A política agrícola comum (PAC) e o comércio internacional - estudo econométrico do efeito da PAC sobre as exportações agrícolas portuguesas para a União Europeia (1975-2012)

Dissertação apresentada ao Instituto Superior de Contabilidade e Administração do Porto para obtenção do Grau de Mestre em Empreendedorismo e Internacionalização Orientadora: Professora Doutora Maria Clara Ribeiro Coorientadora: Mestre Maria Luísa Verdelho Alves

Aplicação de Advergames no Contexto Empresarial

No mundo da publicidade existem diferentes formas de publicitar marcas/produtos, as formas mencionadas como tradicionais são os anúncios televisivos e radiofónicos, os outdoors junto a autoestradas e meios mais movimentados, meios de comunicação impressos, entre outros. Com a evolução e o crescimento da Internet, surgiram novas possibilidades de publicidade e marketing, direcionadas principalmente aos jovens, pois são que mais utiliza a Internet. Um dos usos principais da Internet é o entretenimento, existindo diversos sites com esse propósito. No entanto existem jogos, designados sérios, com o objetivo não só de entreter mas também de transmitir uma mensagem. Nesta dissertação falamos concretamente de jogos direcionados para a publicidade, os chamados Advergames. Estes jogos permitem associar o divertimento à publicidade, permitindo criar uma relação entre a marca e o seu possível consumidor. Nesta tese pretende-se estudar a forma como os jogos poderão ser uma boa forma de auxílio no ramo do marketing de uma marca/produto. Para isso foi desenvolvido um jogo com o objetivo de recolher dados que comprovassem (ou não) o impacto sobre os jogadores da mensagem transmitida por uma marca/produto através desse jogo. Após o estudo foi possível perceber, que a maioria de utilizadores receberam a mensagem transmitida, reconhecendo vários elementos relacionados com a marca distribuídos ao longo de todo o cenário de jogo.

Avaliação das práticas de Segurança Alimentar em Mercados Municipais

Dissertação de Mestrado em Gestão Integrada da Qualidade, Ambiente e Segurança

Plano de negócios para a construção e comercialização de casas de construção rápida: relatório de estágio na empresa Quantal, S.A.

O estágio realizado ocorreu numa empresa do Grupo Quantal, empresa essa que para além de fabricar e comercializar portas de segurança, presta serviços de qualidade no que diz respeito à construção, arquitetura e acabamentos. A pensar na constante inovação e nas melhores tendências mundiais, a empresa decidiu apostar na produção e comercialização de um novo produto, as casas de construção rápida, pretendendo com este tipo de construção não só evoluir em relação às soluções de mercado, mas manter-se na linha da frente do desenvolvimento. O objetivo deste estágio centrou-se assim na colaboração da realização de um Plano de Negócios para a produção e comercialização de casas de construção rápida, por forma a estruturar as principais ideias e objetivos que se deseja atingir, definindo os passos necessários para que os mesmos sejam alcançados e os riscos e as incertezas sejam diminuídos, para que se consiga com maior exatidão analisar a viabilidade económica e financeira do projeto. Complementarmente, no decurso do estágio foram ainda realizadas atividades usuais de um departamento financeiro: reconciliações bancárias, análise de extratos de conta corrente dos fornecedores e clientes, conversação com clientes e fornecedores para definirmos previsões de recebimento e pagamento respetivamente, elaboração de mapas de fluxos de caixa, e preparação de informação para o Plano de Tesouraria.

Estágio Curricular na Empresa Steelgreen S.A.

O presente relatório visa documentar a aplicação das competências adquiridas academicamente em ambiente empresarial, sob a forma de estágio curricular que decorreu na Steelgreen, S.A., que surgiu de uma parceria entre o Grupo Domingos Da Silva Teixeira (DST) e Ferlito – Ferros do Litoral, S.A.. O tema predominante deste documento será o aço, uma vez que a empresa se dedica ao corte e moldagem de armaduras. Inicialmente, será efetuada uma breve apresentação da empresa, descrevendo a sua metodologia de trabalho, pormenorizando-se todos os procedimentos executados desde a receção da matéria-prima até à sua expedição. O estágio curricular decorreu principalmente no âmbito do Departamento de Produção. Assim, neste documento enquadrar-se-á a principal atividade a cargo deste: a produção industrial. Serão explicados todos os procedimentos executados durante o processo de conceção das encomendas. A comercialização do aço requer que uma série de requisitos legais sejam cumpridos. Um capítulo deste documento será dedicado ao enquadramento desta matéria-prima na legislação em vigor. Para finalizar, serão descritos todos os trabalhos solicitados no decorrer do estágio curricular, expondo todos os procedimentos executados para atingir o objetivo proposto.

Why is the make-up consumption in Portugal so low?

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Business model: What should be the strategy used by Smart Galp to implement and potentiate its value proposition in the Portuguese market?

