Marketing responsibility in an era of economic and climatic challenge

Purpose – The purpose of this paper is to illustrate Michael Thomas's concept of civic professionalism and social trusteeship as a future alternative to the current marketing profession's code of conduct and to put this in the context of climate change and ecological sustainability as a model for firms everywhere. Design/methodology/approach – Review of the marketing profession's responsibility towards society, communities and the ecology of the planet in the twenty-first century in the light of climate change. Findings – The hypothesis for the paper emerges as: whether it is possible for Chinese firms to embrace the needs of twenty-first century global ecological sustainability in meeting their own economic requirements for development and financial prosperity. Research limitations/implications – Limited secondary research and primary research that is also limited in terms of scope. Practical implications – As we move into an era of Chinese economic supremacy, we marketers must face up to the responsibility we have towards balancing the progression of global economic development (and selling goods and services in global market systems) with our responsibility towards our cultural systems and the global ecological system (the global ecosystem), the home of all our economic wealth. Social implications – To extrapolate lessons and opportunities for firms from developing economies as they move towards global domination of world economic markets and, suggest strategies for sustainability that they can, and should, adopt. Originality/value – The paper presents a theoretical framework for a global strategy for sustainability, and provides a vision of marketing responsibility that embraces civic professionalism, social trusteeship and a strategy for sustainability.

Climatic effects on the phenology of geophytes

Nowadays, the scientific and social significance of the research of climatic effects has become outstanding. In order to be able to predict the ecological effects of the global climate change, it is necessary to study monitoring databases of the past and explore connections. For the case study mentioned in the title, historical weather data series from the Hungarian Meteorological Service and Szaniszló Priszter’s monitoring data on the phenology of geophytes have been used. These data describe on which days the observed geophytes budded, were blooming and withered. In our research we have found that the classification of the observed years according to phenological events and the classification of those according to the frequency distribution of meteorological parameters show similar patterns, and the one variable group is suitable for explaining the pattern shown by the other one. Furthermore, our important result is that the dates of all three observed phenophases correlate significantly with the average of the daily temperature fluctuation in the given period. The second most often significant parameter is the number of frosty days, this also seem to be determinant for all phenophases. Usual approaches based on the temperature sum and the average temperature don’t seem to be really important in this respect. According to the results of the research, it has turned out that the phenology of geophytes can be well modelled with the linear combination of suitable meteorological parameters

A population dynamical model of Operophtera brumata, L. extended by climatic factors

Setting out from the database of Operophtera brumata, L. in between 1973 and 2000 due to the Light Trap Network in Hungary, we introduce a simple theta-logistic population dynamical model based on endogenous and exogenous factors, only. We create an indicator set from which we can choose some elements with which we can improve the fitting results the most effectively. Than we extend the basic simple model with additive climatic factors. The parameter optimization is based on the minimized root mean square error. The best model is chosen according to the Akaike Information Criterion. Finally we run the calibrated extended model with daily outputs of the regional climate model RegCM3.1, regarding 1961-1990 as reference period and 2021-2050 with 2071-2100 as future predictions. The results of the three time intervals are fitted with Beta distributions and compared statistically. The expected changes are discussed.

Ornamental plants as climatic indicators of arthropod vectors

The importance and risk of vector-borne diseases (eg. leishmaniasis, West Nile Virus, Lyme borreliosis) is going to increase in the European temperate areas due to climate change. Our previous studies have shown that the potential distribution of Leishmania infantum and some Phlebotomus (sand fly) species – a parasite of leishmaniasis, and its vectors – may be expanded even to the southern coastline of the Baltic Sea by the end of the 21st century. The lowland areas of the Carpathian Basin and the main part of Hungary are projected to be suitable for the studied sand fly vectors in the near future. It is important to find some indicator plants to examine whether the sand flies are able to live in a certain climate at a certain time. We studied several Mediterranean and Sub-Mediterranean plant species, and we found that the aggregated distribution of three ligneous species (Juniperus oxycedrus L., Quercus ilex L. and Pinus brutia Ten.) shows high correlation with the union distribution of five sand flies (Phlebotomus ariasi Tonn., Ph. neglectus Tonn., Ph. perfiliewi Parrot, Ph. perniciosus Newst. and Ph. tobbi Adler, Theodor et Lourie). Since these Mediterranean species are highly tolerant of the edaphic characteristics of the planting site, they may prove to be good indicators. The present and upcoming climate of Hungary is seen to be suitable for the selected indicator plant species, and it draws attention to and verifies the potential of the expansion of sand flies, which has been proved by some recent observations of the vectors in Southern Hungary.

