A COMUNICAÇÃO E O MERCADO EDITORIAL INFANTIL BRASILEIRO NA DÉCADA DE 1990

Este trabalho, cujo tema é A comunicação e o mercado editorial infantil brasileiro na década de 1990 , descreveu e analisou o panorama editorial infantil do país no período indicado sob a perspectiva da comunicação. O problema de pesquisa proposto, tendo em vista a conjuntura política, social e econômica da época, tem o intuito de responder se houve, de fato, um desenvolvimento substantivo no mercado editorial infantil na década de 1990 ou, se este desenvolvimento foi apenas aparente. Correlatamente, constatar quais as estratégias de comunicação mercadológicas utilizadas no período e de que maneira elas contribuíram para o fomento desse mercado. Para garantir o caráter sistemático e científico deste trabalho, foi utilizado o método qualitativo. Muito embora, a presença do método quantitativo também tenha sido necessária, sobretudo no que tange ao comportamento de vendas do mercado editorial brasileiro na década de 1990. Como tipo de pesquisa, o estudo descritivo analítico foi o que melhor se enquadrou com os objetivos pretendidos, assim, além de um apurado levantamento bibliográfica, foi realizada uma pesquisa de campo por meio de questionários semi-estruturados e entrevistas. Dessa forma, pôde-se, a partir desses dados, traçar o cenário do mercado editorial infantil da época relacionando-o à sua cadeia produtiva.(AU)

COMPETÊNCIAS LEITORAS E ESCRITORAS NA EDUCAÇÃO BÁSICA DE SÃO PAULO, CIDADANIA E IDEOLOGIA: UMA ABORDAGEM HISTÓRICO-POLÍTICA EXPLORATÓRIA

Esta pesquisa de pós-graduação em nível de Mestrado em Educação, pela Universidade Metodista de São Paulo, esforça-se em promover uma reflexão acerca das políticas públicas, desde a Constituição do Império em 1824 até a Constituição de 1988, que impediram o analfabeto de votar em relação com as políticas educacionais que propunham erradicar o analfabetismo no país, analisando, como um caso específico, a ideologia do trabalho por competências na rede pública estadual de São Paulo. A base conceitual-analítica é dada por teorias marxistas francesas contemporâneas, em particular de Althusser, com relação ao Aparelho Ideológico de Estado e estudos de Baudelot e Establet, tendo como hipótese que a escola pública operou e ainda opera em função dos interesses burgueses de produção. Está dividida em cinco capítulos, estruturalmente adequadas da seguinte forma: Introdução que apresenta o referencial teórico usado para a construção da reflexão proposta, à luz dos estudos de Althusser, Baudelot e Establet e Saes; os capítulos 1 e 2 trazem o esforço da busca histórica e legal das Constituições Brasileiras, do Império até 1988, trazendo sempre um breve histórico das épocas em que elas foram promulgadas, a fim de subsidiar o estudo e apresentar que a proibição do voto do analfabeto sempre esteve presente nas constituições, até 1985 com a Emenda Constitucional que declarava o voto do analfabeto como facultativo , sempre atrelado à situação de competências leitoras e escritoras para o exercício pleno da cidadania; o terceiro capítulo apresenta o levantamento histórico sobre os dados de analfabetismo no Brasil desde os anos de 1900 até o último dado do IBGE nos anos 2000, trazendo um referencial explicativo baseado nos estudos de história da educação de ROMANELLI e na tese de doutoramento do professor da USP, Celso de Rui Beisiegel, o que possibilitou traçar um panorama das políticas públicas da educação consoantes aos acontecimentos políticos e históricos; o quarto capítulo apresenta a Proposta Curricular do Estado de São Paulo (SEE/SP, 2008), possibilitando um breve panorama sobre essa política pública de educação na referida rede e o quinto capítulo apresenta uma reflexão das teorias e dados apresentados, no esforço de refletir a situação do ensino por competências, no caso o das leitoras e escritoras, sempre presentes no enfoque social e econômico do país com um olhar crítico ao analfabetismo e as políticas públicas de educação.

