Dominant partial least square factors of consumer purchase behaviour of passenger cars

Globalization and liberalization, with the entry of many prominent foreign manufacturers, changed the automobile scenario in India, since early 1990’s. World Leaders in automobile manufacturing such as Ford, General Motors, Honda, Toyota, Suzuki, Hyundai, Renault, Mitsubishi, Benz, BMW, Volkswagen and Nissan set up their manufacturing units in India in joint venture with their Indian counterpart companies, by making use of the Foreign Direct Investment policy of the Government of India, These manufacturers started capturing the hearts of Indian car customers with their choice of technological and innovative product features, with quality and reliability. With the multiplicity of choices available to the Indian passenger car buyers, it drastically changed the way the car purchase scenario in India and particularly in the State of Kerala. This transformed the automobile scene from a sellers’ market to buyers’ market. Car customers started developing their own personal preferences and purchasing patterns, which were hitherto unknown in the Indian automobile segment. The main purpose of this paper is to develop a model with major variables, which influence the consumer purchase behaviour of passenger car owners in the State of Kerala. Though there are innumerable studies conducted in other countries, there are very few thesis and research work conducted to study the consumer behaviour of the passenger car industry in India and specifically in the State of Kerala. The results of the research contribute to the practical knowledge base of the automobile industry, specifically to the passenger car segment. It has also a great contributory value addition to the manufacturers and dealers for customizing their marketing plans in the State

Dominant Mean Percentage Score Factors Of The Consumer Purchase Behaviour Of Passenger Cars

Globalization and liberalization, with the entry of many prominent foreign manufacturers, changed the automobile scenario in India, since early 1990’s. World Leaders in automobile manufacturing such as Ford, General Motors, Honda, Toyota, Suzuki, Hyundai, Renault, Mitsubishi, Benz, BMW, Volkswagen and Nissan set up their manufacturing units in India in joint venture with their Indian counterpart companies, by making use of the Foreign Direct Investment policy of the Government of India, These manufacturers started capturing the hearts of Indian car customers with their choice of technological and innovative product features, with quality and reliability. With the multiplicity of choices available to the Indian passenger car buyers, it drastically changed the way the car purchase scenario in India and particularly in the State of Kerala. This transformed the automobile scene from a sellers’ market to buyers’ market. Car customers started developing their own personal preferences and purchasing patterns, which were hitherto unknown in the Indian automobile segment. The main purpose of this paper is to come up with the identification of possible parameters and a framework development, that influence the consumer purchase behaviour patterns of passenger car owners in the State of Kerala, so that further research could be done, based on the framework and the identified parameters.

Modellbasierte Diagnose am Beispiel der Zylinderdrucksensorik von Ottomotoren

Die Diagnose von Fehlern des Zylinderdrucksensors wird anhand eines Ottomotors mit Saugrohreinspritzung (MPI) vorgestellt. Die physikalischen Zusammenhänge und die Einflussgrößen auf das Drehmoment des Motors werden erläutert. Hierzu werden verschiedene Modellansätze vorgestellt sowie eine Variation der Modelleingangsgrößen durchgeführt. Anhand des Verfahrens der analytischen Redundanz werden Residuen abgeleitet und die Empfindlichkeit gegenüber bestimmten Fehlertypen aufgezeigt. Dadurch ist eine Trennung von Fehlern des Zylinderdrucksensors gegenüber motorischen Toleranzen oder nicht zylinderdrucksensorbasierten Fehlern möglich. Handelt es sich bei dem verwendeten Motorkonzept um einen Ottomotor mit quantitätsbasierter Laststeuerung, d.h. mit gleichbleibender Gemischzusammensetzung (i.d.R. Luft-/Kraftstoffverhältnis =1), so kann bei erkanntem Fehler des Zylinderdrucksensors eine weitere Aufteilung nach verschiedenen Fehlertypen erfolgen (z.B. Hysterese, Verstärkungsfehler). Auf diese Weise können Sensortoleranzen wie der Verstärkungsfehler des Zylinderdrucksensors durch eine Adaption korrigiert werden. Die Diagnosefunktion und die Verstärkungsadaption wurde erfolgreich an einem 2,0l-Ottomotor (MPI) ohne externe Abgasrückführung (AGR) und ohne kontinuierliche Nockenwellenverstellung (KNWE) durchgeführt, wobei die erwähnten Einschränkungen in Bezug auf die Betriebsbereiche zu berücksichtigen sind. Anhand der Modellstreuungen und Modellungenauigkeiten sind die Grenzen der Diagnose und der Adaption aufgezeigt worden. Die auf einem Prototypensteuergerät implementierten Algorithmen sind echtzeitfähig, wenngleich für die Zylinderdruck- und Drehzahlauswertung eine hohe Rechenleistung erforderlich ist.

