca y en la cual me desempeñaba como Jefe de Producción. Es decir, mi labor era recibir los pedidos que hacían las fincas floricultoras y responder por que la línea de producción elaborara la cantidad necesaria de empaques para cumplir con éstos. La producción se dará por fuente propia, se estableció la infraestructura necesaria para la elaboración de los empaques. Se adquirió la máquina para la elaboración de los empaques, una maquina que sella el plástico que se va a usar-polipropileno biorientado-y deja el empaque formado. De igual forma se adquirió media tonelada de plástico para atender los pedidos iniciales de los clientes. El establecimiento de la infraestructura de Bloompack significó una inversión inicial de $10’700.000.

A atuação do profissional de secretariado executivo na gestão de processos.

RESUMO: O profissional de Secretariado Executivo desenvolveu nos últimos anos uma série de novas competências, que lhe tem permitido contribuir para o aperfeiçoamento da qualidade e para a produtividade das organizações em uma conjuntura permeada pela complexidade. A Gestão de Processos se refere a um relevante modelo de gestão, que emergiu em resposta a essa complexidade organizacional. Diante desse contexto, a presente pesquisa tem como objetivo analisar a atuação do profissional de Secretariado Executivo na Gestão de Processos e, como objetivos específicos, caracterizar a Gestão de Processos, investigar as atribuições e as competências do profissional de Secretariado Executivo, e verificar se há alinhamento entre as atribuições e competências previstas para o profissional de Secretariado Executivo e a Gestão de Processos. Realizou-se um estudo de caso de natureza qualitativa e descritiva na Embrapa Soja, cujos dados foram coletados em entrevistas semiestruturadas e em documentos. Os resultados permitiram identificar a existência de alinhamento entre as atribuições e competências previstas para esse profissional e referido modelo de gestão. Nesse sentido, o estudo constatou a capacidade do profissional de Secretariado Executivo para atuar na Gestão de Processos, com postura crítica e analítica em relação ao ambiente em que está inserido e às atividades que lhe competem. ABSTRACT: Executive assistants have developed, over the past few years, a series of new competencies, which have enabled them to contribute to the organizational quality and productivity improvement in a context permeated by complexity. Process Management refers to a relevant business model, which has emerged in response to this organizational complexity. In this context, the present study has the main purpose of analyzing the performance of executive assistants in Process Management. As specific objectives, it aims to characterize Process Management, to investigate the responsibilities and competencies of executive assistants, as well as to verify the relationship between the responsibilities and competencies of executive assistants with Process Management. We conducted a qualitative and descriptive case study at Embrapa Soybean, whose data were collected through semi-structured interviews and documents. The results allowed us to identify the existence of relationship between the responsibilities and competencies of this professional with this management model. Thus, the study verified the ability of executive assistants to work in Process Management, with a critical and analytical position towards the environment in which they are engaged and the activities which they are responsible for.

Towards a model of dynamic capabilities in innovation-based competitive strategy : insights from project-oriented service firms

With the growing significance of services in most developed economies, there is an increased interest in the role of service innovation in service firm competitive strategy. Despite growing literature on service innovation, it remains fragmented reflecting the need for a model that captures key antecedents driving the service innovation-based competitive advantage process. Building on extant literature and using thirteen in-depth interviews with CEOs of project-oriented service firms, this paper presents a model of innovation-based competitive advantage. The emergent model suggests that entrepreneurial service firms pursuing innovation carefully select and use dynamic capabilities that enable them to achieve greater innovation and sustained competitive advantage. Our findings indicate that firms purposefully use create, extend and modify processes to build and nurture key dynamic capabilities. The paper presents a set of theoretical propositions to guide future research. Implications for theory and practice are discussed. Finally, directions for future research are outlined.

Service-oriented architecture integration within enterprise architecture : a-priori model

This paper proposes that critical realism can provide a useful theoretical foundation to study enterprise architecture (EA) evolution. Specifically it will investigate the practically relevant and academically challenging question of how EAs integrate the Service-oriented Architecture (SOA). Archer’s Morphogenetic theory is used as an analytical approach to distinguish the architectural conditions under which SOA is introduced, to study the relationships between these conditions and SOA introduction, and to reflect on EA evolution (elaborations) that then take place. The focus lies on the reasons why EA evolution takes place (or not) and what architectural changes happen. This paper uses the findings of a literature review to build an a-priori model informed by Archer’s theory to understand EA evolution in a field that often lacks a solid theoretical groundwork. The findings are threefold. First, EA can evolve on different levels (different integration outcomes). Second, the integration outcomes are classified into three levels: business architecture, information systems architecture and technology architecture. Third, the analytical separation using Archer’s theory is helpful in order to understand how these different integration outcomes are generated.

