De la forma estética a la forma práctica: La controversia metodológica en la HfG de Ulm

La HfG abrió sus puertas en 1953 con el objetivo de regenerar a través del diseño una sociedad devastada tras la guerra. Abordó, fusionando formación académica y politécnica, el diseño de todo tipo de objetos bajo una perspectiva racional. Sin embargo, pronto surgió la controversia dentro de su claustro. Esta investigación pretende revisar no solo los motivos del arquitecto Max Bill en su defensa del Curso Preliminar de adiestramiento estético, sino también por qué surgieron como reacción las tesis antiestéticas del teórico Tomás Maldonado y del diseñador Otl Aicher, que antepusieron sucesivamente, frente a la pedagogía idealista de Max Bill, la metodología científica y la praxis proyectual. HfG was founded in 1953 with the aim of transforming, through design, a devastated postwar society. By combining academic and polytechnic training, it endeavored to design all kinds of objects through a rational perspective. However, controversy soon emerged amongst the faculty. This research seeks to review not only the motivation of the architect Max Bill in defending the Preliminary Course of esthetical training, but also to explain the reasons that led to the unaesthetic reactions of the theorist Tomas Maldonado and the designer Otl Aicher, who successively prioritised scientific methodology and project praxis as alternatives to Max Bill's idealist pedagogy.

Modelo multidimensional de los factores que afectan la interacción entre marketing y ventas en el lanzamiento de nuevos productos en Latino América