Dieselmotor-Kraft-Wärme-Kopplungsanlagen im Kontext der Integration Erneuerbarer Energien in die Energieversorgung

In dieser Arbeit werden die sich abzeichnenden zukünftigen Möglichkeiten, Stärken und Schwächen der Kraft-Wärme-Kopplung (KWK) untersucht. Dies geschieht vor dem Hintergrund des Klimawandels, der Integration steigender Anteile Erneuerbarer Energien in die Stromerzeugung und unter Berücksichtigung der sich damit ergebenden Herausforderungen, eine sichere und nachhaltige Stromversorgung zu gestalten. Der Fokus liegt auf der Dieselmotor-KWK und der Nutzung nachwachsender Kraftstoffe. Es wird davon ausgegangen, dass der Übergang zu einer reinen Stromerzeugung aus Erneuerbaren Energiequellen in Deutschland unter erheblicher Einbindung des hohen Potentials der kostengünstigen, umweltfreundlichen, aber in der Leistung extrem fluktuierenden Windenergie erfolgen wird. Als dezentrales Integrationswerkzeug wurde die Kraft-Wärme-Kopplung mit Dieselmotoren untersucht. Sie entspricht aufgrund ihrer großen Flexibilität und ihrer hohen Wirkungsgrade mit vergleichsweise kleinen Leistungen sehr gut den Anforderungen der gleichzeitigen dezentralen Wärmenutzung. In der Dissertation werden die Randbedingungen der Dieselmotor-KWK untersucht und beschrieben. Darauf aufbauend werden unterschiedliche Modelle der Windintegration durch KWK erarbeitet und in diversen Variationen wird der Ausgleich der Stromerzeugung aus Windenergie durch KWK simuliert. Darüber hinaus werden dezentrale KWK-Anlagen hinsichtlich eines koordinierten gemeinsamen Betriebs und hinsichtlich der optimalen Auslegung für den Windenergieausgleich betrachtet. Es wird für den beschriebenen Kontext der Erneuerbaren Energien und der Kraft-Wärme-Kopplung das Thema „Umweltwirkungen“ diskutiert. Es wird dargelegt, dass die heute verwendeten Ansätze zur Bewertung der KWK zu einer Verzerrung der Ergebnisse führen. Demgegenüber wurde mit der so genannten Outputmethode eine Methode der Ökobilanzierung vorgestellt, die, im Gegensatz zu den anderen Methoden, keine verzerrenden Annahmen in die Wirkungsabschätzung aufnimmt und somit eine eindeutige und rein wissenschaftliche Auswertung bleibt. Hiermit ist die Grundlage für die Bewertung der unterschiedlichen Technologien und Szenarien sowie für die Einordnung der KWK in den Kontext der Energieerzeugung gegeben. Mit der Outputmethode wird u.a. rechnerisch bewiesen, dass die gekoppelte Strom- und Wärmeerzeugung in KWK-Anlagen tatsächlich die optimale Nutzung der regenerativen Kraftstoffe „Biogas“ und „Pflanzenöl“ im Hinblick auf Ressourceneinsatz, Treibhausgaseinsparung und Exergieerzeugung ist. Es wurde darüber hinaus die Frage untersucht woher die für die Stromerzeugung durch Dieselmotor-KWK-Anlagen notwendige Bioenergie genommen werden kann. Es ist erwiesen, dass die in Deutschland nutzbare landwirtschaftliche Fläche nur zur Deckung eines Teils der Stromerzeugung ausreichen würde. Einheimisches Biogas und nachhaltiges importiertes Pflanzenöl, das in hohem Maße auf degradierten Böden angebaut werden sollte, können die notwendige Brennstoffenergie liefern. Um im Ausland ausreichend Pflanzenöl herstellen zu können, wird eine landwirtschaftliche Fläche von 6 bis 12 Mio. ha benötigt. Das Ergebnis ist, dass ein voller Ausgleich von Windenergie-Restlast durch KWK mit Erneuerbaren Energieträgern sinnvoll und machbar ist! Dieses Wind-KWK-DSM-System sollte durch ein Stromnetz ergänzt sein, das Wasserkraftstrom für den Großteil der Regelenergieaufgaben nutzt, und das den großräumigen Ausgleich Erneuerbarer Energien in Europa und den Nachbarregionen ermöglicht.

