Em busca do invisível: minha cidade (um manual teórico e prático para uma experiência urbana mais satisfatória)

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Diagnóstico ambiental das áreas de expansão urbana do município de Jaguariúna - SP

The spatial chaotic urban growth is an increasing and common problem in Brazilian cities, especially in the State of São Paulo. In order to assist the territorial expansion planning, the present study aimed to conduct the environmental diagnosis of urban expansion areas in the City of Jaguariúna – SP, bounded by the Municipal Plan. From the preparation and analysis of thematic maps, literature review and field analysis, data were collected for use and occupation, geology, geomorphology, pedology, vegetation, water resources and features surrounding the five urban sprawl existing areas. It was noted, in general, that these areas are suitable for urban occupation, since they show flat geomorphology characteristics, with flattened, medium to large hills, slightly undulated, with low slope, and soils that do not present risks to the deployment of buildings, once properly managed. It was also observed a few water bodies crossing these areas and a few areas with native vegetation beyond permanent protection areas along the rivers. By the analysis of these areas and their surroundings, it was possible to determine on which area the urbanization process can occur more quickly. Thus, the study allows the City of Jaguariúna to perform a more effective occupation planning in these areas, always aiming the sustainable development and, consequently, the improvement in population’s quality of life, as well as the maintenance of environmental quality.

Relações públicas e educação corporativa: um estudo multicasos

In scenery where the information and the knowledge are acquiring more and more importance, the corporations are looking for alternatives to remain themselves competitive in the market, once the competition happens globally. The current work presents, through bibliographic research and multicases studies, one possibility for the organizations that wishes to increase their competitiveness and look into the participation of the Public Relations professional in the development of Corporative Education programs aiming (at) the continuing education of a very important audience for the organizations, the intern one Through courses and trainings that can happen by presence or remote way, the Corporative Educational programs have as target developing of the critical competence to the organizations, aiming to solve internal problems and reach the best position against competitors. This work is aimed to present how the Public Relation professional can act like a facilitator agent for the education of the intern public of the companies through the Corporative Education. The courses offered through these programs aim to keep the professional always updated, besides to disseminate the values, culture and company’s legacy. At this point, the participation of the Public Relations is appointed to a possibility to strengthen the organization’s internal communication and promote a larger engagement and participation of the employees

Caracterização e mapeamento da cultura da cana-de-açúcar no município de Rio Claro (SP) por meio de técnicas de sensoriamento remoto e sistemas de informações geográficas

This paper discusses about the use of remote sensing image and processing digital images tools for mapping and assessing the effect on the biomass of the culture of sugar cane in the city of Rio Claro. We used satellite images from CBERS in the passages of 19/04/2009 and 23/09/08, which correspond respectively to the stages where the sugar cane appeared in growing and adult pre-harvest stage. In these images, we applied procedures of digital processing, as the application of the procedures for extending linear contrast, radiometric normalization, Normalized Vegetation Index (NDVI) and pixel by pixel classification by ISOSEG through of the software SPRING. As a result we obtained mapping of the distribution and development stages of the culture of sugar cane in the city of Rio Claro and the mapping of the existing biomass of this culture, showing that the method used to assess the relative effect on biomass in culture of sugar cane was efficient, and that images of low-medium resolution are not the most suitable for the mapping of this culture

Estudo da malha urbana e proposta de implantação de um parque tecnológico na cidade de Jacareí

The city of Jacareí above average presents a economic growth of the State of São Paulo, fact that comes if reflecting in the quality of life of the citizens, due to lack of infrastructure to hold the growth rhythm. Today the commercial center of the city, presents diverse urban conflicts with its narrow streets and sidewalk making it difficult to the locomotion and the access the areas and building of public interest gifts in this region. Aiming at the arrival of four multinationals that already make gratings investments in the city and the promise of growth and dinamização of the still bigger economy for the next years, this work studies the urban mesh of the city for a possible implantation of a Technological Park that serves of inductive element of the development of the region north of the city of Jacareí. Place, in which, they are being constructed the multinationals and where, according to Managing Plan of the city, the city hall intends to urbanizar in the next years, with the objective to minimize the areas of urban conflict in the commercial center and of form to absorb the growth of the city. From the study of old experiences, of works carried through on the subject, interviews with city planners of the e region after visits to the place, we will go to argue the possibility of implantation of the Technological Park in Jacareí and optimum place for its installation