Esta tesis se centra en la identificación y análisis de los factores que pueden favorecer o actuar como barreras del éxito de la implementación de la innovación y las relaciones entre sí, desde el enfoque de la interface marketing-ventas. El trabajo empírico se enmarca en el vacío de investigación existente en el campo del proceso de lanzamiento de nuevos productos en los mercados donde operan subsidiarias de empresas multinacionales de consumo masivo (FMCG). Las empresas FMCG son altamente dependientes de la innovación como proceso clave determinante del crecimiento competitivo de mediano y largo plazo. En un contexto de acortamiento del ciclo de vida de los productos, como resultado del desarrollo tecnológico y científico que impactan en el comportamiento de los consumidores, las empresas invierten un mayor nivel de recursos en el desarrollo de nuevos productos, reingeniería y programas de innovación (Mundra, Gulati y Gupta, 2013). Sin embargo, a pesar del aumento en la inversión, las tasas de éxito de la innovación reportadas son inferiores al 25% (Evanschitzky, Eisend, Calantone y Jiang, 2012). Aumentar las tasas de éxito de los proyectos de innovación es reconocida en la literatura como un elemento clave para la supervivencia y competitividad de las empresas, para ser superiores a su competencia y desarrollar nuevos modelos de negocios. A pesar de la existencia de estudios que intentan comprender el proceso de lanzamiento de nuevos productos, no se ha identificado un claro prototipo de gestión de la innovación (Gupta et al, 2007). Profundizando en los factores de éxito, los autores Keupp, Palmié y Gassman (2012) reconocen que la innovación exitosa no depende solamente de la estrategia de selección de los proyectos de innovación, sino también la forma en que los mismos son implementados (Klein and Sorra, 1996; Repenning, 2002; Keupp, Palmié y Gassmann, 2012). Al analizar la implementación de los proyectos de lanzamiento de nuevos productos al mercado, en empresas FMCG, dicho proceso es responsabilidad principalmente de las funciones de marketing y ventas a través de la comunicación con los consumidores y los clientes respectivamente (Ernst, Hoyer y Rubsaamen, 2010). Es decir que el éxito en la implementación de la innovación requiere la gestión efectiva de la relación inter-funcional entre marketing y ventas (Ernst, Hoyer y Rubsaamen, 2010; Hughes, Le Bon y Malshe, 2012). A pesar de la importancia de la integración entre marketing y ventas en la conceptualización e implementación de la innovación, este tema no ha sido estudiado en profundidad (Hughes, Le Bon y Malshe, 2012; Keupp, Palmié y Gassmann, 2012). En las empresas multinacionales, está demostrado que el desempeño de las subsidiarias determinan el éxito competitivo de la empresa a nivel global. El desafío de dichas subsidiarias es conjugar el desarrollo global de innovación y comunicación con las características locales de comportamiento del consumidor y el mercado. Por lo tanto, esta investigación empírica responde a la pregunta académica y de gestión acerca de cómo mejorar las tasas de éxito de lanzamiento de nuevos productos al mercado en subsidiarias de empresas de consumo masivo, desde la perspectiva de la relación entre marketing y ventas. En particular analiza cómo afectan la formalización de los procesos y los mecanismos de comunicación a la confianza interpersonal y a la efectividad de la interface marketing-ventas y dichos factores a su vez sobre la planificación integrada de la implementación de la innovación. La determinación de los factores o ítems que conforman cada uno de los constructos del proceso de ejecución de la innovación, se llevó a cabo a partir de una revisión exhaustiva del estado del arte de la literatura sobre las interfaces funcionales y el proceso de innovación. Posteriormente, los ítems seleccionados (más de 50 en total) fueron validados por referentes de marketing y ventas de Argentina y Uruguay a través de entrevistas en profundidad. A partir de los factores identificados se construyeron dos modelos teóricos: • (1) relativo a la influencia de las dimensiones de confianza interpersonal sobre la efectividad de las uniones inter-funcionales y como los mecanismos organizacionales, tales como la frecuencia y la calidad de la comunicación entre las áreas, afectan la confianza y la relación entre ellas; • (2) relativo a la dimensión planificación integrada de la implementación de la innovación, ya que durante el lanzamiento de nuevos productos al mercado, marketing y ventas utilizan procesos formales que facilitan la comunicación frecuente y efectiva, desarrollando confianza inter-personal que no solamente afecta la efectividad de su relación sino también el desarrollo de planes integrados entre ambas áreas. El estudio fue llevado a cabo en una empresa multinacional de consumo masivo que integra la lista Global 500 (Fortune, 2015), presente en todo el mundo con más de 25 marcas participantes en más de 15 categorías, implementando 150 proyectos de innovación en el último año. El grupo de subsidiarias en estudio fue reconocido a nivel mundial por su desempeño en crecimiento competitivo y su alta contribución al crecimiento total. El modelo analizado en esta tesis fue expandido al resto de América Latina, tratándose entonces de un caso ejemplar que representa una práctica de excelencia en la implementación de la innovación en subsidiarias de una empresa multinacional. La recolección de los datos fue llevado a cabo a través de un cuestionario estructurado y confidencial, enviado a la base de datos de todo el universo de directores y gerentes de marketing y ventas. El nivel de respuesta fue muy elevado (70%), logrando 152 casos válidos. El análisis de datos comprendió el análisis descriptivo de los mismos, estimación de fiabilidad y análisis factorial exploratorio a través del software SPSS v.20. El análisis factorial confirmatorio y el análisis de senderos para examinar las relaciones entre los factores se estudiaron mediante el software R (Package 2.15.1., R Core Team, 2012) (Fox, 2006). Finalmente se llevaron a cabo entrevistas en profundidad a gerentes de marketing y ventas de cada uno de los seis países con el fin de profundizar en los constructos y sus relaciones. Los resultados de los modelos demuestran que la frecuencia de comunicación impacta positivamente en la calidad de la misma, que a su vez afecta directamente la relación entre marketing y ventas. Adicionalmente, la calidad de la comunicación impacta sobre la confianza cognitiva, que a su vez se relaciona no solamente con la confianza afectiva sino también con la relación entre ambas áreas. Esto significa que para mejorar la implementación de la innovación, los gerentes deberían orientarse a reforzar la relación entre marketing y ventas facilitando la construcción de confianza interpersonal primero cognitiva y luego afectiva, incrementando la frecuencia de la comunicación que alimenta la calidad de la comunicación entre ambas áreas. A través del segundo modelo se demuestra que durante el lanzamiento de nuevos productos al mercado, marketing y ventas necesitan emplear procesos formales que faciliten la comunicación frecuente y efectiva. De esta forma se contrarresta el efecto negativo de la formalización sobre la planificación integrada entre ambas áreas. Adicionalmente, los gerentes de ambos departamentos deberían promover la construcción de confianza interpersonal, no solamente para mejorar la efectividad de la relación, sino también para desarrollar planes integrados de implementación de nuevos productos. Finalmente, se valida que la frecuencia de la comunicación, la confianza afectiva y la relación marketing-ventas, se relacionan positivamente con la planificación integrada en la implementación de la innovación. El estudio contribuye a la comprensión de los factores que las empresas pueden emplear para mejorar la relación inter-funcional entre marketing y ventas y la implementación de la innovación en empresas de consumo masivo. El aporte de esta investigación puede ser valorado de dos maneras, los aportes a la gestión y a la academia. Desde el punto de vista empresarial, provee a los líderes al frente de empresas de consumo masivo, del conocimiento sobre los factores que afectan la implementación de la innovación y en definitiva el éxito del negocio a mediano y largo plazo. Desde el punto de vista académico aporta al conocimiento del proceso de implementación de la innovación y en la efectividad de la interface marketing y ventas