Professor em formação em busca da excelência na sua prática

Relatório de estágio apresentado à Escola Superior de Educação de Paula Frassinetti, para obtenção do grau de mestre em Ensino do 1º e 2º ciclos do ensino básico

O contributo das parcerias no desenvolvimento local : O caso de agrupamento o Monte

Num mundo complexo e globalizado como o de hoje, as instituições não sobreviverão se tiverem visões que não ultrapassem seus obstáculos. Elas precisam descobrir parceiros que possam ajudá-las a atingir resultados mais amplos e eficazes. A complexidade dos problemas do mundo rural, ultrapassam as capacidades institucionais das organizações, com e sem fins lucrativas, de isoladamente darem as devidas respostas. A cooperação emerge como espaço de novas possibilidades. Nenhuma entidade isolada possui todos os elementos necessários para abordar e dar resposta aos problemas com que as zonas rurais estão confrontadas. A busca de soluções a nível local sem descurar o intercâmbio de ideias a nível nacional é o caminho viável. Trata-se de mobilizar os atores locais para que se envolvam no futuro da sua zona e de abrir os espaços rurais a outros territórios. Neste contexto nas regiões menos favorecidas como é o caso do Alentejo, com falta de população, as parcerias aparecem como instrumento fundamental para levar a frente projetos ligados ao desenvolvimento local. ABSTRACT: ln a complex and globalized world like the one we are currently living in, institutions are not going to survive if they have visions that do not extrapolate their obstacles. They need to look further in order to discover partners that can help them in achieving higher and more efficient results. The growing extension and complexity of social and economical challenges go beyond the institutional capacities of organizations, which have to deal with them individually - whether they are profit-seeking or not. Cooperation emerges with space of new possibilities. No isolated entity has all the necessary elements for discussing and answering the problems which rural zones face. The search for solution on a local level without mentioning the exchange on national level ideas is a save way. This is about mobilization of local actors with the purpose of a major involvement in the future of the zone and opens the rural spaces to other territories. ln this context the regions less beneficiaries through the lack of enough population like the Alentejo case, the partnerships show up as a fundamental instrument to bring forward projects connected to the local development.

The Role of Epstein-Barr Virus LMP-1 Immunohistochemical Staining in Childhood Hodgkin Lymphoma

Background: There are a few published studies about prognostic markers of Epstein-B virus (EBV) related to outcomes in pediatric Hodgkin Lymphoma (HL). Objectives: We aimed to investigate the prognostic value and effect of EBV on survival by using biopsy materials in children and adolescents diagnosed with HL. Patients and Methods: EBV LMP-1 expression was examined using immunohistochemical methods in 58 tumor samples. Clinical features, overall survival (OS) and failure free survival time (FFS) were compared between EBV LMP-1 positive and negative patients. Results: In 20 (35%) patients tumors were LMP-1 positive. When compared with patients above 10 years old, EBV LMP-1 was often positive in patients under 10 years old (30% vs. 70%, P = 0.02). In our most cases having B symptoms and advanced stage, EBV positiveness in Hodgkin Reed-Stenberg cells (H-RS) was not a significant determinant for survival (P = 0.78). Half of the past clinical trials in childhood HL reported longer survival rates in EBV LMP-1 positive patients. In some trials similar to our results there was no significant relationship between EBV and prognosis. Conclusions: The reason of diminished EBV positiviness may be related to technical methods such as not using immunohistochemical and in situ hybridization for EBER antigen but in laboratory conditions painting of control tissues with EBV impair this probability. In addition, cases enrolled to our study were living in Istanbul where social and economical factors are improved rather than generally.

