Marketing of the Spanish film industry in the entertainment market

This project analyzes the role that marketing plays at present.It is a distinctive in the film industry because of the emergence of new patterns of production, distribution and exhibition due to the unstoppable progress of digital technologies, the expansion of the internet and consumer changes in the spectator. To perform this analysis, a description of the situation of the film industry in the competitive market, Hollywood, and the evolution of digital technology in general are included. It is also essential in the project, to observe, the marketing applied to the different phases of the globalized cinema. And then introduce the potential Spanish marketing strategies.

Studies on the submerged plant community in Lake Biwa. I. Distribution and productivity of Egeria densa. A submerged plant invader in the south basin [Translation from: Physiol.Ecol.Japan 17, 283-290, 1976]

Egeria densa (PLANCH.) ST. JOHN, a submerged plant invader, forms a wide submerged plant zone, particularly along the west coast of the south basin, Lake Biwa. The macrophyte occupies over 82% of the plant zone in the basin and its biomass reaches 93% of the total. The estimated annual net production was approximately 1 kg dry wt./m2 in a dense area, which is about 4.5 times as much as the net production by phytoplankton in an offshore area of the basin. Although the area covered by the macrophyte is only 5.8% of the total of the basin, it produced about one-tenth of the total annual primary production. In the most productive season Egeria produced 46% of the total primary productivity. Thus, the macrophyte never be neglected when one considers the energy flow or material circulation in the basin. This study was initiated in order to clarify the role of submerged macrophytes, particularly E. densa, in Lake Biwa. The following points are reported in this paper: the distribution of macrophytes in the south basin; seasonal change in standing crop of E. densa; seasonal change in values related to production, utilizing a model proposed by Ikushima with its parameters experimentally determined.

Reform of Spain's profesional services market: Implementation of the EU Services Directive

The implementation of the European Commission Services Directive initiated the modernization process of services markets within the European Union. The objective was to guarantee the creation of a single market by ensuring the freedom of establishment and circulation. The transposition of the Directive in Spain triggered an initial wave of reforms in the Spanish legal system. A second package of reforms is currently underway, following recommendations by the EC, IMF and OECD, which highlight the relative lack of competition in Spain’s services as one of the major imbalances in its economy, alongside the public deficit and unemployment. Both the implemented and planned reforms represent a major step forward. Nevertheless, the government has recently announced modifications to the draft bill of the Professional Services and Associations Law, which is expected to soon be submitted for parliamentary debate and approval. Taking into consideration modifications already introduced, together with anticipated further changes, it will be important to maintain the main points of the draft bill and to introduce a deeper review of the legal framework for professional services, of the professional associations themselves, and for the activities that are subject to compulsory membership within a professional association. Spain’s territorial map of professional associations must too be redrawn.

Geographical mobility and the labour market

This paper studies the e ect of home-owners' migration costs on migration and unemployment in an economy where workers move both for work- and nonwork- related reasons. To this end, a search model with heterogeneous locations is developed and calibrated to the U.S. economy. Consistent with the empirical evidence, the model predicts that home-owners have a lower unemployment rate than renters despite their higher migration costs. The result is due to home-owners' higher transition rate to employment and lower transition rate to unemployment.In addition, the model generates lower inequality in home-owners' local unemployment rates than in renters'. In line with this result, it is documented that, for the period 1996-2013, home-owners had less unemployment dispersion across metropolitan areas than renters.

Systematic liquidity: commonality and inter-temporal variation in the Portuguese stock market

[EN] The aim of this paper is to study systematic liquidity at the Euronext Lisbon Stock Exchange. The motivation for this research is provided by the growing interest in financial literature about stock liquidity and the implications of commonality in liquidity for asset pricing since it could represent a source of non-diversifiable risk. Namely, it is analysed whether there exist common factors that drive the variation in individual stock liquidity and the causes of the inter-temporal variation of aggregate liquidity. Monthly data for the period between January 1988 and December 2011 is used to compute some of the most used proxies for liquidity: bid-ask spreads, turnover rate, trading volume, proportion of zero returns and the illiquidity ratio. Following Chordia et al. (2000) methodology, some evidence of commonality in liquidity is found in the Portuguese stock market when the proportion of zero returns is used as a measure of liquidity. In relation to the factors that drive the inter-temporal variation of the Portuguese stock market liquidity, the results obtained within a VAR framework suggest that changes in real economy activity, monetary policy (proxied by changes in monetary aggregate M1) and stock market returns play an important role as determinants of commonality in liquidity.