en un caso de buenas prácticas en el mercado de consumo masivo. A su vez incorpora por primera vez un estudio empírico en geografías emergentes capaces de recuperar el camino de crecimiento posterior a una profunda crisis económica a través de la exitosa implementación de la innovación en sus mercados. ABSTRACT This thesis is focused on the identification, analysis and relationship study of factors which may benefit or hinder the successful deployment of innovation, from a marketing-sales interface perspective. Considering the non-existent investigation dedicated to the study of new products launches into markets in which Fast Moving Consumer Goods (FMCG) companies’ subsidiaries operate, it is that this investigation has been carried out. FMCG companies rely on innovation as their key process for a competitive growth on a medium and long term basis. Nowadays, the life-cycle of products is getting shorter as a result of new technological and scientific development, having impact on consumer behavior, and therefore companies are forced to dedicating more resources to the development of new products, reengineering and innovation programs (Mundra, Gulati and Gupta, 2013). However, in spite of the investment increase, the innovation success rates have been reported to be lower than 25% (Evanschitzky, Eisend, Calantone y Jiang, 2012). Increasing success rates on innovation processes has been considered as a key element on the survival and competitiveness of companies, outperforming competitors and developing new business models. Despite new studies which try to comprehend the process of new products launch, a prototype of innovation management has not yet been identified (Gupta et al, 2007). Emphasizing on success factors, authors Keupp, Palmié and Gassman (2012) recognize that successful innovation does not solely depend on innovation processes’ selection strategy, but it is also based on the way in which these are implemented (Klein and Sorra, 1996; Repenning, 2002; Keupp, Palmié y Gassmann, 2012). While analyzing the implementation of projects for new products releases on massive consumption companies, the two departments in charge of taking this forward are marketing and sales, by focusing on communication strategies with consumers and clients respectively (Ernst, Hoyer y Rubsaamen, 2010). This means that having success on innovation implementation requires an effective management of inter-functional relationship among marketing and sales (Ernst, Hoyer y Rubsaamen, 2010; Hughes, Le Bon y Malshe, 2012). In spite of the importance on the integration between marketing and sales on the conceptualization and implementation of innovation, this subject has not been studied in depth (Hughes, Le Bon y Malshe, 2012; Keupp, Palmié y Gassmann, 2012). In multinational companies, previous research has confirmed that the performance of their subsidiaries determine the competitive success of the company on a global scale. The challenge of said subsidiaries is to conjugate the global innovation development and communication with the local consumer and market behavior. Therefore, this empirical study aims to respond to the academic and management question of how to improve the success rates of new product launches into MNE subsidiary’ markets, from a marketing-sales relationship perspective. Particularly, this investigation analyses how the formalization of products and communication mechanisms affect interpersonal trust and marketing-sales interface effectiveness and also on how these factors affect the overall planning of the implementation of innovation. The determination of which factors build the hypothesis of the innovation execution process was taken forward through an extensive research on the extant literature on functional interfaces and innovation processes. More than 50 items were selected which were in turn validated by marketing and sales referents on Uruguay and Argentina through in depth interviews. Based on the identified factors, two theoretical models were proposed: (1) Relative to the influence that interpersonal trust dimensions have on inter functional linkages effectiveness and how organizational mechanisms such as frequency and quality of communication between departments affect trust and their relationship. (2) Relative to the integrated planning and innovation implementation dimensions. Marketing and sales department use formal process thus allowing inter-personal trust, which affects positively their relationship and also enables the development of integrated planning between them. The study was performed within a massive consumption company which is part of the “Global 500” (Fortune, 2015), with subsidiaries all over the world and more than 25 participant brands in 15 categories, having implemented over 150 innovation projects in the year under study. The analyzed subsidiary group has been awarded worldwide for their performance in competitive growth and their high contribution to the total growth. The model being analyzed in this thesis was implemented throughout Latin America, representing a remarkable case of innovation implementation excellence for subsidiaries of multinational companies. Data recollection was carried out through a structured and confidential questionnaire, sent to the universe of marketing-sales directors and managers’ database available with a high level of responsiveness of 70%, resulting in 152 valid cases. Data exploration involved a descriptive analysis, followed by a reliability estimation and an exploratory factorial analysis carried out through SPSS v.20. Confirmatory factorial analysis and path analysis (to examine relations between the different study factors) were studied using “R” software (Package 2.15.1., R Core Team, 2012) (Fox, 2006). Finally, in depth interviews were carried out to several marketing and sales managers in each of the six countries so as to further confirm the hypothesis and their relations. The models results prove that communication frequency has a positive impact on the quality of the same, which in turn has direct effects on the marketing-sales relations. Additionally, communication quality has an impact on the cognitive trust, which also relates not only to affective trust, but also to the relation between both areas. This means that in order to improve the implementation of innovation, managers should strive to enforce marketing-sales relations, facilitating the interpersonal trust construction (firstly cognitive, followed by affective trust), increasing the communication frequency, and therefore nurturing the communication quality among both areas. Through the second model, the results confirm the importance of creating effective relationships between sales and marketing to facilitate planning integrated new product implementations. While formalized new product development processes provide opportunities for sales and marketing to communicate, this does not directly influence the planning of integrated new product implementations. By using these formal opportunities to communicate to create information quality, it is possible to improve sales and marketing’s ability to integrate information during the planning process. Further, communication quality creates inter-personal trust in the other party’s competences (cognitive-based trust), leading to affect-based trust. Affect-based inter-personal trust, not only to improve the overall effectiveness of the sales and marketing relationship, but also helps in planning integrated new product implementations. This study contributes to the understanding of factors which enterprises can use to improve the inter-functional relations between marketing and sales, and the implementation of innovation in FMCG companies. The contribution of this investigation can be measured in two ways: enrichment of management and contribution to the academic area. From a business perspective, it provides massive consumption businesses leaders with knowledge on which factors affect innovation implementation, which results on mid and long-term success for the company. From an academic point of view, it provides knowledge on a prototype of successful innovation implementation management based on the marketing-sales interface effectiveness through a case study in the FMCG consumption market. Last but not least, it incorporates for the first time an empiric study on emerging geographies capable of recovery post a deep economic crisis through successful innovation implementation on their markets.

