Relações públicas e eventos: um estudo sobre o Intercom Sudeste 2013

Based on the theoretical concepts about events, public relations and leadership, this work was developed with the aim of presenting in practical way the role of Public Relations professional in organizing events, checking his role as articulator of public interest in the cultivation of relationships. With definitions and characterization this study proposes legitimize the powers of the Public Relations event management. Beside this, the study aims to emphasize the exercise of leadership in management teams as one of the main points in the development of an event. So, the case of study develops a field research on the work of the infrastructure committee of the Southeast Intercom 2013

Aplicação dos conceitos da ecologia de paisagem para a definição de hotspots de conservação e de conectividade entre o Complexo Cantareira e Nazaré Paulista

The Atlantic Forest biome, reduced to 12% of its original coverage, holds a significant portion of brazilian biodiversity, with high levels of endemism. Among the few remaining areas of the Atlantic, there is the region between the Complex of Cantareira and the municipality of Nazaré Paulista, which will be the object of study of this work. Using the concepts of Landscape Ecology, and analysis of thematic maps, this study aims to characterize the region in a ecologically scaled perspective, identifying two types of hotspots: i) for conservation and ii) for maintain habitat connectivity. Concepts of Landscape Ecology as landscape structure, patches, matrix, corridors (structural and functional) and connectivity, as well as their effects on local biodiversity was adopted and applied in the study region. We also analyzed the effects of roads, hydrographic system, Permanent Protection Areas (PPAs), and Conservation Units for flora and fauna maintenance at regional scale. This allowed us to define strategies and priority areas for the conservation and restoration of forest fragments of Atlantic Forest remnants within the study region. This study generated relevant knowledge for a better planning the region in order to create best conditions for the maintenance of regional biodiversity, and consequently, allowing to improve the quality of life for local population

Projeto de exploração de mercado e desenvolvimento de novos conceitos para segmento cosmético brasileiro: aplicação e avaliação de métodos de pesquisa

The current growth of the cosmetic Brazilian market and the incessant search for innovations requires the company´s Research & Development departments to be efficient and assertive. Therefore this work aimed to approach the process of development of new concepts, since the market exploration using quantitative tools, Survey, until the concept creation by qualitative tools. As results of this project an analysis of the tools and guidelines used nowadays and the creation of new exploration methods were delivered

Fácies, diagênese e arquitetura estratigráfica de reservatórios deltaico-lacustres da fase rifte (formação pendência), campo Serraria da Bacia Potiguar

Of the four lacustrine deltaic models, which were found in the Pendência formation, two are represented in the Serraria field. Respectively the deltaic models 1 and 3 shows the reservoir zones A and B. The Zone A is divided into six sub-areas. Each is representing a smaller cycle of development of sigmoidal lobes of deltaic front. Zone B produces in reservoirs of Model 3, or so called Full delta. The Zone B is formed by overlapping the deltaic plain system over the deltaic/prodeltaic front (model 1). This work uses the method of zooming with the aim to contextualize the geometric aspects of the sand bodies, highlighting the analysis of facies and diagenesis with help of pictures and testimonies of thin sections. The sigmoidal lobes of Zone A are fine to very fine sandstones, well sorted, with a arcosian composition.;practically with a weak compaction and cementation of a kind of film of clay (if very fine) and overgrowth feldspar (fine texture). This silicate phases are succeeded by cementation of poiquilotópica calcite, and after this a stage of dissolution, containing only regular permoporosity for this reservoir. Zone B has a combination of two types of deltaic plain reservoir. One is the rarest of distributary channel and the other the most common of lobes of crevasse. In the channel coarse to medium-grained and poor to moderate sorted sandstones are formed (tuning up), and with a lytic arcosiana nature. Rarely there are cements, including growth of feldspar and rhombohedral dolomite, which prevent a high permoporosity of the reservoir. In the crevasse lobes, the sandstones are laminated, fine and well sorted, arkosic, rarely with overgrowth feldspar and calcite poiquilotópica, and with a good intergranular permoporosity