Creative Practices Around the Production of Cork

Cork, as a natural product provided by the bark of the cork oak tree, is an important staple of the Portuguese economy and important to Portuguese culture. It is a sustainable product with a positive ecological footprint, from harvesting to industrial production, with the advantage of creating a local economic model through regional labour activity and distribution. Within the balance between nature-human-economy to create a sustainable system, cork production in Portugal represents a human and social dimension. By focusing on that dimension and by creating an awareness of the cultural and social impact of the activity and by re-appraising the meaning of the material within the culture, the study reframes a consideration of the actual place of labour and production. The human, geophysical, historical, social, economic, ecological and cultural aspects of the place are observed as regards their relation to work or labour in that physical space. A pilot study is being developed in the village of Azaruja in the district of Évora, Portugal. In this small locality, cork is very important in terms of the relationships between the physical subsistence of their residents and the local natural resources, because it structures the place in its cultural, social and economical dimensions. This paper outlines the theoretical foundations, the process and the outcomes of the participatory ecodesign project titled Creative Practices Around the Production of Cork which was initiated by a Portuguese artist/design researcher and developed further through the collaboration with the other two authors, one a Portuguese visual artist/researcher and the other a Turkish fashion designer/theorist. The investigation focuses on questions that expand the notion of place for artists and designers, filtered through the lenses of manual labourers in order to understand their physical, social, cultural and economic relationship with the environment. To create the process of interaction with the place and the people, a creative collaborative dynamic is developed between the authors with their range of artistic sensibilities and the local population. To adopt a holistic notion of sustainability and cultural identity a process of investigation is designated to: (1) analyse, test and interpret - through the dissemination of life stories, visual representation of the place and the creation of cork objects - the importance of culture related to the labour activity of a local natural resource that determines and structures the region; (2) to give public recognition to those involved, taking into account their sense of belonging to the place and in order to show the value of their sustainable labour activities related to local natural resources; (3) to contribute to the knowledge of the place and to its dynamism through an aesthetic approach to labour activities. With reference to fields of knowledge such as anthropology, the social arts and sustainable design, a practice-based research is conducted with collaborative and participatory design methods to create an open model of interaction which involves local people in the realization of the project. Outcomes of this research will be presented in the paper as a survey analysis with theoretical conclusions.

The Support Educational Commitee Participation in the Pedagogical Approach of an Educational Integration

Educational services are essential to social and economical development of people, mainly to the progress of all sectors of society. Establishing actions that can promote the participation of various social groups is essential to improve their quality of life and building more respectful and fair human rights without any discrimination or exclusion. In recent years, the Costa Rican education system has undergone significant changes due to the pedagogical approach of inclusive education in which students with educational needs may require different support and specialized resources for training and development. For this, the Basic Educational Division of the Center for Teaching and Research in Education, generated a concern of investigating the participation of the Committee of Educational Support in the process of educational integration, thus, determine the functions performed in the educational context, under the rules of the 7600 Equal Opportunity Act for people with disabilities, which is the entity that corresponds to regulate access to education by identifying the support required for students with educational needs and, advice and trains, administrative staff in schools both public and private in the country. In addition, there is also a concern for exploring the role of the Special Education teacher for this Committee, as well as learning the perceptions of teachers and parents about the functions performed by the committee.

SENSORES REMOTOS FOTOGRÁFICOS: ZONIFICACIÓN POR INUNDACIONES EN LAS CUENCAS BAJAS DE LOS RÍOS PARRITA Y LIMONCITO: UNA CARACTERIZACIÓN SOCIOESPACIAL MEDIANTE FOTOS AEREAS Y MAPAS

Usando procedimientos de trabajo con fotos aéreas de diferentes años, se analiza en el caso de la ciudad de Limón el avance del poblamiento hacia áreas costeras sujetas a inundaciones. Una vez diseñado el mapa que muestra para cuatro períodos la información extraída de las fotos aéreas, se realiza-un análisis físico –social de las condiciones  que dan origen a la vulnerabilidad al riesgo por inundación. En el caso del poblado de Parrita, se reconstruyen con ayuda de fotos aéreas, los distintos cursos fluviales que el río Parrita ha formado en un período de toma fotográfica aérea para cuatro años diferentes. Una vez dibujado este documento, se efectúa un análisis sobre las áreas de mayor riesgo por inundaciones, evaluando los aspectos sociales y económicos de la población afectada.  SUMMARY Using aerial photographs of different years, we analyze in the case of the Limon city, the growth population in coastal areas affected by flooding. A map showing four periods of aerial photointerpretation, fieldwork and another sources, gives information about the physical and social conditions of some areas with vulnerability by flooding. In the case of Parrita town, the use of aerial photographs of four periods, make it possible to know the geomorphological dynamic of Parrita river. With this map, we evaluate the risk by flooding, taking into account the social and economical aspects of the affected population.