Vivienda y Revolución. El Concurso entre Camaradas de la OSA, la Sección de Tipificación del Stroykom y la Casa Experimental de Transición Narkomfin (1926-1930) = Housing and Revolution. OSA’s Comradely Competition, Typification Section of the Stroykom and Narkomfin Experimental Transitional House (1926-1930)

La cuestión del asentamiento socialista en la URSS durante la década de 1920 estuvo caracterizada por el objetivo de definir y establecer un estado socialista en términos políticos, sociales y económicos. En este contexto de inestabilidad y cambio, un grupo de arquitectos pertenecientes a la Asociación de Arquitectos Contemporáneos, OSA, y liderado por Moisey Ginzburg, abordó el tema de la vivienda obrera asumiendo la responsabilidad y el compromiso por alcanzar un nuevo orden social. Su misión no consistió únicamente en solucionar el problema del alojamiento para los trabajadores en las grandes ciudades soviéticas, sino en redefinirlo como el marco adecuado para una sociedad sometida a un cambio sin precedentes que, al mismo tiempo y en un proceso dialéctico, debía contribuir a la construcción de esa nueva sociedad. La respuesta dada por la OSA trascendió el diseño inmediato bajo los estándares modernos establecidos en Occidente y tomó forma en un proceso de investigación que habría de prolongarse durante cinco años. Este trabajo, que culminó con la construcción y puesta en crisis de la Casa Narkomfin, se desarrolló en tres aproximaciones sucesivas. La primera, de carácter conceptual, consideró la participación ciudadana, así como de especialistas independientes, formalizándose en el Concurso entre Camaradas convocado por la OSA en 1926. La segunda aproximación al problema de la vivienda obrera se articuló a través de la investigación llevada a cabo por la Sección de Tipificación del Stroykom, esta vez desde premisas científicas y metodológicas. Finalmente, las conclusiones alcanzadas fueron transferidas a la práctica arquitectónica por medio de la construcción de seis Casas Experimentales de Transición, entre las que destacó la Casa Narkomfin. Este último acercamiento, de carácter empírico, ha sido tradicionalmente examinado por los expertos como un hecho aislado. Sin embargo, su estudio debe trascender necesariamente el genio del autor-creador en favor del proceso de investigación al que pertenece. En esta tesis, la Casa Narkomfin no se presenta sólo como el paradigma de vivienda soviética de vanguardia al que estamos acostumbrados, sino como un prototipo que recoge los principios y conclusiones alcanzados en las aproximaciones conceptuales y científicas precedentes. Únicamente desde este punto de vista cobra sentido la consideración de Ginzburg sobre su propio edificio como un medio propositivo y no impositivo: un proyecto concebido como una herramienta de transición hacia una sociedad más avanzada. ABSTRACT The question of mass housing in the USSR during the Twenties was marked by the drive to define and establish a socialist state in political, social and economic terms. In this context of instability and change, a group of architects gathered together under the Association of Contemporary Architects, OSA, led by Moisey Ginzburg, to address the issue of mass housing, thus taking on the responsibility and being committed to creating a new social order. Their quest not only involved solving the problem of housing for workers in large Soviet cities, but also redefining this solution as an appropriate framework for a society undergoing dramatic changes which, at the same time and in a dialectical process, would contribute to the creation of this new society. The solution provided by OSA transcended Modern standards of immediate design set by the West and was the result of a research process that would last five years. This work culminated in the construction of Narkomfin House and its self-criticism, developed in three successive approaches. The first was conceptual, being formalized in the Comradely Competition held by the OSA in 1926 and taking into account the participation of citizens and independent experts. The second approach to the problem of mass housing involved research developed by the Typification Section of the Stroykom, this time under scientific and methodological premises. Finally, the conclusions reached were put in practice with the construction of six Experimental Transitional Houses of which the most notable is Narkomfin House. This third empirical approach has traditionally been examined by scholars in isolation. However, its study must necessarily transcend the genius of the author-creator and involve the research process of which it is part. In this thesis, Narkomfin House is presented not only as the paradigm in Soviet housing avant-garde we are used to, but also as a prototype reflecting the principles and conclusions reached in the preceding conceptual and scientific approaches. Only from this point of view does Ginzburg’s understanding of his own building as a proactive and non-imposed environment make sense: a project conceived as a transition tool towards a more advanced society.