Agricultural practices and horizontal nutrient balances in urban gardens and the alternative use of urban agricultural land in Khartoum, Sudan

The surge in the urban population evident in most developing countries is a worldwide phenomenon, and often the result of drought, conflicts, poverty and the lack of education opportunities. In parallel with the growth of the cities is the growing need for food which leads to the burgeoning expansion of urban and peri-urban agriculture (UPA). In this context, urban agriculture (UA) contributes significantly to supplying local markets with both vegetable and animal produce. As an income generating activity, UA also contributes to the livelihoods of poor urban dwellers. In order to evaluate the nutrient status of urban soils in relation to garden management, this study assessed nutrient fluxes (inputs and outputs) in gardens on urban Gerif soils on the banks of the River Nile in Khartoum, the capital city of Sudan. To achieve this objective, a preliminary baseline survey was carried out to describe the structure of the existing garden systems. In cooperation with the author of another PhD thesis (Ms. Ishtiag Abdalla), alternative uses of cow dung in brick making kilns in urban Khartoum were assessed; and the socio-economic criteria of the brick kiln owners or agents, economical and plant nutritional value of animal dung and the gaseous emission related to brick making activities were assessed. A total of 40 household heads were interviewed using a semi-structured questionnaire to collect information on demographic, socio-economic and migratory characteristics of the household members, the gardening systems used and the problems encountered in urban gardening. Based on the results of this survey, gardens were divided into three groups: mixed vegetable-fodder gardens, mixed vegetable-subsistence livestock gardens and pure vegetable gardens. The results revealed that UA is the exclusive domain of men, 80% of them non-native to Khartoum. The harvested produce in all gardens was market oriented and represented the main source of income for 83% of the gardeners. Fast growing leafy vegetables such as Jew’s mallow (Corchorous olitorius L.), purslane (Portulaca oleracea L.) and rocket (Eruca sativa Mill.) were the dominant cultivated species. Most of the gardens (95%) were continuously cultivated throughout the year without any fallow period, unless they were flooded. Gardeners were not generally aware of the importance of crop diversity, which may help them overcome the strongly fluctuating market prices for their produce and thereby strengthen the contributions of UA to the overall productivity of the city. To measure nutrient fluxes, four gardens were selected and their nutrients inputs and outputs flows were monitored. In each garden, all plots were monitored for quantification of nutrient inputs and outputs. To determine soil chemical fertility parameters in each of the studied gardens, soil samples were taken from three selected plots at the beginning of the study in October 2007 (gardens L1, L2 and H1) and in April 2008 (garden H2) and at the end of the study period in March 2010. Additional soil sampling occurred in May 2009 to assess changes in the soil nutrient status after the River Nile flood of 2008 had receded. Samples of rain and irrigation water (river and well-water) were analyzed for nitrogen (N), phosphorus (P), potassium (K) and carbon (C) content to determine their nutrient inputs. Catchment traps were installed to quantify the sediment yield from the River Nile flood. To quantify the nutrient inputs of sediments, samples were analyzed for N, P, K and organic carbon (Corg) content, cation exchange capacity (CEC) and the particle size distribution. The total nutrient inputs were calculated by multiplying the sediment nutrient content by total sediment deposits on individual gardens. Nutrient output in the form of harvested yield was quantified at harvest of each crop. Plant samples from each field were dried, and analyzed for their N, P, K and Corg content. Cumulative leaching losses of mineral N and P were estimated in a single plot in garden L1 from December 1st 2008 to July 1st 2009 using 12 ion exchange resins cartridges. Nutrients were extracted and analyzed for nitrate (NO3--N), ammonium (NH4+-N) and phosphate PO4-3-P. Changes in soil nutrient balance were assessed as inputs minus outputs. The results showed that across gardens, soil N and P concentrations increased from 2007 to 2009, while particle size distribution remained unchanged. Sediment loads and their respective contents of N, P and Corg decreased significantly (P < 0.05) from the gardens of the downstream lowlands (L1 and L2) to the gardens of the upstream highlands (H1 and H2). No significant difference was found in K deposits. None of the gardens received organic fertilizers and the only mineral fertilizer applied was urea (46-0-0). This equaled 29, 30, 54, and 67% of total N inputs to gardens L1, L2, H1, and H2, respectively. Sediment deposits of the River Nile floods contributed on average 67, 94, 6 and 42% to the total N, P, K and C inputs in lowland gardens and 33, 86, 4 and 37% of total N, P, K and C inputs in highland gardens. Irrigation water and rainfall contributed substantially to K inputs representing 96, 92, 94 and 96% of total K influxes in garden L1, L2, H1 and H2, respectively. Following the same order, total annual DM yields in the gardens were 26, 18, 16 and 1.8 t ha-1. Annual leaching losses were estimated to be 0.02 kg NH4+-N ha-1 (SE = 0.004), 0.03 kg NO3--N ha-1 (SE = 0.002) and 0.005 kg PO4-3-P ha-1 (SE = 0.0007). Differences between nutrient inputs and outputs indicated negative nutrient balances for P and K and positive balances of N and C for all gardens. The negative balances in P and K call for adoptions of new agricultural techniques such as regular manure additions or mulching which may enhance the soil organic matter status. A quantification of fluxes not measured in our study such as N2-fixation, dry deposition and gaseous emissions of C and N would be necessary to comprehensively assess the sustainability of these intensive gardening systems. The second part of the survey dealt with the brick making kilns. A total of 50 brick kiln owners/or agents were interviewed from July to August 2009, using a semi-structured questionnaire. The data collected included general information such as age, family size, education, land ownership, number of kilns managed and/or owned, number of months that kilns were in operation, quantity of inputs (cow dung and fuel wood) used, prices of inputs and products across the production season. Information related to the share value of the land on which the kilns were built and annual income for urban farmers and annual returns from dung for the animal raisers was also collected. Using descriptive statistics, budget calculation and Gini coefficient, the results indicated that renting the land to brick making kilns yields a 5-fold higher return than the rent for agriculture. Gini coefficient showed that the kiln owners had a more equal income distribution compared to farmers. To estimate emission of greenhouse gases (GHGs) and losses of N, P, K, Corg and DM from cow dung when used in brick making, samples of cow dung (loose and compacted) were collected from different kilns and analyzed for their N, P, K and Corg content. The procedure modified by the Intergovernmental Panel on Climate Change (IPCC, 1994) was used to estimate the gaseous emissions of cow dung and fuel wood. The amount of deforested wood was estimated according to the default values for wood density given by Dixon et al. (1991) and the expansion ratio for branches and small trees given by Brown et al. (1989). The data showed the monetary value of added N and P from cow dung was lower than for mineral fertilizers. Annual consumption of compacted dung (381 t DM) as biomass fuel by far exceeded the consumption of fuel wood (36 t DM). Gaseous emissions from cow dung and fuel wood were dominated by CO2, CO and CH4. Considering that Gerif land in urban Khartoum supports a multifunctional land use system, efficient use of natural resources (forest, dung, land and water) will enhance the sustainability of the UA and brick making activities. Adoption of new kilns with higher energy efficiency will reduce the amount of biomass fuels (cow dung and wood) used the amount of GHGs emitted and the threat to the few remaining forests.