Ornamental plants as climatic indicators of arthropod vectors

The importance and risk of vector-borne diseases (e.g., leishmaniasis, West Nile Virus, Lyme borreliosis) is going to increase in the European temperate areas due to climate change. Our previous studies have shown that the potential distribution of Leishmania infantum and some Phlebotomus (sand fly) species – a parasite of leishmaniasis, and its vectors – may be expanded even to the southern coastline of the Baltic Sea by the end of the 21st century. The lowland areas of the Carpathian Basin and the main part of Hungary are projected to be suitable for the studied sand fly vectors in the near future. It is important to find some indicator plants to examine whether the sand flies are able to live in a certain climate at a certain time. We studied several Mediterranean and Sub-Mediterranean plant species, and we found that the aggregated distribution of three ligneous species (Juniperus oxycedrus L., Quercus ilex L. and Pinus brutia Ten.) shows high correlation with the union distribution of five sand flies (Phlebotomus ariasi Tonn., Ph. neglectus Tonn., Ph. perfiliewi Parrot, Ph. perniciosus Newst. and Ph. tobbi Adler, Theodor et Lourie). Since these Mediterranean species are highly tolerant of the edaphic characteristics of the planting site, they may prove to be good indicators. The present and upcoming climate of Hungary is seen to be suitable for the selected indicator plant species, and it draws attention to and verifies the potential of the expansion of sand flies, which has been proved by some recent observations of the vectors in Southern Hungary.

Climatic Controls on Phytoplankton Biomass in a Sub-tropical Estuary, Florida Bay, USA

The extraction of climatic signals from time series of biogeochemical data is further complicated in estuarine regions because of the dynamic interaction of land, ocean, and atmosphere. We explored the behavior of potential global and regional climatic stressors to isolate specific shifts or trends, which could have a forcing role on the behavior of biogeochemical descriptors of water quality and phytoplankton biomass from Florida Bay, as an example of a sub-tropical estuary. We performed statistical analysis and subdivided the bay into six zones having unique biogeochemical characteristics. Significant shifts in the drivers were identified in all the chlorophyll a time series. Chlorophyll a concentrations closely follow global forcing and display a generalized declining trend on which seasonal oscillations are superimposed, and it is only interrupted by events of sudden increase triggered by storms which are followed by a relatively rapid return to pre-event conditions trailing again the long-term trend.

ROCADA: Romanian daily gridded climatic dataset (1961-2013) V1.0

Daily records of nine meteorological variables covering the interval 1961-2013 were used in order to create a state-of-the-art homogenized climatic dataset over Romania at a spatial resolution of 0.1°. All meteorological stations with full data records, as well as stations with up to 30 % missing data, were used for the following variables: air pressure (150 stations); minimum, maximum, and average air temperature (150 stations); soil temperature (127 stations); precipitation (188 stations); sunshine hours (135 stations); cloud cover (104 stations); relative humidity (150 stations). For each parameter, the data series were first homogenized with the software MASH (Multiple Analysis of Series for Homogenization); then, the data series were gridded by means of the software MISH (Meteorological Interpolation based on Surface Homogenized Data).

340,000-year centennial-scale marine record of southern hemisphere climatic oscillation

In order to investigate rapid climatic changes at mid-southern latitudes, we have developed centennial-scale paleoceanographic records from the southwest Pacific that enable detailed comparison with Antarctic ice core records. These records suggest close coupling of mid-southern latitudes with Antarctic climate during deglacial and interglacial periods. Glacial sections display higher variability than is seen in Antarctic ice cores, which implies climatic decoupling between mid- and high southern latitudes due to enhanced circum-Antarctic circulation. Structural and temporal similarity with the Greenland ice core record is evident in glacial sections and suggests a degree of interhemispheric synchroneity not predicted from bipolar ice core correlations.

Mortality and climatic/environmental correlates of Widdringtonia cedargensis trees in the Cederberg, South Africa

Background: Conifer populations appear disproportionately threatened by global change. Most examples are, however, drawn from the northern hemisphere and long-term rates of population decline are not well documented as historical data are often lacking. We use a large and long-term (1931-2013) repeat photography dataset together with environmental data and fire records to account for the decline of the critically endangered Widdringtonia cedarbergensis. Eighty-seven historical and repeat photo-pairs were analysed to establish 20th century changes in W. cedarbergensis demography. A generalized linear mixed-effects model was fitted to determine the relative importance of environmental factors and fire-return interval on mortality for the species. Results: From an initial total of 1313 live trees in historical photographs, 74% had died and only 44 (3.4%) had recruited in the repeat photographs, leaving 387 live individuals. Juveniles (mature adults) had decreased (increased) from 27% (73%) to 8% (92%) over the intervening period. Our model demonstrates that mortality is related to greater fire frequency, higher temperatures, lower elevations, less rocky habitats and aspect (i.e. east-facing slopes had the least mortality). Conclusions: Our results show that W. cedarbergensis populations have declined significantly over the recorded period, with a pronounced decline in the last 30 years. Individuals that established in open habitats at lower, hotter elevations and experienced a greater fire frequency appear to be more vulnerable to mortality than individuals growing within protected, rocky environments at higher, cooler locations with less frequent fires. Climate models predict increasing temperatures for our study area (and likely increases in wildfires). If these predictions are realised, further declines in the species can be expected. Urgent management interventions, including seedling out-planting in fire-protected high elevation sites, reducing fire frequency in higher elevation populations, and assisted migration, should be considered.