Capilla del M.I.T. de Eero Saarinen, 1950-55 : sincretismo en la armonía de los opuestos

La historia de la arquitectura se ha medido - en parte - por la evolución de las modas, épocas y estilos de la arquitectura religiosa. En la aparición de las nuevas capillas interreligiosas universitarias de los años '50 de Norteamérica, la capilla del M.I.T., bautizada tras su inauguración como “Kresge Chapel” en honor al apellido de su benefactor, fue el máximo exponente como prototipo en esta época marcada por la aparición nuevas conciencias de posguerra. (II Guerra Mundial). La tesis centra su investigación en esta capilla, cómo nació en respuesta a la necesidad de compatibilizar la enseñanza reglada científico tecnológica con una formación religiosa y humanista, para el programa impuesto como ampliación del campus universitario del MIT en el barrio universitario de Cambridge, Boston, Massachussets, en torno a dos edificios principales a proyectar: capilla y auditorio. Desde el trabajo de investigación se aporta la información documental necesaria para saber cómo evolucionó desde sus primeros bocetos hasta su construcción. Su nacimiento como necesidad en la sociedad universitaria no fue nada espontáneo, quedando a medias entre la influencia escandinavo - alemana y la tradición americano-luterana de anteriores iglesias neoclásicas herederas del “Plan Akron”. La formación académica y profesional dirigida por su padre, Eliel Saarinen, suman junto a los viajes del arquitecto, una herencia “genética” para con este prototipo ajeno al emergente “estilo internacional” y ayudan a comprender la dimensión compleja de lo que es capaz de representar la capilla. La capilla es refugio emocional de la luz y es un punto de inflexión notable en la recuperación del tipo centrado renovado y evolucionado, que junto con el doble recurso lumínico - efectista, de la vertical para el altar y horizontal inferior, distribuido desde el perímetro ondulado en el interior, el ejemplo es muestra la promoción de una cierta sensibilidad para con las nuevas formas de la "religión" emergentes en la Norteamérica de los años 50. Desde el sincretismo como mecanismo y principal “modus operandi” proyectual, FE versus RAZÓN, aparecen como dualismo permanente en todas las fases del proyecto, desde un proceso de búsqueda de la armonía de ambos y para cada uno de ellos. Con el estudio del modelo prototípico del MIT, buscamos el "patrón" empleado por el arquitecto en su proyección de "nueva iglesia" adaptado a la diversidad cultural y religiosa y de las nuevas y diferentes sensibilidades humanistas para el proyecto. ----------------------------------------------------- SUMMARY--------------------------------------------------- The history of architecture is measured - in part - by the evolution of fashion, periods and styles of religious architecture. In the emergence of the new interfaith university chapel of the 1950s in North America, the chapel of MIT, named after its inauguration as "Kresge Chapel" in honor of its benefactor, was the best example of a prototype, in this time so marked by the emergence of new postwar consciousnesses. The thesis focuses its research on this chapel; how it came about in response to the need to reconcile formal scientific and technological education with religious and humanist training for the program imposed as an extension of the campus of MIT in the university district of Cambridge, Boston Massachusetts, around two main projected buildings : Chapel and auditorium. From research work has been obtained the documentary information necessary to know how it evolved from the first sketches to its construction. Its creation as a necessity of the university society was not at all spontaneous, being halfway between the Scandinavian influence - German and the American Lutheran tradition of neoclassical churches, the heirs to the "Akron Plan". The academic and professional training directed by his father, Eliel Saarinen, together with the travels of the architect, a "genetic" heritage with this external prototype for the emerging "international style", and help to understand the complex dimension of what the chapel is capable of representing. The chapel is an emotional refuge of light and is a remarkable turning point in the recovery of such focused renewed and evolved, along with the double lumen resource - gimmicky, vertical to the altar and lower horizontal, distributed from the undulating perimeter inside, the example is shown to promote a certain sensitivity to the new forms of "religion" but vague religious profile emerging in the America of the 50s. From the syncretism as a mechanism and main "modus operandi" of the project, FAITH versus REASON appears as permanent dualism in all phases of the project from a process of finding the harmony of both and for each of them. With the study of the prototypical model of MIT, we seek the "pattern" used by the architect in his projection of "new church" adapted to the cultural and religious diversity and new and different humanist sensitivities for the project. El desarrollo vierte la luz suficiente para entender los patrones de lo arquitectónico en la capilla, que hacen de ella, la comunión armónica y perfecta de los nombrados opuestos en el campus universitario del MIT. En el camino, además, la investigación arroja luz y orden sobre las fases del proyecto a través de la contribución, recogida, clasificación y orden de los datos, fechas y documentos gráficos, a día de hoy dispersos y confusamente publicados, debido a la no existencia de un estudio profundo y completo como el que pretende ser este trabajo, por ser una obra fundamental en la historia de la arquitectura moderna. El patrón final demostrará el artificio sincrético de cada una de las partes - cada uno en sí misma y cosidas todas - formando el "Ima Summis" de la capilla; resultado de la acción proyectual deducida de su serie genética descifrada. De esta forma, lo sincrético, aparece como el principal atributo del hecho construido, pasando de lo místico a lo científico, de lo intuitivo a lo razonado y siempre con el vehículo de su arquitectura para la interpretación de lo inefable al interior. En cuanto a la estructura de la tesis, se inicia el desarrollo a partir de una introducción en la que se declaran las intenciones y se describe el contexto de lo investigado en torno a la hipótesis principal anunciada en el subtítulo de la tesis. Frente a consideraciones previas de la capilla y de la propia investigación, se expone y explica la hipótesis principal, junto a otros objetivos secundarios. Para finalizar la introducción, se describe el método seguido como estrategia y se justifica la estructura de redacción del documento para la compresión de este trabajo hacia sus conclusiones. Es en el primer capítulo, el C1, donde se inicia el cuerpo central mediante la exposición historiográfica de la situación y contexto previo a la capilla como antecedentes. En un segundo capítulo, el C2, se aborda el estudio del desarrollo del proyecto y de la obra y construcción de la capilla, base documental necesaria. Para ello se inicia con la descripción del lugar, del encargo y del programa, para pasar a mostrar con detalle las distintas propuestas de cada una de las fases del proyecto. En definitiva, qué se proyecto, cómo evolucionó el proyecto y en qué fases transcurrió, para entre otras cuestiones, entender el cambio de estilo desde una fase influenciada por la capilla de Mies construida en el ITT de Chicago, (denominadas en este trabajo por esta influencia como modelos “miesianos”) y la fase reencuentro con el modus de hacer iniciado por su padre Eliel, a través de un modelo a medias de una herencia escandinavo - alemana y la tradición luterano - americana, (denominada en este trabajo como herencia o modelos “saariniana/os”). The development sheds enough light to understand the architectural patterns of the chapel, making it the perfect and harmonic communion named opposites on the campus of MIT. Along the way, furthermore, the research sheds light and order on the phases of the project through the contribution, collection, sorting and order of data, dates and graphic documents, today scattered and confusingly published, due to inexistence of a deep and comprehensive study like this work is meant to be, in the context of such a seminal work in the history of modern architecture. The final pattern will demonstrate the syncretic artifice of each of the parts - each in itself and all together - forming the "Ima Summis" of the chapel; the result of the project action deducted from its deciphered genetic series. Being the SYNCRETIC, the main attribute of the built matter, passing from the mystical to the scientific, from the intuitive to the reasoned and always with the vehicle of architecture as the representation of the ineffable. As for the structure of the thesis, the development starts from an introduction in which the intentions are declared and the context of that which is investigated is described, in terms of the main hypothesis announced in the subtitle of the thesis. Faced with previous considerations of the chapel and the research itself, the principal hypothesis is expressed and explained, along with other secondary objectives. To conclude the introduction, the method followed is described as a strategy and the structuring of the document is justified for the compression of this work towards its conclusions. It is in the first chapter of the thesis, the C1, where the main body of the work is initiated through the historiographical account of the situation and context prior to the chapel as antecedents. A second chapter, C2, addresses the study of the development of the project and of the work and construction of the chapel, based on the necessary documentary evidence. To this end, the analysis begins with the description of the place, the commission and the program, moving on to analyze in detail the various proposals of each phase. What is projected, how it evolved and through what phases passed the project to, among other questions, understand the change in style between the phase of influence of Mies through the projected chapel in the ITT of Chicago chapel (called in this work as "miesian" influences or models) and the reunion with the modus of making initiated by his father Eliel, through a model equally at once of Scandinavian-German heritage and of the American-Lutheran tradition, (referred to in this work as "saarinian" inheritance or models). Para el tercer capítulo, el C3, se llevan a estudio y análisis, los elementos más destacables en los que se prueban las particularidades llamadas “genéticas” en cada uno de las partes principales detectadas en la capilla. Desde ellas se rastrean las influencias - a veces sinergias - que ayudan a justificar y conformar una clasificación genética en torno a cuatro patrones principales, de los que poder discernir al final del capítulo, el “patrón matriz” de la propia capilla en base a la concurrencia de los órdenes arquitectónicos que los conforman. Una vez obtenida la información y orden necesario, se puede afrontar el punto álgido de esta tesis con el cuarto capítulo, el C4, en el que se justifica la capacidad sincrética de la capilla como respuesta a la hipótesis principal señalada en el subtítulo. Para ello se inicia el capítulo con el enfoque y contexto del término “sincretismo” y “sincrético”, aportando la justificación de sus usos para con esta investigación, antes de explicar que la capilla es sincrética por la suma de dos claves fundamentales. La clave primera, correspondiente a la capacidad interconfesional y aconfesional de la capilla, y su capacidad de trascender al interior desde ambas situaciones además de ser reconocible por el religioso y a la vez por el científico. Y la clave segunda, que corresponde a la suma de las distintas partes sincréticas, cada una en si mismas, capaz de sumar todas juntas, este edificio sincrético de los nombrados opuestos. Una vez discernido las claves de lo sincrético en la capilla y a pesar de su doble carácter SACRO Y PROFANO, una comparativa posiciona a la capilla como único entre los ejemplos interconfesionales construidos en los ´50, sin haberse repetido de igual manera y mismo resultado en el tiempo, ni en ninguna otra universidad o centro tecnológico. Así la exposición de este trabajo finaliza con el último capítulo, el C5, en el que desde esa comparativa, una serie de cuestiones unen y distancian a la del MIT y dan acierto a la apuesta inicial, concluyendo que la hipótesis y el patrón de la misma, es el patrón de lo sincrético que modela el ”modus operandi ” del arquitecto. Tras el desarrollo, la investigación cierra filas en torno a cuatro conclusiones para los cuatro capítulos principales; C2, C3, C4, C5. La capilla del MIT como modelo prototípico no se repite en el tiempo, ni en ninguna otra universidad y se posiciona como el mejor prototipo – hito de una nueva arquitectura religiosa universitaria. In the third chapter, C3, we study and analyze the most notable elements in which are found those particularities referred to as "genetic" in each of the principal parts, (see above C3.1.1... - C3.1.8), where these influences - sometimes synergies - are traced, helping to justify and form a classification based on four of those principals (see above C3.2), from which, at the end of this chapter may be discerned a matrix pattern, that of the chapel itself (see above. C3.3.), based on concurrent architectural orders. Once the necessary information and order is obtained, we come to the decisive point in the fourth chapter, C4, where the syncretic capacity of the chapel in response to the main hypothesis indicated in the subtitle of the thesis is justified. For this, the chapter beings with the focus and context of the terms "syncretism" and "syncretic", providing justification for their use for this research, going on to assert that the chapel is syncretic from the sum of two fundamental aspects: the first corresponds to the interfaith and non-denominational capacities of the chapel, its ability to transcend both situations and be recognizable by both the religious and the scientific. The second corresponds to the sum of the different syncretic parts, each in themselves, capable of making together a syncretic building with the opposite. Once discerned the keys to the syncretic and epic in the chapel and despite its dual character both SACRED and PROFANE, a comparatison positions the chapel as being unique among interfaith examples built in the 1950s, without being repeated in the same way and with the same result over time or in any other university or centre of technology. So, the exhibition of this work ends with the last chapter, C5, in which from that comparison a number of issues come together and to distance themselves from MIT and bear out the initial proposition, concluding that the hypothesis and its pattern, the pattern of the syncretic which models the "modus operandi" of the architect to contain the ineffable. The research closes ranks around four conclusions for the four main chapters; C2, C3, C4, and C5 The chapel of MIT as a prototypical model is not repeated in time, or any other university and is positioned as the best prototype - a landmark of a new universitary religious architecture.

