Imagem e comportamento do vampiro contemporâneo: uma análise semiótica

O presente trabalho propõe discutir as produções literárias contemporâneas sobre a temática do vampirismo. Este estudo se fundamenta em análises de textos por meio da observação das práticas discursivas que os constituem. Tomando como corpus os romances Crepúsculo e Lua Nova de Stephenie Meyer, as observações partem dos pressupostos teóricos da Semiótica Discursiva e da Análise do Discurso, aos quais são incorporados estudos sobre cultura, sociologia e identidade. Parte-se do princípio de que o discurso é produto da cultura e, desse modo, incorporam-se a ele fatores históricos e sociais. Por essa razão, torna-se importante examinar os elementos dialógicos e intertextuais dos textos anteriormente apontados em relação às outras produções que tratam do mesmo tema e de outros possíveis, encontrados no corpus. Assim, busca-se compreender primordialmente os mecanismos fundamentais que tornam o texto um objeto de comunicação e de significação

Relações Públicas nas agências de comunicação: uma análise dos discursos dos mercados

Public Relations is an area of communication that has many definitions given by both professional associations and by many authors. Academic and professional discussions on a precise definition of the area are recurrent. Considering this issue, it was decided to study the relationship between public relations and communications agencies, assuming that this is a market segment that includes the public relations. This paper analyzes the discourses of communication agencies and how the Public Relations are handled by them. For this, it was used theories about the history of public relations as well as definitions and concepts of its main authors. Furthermore, we present the characteristics of communication agencies, the contexts associated with its emergence in Brazil and the future prospects of this market segment in the opinion of the professionals who work in it. The study about the discourses of communications agencies was based on French Discourse Analysis, using books from important authors of the area, such as José Fiorin and Helna Brandão. The discourses analyzed were those present on websites of three communications agencies in the state of Sao Paulo. It was noted that not always the participation of public relations in communication agencies is highlighted, although the services of these agencies are based on techniques and typical functions of Public Relations. Above all, what the discourses are seeking to highlight are the experience and expertise in organizational communication owned by its staff

Gêneros do discurso, ciência e mídia: a divulgação científica em questão

This work’s main purpose is to research how the scientific speech is outlined on the Revista Língua Portuguesa in statements made by linguists. Statements issued in the previously mentioned magazine have been analyzed. In order to achieve the proposal, the research was based on the following questions: how both the scientific and the scientific divulgation speeches are formed in the magazine, and whether the opinion texts written by scholars and researchers in the linguistic field identify themselves with opinion articles, scientific articles or scientific divulgation texts. Those questions were discussed from the theoretical-methodological bakhtinian perspective, taking the notion of dialogism, the human activity sphere, genres of discourse and style as conceptual elements. It has been detected that there is a complexity in the construction of the genres in the magazine, always taking into account the journalistic and scientific spheres of circulation. The analyzed statements presented themselves as a confluence of many genres’ characteristics, showing a point of view, a scientific subject, a researcher-author and a language adjustment to the magazine reader, making it more accessible. The analysis showed that the discussed statements resemble opinion articles, scientific articles, and reviews, besides being scientific divulgation at the same time

Discurso e motivação: um estudo semiótico sobre livros de autoajuda de desenvolvimento profissional

The success and recognition for their dedication put into the work are the need of every worker, and for that there is a constant quest for success in organizations. In this scenario, the Brazilian publishing market offers self-help literature as a practical method of acquiring the fundamental knowledge for professional development. The self-help literature for professional development addresses motivation as an essential characteristic for success, as a motivated worker earns more visibility and prominence to motivate other team members, thus arousing a spirit of leadership among the players. The motivation of workers also meets the expectations of organizations, because they improve productivity without requiring new investments. Thus, the literature on professional development is positioned as one of the best selling literary styles sold in Brazil over the years. To have an understanding of the discourse of literary style and persuasive methods known in them, we present a semiotic analysis of the five introductory chapters of selected works. Greimassian Semiotics offers great tools for understanding the introductory speeches of professional development books, which are intended to present the synthesis of the work, or demonstrate the values and knowledge of the authors, coaxing the reader to read on and be receptive to the idea of motivation presented in the books