Embodiment and Manipulation Learning Process for a Humanoid Hand

Babies are born with simple manipulation capabilities such as reflexes to perceived stimuli. Initial discoveries by babies are accidental until they become coordinated and curious enough to actively investigate their surroundings. This thesis explores the development of such primitive learning systems using an embodied light-weight hand with three fingers and a thumb. It is self-contained having four motors and 36 exteroceptor and proprioceptor sensors controlled by an on-palm microcontroller. Primitive manipulation is learned from sensory inputs using competitive learning, back-propagation algorithm and reinforcement learning strategies. This hand will be used for a humanoid being developed at the MIT Artificial Intelligence Laboratory.

Parallel Coupled Micro-Macro Actuators

This thesis presents a new actuator system consisting of a micro-actuator and a macro-actuator coupled in parallel via a compliant transmission. The system is called the Parallel Coupled Micro-Macro Actuator, or PaCMMA. In this system, the micro-actuator is capable of high bandwidth force control due to its low mass and direct-drive connection to the output shaft. The compliant transmission of the macro-actuator reduces the impedance (stiffness) at the output shaft and increases the dynamic range of force. Performance improvement over single actuator systems was expected in force control, impedance control, force distortion and reduction of transient impact forces. A set of quantitative measures is proposed and the actuator system is evaluated against them: Force Control Bandwidth, Position Bandwidth, Dynamic Range, Impact Force, Impedance ("Backdriveability'"), Force Distortion and Force Performance Space. Several theoretical performance limits are derived from the saturation limits of the system. A control law is proposed and control system performance is compared to the theoretical limits. A prototype testbed was built using permanenent magnet motors and an experimental comparison was performed between this actuator concept and two single actuator systems. The following performance was observed: Force bandwidth of 56Hz, Torque Dynamic Range of 800:1, Peak Torque of 1040mNm, Minimum Torque of 1.3mNm. Peak Impact Force was reduced by an order of magnitude. Distortion at small amplitudes was reduced substantially. Backdriven impedance was reduced by 2-3 orders of magnitude. This actuator system shows promise for manipulator design as well as psychophysical tests of human performance.

