911 resultados para International market research


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Pós-graduação em Alimentos e Nutrição - FCFAR

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Incluye Bibliografía

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Pós-graduação em Agronomia (Energia na Agricultura) - FCA

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Includes bibliography

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El presente documento contiene el proyecto presentado al International Development Research Centre de Canada (IDRC), que constituye la segunda fase en el desarrollo del Sistema de Documentacion sobre Poblacion en America Latina (DOCPAL), para el periodo 1978-1979. En este periodo, la estrategia global se orienta a continuar y mejorar las actividades en desarrollo y a lograr los siguientes objetivos especificos: proporcionar asistencia tecnica y capacitacion a centros nacionales de los paises de la region, a la vez que establecer conexiones con aquellos que pueden servir como unidades de insumo-produccion del sistema; elaborar un directorio de usuarios y productores de informacion sobre poblacion en la region y colaborar con otros sistemas regionales. El documento describe las actividades programadas para el cumplimiento de los objetivos enumerados.

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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The consumption of snack bars is based especially on the demand for practical and nutritious food. Coffee is highlighted for being appreciated and consumed worldwide, presenting elevated antioxidant activity, in addition to peculiar sensorial attributes. Therefore, it has great potential for use in many formulations. However, the success in the acceptance of a new product also derives from adequate marketing strategies. In this context, the present study aimed at evaluating the feasibility of introducing to the market a snack bar added with coffee, by means of sensorial acceptance and purchase intent of the consumers, in addition to identifying the best concept and the possible market segments. This work was a qualitative, by means of a focus group (content analysis), and quantitative research, by means of sensorial analysis and structures questionnaires (descriptive – frequency distribution, arithmetic mean, crosstabs and t test – and multivariate – cluster and discriminate analysis - statistical techniques). With the results, we showed that the main aspects considered by the consumers regarding the snack bar added with coffee. According to the qualitative evaluation, the consumer prefers packaging with matte colors ranging in the tones related to the coffee grain. The analysis of the quantitative data allows us to infer that the evaluations of the product regarding overall impression, purchase intent, preference and expectation before and after consuming the product are better for packaging containing the information “special coffee flavor – 100% arabic”. Regarding market segment, it was possible to conclude that, of the three extracted groups, the group of “healthy and conscious consumers” was the segment with higher potential for exploitation regarding purchase and consumption of the snack bar added with coffee.

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This paper shows that the Brazilian economic relations with China are intensifying at an unprecedented pace. This obviously brings about new challenges and opportunities. It is also shown that relations with specific provinces in China vary significantly, as illustrated by the available indicators for Shanghai, in comparison to other provinces. And last but not least, the paper has shown the rich recent experience of one Brazilian company that has benefited from the sharp increase of Chinese demand for raw material. This is a typical case of a new scenario for Brazilian firms, one where the firm has to learn how to flex its muscles as one of the major players in the international market, and in particular to learn in its dealing with its main client. The relationship between one of the major suppliers and the most active demander is of particular interest in itself.