Plan de gobierno abierto: Una hoja de ruta para los gobiernos de la región

Incluye bibliografía.

Cadenas globales de valor y diversificación de exportaciones: El caso de Costa Rica. Asistencia técnica de la Comisión Económica para América Latina y el Caribe (CEPAL) al Gobierno de Costa Rica

Incluye bibliografía.

Especial gobierno electrónico

Reforma del Estado en pos del gobierno electrónico. Columna de opinión: coordinador temático para gestión pública. XI Conferencia Regional sobre la Mujer analizará políticas de género para la Sociedad de la Información. Establecen nuevos indicadores regionales para medir el gobierno electrónico. Columna de ppinión: coordinadora del Grupo de Trabajo eLAC sobre gobierno-e. Red GEALC busca consolidar su apoyo político. Recomiendan nuevas funciones para gobiernos en foro de implantación de la CIGE. Formando funcionarios y actores sociales en gobierno-e. Plataforma de información social apoya planificación y transparencia en Guatemala. Lecciones de un intento fracasado de implementar el gob-e “desde abajo” en Nicaragua. Nueva Ley de TIC colombiana consolida trabajo hacia metas eLAC. Noticias breves del mundo de las TIC. Últimas publicaciones sobre las TIC en gestión pública.

Guía metodológica: medición del gasto en protección ambiental del gobierno general

La medición del gasto en protección ambiental permite evaluar el desempeño, la eficacia y el impacto de políticas, planes, programas e instrumentos económicos de gestión ambiental. Sin embargo, para medir los progresos y realizar ajustes a las políticas ambientales es necesario que estas mediciones sean sistemáticas, continuas y estandarizadas. En América Latina y el Caribe existen experiencias de cálculo del gasto en protección ambiental del sector público, aunque la mayoría no ha perdurado en el tiempo. Las mayores dificultades en la medición de este gasto se asocian con la falta de uniformidad de conceptos y clasificaciones, la doble contabilidad y los escasos registros administrativos existentes. Para abordar los retos mencionados es necesario un marco ordenador, basado en estándares internacionales, que permita fortalecer las capacidades técnicas de los países y calcular el gasto en protección ambiental de manera regular. Por ello, la Comisión Económica para América Latina y el Caribe (CEPAL) y el Instituto Nacional de Estadística y Geografía (INEGI) de México han elaborado esta guía metodológica, con el fin de apoyar los esfuerzos de los países vinculados a la generación y difusión de estadísticas oficiales sobre el gasto en protección ambiental.

O mundo no lugar: o atual projeto de modernização no município de Santarém (PA) : (a viabilidade do território brasileiro para uso corporativo e a modernização do Porto de Santarém)

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

O uso corporativo do território brasileiro e o processo de formação de um espaço derivado: transformações e permanências na região cacaueira da Bahia

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Capitalismo financeiro e uso corporativo do espaço da nação: o territorio como recurso

Pós-graduação em Geografia - IGCE

Mapeamento energético de um edifício corporativo

Increasingly the business for large companies tend to sustainable actions. Such actions may have motivated social, environmental and economical too. Thus, the study of small actions or investments aimed at improving a product or a process may impact on financial return and even the exposure of a sustainable paper company, a fact that is increasingly wel l regarded in the market. This study presents proposals raised in the market and in the literature showing the cost of each investment, the payback over time and the benefits of each project to be implemented in a corporative building located in the city of São Paulo. It was analyzed the energy consumption, determining the amount of consumption of each device through measurement of some parameters such as voltage and operating current, and lifting nominal values supplied by the manufacturers. By understanding the conditions of each equipment and the processes involved, were raised possible energy improvements, focusing on the cooling system of the building, the tariff system and the installation of an energy management system

O uso corporativo do território brasileiro no período técnico-científico-informacional: o circuito espacial produtivo e círculos de cooperação da empresa Natura

In the current historical period marked by globalization and neoliberal policies have seen the pursuit of expanded reproduction of capital by corporations, which make from the deepening territorial division of labor, ie, the increasing presence of its circuit productive space within steps towards the relations between capital and labor. This capital increase is made possible mainly by exploiting precarious forms of labor. In Brazil today, much of the population enjoys the possibilities of consumption, due mainly to the policy measures implemented in the last decade, this situation favors further expansion of large companies in our territory, thus the circuit analysis of spatial production of cosmetics contributes to a political debate about the uses of the national territory. Given that companies are organizations whose actions occur inseparably technical systems that make up the territory, this course conclusion work seeks to understand the circuit of production space and cooperation circles cosmetics company Natura Cosmetics S/A