Rolling Stone Brasil: aspectos de interatividade

The purpose of the present dissertation is to show the interactivity connections featured in a cultural journalism magazine's website through direct observation of its presented structure. The website chosen as object of study is Rolling Stone Brasil, April 2010 being the point of reference for analysis. Methodological support for such study has been culled from theoretical works on the principles that are necessary for the development of sampling in the observed structure. For this, are employed of concepts and strategies predicated by authors in the field of communications with emphasis on digital means is aplicated. The research indicates that the tools adopted in the website's structure comprise a potential of interactivity between the parties involved in the communication chain, and that the content therein produced may be considered as direct content of a web journalism structure

HABITAT do urbanismo à arquitetura comunitária

Não disponível

Comunicação pública e democracia digital nos processos de participação cidadã: uma análise do Portal Brasil, sob os princípios de E-engagement

This article conducted an analysis of Portal Brazil, specifically in the areas of “Education” and “Economy and Employment”, by according to the principles of e-engagement defined by the Organization for Economic Co- operation and Development (OECD). For understanding of this work, were elucidated concepts such as public communication - trajectory, principles and relations -, digital democracy, e-government and engagement and civic participation. Through this analysis was realized the importance of public communication in the processes of opinion formation and stimulus to citizen participation, as well as the performance of the internet as a facilitator instrument in the processes of relationship between State and Society

A discursivização em Wall.E: sociedade, tecnologia e poder

This article consists in a discourse analysis of the feature film in animation Wall.e produced by Pixar in association to Disney in 2008. Pixar has been known to produce films that contain various discursive levels, making its products appealing not only for children, but also for adults. However, Wall-e proves to be a masterpiece in Pixar carrier, because it is the one which focuses on the analysis and critique of contemporary society associated with technological development. For this, the plot has as its starting point the question of sustainability and unbridled consumerism. But the film expands the debate, tracing the relationship between technology and humanity, discussing how one affects the other. The project therefore aims to show how the animation works such concepts and constructs his discourse. To this end, the work seeks to identify the signs that make up the discourse and draw the intertextuality between WALL.E and other works that also discuss the same elements such as Stanley Kubrick‟s 2001 - A Space Odyssey (1968)

Integrar o rio a cidade através da arquitetura

O projeto busca intervir em uma região da cidade de Osasco (Região Metropolitana de Grande São Paulo), que é cortada pelo Rio Tietê, onde o rio acaba por criar uma grande barreira física. Esta barreira, apesar da existência de pontes no local, até hoje não conseguiu ser vencida urbanisticamente, ou seja, a cidade não conseguiu se integrar ao rio. O fato de essa região ser reduto de indústrias, em boa parte abandonadas, somados a poluição do rio, gera um cenário urbano degradado e faz com que a barreira que divide a cidade em duas partes seja maior. O Plano Diretor da cidade já aponta a necessidade de uma revitalização nessa área. A prefeitura da cidade vem desenvolvendo um projeto de revitalização de parte dessa área e ligando os dois lados. Porém essa ligação ainda dá traços de privilegiar mais o automóvel do que o pedestre, até mesmo pela largura considerável do rio nessa região. Nesse ponto, a proposta deste trabalho está em criar um elo de ligação entre as duas margens do rio, de maneira a integrá-lo a cidade e aos cidadãos. Essa integração deve ser segura, pois assaltos são freqüentes nas passarelas dessa região. Também deve apresentar um caráter estético satisfatório e que se encaixe na paisagem. Busca-se também a revitalização da área, com substituição das fábricas e galpões abandonados, por residências, serviços e comércio, assim criando uma nova dinâmica. Então, este trabalho aponta para a criação de um EDIFICIO-PONTE, como tentativa de solucionar o problema dessa ligação (ou falta dela), com segurança, qualidade urbanística, ampliação da dinâmica local, fluxo de pessoas, além de ser um desafio projetual de arquitetura, já que não são tão comuns os edifícios-ponte

Efeitos e tendências dos processos de convergência nos modelos de produção jornalística: ecossistema, audiência, instituições e agentes locais em análise

The research aims to analyze the main changes in the concepts of the processes of production and consumption of news content information. The theoretical framework used will be the new consequent social, economic and technological paradigms of the current scenario of convergence of platforms, content and languages. The research aims to investigate the changes in the macro environment of journalistic production and, therefore, examine whether the local flow of news content meets the requirements of a new public consumption target set by the new Brazilian generations, composed of young people influenced by the cultures of computing, audiovisual communication and also by economic and cultural globalization. As expansion of the analyzes sought to verify the impact of these changes in the current models of traditional media, as well as the interference caused and trends in models of existing production. Also a case study is performed on this production flow in comparison with current market research of Jornal da Cidade (JC) of the city of Bauru (SP), the main media of the Grupo Comunicação. The intent of the approach will be to establish some preambles to assist in bringing the theory with the practical impacts on journalistic production, its agents, institutions and the workplace