O discurso publicitário em foco: questões sobre dialogismo e gênero do dicurso

The subject of this research is the publicity discourse, in its configuration as speech genres, according to theoretical-methodological perspective in Bakhtinian Studies. Considering that there are infinite fields of human communication, Bakhtin says that there is also infinity of speech genres. However, according to the author, every sphere of human activity produces, and even requires, certain genres, with theirs thematic, compositional and stylistics aspects defined according to social-ideological values that materialize in that sphere and in the dialogue in which the texts are produced. The objective of this research is to study, according to this theoretical-methodological perspective, a print advertising piece by the Brazilian Federal Government, conveyed in the Língua Portuguesa magazine, with themes concerning the national public education. We analyze how the image of author is built and how the image of the Other is outlined by that author. It is assumed that the gender to which an advertising piece belongs intends to sell a product or idea. One of the specific objectives of this research is to identify what is being sold in the advertising piece that we analyze and what discursive and stylistic resources are utilized to achieve success in what it intends to promote. The results show that the author (in the voice of the Federal Government), while adopting the position of information-holder, also puts himself in the same plane of the reader, where everyone is responsible for the development of education in the country. The advertising piece intends to project a positive image of the Government, and this project of saying is realized, in the analysis, in the compositional aspects of the text as well in the stylistic aspects

Mudanças climáticas: o discurso da mídia sobre o aquecimento global

This research is aimed at discussing the ways in which social agents influence global warming, analyzing the discourse of social actors involved in the debate on climate change, since there is a wide divergence in the scientific community about how man is able to modify the climate on a global scale. In fact the debate that permeates the issues beyond the limits of science and enter into a political-economic framework that takes extraordinary proportions. This emphasis can be very unscientific in the fundamental design concepts, or even creating a trivialization of the media. The main way to convey these concepts is to disclose them in the media, but the media has enormous power to transform the concepts and often manipulate the news by creating a common sense goes against the interests of the scientific community. Thus was conducted extensive research in major newspapers and magazines that move in the country. We surveyed the first two papers which were: “Folha de S. Paulo” and “O Estado de S. Paulo”, during the period from January 2000 to December 2008, totaling 3285 units for the newspaper Folha and 2555 for the newspaper Estadão. Subsequently a survey was made of data published in two journals that move at the national level, and these are the magazines VEJA and ÉPOCA for the same period. By performing these steps, it was concluded that several factors involving the media and climate change, such as topic relevance, types of approaches, perspectives of analysis, the staff development, supplies, among other factors of utmost importance for building news. As a result we can say that the media in fulfilling its role of mediator scientific, disclosing only a vision that permeates the scientific debate. The newspaper media, especially newspapers, has an informative and instantaneous. Often this preoccupation...(Complete abstract, click electronic access below)

Sindicalismo cidadão e economia solidária: uma análise da experiência política da Central Única dos Trabalhadores (CUT)

Pós-graduação em Ciências Sociais - FFC

O processo de configuração curricular: uma análise da compreensão de professores de educação física das séries iniciais do ensino fundamental

Pós-graduação em Educação - IBRC

Qvod erat demonstrandvm: os Exempla no discurso gramatical de Mário Vitorino e Élio Aftônio

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Autoria, deriva e contingente: intersecções sobre a análise linguística e a literária

The aim of this article is to discuss the contingence in literature texts since an approach that make the literary theory, the discourse analysis and the psychoanalysis dialogue. It is important to remark the importance of this different areas dialogue as an instrument that could help the understanding of the relations between tradition and invention and the modern writer’s obsession to control the derive of meanings and the originality of the creations as well.

