Comunicação e ações sociais na era da convergência e da interatividade

This paper aims to propose a communication plan to Internet media that explores interaction, expanding “Agência Propagação” institutional communication and of its principal product, the social propaganda messages named “Minuto Consciente”. This study will be based on the concepts of Convergence Culture (JENKINS, 2009), Digital Marketing (TORRES, 2009), Integrated Communication (KUNSCH, 2003) and Computer Mediated Interaction (PRIMO, 2007) to understand the communication an interaction phenomenon in digital era and select the strategies to establish a continuous communication flow in different medias. Therefore, this paper will use exploratory and empirical methodology

Diga-me quem tu és: o léxico-marketing na publicidade e o comportamento de gêneros sociais

It is unanimous among lexicologists that lexical units present deep marks in the representativeness of cultural and behavioral issues. Thus, some scholars have been proposing methodologies in order to enable the verification, scientifically, of mechanisms to systematize the lexicon within a specific time/space. In this way, it would be possible to promote discussions about its relations with social matters. These lexical contents can be analyzed, for instance, in the publicity having in mind its power of extending the desires of its receiver/customer to the acquisition of products/services since it is a media outlet that provide aids, by means of verbal texts produced by advertising editors, in order to deal with issues of our society, as those related to female and male genders. From all of this, the present article aims at organizing lexical items in market segments, here referred to lexicon-marketing, so as to make possible observation of social behaviors in the universes of both women and men.

A sobrevivência das culturas como prescrição ética para o planejamento cultural: um estudo conceitual

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Proposta de especificação para a documentação fotogramétrica do patrimônio arquitetônico baseada na análise experimental de requisitos

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Patrimônio geológico no Parque Estadual Turístico do Alto Ribeira - SP: inventariação e quantificação de geossítios

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Mudança social e cultural no Brasil nos últimos 50 anos: cenário e perspectivas para a melhoria do ensino público

Thinking about improving public education in Brazil means thinking not just what we wish to develop competencies and skills in individuals, but understands clearly identify the type of citizens who are training and what kind of society we want for the future. So if there are social and cultural changes they should have their comtraponto within the classroom considering education steeped in culture and therefore in the forms of modern communication. The challenge for school education is to show the students inside the classroom, as will be outside.

Contribuições da psicologia histórico-cultural para a educação do campo

Este artículo tiene como objetivo presentar los supuestos básicos de la psicología histórico-cultural con el fin de aclarar sus contribuciones a la educación del campo. Esta teoría psicológica, cuya base filosófica es lo materialismo histórico-dialéctico, afirma el carácter social de la psique humana y la apropiación de signos como estera del desarrollo ilumina el papel indispensable de la educación escolar en la formación de los individuos. En este sentido, aborda los siguientes temas: historia y fundamentos filosóficos-metodológicos de la sicología histórico-cultural; diferenciación entre las propiedades psíquicas heredadas por la naturaleza (funciones síquicas básicas) y aquellas culturalmente formadas (funciones síquicas superiores); expresiones ontogenéticas de la producción y interiorización de la cultura; relaciones de intercondicionabilidad entre prácticas sociales y comportamientos complejos culturalmente formados. Como conclusión señala las alianzas entre la matriz psicológica resaltada y la pedagogía histórico-crítico, ya que para ambas teorías no son cualquiera modelo de educación escolar que apoyan la formación de las personas, sino más bien, una que les ofrece los contenidos culturales históricamente sistematizados y aprobados por la práctica social de todos los hombres.

Nas ondas do oceano: o patrimônio histórico documental das câmaras do Brasil-Colônia no acervo do Conselho Ultramarino

Pós-graduação em História - FCHS

Possibilidades de diálogo entre o conceito de ideologia em Bakhtin e a teoria das representações sociais

Introducing the theoretical trajectory of social representations theory, outline here the parallel between this theory in social psychology and the Bakhtinian concept of ideology. Both approaches include individual and society as inseparable and views the array of social construction of knowledge forms, related to day-to-day, or composed by formal record of science, as state, religion etc. With this interdisciplinary study, although limited, we hope to contribute to a better understanding of theories that have made important contributions to social psychology, linguistics, ethnography, cultural studies etc.