Liquid Business Process Model Collections

Many organizations realize that increasing amounts of data (“Big Data”) need to be dealt with intelligently in order to compete with other organizations in terms of efficiency, speed and services. The goal is not to collect as much data as possible, but to turn event data into valuable insights that can be used to improve business processes. However, data-oriented analysis approaches fail to relate event data to process models. At the same time, large organizations are generating piles of process models that are disconnected from the real processes and information systems. In this chapter we propose to manage large collections of process models and event data in an integrated manner. Observed and modeled behavior need to be continuously compared and aligned. This results in a “liquid” business process model collection, i.e. a collection of process models that is in sync with the actual organizational behavior. The collection should self-adapt to evolving organizational behavior and incorporate relevant execution data (e.g. process performance and resource utilization) extracted from the logs, thereby allowing insightful reports to be produced from factual organizational data.

A mean-reverting stochastic model for the political business cycle

In this article, we look at the political business cycle problem through the lens of uncertainty. The feedback control used by us is the famous NKPC with stochasticity and wage rigidities. We extend the New Keynesian Phillips Curve model to the continuous time stochastic set up with an Ornstein-Uhlenbeck process. We minimize relevant expected quadratic cost by solving the corresponding Hamilton-Jacobi-Bellman equation. The basic intuition of the classical model is qualitatively carried forward in our set up but uncertainty also plays an important role in determining the optimal trajectory of the voter support function. The internal variability of the system acts as a base shifter for the support function in the risk neutral case. The role of uncertainty is even more prominent in the risk averse case where all the shape parameters are directly dependent on variability. Thus, in this case variability controls both the rates of change as well as the base shift parameters. To gain more insight we have also studied the model when the coefficients are time invariant and studied numerical solutions. The close relationship between the unemployment rate and the support function for the incumbent party is highlighted. The role of uncertainty in creating sampling fluctuation in this set up, possibly towards apparently anomalous results, is also explored.

IS/IT resources and business value: Operationalization of an information oriented framework

Several studies have highlighted the importance of information and information quality in organisations and thus information is regarded as key determinant for the success and organisational performance. In this paper, we review selected contributions and introduce a model that shows how IS/IT resources and capabilities could be interlinked with IS/IT utilization, organizational performance and business value. Complementing other models and frameworks, we explicitly consider information from a management maturity, quality and risk perspective and show how the new framework can be operationalized with existing assessment approaches by using empirical data from four industrial case studies. © 2012 Springer-Verlag.

An information oriented framework for relating IS/IT resources and business value

Several studies have highlighted the importance of information and information quality in organisations and thus information is regarded as key determinant for the success and organisational performance. At the same time, there are numerous studies, frameworks and case studies examining the impact of information technology and systems to business value. Recently, several studies have proposed maturity models for information management capabilities in the literature, which claim that a higher maturity results in a higher organizational performance. Although these studies provide valuable information about the underlying relations, most are limited in specifying the relationship in more detail. Furthermore, most prominent approaches do not or at least not explicitly consider information as important influencing factor for organisational performance. In this paper, we aim to review selected contributions and introduce a model that shows how IS/IT resources and capabilties could be interlinked with IS/IT utilization, organizational performance and business value. Complementing other models and frameworks, we explicitly consider information from a management maturity, quality and risk perspective. Moreover, the paper discusses how each part of the model can be assessed in order to validate the model in future studies.

Towards agent-oriented model-driven architecture

Model Driven Architecture supports the transformation from reusable models to executable software. Business representations, however, cannot be fully and explicitly represented in such models for direct transformation into running systems. Thus, once business needs change, the language abstractions used by MDA (e.g. Object Constraint Language / Action Semantics), being low level, have to be edited directly. We therefore describe an Agent-oriented Model Driven Architecture (AMDA) that uses a set of business models under continuous maintenance by business people, reflecting the current business needs and being associated with adaptive agents that interpret the captured knowledge to behave dynamically. Three contributions of the AMDA approach are identified: 1) to Agent-oriented Software Engineering, a method of building adaptive Multi-Agent Systems; 2) to MDA, a means of abstracting high level business-oriented models to align executable systems with their requirements at runtime; 3) to distributed systems, the interoperability of disparate components and services via the agent abstraction.