Piezoelectric Ultrasonic Micromotors

This report describes development of micro-fabricated piezoelectric ultrasonic motors and bulk-ceramic piezoelectric ultrasonic motors. Ultrasonic motors offer the advantage of low speed, high torque operation without the need for gears. They can be made compact and lightweight and provide a holding torque in the absence of applied power, due to the traveling wave frictional coupling mechanism between the rotor and the stator. This report covers modeling, simulation, fabrication and testing of ultrasonic motors. Design of experiments methods were also utilized to find optimal motor parameters. A suite of 8 mm diameter x 3 mm tall motors were machined for these studies and maximum stall torques as large as 10^(- 3) Nm, maximum no-load speeds of 1710 rpm and peak power outputs of 27 mW were realized. Aditionally, this report describes the implementation of a microfabricated ultrasonic motor using thin-film lead zirconate titanate. In a joint project with the Pennsylvania State University Materials Research Laboratory and MIT Lincoln Laboratory, 2 mm and 5 mm diameter stator structures were fabricated on 1 micron thick silicon nitride membranes. Small glass lenses placed down on top spun at 100-300 rpm with 4 V excitation at 90 kHz. The large power densities and stall torques of these piezoelectric ultrasonic motors offer tremendous promis for integrated machines: complete intelligent, electro-mechanical autonomous systems mass-produced in a single fabrication process.

Effects of Air Pollution Control on Climate

Urban air pollution and climate are closely connected due to shared generating processes (e.g., combustion) for emissions of the driving gases and aerosols. They are also connected because the atmospheric lifecycles of common air pollutants such as CO, NOx and VOCs, and of the climatically important methane gas (CH4) and sulfate aerosols, both involve the fast photochemistry of the hydroxyl free radical (OH). Thus policies designed to address air pollution may impact climate and vice versa. We present calculations using a model coupling economics, atmospheric chemistry, climate and ecosystems to illustrate some effects of air pollution policy alone on global warming. We consider caps on emissions of NOx, CO, volatile organic carbon, and SOx both individually and combined in two ways. These caps can lower ozone causing less warming, lower sulfate aerosols yielding more warming, lower OH and thus increase CH4 giving more warming, and finally, allow more carbon uptake by ecosystems leading to less warming. Overall, these effects significantly offset each other suggesting that air pollution policy has a relatively small net effect on the global mean surface temperature and sea level rise. However, our study does not account for the effects of air pollution policies on overall demand for fossil fuels and on the choice of fuels (coal, oil, gas), nor have we considered the effects of caps on black carbon or organic carbon aerosols on climate. These effects, if included, could lead to more substantial impacts of capping pollutant emissions on global temperature and sea level than concluded here. Caps on aerosols in general could also yield impacts on other important aspects of climate beyond those addressed here, such as the regional patterns of cloudiness and precipitation.

Influència de l'ús del biodièsel en les emissions contaminants i en el consum de combustible en vehicles pesants

L’objecte d’aquest estudi consisteix en determinar la influència de l’ús del biodièsel en: 1.- Les variacions en comparació amb el combustible convencional (gasoil A) en les emissions de gasos i partícules contaminants en motors de vehicles pesants de transport de mercaderies. 2.- Les variacions en comparació amb el combustible convencional (gasoil A) en el nivell de so emès per motors de vehicles pesants de transport de mercaderies. 3.- Els canvis en el consum de combustible en vehicles pesants en comparació amb la utilització de gasoil A. 4.- Els problemes tècnics observats en motors de vehicles pesants de transport de mercaderies durant un període de funcionament elevat

Aplicació de la tècnica d’ espectroscòpia d’ absorció atòmica de flama com a eina per al manteniment de vehicles

