Reading hybrid texts : remarks on text/image transitions

The reading of printed materials implies the visual processing of information originated in two distinct semiotic systems. The rapid identification of redundancy, complementation or contradiction rhetoric strategies between the two information types may be crucial for an adequate interpretation of bimodal materials. Hybrid texts (verbal and visual) are particular instances of bimodal materials, where the redundant information is often neglected while the complementary and the contradictory ones are essential.Studies using the 504 ASL eye-tracking system while reading either additive or exhibiting captions (Baptista, 2009) revealed fixations on the verbal material and transitions between the written and the pictorial in a much higher number and duration than the initially foreseen as necessary to read the verbal text. We therefore hypothesized that confirmation strategies of the written information are taking place, by using information available in the other semiotic system.Such eye-gaze patterns obtained from denotative texts and pictures seem to contradict some of the scarce existing data on visual processing of texts and images, namely cartoons (Carroll, Young and Guertain, 1992), descriptive captions (Hegarty, 1992 a and b), and advertising images with descriptive and explanatory texts (cf. Rayner and Rotello, 2001, who refer to a previous reading of the whole text before looking at the image, or even Rayner, Miller and Rotello, 2008 who refer to an earlier and longer look at the picture) and seem to consolidate findings of Radach et al. (2003) on systematic transitions between text and image.By framing interest areas in the printed pictorial material of non redundant hybrid texts, we have identified the specific areas where transitions take place after fixations in the verbal text. The way those transitions are processed brings a new interest to further research.

A influência do ciclo menstrual no comportamento de compra

O comportamento do consumidor é um dominio que resulta da confluência de múltiplos saberes e que recorre a diversas metodologias. A partir do conceito de mudança ovulatória e de alguns achados recentes, que sugerem diferenças no comportamento de compra e nas preferências da mulher, nas diferentes fases do ciclo menstrual – em particular, fase ovulatória e fase luteínica – foram enunciadas as seguintes previsões: na fase ovulatória, a mulher preferirá adquirir produtos relacionados com beleza feminina, e, na fase luteínica, preferirá apresentar um padrão de tomada de decisão híbrido, onde items relacionados ou não com beleza feminina mostrarão uma igualdade de estatuto nas preferências de compra. Participaram neste estudo 653 mulheres, com idades compreendidas entre os 18 e os 77 anos (média= 33,79; dp= 10, 92), em diferentes fases do ciclo menstrual, com e sem administração de anovulatórias e menopáusicas. Os resultados do questionário sobre preferências de compra, demonstraram que a mulher evidencia diferente comportamento de compra durante o ciclo menstrual, sendo mais impulsiva e com preferências hibridas, na fase luteínica, para diminuir as emoções negativas, e, mercê da mudança ovulatória, prefere comprar items relacionados com beleza feminina, para incrementar a sua atractibilidade. Dois conceitos são propostos: ciclicidade impulsiva/ terapêutica (no caso da fase luteínica) e de ciclicidade evolutivamente utilitária (no caso da fase ovulatória).

Texte de présentation sur les concepts muséologiques dans leurs rapports avec les systèmes muséologiques actuels responsables de bouleversements: une double hystérie ?

Les concepts, les notions, les langages qui en découlent, sont intimement lies aux systèmes et aux contextes qui alimentent la forme et la vie du musée. Depuis que la question se pose, où va la muséologie qui a emprunté la voie du changement dans les années 70, 80 et 90, une réflexion sur les principaux vecteurs de transformation de l’institution dex fois séculaire s’impose. Bien que la plupart des musées et de ses dérivatifs (60%) possédant une crédibilité dans le monde occidental , malgré les réformes de modernisation introduites ( attention aux publics, presentation améliorée ) demeurent attachés à la tradition qui en determine l’image, on peut affirmer, sans se tromper, qu’un pan considerable de la muséologie de la période post-moderne (20% en terme de volume d’activité ) est à peine reconnaissable, si on se réfère à la periode antérieure à la deuxième moitié du 20ème siècle. Le concept de MUSEE, dans deux champs antagonistes ou complémentaires, selon l’angle d’analyse, soit la muséologie entrée de plein pied dans les industries culturelles de l ‘ère des communications, et la muséologie (ou l’anti-musée) ayant adopté le parti-pris de l’intervention sociale, véhicules de systèmes idéologiques et organisationnels rompant radicalement avec un passé recent, se partageant entre la mondialisation globalisante et les aspirations du mouvement alter-mondialiste puissant dans la tradition associative. Tributaires d’une part des luttes libératrices (60/70), de la contestation des valeurs, d’autre part des technologies (80/90), de la globalisation (90. ), ces musólogies ( systéme binaire ) prennent la vedette à l’aide de changements irréversibles dans l’ordre des functions du musée.

A survey on the concepts used in the hearing aid selection process for hearing-impaired adults

This paper is a review of current practices in 1976 among audiologists and hearing aid dealers in fitting of hearing aids for adults.

Genetic influences on early cochlear vulnerability to noise and protection from noise by low-dose kanamycin in hybrid mice

Experiments evaluated both noise vulnerability and the extent of protection from noise by sub-chronic low-dose kanamycin in young F1 hybrids resulting from a cross between C57BL/6J and CBA/J inbred mice.

Formas de pertenencia religiosa y procesos de construcción del espacio en la migración latinoamericana: entre vínculos colonizados y redenciones creativas (Estudios)

La religión es un tema que se ha ligado a los temas de migración debido al interés en las transacciones e interconexiones que se presentan entre los migrantes y sus familias residentes en los países de origen, así como a la importancia que tienen las prácticas religiosas para los migrantes en sus países de destino. Al examinar casos concretos de migración y al comparar diferentes grupos religiosos –tanto católicos como quienes no están vinculados a una institución religiosa– se observa la continuidad y los cambios de las formas de pertenencia, cuyas raíces provienen de la historia colonial. Analizando los procesos de construcción del espacio religioso se investiga si el traslado de concepciones e imágenes religiosas está provocando nuevos esencialismos o culturas híbridas, en las cuales se articulan bricolajes de ideologías y cosmovisiones. Los casos comparados evidencian que las religiones y sus aparatos tienen una importante influencia en las concepciones y percepciones del espacio, los cuales determinan las prácticas y pertenencias sociales.

The Totalizing and Silencing Features of Meta‐Narratives and Master Concepts

This paper is organized in the following way. First I deal with Hardt’s and Negri’s Empire; the second section of the paper focuses on Beck´s World Risk Society; the third main section of this paper tackles the functional differentiation argument posed by Buzan and Albert. By way of conclusion, the final section of this paper briefly discusses alternatives to grand-narratives and master concepts.