Governança corporativa no setor público: a comunicação pública no processo democrático

This work aims at the debate about the role of professional public relations practices in the Public Sector Governance, building concepts through policies to encourage public communication. The democratic regime in place in most national states gave up the struggle of social actors in the quest for greater participation and representation in public policy decisions. The communication processes established in the state-society relationship is not limited to the dissemination of information but should lead the public involvement in changing social reality. And public relations are responsible for the mediation in the dialectic of communication between governments and governed

Gestão de marcas e relações públicas: o papel da propaganda de relações públicas na construção e manutenção da imagem institucional

The main purpose of this study is to promote reflection about the relevance of institutional propaganda as a tool of public relations and as a component of brand management. Concepts relevant to the design of this propaganda as Peirce’s semiotics, the storytelling, DNA corporate, identity and corporate culture were also outlined. A study was conducted to illustrate the work on the business management of JM Empilhadeiras, brand management and global institutional first campaign image building of Hyundai, the “Live Brilliant”

Ludicidade: projeto arquitetônico e paisagístico de educação infantil

Criança gosta mesmo de brincar. Em casa, na rua, em qualquer lugar. E por que não na escola? O lugar de estudar não poderia ter mais espaços para brincar? Faltam em nossas escolas áreas mais interessantes e atraentes que o playground convencional, que incitem a aventura, o desafio, às brincadeiras em grupo. A melhor forma de se aprender na infância é através das brincadeiras, que formam o alicerce para o seu futuro lingüístico, de raciocínio, de lógica, de inserção na sociedade. Por meio das brincadeiras, as crianças evidenciam seus sentimentos, seu entendimento de mundo, suas descobertas, suas construções. Quando bem orientadas e acompanhadas, elas não são apenas passatempo e sim a forma mais consistente e genuína de aprendizagem. A aprendizagem na Educação Infantil acontece de forma experimental, ou seja, a criança necessita fazer e fazendo vai construindo os seus conceitos. No playground, a criança experimenta os brinquedos que ainda não usou, arrisca, persiste, esforça-se, sem a crítica e a vergonha que mais tarde inibe e desestimula as suas ações. Na EMEI Márcia de Almeida Bighetti, localizada no Núcleo Habitacional Mary Dota na cidade de Bauru, espaço é que não falta para um projeto lúdico. Por possuir um enorme terreno para um pequeno bloco de salas de aula e apenas alguns brinquedos no parquinho, essa foi a escola escolhida para a proposta de um espaço lúdico infantil

Comunicação no terceiro setor: novos paradigmas para transformação social

This study is the result of a bibliographical research on the performance of the Third Sector in the current society. From references the study tried to locate the sprouting of the Third Sector in the international scene, whit the bankruptcy of welfare state, until its insertion in the Brazilian scene. Following this historical context, the paper of Communitarian Communication, Social Marketing and Communitarian Public Relations is discussed the importance of the communication of this Sector. Moreover, it has the effort of making one brief conceptualization and definition of the present terms. Working whit the concepts of Communitarian Communication and Communitarian Public Relations the study tried to focus the importance of creating a bond whit the development of a new educational model. Finally, the relation and the paper of the Communication in the construction of a new conception of citizenship was discussed. The hypothesis that crossed this study with respect to the potentialities of the Third Sector are considered an answer to the current social economic and political questions. Confiding, thus, a dynamic and stimulating field for the professional of Public Relations that, opposing what some studies had tries to show, are not necessarily the service of the market or private interests, but can collaborate whit its expertise to help to rescues the ethical values capable to change the life into a more solidary society

Arquitetura e utopia: o contexto histórico e o urbanismo no século XXI

O objetivo principal desta pesquisa é analisar projetos contemporâneos de urbanismo futurista, estudar representantes anteriores desse pensamento e realizar uma comparação entre eles, buscando possíveis semelhanças e diferenças. Esse trabalho pretende levantar questionamentos em relação ao projeto urbano, estudando o passado e o contemporâneo