Relações públicas 2.0: um olhar sobre o twitter corporativo

This project analyses in theory the transformations that have occurred in the information society in the range of the organizational communication, developing the internet historical trajectory as a technology of transformation. We highlight the cyber culture study as a cultural expression that emerges with the current society needs, observed by an optic that focuses on digital communication, emphasizing the digital environment as a space for information trade, in the interior premise of communication: the relationship. The organizations will be approached in the project through a channel for communication, in the digital range, besides the traditional forms. In regards to the enterprises we will study in depth the consumer of this society of consumerism, with a special look at the generation Y, deeply inserted in this virtual context, describing the current type of consumption, mainly the relations of consumption with the social medias. After this transforming process in which individuals are inserted in the digital environment we intend to focus in the corporate digital communication, analyzing the organizational digital communication in the contemporary society. We emphasize the theories of Public Relations, one of the main activities, able to do planning, to put together and execute the strategies that will be used in the social medias as a form of corporate digital communication. We explicit Twitter as a tool of the corporate digital communication, because it reaffirms the theories described throughout the research as one of the most essential social media to turn loyal the relationship between the consumer and the organization in real time, as an example is the organization “camisetaria” that became a success case in the social medias; we detail the participation of the company on Twitter and the reach of this network through it’s strategies in the corporate digital communication

Blog corporativo como ferramenta da Intranet

This project aimed at discussing about the possibility of transforming a corporate blog into an Intranet tool. The objective is to make the internal communication more interactive by bringing the employee closer to the organization through conversing in a less formal environment. In the first series of discussions, issues such as how the organizational communication works as a whole, which communications vehicles are normally used to reach the target group and the role of public relations in the organizational communication, were conducted aiming the discussion around the internal communication and the personnel, one of the objectives of this paper. Following these discussions, the focal points was around digital communication and its possibilities in the organization, as well as talking about and discussing the blog and the Intranet. Finally a theoretical discussion was conducted concerning the possibilities of turning this corporate blog into an Intranet tool and the reasons why public relations should manage this new communications tool

El gobierno de las megalópolis, el caso de Brasil, São Paulo: gestión metropolitana, descentralización y participación como desafíos simultáneos

The government of a megalopolis, such as São Paulo, shows singular challenges that do not exist in less complex urban contexts. Being a city of a country with a recent industrialized economy, with an income (functional and geographical) highly concentrated, that has resumed the democracy for only one quarter of a century, this megacity lives with its own political and organizational assignments, due to the contradictory character of the political behavior of its habitants/ voters and of the traditionalist nature of populism and patronage in the relationship between the rulers and the ruled and between the Executive and Legislative powers at the local level. In such context, the difficulties to prosecute the assignments of the metropolitan organization, the decentralization and the institutionalization of citizen participatory channels in the governance and administrative activities are huge. The centrifuge forces (of the decentralization of the local government, through subprefectures), the centripetal forces ( of the metropolitan organization process) and the diffuse forces (of the claiming popular participation) act simultaneously over the deciding processes, in São Paulo, receiving, still, state and national political influences, since the city is a very significant historically producer of political and electoral capital. The analysis of the recent experience of the creation of the subprefectures and the representative counsels (fixed in the Municipality Organic Law of 1990) and the attempt to implement the participatory budgeting, in two occasions (1989-1992 and 2001-2004), reveal some of the social and political reasons that make difficult the establishment of a solidly democratic governance and of a more efficient public administration in the metropolitan area of São Paulo.

As dimensões humana, instrumental e estratégica da Comunicação Organizacional: recorte de um estudo aplicado no segmento corporativo

Na perspectiva de que a Comunicação que ocorre no dia a dia nas organizações assume, entre outras, três principais dimensões (humana, instrumental e estratégica), o principal objetivo desta pesquisa empírica foi verificar, junto a uma amostra representativa de empresas atuantes no território brasileiro, como essas dimensões estão presentes nas práticas cotidianas de Comunicação. Aplicou-se questionário junto a 36 empresas a partir de uma a mostra de 258. Os dados obtidos mostram que a Comunicação vem sendo praticada nessas três dimensões. As organizações evoluíram gradativamente dos modelos mecânicos da transmissão unilateral de informações para a implantação de processos comunicativos mais interativos. No entanto, ainda falta uma Comunicação que permita a abertura de canais dialógicos de fato e que possibilite maior valorização das pessoas.