Por nós mesmos : as práticas sindicais dos professores públicos na Argentina, no Brasil e no México

A presente pesquisa comparativa mostra por que ao longo do século XX se consolidou o sindicalismo docente de base na Argentina, no Brasil e no México e explica as particularidades nacionais desse processo. A categoria sindicalismo docente de base, desenvolvida no contexto da presente investigação, pretende captar um fenômeno que aparece com clareza na segunda metade do século XX: as organizações de professores tem reivindicações fundamentalmente trabalhistas, legitimidade para organizar medidas coletivas de pressão sobre os governos (particularmente greves) e, além disso, a base da categoria tem uma importante gravitação sobre as entidades que pretendem representá-la. A comparação histórica e sociológica permite identificar três processos sucessivos que foram fundamentais para a afirmação do sindicalismo docente de base: a propagação das associações da categoria, a implantação das organizações na base docente e, finalmente, a consolidação do sindicalismo docente de base. Esses processos constituem conjunturas críticas e as características particulares que as práticas sindicais adquiriram nesses contextos tendem a se reproduzir basicamente por dois mecanismos: a tradição sindical e a regulamentação estatal da atividade sindical e do trabalho docente. As práticas sindicais docentes são estruturadas pelas características dos professores e das suas condições de existência. Também são mediadas pelas particularidades das organizações docentes, pela tradição sindical e pela ação governamental perante a atividade reivindicativa e associativa dos trabalhadores. A reconstrução desses elementos estruturantes e dessas mediações contribui para explicar quando as conjunturas críticas aconteceram e quais características particulares apresentaram. No México, a situação política geral e a relação que estabeleceram os quadros docentes com os governos pós-revolucionários em particular, permitiram uma rápida consolidação das associações docentes e uma implantação na base através do Estado na primeira metade do século. Também nesse período, no México, o professorado perdeu parcialmente as suas características femininas e o confronto com as autoridades como forma de pressão coletiva legitimou-se. Isso contrasta com os outros países, nos quais a organização da categoria se generalizou sem apoio estatal decisivo. A concentração da categoria em escolas e cidades fortaleceu a afirmação do sindicalismo docente de base cujas consequências já podem ser vistas nos três países em finais da década de 1950. Nesse contexto, as organizações docentes argentinas se implantaram na base (depois de que falisse a tentativa do governo de implantar o sindicalismo docente através do Estado), mas as brasileiras não. As organizações brasileiras só se implantariam na base após 1978. Processos que na década de 1950 já estavam em desenvolvimento (como a consolidação do professor como trabalhador de base de sistemas burocráticos dirigidos por especialistas, a regulamentação e burocratização da carreira, a perda de importância das recompensas simbólicas como incentivo para exercer o professorado) e outros que apareceriam nas décadas seguintes (como a incorporação crescente da mulher no mercado de trabalho, a radicalização do movimento estudantil e o recrutamento do professorado entre as camadas mais pobres da população) explicam a consolidação do sindicalismo docente de base entre as décadas de 1970 e 1980

Analysis of the housing market in the autonomous community of the Basque country: the adjustment after the burst of the housing bubble

In this project study the characteristic and dynamics of the residential housing market in the Basque country. When strong expansion and colapsing emerged in 2007,studied the differents adjustment.

European Market Infrastructure Regulation

El trabajo trata de dar unas nociones básicas de la regulación EMIR y de la descripción de la implantación de la solución que toma la empresa en la que trabajé en prácticas. Y lo he realizado en castellano

Proceso de creación del “Competitor and Market Report” para cubrir las necesidades de información de la alta dirección de Zurich Insurance Ltd.

Proceso del Competitor and Market Report para cubrir las necesidades de información de la Alta Dirección de Zurich Insurance plc, para la unidad de negocio Global Corporate (GC) en la región de Europa Medio Oriente y África (EMEA) “ El Competitor and Market Report surge de la situación de desinformación en la que los altos directivos y los representantes de CD&M GCiEMEA de cada país se encuentran. Este trabajo consiste en estudiar todo el proceso de creación del Competitor and Market Report, empezando por la identificación del problema, búsqueda de soluciones e implementación y puesta en marcha de la solución. Este proceso nos obligara a inventariar y analizar los estudios que hasta el momento la empresa de seguros Zurich Insurance Ltd, recibía procedentes de fuentes externas o de distintos departamentos que rara vez estaban coordinados en la producción de estos informes. Analizaremos cuales son las áreas de información que estos informes no cubren. El proceso nos obligara a realizar un trabajo de campo. Haremos entrevistas que nos ayudaran a comprender mejor las necesidades de información de los altos directivos. A partir de los resultados anteriores se justificará la creación del Competitor and Market Report, y se estudiará todo el proceso de creación y puesta en marcha de un informe que cubra las necesidades anteriores.

