Comparison of marketing policies applied by the same company in different countries and analysis of the reasons for the differences

The focus of this project is going to be, as the title indicates, on the comparison of marketing policies applied by the same company in different countries and analysis of the reasons for the differences. In order to do that, I have selected the company Nestlé to analyze the marketing decisions it makes across national boundaries to market the brand of Kit Kat and keep it as a leader snack worldwide. After having analyzed the brand in all continents, I can say the execution of the strategy used by Nestlé with Kit Kat really matches the planning of the strategy which is to think globally and act locally. Nestlé uses global brand identity but, from the internal point of view, it uses local ingredients and gives autonomy to its local branches based in different countries to make pricing and distributions decisions and therefore satisfy different consumers’ needs and preferences in local environments where changes happen very rapidly. The “glocal” approach to marketing is an effective way for Nestlé Kit Kat to stay focused on the consumer in worldwide markets.

Identificação de indicadores globais para as áreas de sustentabilidade ambiental e responsabilidade social: estudo de caso em uma indústria de fornecimento de insumos para o refino de petróleo

A integração da sustentabilidade ambiental junto à responsabilidade social tem sido cada vez mais o foco de inúmeras discussões de âmbito mundial. Assim com a expansão deste conceito, a valorização do colaborador e a preservação do meio ambiente ganham importância como instrumento de gestão, não apenas para aderir à legislação, mas também para aprimorar a qualidade, a competitividade e as reivindicações da comunidade. Deste modo, os indicadores, como ferramenta de apoio, buscam atender as observâncias através de informações que mensuram e apontam à postura socioambiental a expectativas empresariais. Neste contexto, este estudo aponta a necessidade da proposição de indicadores globais que integrados e sistêmicos auxiliem no gerenciamento empresarial cujos resultados primem pelo desenvolvimento de maneira convergente à sustentabilidade nas diversas áreas que compõem a indústria de fornecimento de insumos para o refino de petróleo. Com a utilização de questionário sobre relevância e disponibilidade dos dados sobre os indicadores e através da metodologia da Soma ponderada foi organizada uma priorização entre os indicadores levantados na empresa, contíguo à proposição de indicadores de responsabilidade social. Em seguida, foram elaborados os respectivos indicadores globais: sustentabilidade ambiental e desempenho ambiental. Destarte, são recomendadas maiores pesquisas para o desenvolvimento contínuo dos indicadores globais, além da implantação de indicadores de responsabilidade social, a fim de contribuir ao posicionamento teórico e avaliação das atuações práticas

Determination of the activity of nitrifying bacteria in surface waters by a modified BOD-test. [Translation from: Zentbl.Bakt.Parasitkde 156(1) 414-421, 1972. ]

A modified method of the Biochemical oxygen demand (BOD)test was applied in order to find out the seasonal changing activity of the nitrifying bacteria in surface waters. Samples were taken from the River Elbe near Teufelsbrueck.

For the determination of iron (II) and total iron with 2,2'-dipyridyl in mineral waters. Reduction of iron (III) with ascorbic acid [Translation from: Zeitschrift fur Analytische Chemie 209 340-341, 1965]

The determination of bi- and trivalent iron in proximity, in mineral waters has gained in significance, on biological and technical grounds. This short paper describes the procedure of the determination of bivalent iron and total iron in a water sample.

Predation and selection in copepod populations of Alpine waters [Translation from: Bollettino di Zoologia 21 541-545, 1954]

Zooplankton was studied in four alpine lakes in Switzerland, France and Italy. The presence the presence of the invertebrate predator Heterocope in three lakes was stated. It is then discussed why in three of these four lakes, the copepod Arctodiaptomus denticornis is present in the absence of Arctodiaptomus bacillifer, and vice versa respectively in the second and first parts of the lacustrine summer.

Relative abundance and distribution of fish in Kenyan waters of Lake Victoria

Bottom trawl surveys were conducted in Kenyan waters of Lake Victoria during the period September 1997 and March 1999. The means of fish biomass for the two most important species: Lates niloticus (L.) and Oreochromis niloticus (L.) were estimated at 61.5 kg ha and 4.5 kg ha respectively. There were few L. niloticus greater than 80 cm TL and O. niloticus greater than 50 cm TL, though these species attain maximum sizes of 205 cm and 65 cm respectively. Oreochromis niloticus was mostly found shallower than 5 m though some specimens were encountered deeper than 10 m, suggesting that the species has extended its ecological range. Very low catches were obtained from areas under water hyacinth cover. Water in such areas was turbid with oxygen levels below the critical 3.0 mg L.