Centro de educação, cultura e lazer

O presente Trabalho Final de Graduação apresenta um projeto que se baseou no programa oferecido pelo Centro Educacional Unificado – CEU, equipamento público criado em 2001 pela Secretaria Municipal de Educação da Prefeitura de São Paulo destinado a áreas periféricas da cidade de São Paulo. E também no programa oferecido pelo SESI – Serviço Social da Indústria, entidade de direito privado criado em 1946 pela CNI – Confederação Nacional da Indústria. Formulado para funcionar como um espaço de sociabilização da vida urbana e com o intuito de oferecer EDUCAÇÃO, CULTURA E LAZER para o desenvolvimento integral de crianças, jovens e adultos das comunidades do entorno. O programa desenvolvido para o CENTRO DE EDUCAÇÃO, CULTURA E LAZER, conta com um Bloco Cultural o qual apresenta espaços como: Biblioteca, Teatro, Refeitório, Administração, Salas de atividades diversas e a Creche; o Bloco Educacional Abriga um Centro de Educação Infantil (CEI), uma Escola Municipal de Educação Infantil (EMEI), uma Escola Municipal de Ensino Fundamental (EMEF) e Educação de Jovens e Adultos (EJA). E por fim, uma Praça de Esporte e Lazer equipada com Ginásio Poliesportivo coberto, quadras descobertas, piscinas e playground, sendo estes espaços abertos aos finais de semana com a finalidade de proporcionar opções de recreação em beneficio de toda comunidade. A escolha do local para a implantação deste projeto foi a cidade de Ribeirão Preto (localizada a nordeste do Estado de São Paulo), no bairro Jardim Jamil Seme Cury, conjunto habitacional criado para receber moradores vindos de uma comunidade carente que se localizava no entorno do aeroporto Leite Lopes, o qual passa por discussões para a inserção de um Terminal Internacional de Cargas, e consequentemente necessita ampliar sua área de abrangência

Identificação de áreas de risco na região urbana do município de Guaratinguetá, SP, quanto à ocorrência de inundações e processos erosivos

The city of Guaratinguetá, SP, presents in its history, several instances of property damage and human losses, conditional on the event of flooding and mass movement of soil, resulting from the development of erosion processes. The extent and severity of these events that affect humans and their properties is the result of the illegal occupation of these areas as potential geohazard. Thus, it is of great importance to physical characterization and identification of such areas within the map of the same city as a way to minimize the effects and mitigate the consequences of these events. Thus, this graduate report presents a series of field campaigns, geotechnical laboratory testing, consultation with maps and satellite images, representative of the physical environment, and the city plan as a means conclusive for the delimitation of risk areas with potential for occurrence of erosion and / or flooding on the map representing the urban area of Guaratinguetá, SP. Also featured are the descriptions of the main characteristics of those areas identified as being at risk, along with proposals to avoid or minimize the impact of problems related to flooding and erosion processes on the local population

Quantificação de CO2 e vapor de água nas interfaces bairro-cultura de eucalipto da reserva Floresta Estadual Navarro de Andrade no município de Rio Claro - SP

Environrnental issues are in focus lately, mainly due to climate change that have been registered in recent decades. Some of these changes are attributed to the increased atmospheric concentration of greenhouse gases induce, main1y due to anthropogenic emissions. These gases act by absorbing heat in the form of electromagnetic radiation emitted by the planet, and after a time interval, reissuing such radiation in various directions, including back to the surface, causing overheating of the same. Projections indicate that climate change wiIl tend to increase even more. Because of this, in recent years a number of studies are being conducted on the dynamics of inducers of greenhouse gases, especially C02, because that is primarily responsible for the development of that phenomenon. To better understand the flow of C02 are studied specific areas, as regions bordering the forests, soils that are under preparation for agriculture, urban areas, among others. Forests are an important sink for C02, because during the process of photosynthesis, this molecule is captured and used to obtain glucose. Thus, studies of the regions bordering the forests contribute enough to the understanding of the dynamics of C02. Because it requires a large amount of factors, the concentration of CO2 in a given location is very variable and this makes it much more difficult to understand their dynamics and, consequently, the action of the enhanced greenhouse effect. Being a relatively new area of study, there are many controversies about the consequences of the greenhouse effect, so that the community does not believe that climate change resulting from human action. According to them, such changes are merely natural phenomena and periodicals

Corpo e cultura: culto ao corpo e vigorexia

Currently the company suffers a heavy influence of media, through their tentacles people are reached and clawed into a consumerist context, and the reason for the success of this market share is linked to aesthetics. An ideal beauty standard is followed, aimed at recognizing social, emotional success, professional and loving. Thus, people are accustomed from his childhood with the image of a perfect prince or princess, heroes that is becoming increasingly more muscular and developed throughout the evolution of cinema. While the aesthetic perfection is internalized by society and see that this beauty is not a particular good for some people, but everyone should become pretty standard to suit hence those who do not fit this stereotype are somehow excluded from the circle of society standard. One way people try to develop and hone the look is through weight training exercises in specialized academies. The problem is when it appears not the contentment of the individual in relation to his body. Even when your muscles are increasing, for the person who suffers from Vigorexia changes are significant to the point never to be content with their state of development, which is seen distorted and underestimated. Thus this paper aims to describe the situation and how the routine Vigorexia context and people are distorted to suit the aesthetic and social demands that are made, through a literature search on the muscle dysmorphia. It is of paramount importance to know the pathological picture of Vigorexia not only by professionals of Psychology, Psychiatry and Medicine, but also for Physical Educators that are constantly present in an active and that can positively or negatively influence the routine and pathological picture of these people with Muscular Dysmorphia