Single crystal CVD diamond growth strategy by the use of a 3D geometrical model: Growth on (113) oriented substrates

The quality of single crystal diamond obtained by microwave CVD processes has been drastically improved in the last 5 years thanks to surface pretreatment of the substrates [A. Tallaire, J. Achard, F. Silva, R.S. Sussmann, A. Gicquel, E. Rzepka, Physica Status Solidi (A) 201, 2419-2424 (2004); G. Bogdan, M. Nesladek, J. D'Haen, J. Maes, V.V. Moshchalkov, K. Haenen, M. D'Olieslaeger, Physica Status Solidi (A) 202, 2066-2072 (2005); M. Yamamoto, T. Teraji, T. Ito, Journal of Crystal Growth 285, 130-136 (2005)]. Additionally, recent results have unambiguously shown the occurrence of (110) faces on crystal edges and (113) faces on crystal corners [F. Silva, J. Achard, X. Bonnin, A. Michau, A. Tallaire, O. Brinza, A. Gicquel, Physica Status Solidi (A) 203, 3049-3055 (2006)]. We have developed a 3D geometrical growth model to account for the final crystal morphology. The basic parameters of this growth model are the relative displacement speeds of (111), (110) and (113) faces normalized to that of the (100) faces, respectively alpha, beta, and gamma. This model predicts both the final equilibrium shape of the crystal (i.e. after infinite growth time) and the crystal morphology as a function of alpha, beta, gamma, and deposition time.

An optimized operating point, deduced from the model, has been validated experimentally by measuring the growth rate in (100), (111), (110), and (113) orientations. Furthermore, the evolution of alpha, beta, gamma as a function of methane concentration in the gas discharge has been established. From these results, crystal growth strategies can be proposed in order, for example, to enlarge the deposition area. In particular, we will show, using the growth model, that the only possibility to significantly increase the deposition area is, for our growth conditions, to use a (113) oriented substrate. A comparison between the grown crystal and the model results will be discussed and characterizations of the grown film (Photoluminescence spectroscopy, EPR, SEM) will be presented. (C) 2008 Elsevier B.V. All rights reserved.

A DSGE model with loss aversion in consumption and leisure: an explanation for business cycles asymmetries

In this chapter, an asymmetric DSGE model is built in order to account for asymmetries in business cycles. One of the most important contributions of this work is the construction of a general utility function which nests loss aversion, risk aversion and habits formation by means of a smooth transition function. The main idea behind this asymmetric utility function is that under recession the agents over-smooth consumption and leisure choices in order to prevent a huge deviation of them from the reference level of the utility; while under boom, the agents simply smooth consumption and leisure, but trying to be as far as possible from the reference level of utility. The simulations of this model by means of Perturbations Method show that it is possible to reproduce asymmetrical business cycles where recession (on shock) are stronger than booms and booms are more long-lasting than recession. One additional and unexpected result is a downward stickiness displayed by real wages. As a consequence of this, there is a more persistent fall in employment in recession than in boom. Thus, the model reproduces not only asymmetrical business cycles but also real stickiness and hysteresis.

A Modified Model of Risk Business

2000 Mathematics Subject Classification: 60K10, 62P05

A value-oriented model for managing service supply chains

Service supply chain (SSC) has attracted more and more attention from academia and industry. Although there exists extensive product-based supply chain management models and methods, they are not applicable to the SSC as the differences between service and product. Besides, the existing supply chain management models and methods possess some common deficiencies. Because of the above reasons, this paper develops a novel value-oriented model for the management of SSC using the modeling methods of E3-value and Use Case Maps (UCMs). This model can not only resolve the problems of applicability and effectiveness of the existing supply chain management models and methods, but also answer the questions of ‘why the management model is this?’ and ‘how to quantify the potential profitability of the supply chains?’. Meanwhile, the service business processes of SSC system can be established using its logic procedure. In addition, the model can also determine the value and benefits distribution of the entire service value chain and optimize the operations management performance of the service supply.