L’objectiu d’aquest projecte fi de carrera és en primer lloc, determinar les modificacions a realitzar en el laboratori de lubricants i combustibles de l’EPS per a la utilització de l’espectrofotòmetre d’absorció atòmica de flama; en segon lloc, posar a punt l’aparell establint els paràmetres i les condicions d’assaig idònies per a portar a terme les anàlisis de metalls de desgast presents en olis lubricants usats de motors de combustió interna. I finalment, establir un protocol de treball al laboratori i estudiar la viabilitat d’oferir el servei d’anàlisi de lubricants a empreses i particulars

Odometria i planificació de trajectòries amb el robot e-puck

En el laboratori docent de robòtica s'utilitzen robots mòbils autònoms per treballar aspectes relacionats amb el posicionament, el control de trajectòries, la construcció de mapes... Es disposa de cinc robots comercials anomenats “e-puck”, que es caracteritzen per les seves dimensions reduïdes, dos motors i un conjunt complet de sensors. Aquests robots es programen en C++ utilitzant el simulador Webots, que disposa d'un conjunt de llibreries per programar el robot. També es disposa d'un entorn de proves on els robots es poden moure i evitar obstacles. Donat el poc temps que disposen els estudiants que realitzen pràctiques en aquest laboratori, és d'interès desenvolupar un software que contingui ja el posicionament del robot mitjançant odometria i també varis algoritmes de control de trajectòries. Per últim, en el laboratori es disposa de càmeres i targes d'adquisició de dades. Així doncs els objectius que s'han proposat per el projecte són: 1. Estudi de la documentació i software proporcinats pels fabricants del robot i de l'entorn Webots; 2. Programació del software de l'odometria i realització de proves per comprovar-ne la precisió; 3. Disseny, programació i verificació del software dels algoritmes de planificació de trajectòries. Realització d'experiments per a comprovar-ne el funcionament i 4. Disseny, programació i verificació d'un sistema de visió artificial que permeti conèixer la posició absoluta del robot en l'entorn

Arbres a canvi de CO2

Una marca de vehicles anuncia que, amb la venda dels seus models, es compromet a plantar prou arbres per fixar el CO2 que els cotxes trauran pel tub d’escapament. Malgrat el que digui la publicitat, el càlcul de l’absorció del gas que fan els arbres resulta una qüestió no gens fàcil d’esbrinar

Programació del robot e-puck amb Microsoft Robotics Studio

Microsoft Robotics Studio (MRS) és un entorn per a crear aplicacions per a robots utilitzant una gran varietat de plataformes hardware. Conté un entorn de simulació en el que es pot modelar i simular el moviment del robot. Permet també programar el robot, i executar-lo en l’entorn simulat o bé en el real. MRS resol la comunicació entre els diferents processos asíncrons que solen estar presents en el software de control d’un robot: processos per atendre sensors, actuadors, sistemes de control, comunicacions amb l’exterior,... MRS es pot utilitzar per modelar nous robots utilitzant components que ja estiguin disponibles en les seves llibreries, o també permet crear component nous. Per tal de conèixer en detall aquesta eina, seria interessant utilitzar-la per programa els robots e-pucks, uns robots mòbils autònoms de petites dimensions que disposen de dos motors i un complet conjunt de sensors. El que es vol és simular-los, realitzar un programa de control, realitzar la interfície amb el robot i comprovar el funcionament amb el robot real

Turbulencia empresarial en Colombia: caso sector ensamble automotriz

El propósito de este documento es presentar un análisis del comportamiento y estado del sector ensamblador de automóviles en Colombia, análisis a partir del cual se puedan identificar las posibles falencias y oportunidades de mercado, así como el impacto que tiene en la cadena productiva y las diferentes estrategias que se utilizan según marca y empresa. Para este análisis se usará la metodología o herramienta AESE (Análisis Estructural de Sectores Estratégicos), desarrollada por el grupo de Investigación de Perdurabilidad de la Universidad del Rosario. Los hallazgos encontrados en el documento contribuyen al proyecto de “Turbulencia empresarial en Colombia”, iniciado el año 2010, que busca avanzar en la construcción de un sistema de alerta temprana para las organizaciones. El presente documento, elaborado en colaboración con estudiantes de la Especialización de Gerencia de Negocios Internacionales, detalla la manera como algunas empresas del sector estratégico de ensambladoras en Colombia enfrentaron la turbulencia presentada en el período 2004-2010. Las empresas estudiadas son General Motors Colmotores, la Compañía Colombiana Automotriz (CCA Mazda) y Sofasa Renault.