Análise dos problemas de comunicação permeados pela cultura organizacional e estrutura de gestão de projetos em uma empresa na área da construção

In a supplier of building products were identified difficulties in communication between the Product Development area and other areas of the company that could spoil projects and processes. The process of product development is important in placing the company in the market, and through research and planning, design new products and seek to comply with the costumer in relation to deadlines, quality and cost-effective. The development of a product involves many areas in the company and communication is essential in this process. The goal of this study was to identify possible communication problems permeated by organizational culture and structure of project management working in the company. A survey was applied using a Likert scale in three different areas of the company, with questions including the topics: communication, culture and organizational structure of project management and subsequently conducted the median test and the Spearman test to analysis of responses. With the understanding and analysis of the survey it was confirmed the difficulties of communication between people and the areas of the company, besides there is an influence of the type of culture acting in the company and the current management structure of the project in a good performance of internal communication

Análise da dinâmica do uso da terra e sua interferência em enchentes na área urbana do município de Americana (SP)

Due to an intense process of population growth and urban density in Americana (SP), mainly due to the development of the local textile industry after 1970, there was, concomitant to the occupation of the margin of rivers and streams, soil sealing that increased the level of superficial runoff, triggering frequent floods. Based on the analysis of these processes we investigate the conditions of one densely urbanized area of the county, the Córrego do Parque, in three time series, 1977, 1996 and 2008. Taking as the starting the characterization and spatial distribution of landscape physiography, we prepared thematic letters and synthetic maps digital scale 1:10,000 from photointerpretation of aeroframes. The thematic maps were produced by scanning with subsequent edition using the software Auto-Cad Map. Checking the data and of geographic coordinates with GPS (Global Positioning System). Regarding land use classes, we used the description of the Soil Conservation Service (1975) which allowed us to get the Curve Number parameter, which will be used in hydrologic modeling for verification of flooding (Tucci, 1989). For the process of hydrologic modeling, we used models based on Methodology Object Oriented Modeling Applied to Water Resource Systems, Viegas Filho (1999), using the computer program called IPHS1, which uses models of the Soil Conservation Service (SCS , 2004), for conversion of rainfall-runoff and the spread of excessive rain. The results indicate that increased waterproofing generated by the change in use and occupation over the past decades promoted the increased surface runoff and drainage system overload, increasing the intensity of floods

Monitoramento espacial e análise das características climáticas na influência sobre a cultura de soja no estado do Paraná

In the past years, soya has increased itself as the mean agro export culture in Brazil, encouraging the expansion of its agricultural frontier throughout the country. Brazil is the second biggest soya producer around the world, with a 59,8 million ton production in 2008, according to the Instituto Brasileiro de Geografia e Estatística (IBGE), only behind United States. Around the country, the four leading producer states are Mato Grosso, Paraná, Rio Grande do Sul e Goiás. Therefore, geotechnologies may be used to monitor use and soil occupation in various analyzes periods. In this review, the tools are important to illustrate the soya production areas and also the weather behavior around its production evolution in the territory through the years. Its utilization can contribute to the evolution and optimization around real time monitoring of the Agricola cultures, without being necessary to be in the area with a low financial cost. Generally, this information is strongly important for decision makers in both government and private sector, as soon as the achievement information regards the quantification of area, yield and development of agricultural crops are essential to the economic behavior of culture during the season and even beyond. By obtaining data regarding climate crops 2008/09 and 2009/10, held the climatic water balance calculation based on the dynamics of water storage in soil temperature and precipitation data, interpolation of the data through the interpolator (IDW) that generated thematic precipitation maps. Overall, the use of geotechnology to monitor agricultural areas, can strongly contribute to this monitoring, generating raw material for further analysis at low cost

Juventude e políticas públicas: uma análise dos programas direcionados aos jovens da periferia urbana

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Urbanização e recursos hídricos: vulnerabilidade socioambiental na bacia hidrográfica do Ribeirão Piracicamirim na cidade de Piracicaba/SP

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

A questão da mobilidade urbana: o estudo de caso do centro da cidade de Rio Claro-SP

Pós-graduação em Geografia - IGCE