Differences in Internet Usage - Social Inequality and Informal Education

In the public debate the internet is regarded as a central resource for knowledge and information. Associated with this is the idea that everyone is able and even expected to serve himself or herself according to his or her own needs via this medium. Since more and more services are also delivered online the internet seems to allow its users to enjoy specific advantages in dealing with their everyday life. However, using the internet is based on a range of preconditions. New results of empirical and theoretical research indicate the rise of a social divide in this context. Within the internet, different ways of use can be identified alongside social inequalities. Boundaries of the "real life" are mirrored in the virtual space e.g. in terms of forms of communification and spaces for appropriation. These are not only shaped by invidual preferences but particularly by social structures and processes. In the context of the broader debate on education it is stated that formal educational structures are to be completed by arrangements which are structured in informal respectively nonformal ways. Particularly the internet is suggested to play an important role in this respect. However, the phenomenon of digital inequality points to limitations consolidated by effects of economic, social, and cultural ressources: Economical resources affect opportunities of access, priorities of everyday life shape respective intentions of internet use, social relationships have an impact on the support structures available and ways of appropriation reproduce a specific understanding of informal education ("informelle Bildung"). This produces an early stratification of opportunities especially for the subsequent generation and may lead to extensive inequalities regarding the distribution of advantages in terms of education. Thus the capacity of the virtual space in terms of participatory opportunities and democratic potentials raises concerns of major relevance with respect to social and educational policy. From the perspective of different disciplines involved in these issues it is essential to clarify this question in an empirical as well as in a theoretical way and to make it utilizable for a future-orientied practice. This article discusses central questions regarding young people's internet use and its implications for informal education and social service delivery on the basis of empirical findings. It introduces a methodological approach for this particular perspective and illustrates that the phenomena of digital divide and digital inequality are as much created by social processes as by technical issues.

Gender inequality in health among elderly people in a combined framework of socioeconomic position, family characteristics and social support

This study analyses gender inequalities in health among elderly people in Catalonia (Spain) by adopting a conceptual framework that globally considers three dimensions of health determinants : socio-economic position, family characteristics and social support. Data came from the 2006 Catalonian Health Survey. For the purposes of this study a sub-sample of people aged 65–85 years with no paid job was selected (1,113 men and 1,484 women). The health outcomes analysed were self-perceived health status, poor mental health status and long-standing limiting illness. Multiple logistic regression models separated by sex were fitted and a hierarchical model was fitted in three steps. Health status among elderly women was poorer than among the men for the three outcomes analysed. Whereas living with disabled people was positively related to the three health outcomes and confidant social support was negatively associated with all of them in both sexes, there were gender differences in other social determinants of health. Our results emphasise the importance of using an integrated approach for the analysis of health inequalities among elderly people, simultaneously considering socio-economic position, family characteristics and social support, as well as different health indicators, in order fully to understand the social determinants of the health status of older men and women.

Cultural capital and social inequality in health

Economic and social resources are known to contribute to the unequal distribution of health outcomes. Culture-related factors such as normative beliefs, knowledge and behaviours have also been shown to be associated with health status. The role and function of cultural resources in the unequal distribution of health is addressed. Drawing on the work of French Sociologist Pierre Bourdieu, the concept of cultural capital for its contribution to the current understanding of social inequalities in health is explored. It is suggested that class related cultural resources interact with economic and social capital in the social structuring of people's health chances and choices. It is concluded that cultural capital is a key element in the behavioural transformation of social inequality into health inequality. New directions for empirical research on the interplay between economic, social and cultural capital are outlined.