A COMUNICAÇÃO POPULAR NA CONSTRUÇÃO E PRESERVAÇÃO DA MEMÓRIA DAS LUTAS POPULARES NO BRASIL (décadas de 1970 e 1980)

Nas décadas de 1970 e 1980 houve a eclosão de experiências comunicacionais populares, em todo Brasil, com vasta produção de materiais, especialmente arquivados pelos centros de documentação. Em sua maioria, criados e financiados por setores progressistas da Igreja Católica e Protestante. Entre eles, o Centro de Pastoral Vergueiro (CPV) e o Centro de Comunicação e Educação Popular de São Miguel Paulista (CEMI) que também tiveram importante papel na construção e preservação da memória das lutas populares no período de reorganização social, no contexto de distensão da ditadura militar. No entanto, tais acervos estão em iminente risco, por falta de investimento e vontade política. O que seria um prejuízo histórico e científico para movimentos sociais atuais e à pesquisa acadêmica. O objetivo do estudo é identificar a que se deve este desinteresse. A abordagem se dá pelo método da história oral e como técnicas de investigação adotamos a pesquisa bibliográfica, documental e a pesquisa de campo, por meio da entrevista em profundidade. A falta de uma política pública que garanta a preservação dos documentos é sinal de que no Brasil predomina uma cultura que não privilegia a memória, sobretudo das camadas empobrecidas da população. Além do que, a memória pode ser subversiva. Afinal tais documentos expressam a força da participação popular no processo de transformação social e podem despertar novas ações, o que não interessa aos grupos que estão no poder.

Autorregulando e autodeterminando: duas formas de alunos de pós-graduação aprenderem a aprender contabilidade

O uso assertivo e eficiente das estratégias de aprendizagem depende, muitas vezes, da compreensão e consideração de aspectos psicológicos e motivacionais. O adequado emprego de estratégias de aprendizagem se reflete no desempenho acadêmico, no domínio de construtos e modelos e no amadurecimento crítico e científico. A presente tese defende que há uma relação entre as estratégias de aprendizagem autorregulada e as estratégias de aprendizagem autodeterminada predominantes em alunos de mestrado e doutorado em Contabilidade. O estudo se justifica, porquanto, porque além de inaugurar uma linha de pesquisa ainda inédita no contexto da Contabilidade Humana, seus resultados destacam um original entendimento da relação da aprendizagem com a regulação e a motivação pessoal. Tem como objetivo principal apresentar diagnóstico, dimensões e correlações das estratégias de aprendizagem autorregulada e aprendizagem autodeterminada de alunos de programas de pós-graduação stricto sensu em Contabilidade no Brasil. Participaram do survey 516 respondentes, sendo 383 mestrandos e 133 doutorandos. Foram aplicados dois instrumentos psicométricos: Self-Regulated Learning Strategies (SRLS) e Motivated Strategies for Learning Questionnaire (MSLQ). O modelo operacional de pesquisa delineou a formulação de oito hipóteses, sendo que a primeira delas sustenta a defesa da tese, enquanto as demais defendem a influência das variáveis idade, gênero, tipo de curso, estágio no curso, tipo de instituição de graduação, nota do curso atribuída pela Capes e graus de instrução dos pais nos níveis de Self-Regulated Learning (SRL) e Self-Determination Theory (SDT). A partir da análise multivariada dos dados, os resultados corroboraram a tese e a influência do gênero no nível de SRL. A metaconclusão desta tese ratifica os estudos referenciados, confirmando que a aprendizagem pode ser dominada e controlada pelo indivíduo, ao se adotar estratégias individuais de regulação e motivação. Uma importante contribuição desta pesquisa consiste em oferecer conclusões empíricas que podem ajudar docentes, discentes, pesquisadores, instituições de ensino e programas de pós-graduação a compreender mais sistematicamente os aspectos da aprendizagem autorregulada e da aprendizagem autodeterminada que caracterizam o aluno de Contabilidade. Limitações importantes deste estudo podem ser vistas como oportunidades para pesquisas futuras: a amostra envolve um público específico, a pesquisa survey pode apresentar vieses de método comum e a baixa participação de alunos de mestrado profissional. Estudos futuros poderão adotar outras estratégias metodológicas e/ou envolver amostras mais diversificadas ou em maior lastro temporal

