As relações públicas e a gestão da comunicação integrada em tempos de crise: uma análise sobre o caso Ades no Facebook

This paper aims to understand so that organizations in times of crisis - exposed to social media, especially Facebook - they conceive strategies to minimize any factors that shake with your credibility, image and reputation. There for, the case study on the crisis experienced by Ades brand in March 2013 was chosen. The methodology of the work consists of bibliographic research and analytical as well as the presentation and case study, covering the concepts of Marketing, Public Relations, Social Media, Reputation Management and Image, Branding and Integrated Communication. This work was divided into four chapters that present the management of communication in the digital age, the presentation of the global Unilever brand and it brand Ades; exposure to the crisis and its repercussion and an analysis of the case under the stance of public relations, in this order

A ideologia dos meios de comunicação social na formação da consciência familiar

Pós-graduação em Serviço Social - FCHS

O fenômeno bullying em escolares do ensino fundamental

Pós-graduação em Psicologia do Desenvolvimento e Aprendizagem - FC

Monarquia e República nas crônicas machadianas

This article aims to analyze the significant social and political aspects of the transition from the Parliamentary Constitutional Monarchy to Federal and Presidential Republic, according to the literary work of the writer from Rio de Janeiro Joaquim Maria Machado de Assis (1839-1908). Some of these aspects appeared in Machadian chronicles entitled Balas de Estalo, published in the daily newspaper Gazeta News between 1883 and 1887. These chronicles were signed by Lelio, one of the nicknames of Machado de Assis.

Políticas educacionais e mídia no Brasil: apontamentos sobre o quadro atual

This paper describes some of the key political strategies focused on the relationship between the school and the media in the country. Stand out actions taken by the media in its relationship with the formal education, the proposals on the subject found in the Parâmetros Curriculares Nacionais (PCN), the guidelines found in documents on school management, and some of the concrete initiatives undertaken by the government agencies. The framework allows us to observe the distance between the initiatives managed within the school field (involving curriculum programs, programs management and the action of the government agencies linked to field of formal education) and external proposals outside that field.

Prevenção do tabagismo na gravidez: importância do conhecimento materno sobre os malefícios para a saúde e opções de tratamento disponíveis

Objetivo: Examinar o padrão de consumo do tabaco e conhecimentos sobre as doenças relacionadas ao tabaco, assim como identificar os tipos mais populares de mídias entre gestantes para aprimorar estratégias para a prevenção e a cessação do tabagismo entre essas mulheres. Métodos: Estudo transversal com 61 gestantes atendidas em um hospital universitário e em unidades básicas de saúde em Botucatu, SP. A Escala Hospitalar de Ansiedade e Depressão foi aplicada a todas as participantes. Para aquelas com história de tabagismo, também foi aplicado o Teste de Fagerström para Dependência de Nicotina, e foi avaliado o grau de motivação para cessação tabágica nas fumantes. Resultados: Das 61 gestantes avaliadas, 25 (40,9%) eram fumantes (média de idade, 26,4 ± 7,4 anos), 24 (39,3%) eram ex-fumantes (média de idade, 26,4 ± 8,3 anos), e 12 (19,8%) nunca fumaram (média de idade, 25,1 ± 7,2 anos). A exposição passiva foi relatada por 39 gestantes (63,9%). Das 49 fumantes/ex-fumantes, 13 (29,6%) conheciam as consequências pulmonares do tabagismo; somente 2 (4,9%) conheciam os riscos cardiovasculares; 23 (46,9%) acreditavam que fumar não causa nenhum problema para o feto ou o recém-nascido; 21 (42,9%) consumiram álcool durante a gestação; 18 (36,7%) relataram aumento no consumo de cigarros quando bebiam; 25 (51,0%) experimentaram cigarros com sabores; e 12 (24,5%) fumaram narguilé. Entre as 61 gestantes avaliadas, a televisão foi o tipo de mídia mais disponível e favorita (85,2%), assim como a mais preferida (49,2%). Conclusões: Entre gestantes, o fumo ativo, o fumo passivo e o uso de formas alternativas de consumo de tabaco parecem ser altamente prevalentes, e tais mulheres parecem possuir poucos conhecimentos sobre as consequências do uso de tabaco. Programas educacionais que incluam informações sobre as consequências de todas as formas de uso de tabaco, utilizando formatos novos e efetivos para esta população específica, devem ser desenvolvidos para promover a prevenção/cessação do tabagismo entre gestantes. Amostras adicionais para explorar diferenças culturais e regionais são necessárias.