Catch trends from Lake Victoria - Tanzanian waters

Catch trends from Fisheries Department reports from the last eleven years (1985-1995) were analyzed. These showed a shift in the fishery from a cichlid-based system to one dominated by Nile perch and tilapias. In recent years, catches have declined from a peak in the early 1990s. Catch per unit effort appears to have remained stable except for a drop in 1995, however, this is considered dubious because the effort showed a doubling in that year. Limitations of the fisheries data collection system for the Tanzanian sector of Lake Victoria are highlighted and discussed.

Reproductive biology of Rastrineobola argentea (Pellegrin) in the northern waters of Lake Victoria

Size at first maturity, breeding periods and condition factor were determined for the small pelagic cyprinid Rastrineobola argentea (Pellegrin) in the Jinja waters of Lake Victoria in 1996-1997. Females showed a reduced size at maturity compared to ten years earlier when exploitation of the species was minimal. The males, however, have changed little. Although the species breeds throughout the year, two breeding peaks were observed during the drier months of August and December-January. Minimal breeding was observed in the rainy months of April-May and October-November. Fish from the open water station at Bugaia showed a higher proportion of breeding individuals than those from inshore areas. The mean monthly condition factor of fish from Napoleon Gulf confirmed breeding peaks obtained from examination of gonad development.

Distribution of Oreochromis niloticus (L.) in the Ugandan waters of Lake Victoria

The Lake Victoria fish fauna was dominated by cichlids before the establishment of the exotic species Oreochromis niloticus (L.) and Latus niloticus (L.). With the alterations in the ecology of Lake Victoria, changes may be expected to occur in the population dynamics of the fish species. In two zones of Lake Victoria, the size structure, distribution and abundance, condition factors, length-weight relationship and sex ratios of O. niloticus were determined. Larger fish were found in zone II than in zone III, where very few larger fish were recorded. More O. niloticus were caught in zone III, especially in Itome Bay, than in zone II but catch by weight was greater in zone II. More males than females were encountered in both zones. Oreochromis niloticus had similar condition factors in both zones.

Some observations on the behaviour of plankton in waters discharged by the lakes [Translation from: Ost.bot.Zeit 103(1), 98-109, 1955]

This information is based on the limnological observations of the very interesting and remarkable discharge of the Lunzer Obersee, (1117m). On journeying towards the Mittersee, the Lunzer Obersee discharge takes on all the characteristics of spring-water; it was found to be of interest to take note of the change of the composition of the water on those stretches of the course where it flows shows the ground. For this purpose it was necessary to take temperature-recordings, chemical examination of the water and a quantitative determination of the plankton. Samples were taken in 1954 of zooplankton at different times of the year at the discharge of the lake and analysed. The significant loss of organisms in the way of discharge is discussed.

The content of organic matter in some waters in the Moscow region [Translation from: C.R. Acad. Soc. URSS, 61, 293-296, 1948]

There is at the moment no direct method of determining the organic matter content of natural waters. In 1940/41 8 different water bodies in central Russia were studied and their organic matter identified. The author concludes that there is currently no easy method to determine organic matter in water. A number methods need to be applied.

Optical properties of the organic substances from aqueous humus surface waters. [Translation from: Gidrochim. Mat. 23, 31-35, 1955]

Dissolved organic matter, especially turf and peat, is repsonsible for the colouration of water. The reported study tried to determine the nature of the colouring agent or organic matter by the establishment of a relationship between the intensity of colouration and the total organic matter content. 44 waters from different sources were examined.

Stock assessment of Lates niloticus (L.), Oreochromis niloticus (L.) and Rastrineobola argentea (Pellegrin) using fisheries-dependent data from Tanzania waters of Lake Victoria

Three commercially important fish species, Lates niloticus (L.), Rastrineobola argentea (Pellegrin) and Oreochromis niloticus (L.) that are fished by artisanal fishermen of Lake Victoria, Tanzania part, were studied in Kagera, Mwanza and Mara beaches from October 1997 to July 1999. Catches, effort, exploitation and stock structure were investigated. Beaches for sampling were selected based on importance for landing the above named fish species. The number of boats found on beach that day, the number that lay idle and their means of propulsion were recorded. As many boats as possible were sampled for gear type and gear size. The catches were sorted into species and measured. Variation in the species and size composition of landings was observed between regions, between months and between gears used. The implications of the findings to management are discussed.