Examining the Complex Relationships of Early Intervention on Language and Psychosocial Development in Families Facing Multiple Risks with a Focus on Children of Hispanic Immigrants

Abundant research has shown that poverty has negative influences on young child academic and psychosocial development, and unfortunately, disparities in school readiness between low and high income children can be seen as early the first year of life. The largest federal early care and education intervention for these vulnerable children is Early Head Start (EHS). To diminish these disparate child outcomes, EHS seeks to provide community based flexible programming for infants and toddlers and their families. Given how relatively recent these programs have been offered, little is known about the nuances of how EHS impacts infant and toddler language and psychosocial development. Using a framework of Community Based Participatory Research (CBPR) this paper had 5 goals: 1) to characterize the associations between domain specific and cumulative risk and child outcomes 2) to validate and explore these risk-outcome associations separately for Children of Hispanic immigrants (COHIs), 3) to explore relationships among family characteristics, multiple environmental factors, and dosage patterns in different EHS program types, 4) to examine the relationship between EHS dosage and child outcomes, and 5) to examine how EHS compliance impacts child internalizing and externalizing behaviors and emerging language abilities. Results of the current study showed that risks were differentially related to child outcomes. Poor maternal mental health was related to child internalizing and externalizing behaviors, but not related to emerging child language skills. Although child language skills were not related to maternal mental health, they were related to economic hardship. Additionally, parent level Spanish use and heritage orientation were associated with positive child outcomes. Results also showed that these relationships differed when COHIs and children with native-born parents were examined separately. Further, unique patterns emerged for EHS program use, for example families who participated in home-based care were less likely to comply with EHS attendance requirements. These findings provide tangible suggestions for EHS stakeholders: namely, the need to develop effective programming that targets engagement for diverse families enrolled in EHS programs.

Transforming’ the Conversation: Rethinking Fair Use in Academic Course Reserves

The Association of Research Libraries' 2012 publication, Code of Best Practices in Fair Use for Academic and Research Libraries, focuses heavily on the concept of transformative use within the fair use analysis. In some cases, the Association of Research Libraries advocates for using the entire work in an electronic format for course reserves. However, current approaches to electronic course reserves and fair use/transformative use arguments are not conducive to utilizing the Association of Research Libraries' recommendations. This article attempts to reframe the conversation by examining fair use in a broad context and the role of the class in the fair use analysis.

An inverse method to obtain porosity, fibre diameter and density of fibrous sound absorbing materials

Characterization of sound absorbing materials is essential to predict its acoustic behaviour. The most commonly used models to do so consider the flow resistivity, porosity, and average fibre diameter as parameters to determine the acoustic impedance and sound absorbing coefficient. Besides direct experimental techniques, numerical approaches appear to be an alternative to estimate the material’s parameters. In this work an inverse numerical method to obtain some parameters of a fibrous material is presented. Using measurements of the normal incidence sound absorption coefficient and then using the model proposed by Voronina, subsequent application of basic minimization techniques allows one to obtain the porosity, average fibre diameter and density of a sound absorbing material. The numerical results agree fairly well with the experimental data.

A Finite Element Numerical Algorithm for Modelling and Data Fitting in Complex Systems

Numerical modelling methodologies are important by their application to engineering and scientific problems, because there are processes where analytical mathematical expressions cannot be obtained to model them. When the only available information is a set of experimental values for the variables that determine the state of the system, the modelling problem is equivalent to determining the hyper-surface that best fits the data. This paper presents a methodology based on the Galerkin formulation of the finite elements method to obtain representations of relationships that are defined a priori, between a set of variables: y = z(x1, x2,...., xd). These representations are generated from the values of the variables in the experimental data. The approximation, piecewise, is an element of a Sobolev space and has derivatives defined in a general sense into this space. The using of this approach results in the need of inverting a linear system with a structure that allows a fast solver algorithm. The algorithm can be used in a variety of fields, being a multidisciplinary tool. The validity of the methodology is studied considering two real applications: a problem in hydrodynamics and a problem of engineering related to fluids, heat and transport in an energy generation plant. Also a test of the predictive capacity of the methodology is performed using a cross-validation method.

Diary and commonplace book of Peres Fobes, 1759-1760

The diary and commonplace book of Perez Fobes is written on unlined pages in a notebook with a sewn binding at the top of the pages; only the edge of the original leather softcover remain. The volume holds handwritten entries added irregularly from August 23, 1759 until December 1760 while Fobes was a student at Harvard College. The topics range from the irreverent, to the mundane, to the theological and scientific. The notebook serves to chronicle both his daily activities, such as books he read, lectures he attended, and travel, as well as a place to note humorous sayings, transcribe book passages, or ponder religious ideas such as original sin. In the volume, Fobes devotes considerable space to the subject of astronomy, and drew a picture of the "The Solar System Serundum Coper[nici] with the Or[bit] of 5 Remarkable Comets." At the back of the book, on unattached pages is a short personal dictionary for the letters A-K kept by Fobes.

World Map Showing Geomagnetic Meridians and Parallels, 1849 (Raster Image)

This layer is a georeferenced raster image of the historic paper map entitled: Wachsende Karte der Magnetischen Meridiane und Parallelen : Gegründet auf die Beobachtungen der Declination welche sämmtlich auf das Jahr 1825 reducirt worden sind, von dem Schiffs Kapitain L. I. Duperrey. It was published by Stablstich (diretion v. Kleinecht) aus der Schweinfurter Geographischen Graviranstalt de Bibliographischen Instituts in [1849]. Scale [ca. 1:190,000,000]. Map in German. The image inside the map neatline is georeferenced to the surface of the earth and fit to a non-standard 'Mercator' projection with the central meridian at 180 degrees west. All map collar and inset information is also available as part of the raster image, including any inset maps, profiles, statistical tables, directories, text, illustrations, index maps, legends, or other information associated with the principal map. This map shows features such as geomagnetic meridians, parallels, and magnetic declination, selected cities and other human settlements, shoreline features, and more. This layer is part of a selection of digitally scanned and georeferenced historic maps from the Harvard Map Collection and the Harvard University Library as part of the Open Collections Program at Harvard University project: Organizing Our World: Sponsored Exploration and Scientific Discovery in the Modern Age. Maps selected for the project correspond to various expeditions and represent a range of regions, originators, ground condition dates, scales, and purposes.