A formação de professores e os desafios do ensino/aprendizagem em períodos de mudanças sociais

The objective of this paper is to present the relationship between higher education with other levels of education. In Brazil, some challenges were launched to fulfill improvement in teaching / learning covering a scientific development with the involvement of several bodies, among them the science and society. Therefore, according to the National Postgraduate-PNPG, the close relationship between science and society requires a scientific-cultural training that should start in higher education, teacher training, and that this knowledge can follow the company, traversing all levels of education prior to higher education. Thus, we analyze the formation of teachers as one of the pillars of our discussion, trying to understand that at different times, men have paid attention to the re/organization of society, to masters/teachers have the knowledge that enabled individuals to convey an apprenticeship favoring the theoretical reflection on practice. So, we have considered some classics, as Bonaventure of Bagnoregio, that dealt on the training of teachers (as) in different periods, expressing concern about the quality of teaching and documents dealing with the situation of education in Brazil

Museus ferroviários do Estado de Sao Paulo (Brasil): as políticas de conservação e o estado atual do patrimônio ferroviário brasileiro

This paper is to discuss the expansion and partly dismantlement of Brazilian merchant marine, tracking their legal, administrative and planning. The analysis period extends from the formation of the Comissão da Marinha Mercante, 1941, to the end of the government of Fernando Henrique Cardoso, 2002. In this long duration it is discussed the formation of the national system of economy and the dynamics of contradictory national merchant navy. The text is divided into two parts: 1) Expansion: The centralization, the planning and nationalization with the formation of the shipbuilding industry, highlighting the actions of the Comissão da Marinha Mercante and the Superintendência Nacional da Marinha Mercante, planning and financing the national navigation; 2) Demolition part: the denationalization and privatization of the national navigation, in addition to the deep restructuring of the shipbuilding industry, highlighting the creation of the Agência Nacional de Transporte Aquaviários during the last years of Fernando Henrique Cardoso government.

Multiculturalismo, diversidade cultural e cotidiano escolar: uma análise da temática em filmes de escola

This work has as its theme the multiculturalism, cultural diversity and their reflections in school everyday, more specifically on the interactions between the various subjects and social groups that make up a school and the teacher as mediator of the relationship between these guys. The theme Multiculturalism refers in the first instance, to the theoretical movement beginning in the mid-20th century in the United States and that spreads in the Western world as a way of tackling the conflicts generated depending on the economic issues, policies, and, in particular, cultural-ethnic, in an attempt to combat discrimination and prejudice, given the difficulties of individuals and groups to welcome and socialize with the plurality and cultural differences (SILVA; BRANDIM, 2008).At the same time, multiculturalism refers to cultural studies, through the Centre for Contemporary cultural studies, founded by em1964 Hoggart, and connected to the English language Department of the University of Birmingham in England.In contemporary times, due to the phenomenon of globalization and public policy to challenge prejudice and discrimination the subjects and social groups, regardless of color, creed, ethnicity, sexual orientation and nationality, this theme has been recurring in order to recognize plural identities and ensure and directly affects the school as a place of cultural diversity and conflicts generated by the very diversity.The present work aims to analyze and understand how the issue of multiculturalism and cultural diversity in school films. Our study will be based theoretically in Cultural Studies authors and uses the qualitative approach, working with movie content analysis of school, seeking to seize on the same relations of coexistence, conflicts and the mediations of teachers

Avaliação do significado social, econômico e cultural do tabagismo em mulheres profissionais do sexo

Pós-graduação em Enfermagem - FMB

A linguagem do consenso nos marcos da regressão cultural: o fim da consciência e a construção do neocontratualismo de Jürgen Habermas

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)