Oralidade, letramento e identidade

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Cenas didático-pedagógicas e suas relações com o desenvolvimento da racionalidade tecnológica

Marcuse’s concept of technological rationality is still quite real because it allows for a critical analysis of our society. When applied to education it shows how our social practices, objectively organized with the help of technological devices, supercede themselves and create systemic consequences. This article analyzes some of these consequences for educational policies and forms of school management by investigating day-to-day occurences in a small school in the São Paulo countryside.

Corpos (con) sentidos: cartografando processos de subjetivação de produto(re)s de corporalidades singulares

Pós-graduação em Psicologia - FCLAS

Gestão da comunicação das Universidades Federais: mapeamento das ações e omissões

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

O funcionamento de nomes próprios no processo de referenciação

Pós-graduação em Estudos Linguísticos - IBILCE

A produção e a compreensão do humor por uma criança bilíngue: um estudo de caso

Pós-graduação em Linguística e Língua Portuguesa - FCLAR

Religiosidade e mito na obra de José Carlos Mariátegui e a teologia da libertação

Pós-graduação em Ciências Sociais - FCLAR

A intersecção da psicologia com a lei: problematizando a psicologia jurídica na prática profissional dos psicólogos

Pós-graduação em Psicologia - FCLAS

Processos educativos e emancipação: a visão dos educadores sociais sobre suas práticas

Pós-graduação em Educação - IBRC

Sociedad de la Información: uso de la Web 2.0 por comunicadores politicos brasileros

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Pós-graduação em Comunicação Estratégica: uma contribuição multidisciplinar na busca da capacitação organizacional e do compartilhamento de significados entre universidade e mercado

The present study scores postures, approaches and themes to permeadt discussions and the process of construction of Course Specialization of communication at the Faculty of architecture, arts and communication (FAAC) of Universidade Estadual Paulista (UNESP), Bauru, SP, highlighting the difficulties and the paths chosen in search of professional qualification together organizations. Presentation the investigative process, market over demands from the perspective of organizational communication, to try to understand the multidimensional abilities that the course should provide. Finally, it establishes some modules and thematic for the course, intending to reflect the diversity of communicative functions, which are in the highest capacity of human beings, that is to create your reality and interfere in the direction of society.

Persuasão ou performance: as estratégias comunicacionais para transformar o rúgbi em paixão nacional

This paper analyzes the communication strategy of the Brazilian Rugby Confederation in the promotion of sport in the country, with three television campaigns developed since 2010 together with manufacturer Topper. One of the goals of the organization is to make the sport better known among the Brazilian public, with a view to inclusion of rugby in the Olympics in Rio de Janeiro in 2016. Very popular in countries colonized by Britain, the sport still has little visibility in the national sports scene, something to be transformed in organizational communication and advertising.

A relação entre hospital e usuários na ótica da comunicação

This article evaluates the influence of culture and elements from organizational bonds in the perception of communicative process between a public teaching hospital and its users, and the strategies used to overcome difficulties in this dialogue. It was possible to evaluate how the dialogue is perceived in a scenario marked by organizational bonds such as identification, belonging feeling, idealization of the organization and solidarity.

Diversidade religiosa e formação de professores de ciências: uma discussão em Habermas e um caso no ensino de Física

This article brings a discussion of the implications of religious diversity on science education as well as on teacher education. To orientate our discussion, we adopt as framework the ideas of German philosopher Jürgen Habermas on the political relationship that should govern relations between a naturalistic culture and different religious cultures. We also present a research with future teachers of physics, which aimed at investigating the positions taken by the future teachers towards non scientific models presented by students about the origins of the universe. We tried to identify, especially, the expectation of these future teachers would demonstrated about the contributing of the lifting of such models in class by students. We were able to find that most of them believe that the manifestation of these ideas could bring contributions to the discussion in the classroom. We also found that teaching practices based on communication, questioning and dialogue of the undergraduate course done by the prospective teachers has generated an ownership by the undergraduates of these practices and their potential application in other situations and other discussions, including inter-religious.

Mapeamento da comunicação nas organizações bauruenses: verificando o empoderamento da comunicação no interior paulista

The quantitative research conducted on communication in organizations from bauruenses has served as inspiration for: the development of applied research regarding Brazilian organizational reality, to the communication courses and on the improvements in the communication aspect of the organizations in the region. The goal is to provide information related t the role of organizational communication and the public relations role in this process, measuring the empowerment of this community. The mapping methodology is based on structured questionnaires in order to capture ordinary factors, active and retroactive, from the communication processes such as: relationship types, channels and media, degree of interaction and interdependence between the parties; types of public involved in the process and the expectations of the organization in relation to goals, objectives, actions, events and activities programmed in communication. For the delineation of a reflective proposal from the data, we chose to work on analyzing three dimensions: the strategic communication, linked to the business model and information technologies; the internal communication, linked to culture, to the organizational structure and management that implies the new paradigms of relationship; and lastly, the intention to materialize the collected data on indicators and scales from attributes caused or inhibited from the excellent communication, including evaluation of the practice of Public Relations. This article presents the main results related to micro companies in Bauru, São Paulo.