Discurso constelar e contingência: a pregnância de Mallarmé

The aim of this article is to discuss Mallarmé‘s poem A throw of dice, establishing some theoretical interfaces among Jakobson‘s reading, Lacan‘s psychoanalysis and some elements from the French discourse analysis. The poem, considered a milestone of modern poetry, has already engendered various discourses about itself, what allows us to consider it here a permanent invention, or yet, a throw of dice in eternal whirl. Attentive to the roaring of such discourses, and available for listening the theory that contributes to the poem‘s critical analysis, the reading herein engaged bets on the profit that the Mallarmé‘s poem study carries, for the perception of contemporary poetry, which inherited from him the double-sided lyrical coin: high revision of the possibilities of invention and very strong metalanguage.

Aforização no discurso de autoajuda

In this paper, based on Maingueneau’s (2006, 2010) thoughts on aphorisation and on the differences between aphorising and textual enunciation, we analyze some detached utterances from the self-help discourse, by highlighting some of their meaning effects and their role in such discourse. The analysis shows that the aphorising detachments support the self-help discourse enunciator in the process of guiding the interlocutors. Such aphorizing detachments allow the enunciator to give order as if he or she were enunciating the truth, which attenuates the enunciator’s authoritative character, who is supposed to give order explicitly. Moreover, such utterances activate the play between “to say and not to say,” by simulating that the self-help discourse is based on an undeniable truth, which reinforces its persuasive power.

Breve análise discursiva em três dicionários de fraseologia

In the current context of Metalexicography several types of studies have been conducted in order to better understand the organization of existing dictionaries and, thus, constitute a knowledge base that would support the development of new works. Regarding specifically the dictionaries of Phraseology, although there are many researchers who engage in this domain, there is still much to study in order to optimize and boost production as much monolingual as bilingual works. The aim of this paper is to present a brief discursive analysis of three phraseological dictionaries considering the pedagogical aspect.

O discurso sobre a concisão na Revista Língua Portuguesa

The objective was to seek positive and negative values that guide the discourse on conciseness and understand how this concept is understood in speeches in the media when taking the theme of text production. The corpus of work consists of two materials of Portuguese Language Magazine on this topic. The analysis of the corpus was made from Bakhtinian discourse studies, especially considering the concepts of dialogue, utterance and speech genres. The research considers mainly as Bakhtin Circle conceives the production of meaning. At the end, we believe it is important to reflect on the definitions that guide the discourse of conciseness, far in practice they are consistent with our reality of writing

Coesão e coerência: discursos da linguística e da mídia

Esse trabalho analisa as refrações do discurso pedagógico que, em diálogo com outros discursos, como os da mídia e da linguística, reflete-os, além de ressignificá-los. Mais especificamente, trata-se da ressignificação que os discursos pedagógicos, postos em diálogo com os discursos da mídia, fazem de conceitos da lingüística; para essa análise tem-se como foco os conceitos de coesão e coerência, esses conceitos são critérios de avaliação dos textos. Quando retirados de suas enunciações e reutilizados nos dias de hoje, esses conceitos são ressignificados de forma a se adaptarem a novas enunciações. Como abordagem metodológica para a realização deste trabalho, tem-se uma análise qualitativa dialógica do livro de Thaís Nicoleti de Camargo, Redação linha a linha (2010) (corpus desse trabalho, que representa o discurso pedagógico). No diálogo proposto sobre os conceitos de coesão e coerência textuais pode-se perceber a ressignificação causada pela nova enunciação em que esses enunciados são reutilizados. Esse trabalho, por valer-se da análise do discurso bakhtiniana, estará sempre voltado ao conceito de diálogo, colocando os discursos em contato; partindo desse ponto, busca-se entender quais discursos dialogam com a produção do discurso pedagógico no livro analisado. Pode-se perceber, na análise dos conceitos de coesão e coerência textuais, que alguns discursos que dialogam com esses enunciados são os discursos de normatização e padronização. É possível dizer que a enunciação em que esses enunciados se produzem remete aos discursos do capitalismo, dos vestibulares, da atribuição de notas