World Map Showing Routes of Exploration and Discovery, 1790 (Image 1 of 8) (Raster Image)

This layer is a georeferenced raster image of the historic paper map entitled: Chart of the world on Mercators projection : exhibiting all the new discoveries to the present time, with the tracks of the most distinguished navigators since the year 1700 carefully collected from the best charts, maps, voyages, &c. extant and regulated from the accurate astronomical observations made in three voyages performed under the command of Captn. James Cook in the years 1768, 69, 70, 71, 72, 73, 74, 75, 76, 77, 78, 79 & 80, compiled and published by A. Arrowsmith, geographer; by permission of Simon McTavish Esq[r] is correctly delineated the discoveries of Mr. McKenzie laid down from his original journal in the year 1789. It was published by A. Arrowsmith, April 1, 1790. Scale [ca. 1:20,000,000]. This layer is image 1 of 8 total images of the seven sheet source map. Covers portions of eastern Asia, Siberia, Russia, Pacific Islands, and western portions of Canada and the United States including Alaska. The image inside the map neatline is georeferenced to the surface of the earth and fit to a non-standard 'World Mercator' projection, with the central meridian at 180 degrees west. All map collar and inset information is also available as part of the raster image, including any inset maps, profiles, statistical tables, directories, text, illustrations, index maps, legends, or other information associated with the principal map. Note: The central meridian of this map is not the same as the Prime Meridian and may wrap the International Date Line or overlap itself when displayed in GIS software. This map shows features such as drainage, cities and other human settlements, territorial boundaries, shoreline features, and more. Relief shown by hachures. Depths shown by soundings. Includes routes, locations, and dates of James Cook's voyages. This layer is part of a selection of digitally scanned and georeferenced historic maps from the Harvard Map Collection and the Harvard University Library as part of the Open Collections Program at Harvard University project: Organizing Our World: Sponsored Exploration and Scientific Discovery in the Modern Age. Maps selected for the project correspond to various expeditions and represent a range of regions, originators, ground condition dates, scales, and purposes.

World Map Showing Routes of Exploration and Discovery, 1790 (Image 2 of 8) (Raster Image)

This layer is a georeferenced raster image of the historic paper map entitled: Chart of the world on Mercators projection : exhibiting all the new discoveries to the present time, with the tracks of the most distinguished navigators since the year 1700 carefully collected from the best charts, maps, voyages, &c. extant and regulated from the accurate astronomical observations made in three voyages performed under the command of Captn. James Cook in the years 1768, 69, 70, 71, 72, 73, 74, 75, 76, 77, 78, 79 & 80, compiled and published by A. Arrowsmith, geographer; by permission of Simon McTavish Esq[r] is correctly delineated the discoveries of Mr. McKenzie laid down from his original journal in the year 1789. It was published by A. Arrowsmith, April 1, 1790. Scale [ca. 1:20,000,000]. This layer is image 2 of 8 total images of the seven sheet source map. Covers portions of Europe, Northern Africa, and Asia. The image inside the map neatline is georeferenced to the surface of the earth and fit to the 'World Mercator' projection. All map collar and inset information is also available as part of the raster image, including any inset maps, profiles, statistical tables, directories, text, illustrations, index maps, legends, or other information associated with the principal map. This map shows features such as drainage, cities and other human settlements, territorial boundaries, shoreline features, and more. Relief shown by hachures. Depths shown by soundings. Includes routes, locations, and dates of James Cook's voyages. This layer is part of a selection of digitally scanned and georeferenced historic maps from the Harvard Map Collection and the Harvard University Library as part of the Open Collections Program at Harvard University project: Organizing Our World: Sponsored Exploration and Scientific Discovery in the Modern Age. Maps selected for the project correspond to various expeditions and represent a range of regions, originators, ground condition dates, scales, and purposes.

World Map Showing Routes of Exploration and Discovery, 1790 (Image 3 of 8) (Raster Image)

This layer is a georeferenced raster image of the historic paper map entitled: Chart of the world on Mercators projection : exhibiting all the new discoveries to the present time, with the tracks of the most distinguished navigators since the year 1700 carefully collected from the best charts, maps, voyages, &c. extant and regulated from the accurate astronomical observations made in three voyages performed under the command of Captn. James Cook in the years 1768, 69, 70, 71, 72, 73, 74, 75, 76, 77, 78, 79 & 80, compiled and published by A. Arrowsmith, geographer; by permission of Simon McTavish Esq[r] is correctly delineated the discoveries of Mr. McKenzie laid down from his original journal in the year 1789. It was published by A. Arrowsmith, April 1, 1790. Scale [ca. 1:20,000,000]. This layer is image 3 of 8 total images of the seven sheet source map. Covers portions of South America, the South Pacific and the South Atlantic. The image inside the map neatline is georeferenced to the surface of the earth and fit to the 'World Mercator' projection. All map collar and inset information is also available as part of the raster image, including any inset maps, profiles, statistical tables, directories, text, illustrations, index maps, legends, or other information associated with the principal map. This map shows features such as drainage, cities and other human settlements, territorial boundaries, shoreline features, and more. Relief shown by hachures. Depths shown by soundings. Includes routes, locations, and dates of James Cook's voyages. This layer is part of a selection of digitally scanned and georeferenced historic maps from the Harvard Map Collection and the Harvard University Library as part of the Open Collections Program at Harvard University project: Organizing Our World: Sponsored Exploration and Scientific Discovery in the Modern Age. Maps selected for the project correspond to various expeditions and represent a range of regions, originators, ground condition dates, scales, and purposes.