Two Faces of AIDS in Hong Kong: Culture and the Construction of the `AIDS Celebrity'

Since the first reported case of HIV infection in Hong Kong in 1985, only two HIV-positive individuals in the territory have voluntarily made public their seropositivity: a British dentist named Mike Sinclair, who disclosed his condition to the media in 1992 and died in 1995, and J.J. Chan, a local Chinese disc-jockey, who came forward in 1995 and died just a few months later. When they made their revelations, both became instant media personalities and were invited by the Hong Kong Government to act as spokespeople for AIDS awareness and prevention. Mike Sinclair worked as an education officer for the Hong Kong AIDS Foundation, and J.J. Chan appeared in Government television commercials about AIDS. This article explores how the public identities of these two figures were constructed in the cultural context of Hong Kong where both Eastern and Western values exist side by side and interact. It argues that the construction of `AIDS celebrities' is a kind of `identity project' negotiated among the players involved: the media, the Government, the public, and the person with AIDS (PWA) himself, each bringing to the construction their own `theories' regarding the self and communication. When the players in the construction hold shared assumptions about the nature of the self and the role of communication in enacting it, harmonious discourses arise, but when cultural models among the players differ, contradictory or ambiguous constructions result. The effect of culture on the way `AIDS celebrities' are constructed has implications for the way societies view the issue of AIDS and treat those who have it. It also helps reveal possible sites of difficulty when individuals of different cultures communicate about the issue.

Making difference SUPER : a critical approach to the politics of celebrity-authored children's books

Recent years have seen a flood of celebrity-authored children’s books enter the children’s literature marketplace. This paper tracks the evolution of this phenomenon as it pertains to contemporary celebrity culture, and responds to the question: what are the embedded messages about identity at play in such texts? The key contention here is that these works endorse celebrity as the most desirable identity category for the children of the new millennium, going so far as to position difference as a commodity to be traded in the quest for fame. Using critical theory around celebrity culture, and through a close reading of a short celebrity-authored picture book, this paper demonstrates that far from being innocuous pieces of popular culture, such books beckon children into a world that increasingly values visibility and stardom above all else.

Didaked : celebrity, privacy and player behaviour in the AFL

At the start of the 21st century elite male team sports assume a high profile presence in the commodified spaces of a globalised hyperreality. When games are sports entertainment businesses many elite performers are celebrities: they exist as brands whose every thought and action is commodified and consumed.
In these spaces the misbehaviours of a relatively small number of Australian Rules Football (AFL) players continue to make the news. A high profile recent incident involving Collingwood footballer Alan Didak is the subject of this paper. Given the levels of media attention devoted to such events we ask: Do AFL footballers have a right to privacy? We also question whether AFL players really understand what it means to be a sports celebrity.
The elevation of the sport star to the status of celebrity means that the idea that an elite performer has a private life and a public life that are separate is one that is problematic. Drawing on Foucault’s later work on the care of the self, our analysis will focus on a variety of processes which seek to develop and manage a professional identity for elite performers – and the risks that attach to these identities.