The labour market in the Basque Country: University Employment Centers

This project is a study of the Labour Market in the Basque Country. First of all, we have analysed the position of the Basque Country in the European Union employment situation by gender and age. Secondly, we have studied the educational level of the Basque Country from the European Union perspective. Thirdly, we have showed the importance of labour orientation in educational level, especially in higher education. Finally, the design of new employment policies to promote the creation of jobs and stability of the labour market depends on: new industries and university employment policies.

Effects of maternal age and size on embryonic energy reserves, developmental timing, and fecundity in quillback rockfish (Sebastes maliger)

Maternal effects on the quality of progeny can have direct impacts on population productivity. Rockfish are viviparous and the oil globule size of larvae at parturition has been shown to have direct effects on time until starvation and growth rate. We sampled embryos and preparturition larvae opportunistically from 89 gravid quillback rockfish (Sebastes maliger) in Southeast Alaska. Because the developmental stage and sampling period were correlated with oil globule size, they were treated as covariates in an analysis of maternal age, length, and weight effects on oil globule size. Maternal factors were related to developmental timing for almost all sampling periods, indicating that older, longer, and heavier females develop embryos earlier than younger, shorter, or lighter ones. Oil globule diameter and maternal length and weight were statistically linked, but the relationships may not be biologically significant. Weight-specific fecundity did not increase with maternal size or age, suggesting that reproductive output does not increase more quickly as fish age and grow. Age or size truncation of a rockfish population, in which timing of parturition is related to age and size, could result in a shorter parturition season. This shortening of the parturition season could make the population vulnerable to fluctuating environmental conditions.

Diel and seasonal timing of sound production by black drum (Pogonias cromis)

Acoustic recorders were used to document black drum (Pogonias cromis) sound production during their spawning season in southwest Florida. Diel patterns of sound production were similar to those of other sciaenid fishes and demonstrated increased sound levels from the late afternoon to early evening—a period that lasted up to 12 hours during peak season. Peak sound production occurred from January through March when water temperatures were between 18° and 22°C. Seasonal trends in sound production matched patterns of black drum reproductive readiness and spawning reported previously for populations in the Gulf of Mexico. Total acoustic energy of nightly chorus events was estimated by integration of the sound pressure amplitude with duration above a threshold based on daytime background levels. Maximum chorus sound level was highly correlated with total acoustic energy and was used to quantitatively represent nightly black drum sound production. This study gives evidence that long-term passive acoustic recordings can provide information on the timing and location of black drum reproductive behavior that is similar to that provided by traditional, more costly methods. The methods and results have broad application for the study of many other fish species, including commercially and recreationally valuable reef fishes that produce sound in association with reproductive behav

Influence of ocean conditions on the timing of early life history events for blue rockfish (Sebastes mystinus) off California

Settled juvenile blue rockfish (Sebastes mystinus) were collected from two kelp beds approximately 335 km apart off Mendocino in northern California and Monterey in central California. A total of 112 rockfish were collected from both sites over 5 years (1993, 1994, 2001, 2002, and 2003). Total age, settlement date, age at settlement, and birth date were determined from otolith microstructure. Fish off Mendocino settled mostly in June and fish off Monterey settled mostly in May (average difference in settlement=23 days). Although the difference in the timing of settlement followed this same pattern for both areas over the five years, settlement occurred later in 2002 and 2003 than in the prior years of sampling. The difference in the timing of settlement was due primarily to differences in birth dates for the two areas. The time of settlement was positively related to upwelling and negatively related to sea level anomaly for most of the months before settlement. Knowledge of the timing of settlement has implications for design and placement of marine protected areas because protection of nursery grounds is frequently a major objective of these protected areas. The timing of settlement is also an important consideration in the planning of surveys of early recruits because mistimed surveys (caused by latitudinal differences in the timing of settlement) could produce biased estimates.