A political analysis of the PRSP initiative: Social struggles and the organization of persistent relations of inequality

The current global development project appears to be premised on the assumption that underlying political debates over development have been settled. An upshot of this is that development is reduced to the theoretical, ideological and legal framework of a neo-liberal political order. However, implicit, and sometimes explicit, political dynamics of development can be rendered from a perspective that foregrounds social struggles. I offer a political analysis of the PRSP initiative by examining its evolution and implications considered within social and political contexts, and by specific reference to the 'poverty reduction' interventions that emerged in the 1980s. I argue that the PRSP initiative is best understood as the formation of a comprehensive extension of neo-liberal strategic responses that emerged in the 1980s. In this context, I discuss the example of microcredit schemes in relation to the PRSP process and demonstrate the analytical significance of micro-political social relations for political analyses of development. The approach I adopt reveals social struggles as relationally constitutive of formations of a hegemonic development discourse otherwise ostensibly rendered in de-contextualized terms. From the perspective of critical development analysis such struggles are the concrete expressions of the contradictions immanent to the dialectic of development through inequality and immiseration in the (re)production of social power.

Beyond the income inequality hypothesis and human health: a worldwide exploration

OBJECTIVE: To analyze whether the relationship between income inequality and human health is mediated through social capital, and whether political regime determines differences in income inequality and social capital among countries. METHODS: Path analysis of cross sectional ecological data from 110 countries. Life expectancy at birth was the outcome variable, and income inequality (measured by the Gini coefficient), social capital (measured by the Corruption Perceptions Index or generalized trust), and political regime (measured by the Index of Freedom) were the predictor variables. Corruption Perceptions Index (an indirect indicator of social capital) was used to include more developing countries in the analysis. The correlation between Gini coefficient and predictor variables was calculated using Spearman's coefficients. The path analysis was designed to assess the effect of income inequality, social capital proxies and political regime on life expectancy. RESULTS: The path coefficients suggest that income inequality has a greater direct effect on life expectancy at birth than through social capital. Political regime acts on life expectancy at birth through income inequality. CONCLUSIONS: Income inequality and social capital have direct effects on life expectancy at birth. The "class/welfare regime model" can be useful for understanding social and health inequalities between countries, whereas the "income inequality hypothesis" which is only a partial approach is especially useful for analyzing differences within countries.

Inequality, Happiness and Relative Concerns: What Actually is their Relationship?

This paper briefly and informally surveys different theoretical models of relative concerns and their relation to inequality. Models of inequity aversion in common use in experimental economics imply a negative relation between inequality and happiness. In contrast, empirical studies on happiness typically employ models of relative concerns that assume that increases in others’ income always have a negative effect on own happiness. However, in these latter models, the relation between inequality and happiness can be positive. One possible solution is a rivalry model where a distinction is made between endowment and reward inequality which have respectively a negative and positive effect on happiness. These different models and their contrasting results may clarify why the empirical relationship between inequality and happiness has been difficult to establish.

Policy attitudes, ideological values and social representations

This article reviews research on policy attitudes and ideological values from the perspective of social representations theory. In the first part of the paper, key features of lay political thinking are presented, its pragmatic imperative, its focus on communication and the social functions of shared knowledge. Objectification transforms abstract and group-neutral ideological values into concrete and socially useful knowledge, in particular stereotypes of value-conforming and value-violating groups. Such shared understandings of intergroup relations provide citizens with common reference knowledge which provides the cognitive and cultural basis of policy attitudes. Social representations theory further suggests that lay knowledge reflects the social context in which it has been elaborated (anchoring), an aspect which allows conceptualising aggregate-level differences in policy attitudes. In the second part of the paper, a model of lay conceptions of social order is outlined which organises four shared conceptions of social order, along with the stereotype-based thinking associated with each conception: Moral order, Free Market, Social diversity and Structural inequality. We conclude by arguing that policy attitudes are symbolic devices expressed to justify or to challenge existing social arrangements.