Biogeochemical and physico-chemical characteristics in the gulf of Trieste, Italy

In this paper we investigated, for two years and with a bi-monthly frequency, how physical, chemical, and biological processes affect the marine carbonate system in a coastal area characterized by high alkalinity riverine discharge (Gulf of Trieste, northern Adriatic Sea, Mediterranean Sea).

Physico-geochemical and mineral composition of neem tree soils and relation to organic properties

The Neem tree, the oil of which has a long history of pesticide, fertilizer and medicinal use in India, has been studied extensively for its organic compounds. Here we present a physical, mineralogical and geochemical database resulting from the analyses of two Neem soil profiles (epipedons) in India. Neem tree derivatives are used in the manufacture of a variety of products, from anti-bacterial drugs and insecticides to fertilizers and animal feeds. A preliminary geochemical and mineralogical analysis of Neem soils is made to explore the potential for chemical links between Neem tree derivatives and soils. Physical soil characteristics, including colour, texture and clay mineralogy, suggest the two pedons formed under different hydrological regimes, and hence, are products of different leaching environments, one well-drained site, the other poorly drained. Geochemically, the two Neem soils exhibit similarities, with elevated concentrations of Th and rare earth elements. These elements are of interest because of their association with phosphates, especially monazite and apatite, and the potential link to fertilizer derivatives. Higher concentrations of trace elements in the soils may be linked to nutritional derivatives and to cell growth in the Neem tree.

L’ichtyofaune dans l’organisation biologique d’un système paralique de type lagunaire, la Ria d’Aveiro (Portugal), en 1987-1988 et 1999-2000

Cette étude concerne un écosystème paralique, la lagune d’Aveiro (Portugal). Elle vise à déterminer l’organisation des peuplements de poissons en fonction des caractéristiques et du fonctionnement de cet écosystème. L’ichtyofaune a été échantillonnée mensuellement en 10 stations d’août 1987 à juillet 1988 et de janvier 1999 à décembre 2000, avec une seine de plage traditionnelle. La répartition des peuplements de poissons est étudiée au moyen de descripteurs populationnels (richesses spécifique et familiale, densité, biomasse et indice de diversité) et d’analyses statistiques (groupements et ordination). La lagune d’Aveiro présente de fortes variations, dans l’espace et le temps, de ses paramètres physico- chimiques reflétant ainsi les variations climatiques annuelles. Si l’on considère la mobilité des poissons et la géomorphologie et l’hydrologie du système étudié, nous pouvions nous attendre à une forte homogénéité de la distribution des poissons. À l’inverse, une diminution de l’influence marine a pour conséquence une diminution des richesses spécifiques et familiales, de la densité et de la biomasse. Nous avons également observé une modification de composition de l’assemblage de poissons et la présence d’espèces dominantes caractéristiques des différents niveaux de confinement (taux de renouvellement des eaux marines en un point donné du système). Le peuplement de poissons présente une organisation semblable à la zonation biologique, indépendamment des paramètres physico-chimiques tels que la salinité, décrite par la macrofaune benthique et induite par le confinement. La comparaison des résultats avec des données obtenues douze ans plus tôt, montre que l’organisation générale de la lagune est demeurée inchangée, illustrant ainsi la stabilité des écosystèmes paraliques. De plus, des modifications du niveau de confinement dans les marges nord et sud, induites principalement par des changements locaux de l’hydrodynamisme, ont été constatées. Le déconfinement de la zone nord est la conséquence de l’entretien des canaux de navigation par dragage. À l’inverse, le confinement de la zone sud est l’évolution naturelle des bassins paraliques soumis souvent à une sédimentation élevée et rapide. Cette étude montre que l’organisation du peuplement de poissons valide le concept du confinement pour l’organisation biologique des milieux paraliques, et peut être employé pour expliquer les changements de ces écosystèmes.

The impact of organic amendments on soil properties under mediterranean climatic conditions

Soil erosion and unsustainable land use produce adverse effects on SOC content. Soil management techniques and corrections can be applied for soil recovery, especially, with afforestaion purposes. This study presents the short term effects on the application of different treatments on soil properties for soil included in several sets of closed plots located in the experimental area of Pinarillo (Nerja, Spain). The analysed soil properties were: PH, EC, organic carbon, total nitrogen and total carbon. In order to verify possible differences, we applied the test of Mann-Whitney U in corroboration with the previous homogeneity test of variance.