O cotidiano escolar na Revista Brasileira de Estudos Pedagógicos (1984-2014)

Pós-graduação em Educação - IBRC

Letramento digital em massa com objetos de aprendizagem

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Políticas públicas e direitos de crianças e adolescentes: o papel da mídia na expansão da cidadania

This paper presents results of an evaluation of the quality of the coverage of issues associated to the preservation of rights of children and adolescents in the eight main newspapers of major cities of Bauru (Sao Paulo State) administrative region, from August 2008 to March 2009. In a total of 389 assessed stories, 66% portrayed acts of legal infraction and violence with children and adolescents as victims or perpetrators, with a fragmented and superficial perspective; 34% are greater approaches about public policies aimed at the preservation of social rights. The results show the existence of a smaller number, yet significant, of stories which presented extended and more contextualized approaches. From a general view, we can point out that the contribution given by the media as a form of vigilance over the execution of public policies has been limited, which justifies the concern of demanding, from the mass media, measures to fulfill the role attributed to them by contemporaneous democracies to the strengthening of citizenship.

História da comunicação social: um campo em construção

Not intending to exhaust the subject, we will attempt to show the issue status in the construction of the History of Mass Media. An initial literature review, in order to identify works relating to the subject, shows us how this issue has gone unnoticed in Academy. Expert authors in the history of every media outlet (newspaper, radio, television, movies, and more recently, internet) have been rising, but few have faced the challenge of building a History of Media. There are many reasons to justify this. It comes from the fact it is a young science, in construction, to the absence of a clear definition regarding the subject matter, sources, and methods of their own area of expertise. After all, journalism and film, for example, can be inserted in the same methodological procedure?

Meios de comunicação social de massa e a agressividade do espectador de futebol

The mass media have a decisive function in formation of opinion and conduct of population. Among those, the television is a vehicle with great power of spread of information. The objective this study is to analyze the influence of media on occurrences regarding the aggressiveness some participants involved in event soccer, while spectators. The subject's attitude is determined by predominant factors, among them the influences of social and cultural way in that lives, as well as, of the education and sporting influences that it affects. The problem of violence in the sport, in the case of soccer, it cannot be addressed for total responsibility of media. However, collaboration is indispensable, for aspect positive and/or negative, depending on the interest in subject. The models of behavior in television could influence the spectator's behavior for a learning process, for example, the use of the language. Therefore, it is indispensable to rethink the roads of television, their ethical conducts and to discuss the philosophical sense of the crisis. Because, to reject the mass media is to deny the reality and social transformations. The extent of the Physical education, above all in the school, is a fundamental space for the teacher to intermediate the meaning of the sport, in this case, the soccer-spectacle, in social context and their relationships with the media, enlarging the process civilization, so much inside as out of field.

El Machete e A Classe Operária: a imprensa comunista mexicana e brasileira (1920-1940)

Pós-graduação em História - FCLAS

Jornalismo da Multidão: estudo sobre as formas de financiamento coletivo da Agência Pública

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Henry Radcliffe Sims Papers - Accession 9

The Henry Radcliffe Sims Papers consist primarily of personal and business correspondence and offers a good source of information on the Sims family's varied interests in South Carolina, especially their businesses in Orangeburg, South Carolina. The correspondence generally deals with Henry Sims' brief military career; his presidency at Winthrop; his efforts along with his brothers' help to establish a radio station at Orangeburg; his constant concern in the Sims Publishing Company; his interest in the political and educational welfare of his nephews; his devotion to his family; and his association with various South Carolina legislators. Areas of research would perhaps include, among others, biographical information on Sims and his family; their contributions to South Carolina, especially in the area of publications (ex. Times and Democrat’s historical development). There is also material relating to Sims’ nephew, Hugo Sims Jr., and the latter’s 1946 campaign for a seat in the South Carolina House of Representatives. Correspondents include Olin Johnston, Burnet Rhett Maybank, John T. Riley and Strom Thurmond.

Martin-Barbero, Canclini, Orozco: os impasses de uma teoria da comunicação latino-amricana

A pesquisa latino-americana de comunicação lembra uma ilha isolada, indiferente aos grandes debates filosófico- comunicacionais do século 20. Martín-Barbero ainda pensa segundo o modelo das totalidades e das hegemonias. Estudar a comunicação, para ele, é intervir, agir socialmente, e o processo comunicacional não está no ato de se assistir a TV, mas nas trocas que o receptor faz, lá fora, com sua comunidade. Néstor Canclini, trabalhando com arte e cultura popular, é mais realista, vê o consumo como feito da cumplicidade entre a sociedade civil e o Estado. Critica os que enaltecem os objetos da arte popular e se esquecem dos homens e de seus processos. Guillermo Orozco segue Martín-Barbero e critica as pesquisas que se ocupam do ato comunicacional específico. É alguém que busca a ressurreição dos agentes que vão esclarecer as pessoas como assistir “corretamente” à TV