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Análise da qualidade do serviço numa empresa transportadora

Dissertação de mestrado integrado em Engenharia e Gestão Industrial

A nutrient balance model for typical Irish farming systems

The twin objectives of the work described were to construct nutrient balance models (NBM) for a range of Irish animal production systems and to evaluate their potential as a means of estimating the nutrient composition of farm wastes. The NBM has three components. The first is the intake of nutrients in the animal's diet. The second is retention or the nutrients the animal retains for the production of milk, meat or eggs. The third is the balance or the difference between the nutrient intake and retention. Data on the intake levels and their nutrient value for dairy cows, beef cattle, pigs and poultry systems were assembled. Literature searches and interviews with National experts were the primary sources of information. NBMs were then constructed for each production system. Summary tables of the nutrient values for the common diet constituents used in Irish animal production systems, the nutrient composition of the animal products and the NBMs (nutrient intake, retention and excretion) for a range of production systems were assembled. These represent the first comprehensive data set of this type for Irish animal production systems. There was generally good agreement between the derived NBMs values and those published in the literature. The NBMs were validated on a number of farms. Data on animal numbers, fertiliser use, concentrates inputs and production output were recorded on seven farms. Using the data a nutrient input/output balance was constructed for each farm. This was compared with the NBM estimate of the farm nutrient balance. The results showed good agreement between the measured balance and the NBM estimate particularly for the pig and poultry farms. However, the validation emphasised the inherent risks associated with NBMs. The average values used for feed intake and production parameters in the NEMs may result in the under or over estimate of actual nutrient balances on individual farms where these variables are substantially different. On the grassland farms there was a poor correlation between the input/output estimate and the NBM. This possibly results from the omission of the soil's contribution to the nutrient balance. However, the results indicate that the NBMs developed are a potentially useful tool for estimating nutrient balances. They also will serve to highlight the significant fraction of the nutrient inputs into farming systems that are retained on the farm. The potential of the NBM as a means of estimating the nutrient composition of farm wastes was evaluated on two farms. Feed intake and composition, animal production, slurry production was monitored during the indoor winter feeding period. Slurry samples were taken for analysis. The appropriates NBMs were used to estimate the nutrient balance for each farm. The nutrient content of the slurry produced was calculated. There was a good agreement between the NBM estimate and the measured values. This preliminary evaluation suggests that the NBM has a potential to provide the farmer with a simple means of estimating the nutrient value of his slurry.

Breastfeeding Strategy for Northern Ireland (PDF 212 KB)

Northern Ireland has one of the lowest breastfeeding rates in the world. Low breastfeeding rates are associated with considerable morbidity, some mortality and increased health service costs for women and children. In Northern Ireland, several factors make the initiation and maintenance of breastfeeding particularly difficult; these include cultural attitudes, commercial promotion of artificial milks and obstacles for the working mother. The aim of the Strategy is to promote and support breastfeeding. Medium-term objectives: - province-wide co-ordination of breastfeeding promotional activities - commissioning of breastfeeding support within the health service - detailed and uniform collection of infant feeding statistics - research into effective means of breastfeeding promotion - improved training in lactation management for health professionals - supporting breast milk feeding for special needs infants - raising of public awareness of the importance of breastfeeding - cessation of artificial milk promotion within the health service åÊ Long-term objectives: - adopt the recommendations following review of the milk token scheme in England - bringing the marketing of infant foods and feeding products into line with the International Code of Marketing of Breast Milk Substitutes åÊ Progress will be monitored by the Northern Ireland Breastfeeding Strategy Group. åÊ åÊ

El impacto de las TIC en la elección y comercialización del destino turístico de Benidorm

Este trabajo aborda el análisis del impacto de las TIC en la elección y comercialización del destino turístico de Benidorm. El hecho de que el turismo sea el motor de la economía de este destino turístico y uno de los motores de la economía española, así como un sector en el que Internet ha tenido un gran impacto, justifican el análisis del uso de Internet como herramienta de acceso a información turística y de contratación de servicios turísticos y su evolución en el tiempo. La elección de Benidorm como caso de estudio se debe a su notoriedad en el contexto turístico nacional e internacional.

Food security, food safety and small farmers

Some of the elements that characterize the globalization of food and agriculture are industrialization and intensification of agriculture and liberalization of agricultural markets, that favours elongation of the food chain and homogenization of food habits (nutrition transition), among other impacts. As a result, the probability of food contamination has increased with the distance and the number of “hands" that may contact the food (critical points); the nutritional quality of food has been reduced because of increased transport and longer periods of time from collection to consumption; and the number of food-related diseases due to changes in eating patterns has increased. In this context, there exist different agencies and regulations intended to ensure food safety at different levels, e.g. at the international level, Codex Alimentarius develops standards and regulations for the marketing of food in a global market. Although governments determine the legal framework, the food industry manages the safety of their products, and thus, develops its own standards for their marketing, such as the Good Agricultural Practices (GAP) programs. The participation of the private sector in the creation of regulatory standards strengthens the free trade of food products, favouring mostly large agribusiness companies. These standards are in most cases unattainable for small producers and food safety regulations are favouring removal of the peasantry and increase concentration and control in the food system by industrial actors. Particularly women, who traditionally have been in charge of the artisanal transformation process, can be more affected by these norms than men. In this project I am analysing the impcact of food safety norms over small farms, based on the case of artisanal production made by women in Spain.

Discounting Spotted Apples: Investigating Consumers’ Willingness to Accept Cosmetic Damage in an Organic Product, November 2006

Organic producers have limited methods of avoiding plant diseases that result in cosmetic damage to produce. Therefore, the appearance of organic produce is often less than perfect. We use an experimental auction to investigate how cosmetic damage affects consumers’ willingness to pay for organic apples. We find that 75% of the participants are willing to pay more for organic than for conventional apples given identical appearance. However, at the first sight of any imperfection in the appearance of the organic apples, this segment is significantly reduced. Furthermore, we find that there is a significant effect of interaction between cosmetic damage and product methods. Even though most consumers say they buy organic products to avoid pesticides, we find that cosmetic damage has a larger impact on the willingness to pay for organic apples than for conventional apples.