Audit report on the Regional Utility Service Systems Commission for the year ended June 30, 2015

Audit report on the Regional Utility Service Systems Commission for the year ended June 30, 2015

Agreed-upon procedures report for the Heart of Iowa Regional Transit Agency relating to the Boone County Transportation, Inc. for the years ended June 30, 2014 and June 30, 2015

Agreed-upon procedures report for the Heart of Iowa Regional Transit Agency relating to the Boone County Transportation, Inc. for the years ended June 30, 2014 and June 30, 2015

Editorial Note: Regional Disparities and Convergence

This number of the IJLTFES – International Journal of Latest Trends in Finance and Economic Sciences – is dedicated specifically to Regional Disparities and Convergence.

Destination Positioning Slogans - Analysis of Themes used by New Zealand Regional Tourism Organisations

A significant gap in the tourism and travel literature exists in the area of tourism destination branding. Although brands have been used as sources of differentiation in consumer goods markets for over a century, academic research attention towards destination branding has only been reported since the late 1990s. Three important components of the brand construct are brand identity, brand position and brand image. While interest in applications of brand theory to practise in tourism is increasing, there is a paucity of published research in the literature to guide destination marketing organisations (DMOs). In particular there have been few reported analyses of destination brand positioning slogans. The focus of this paper is on destination brand position slogans, which represent the interface between brand identity and brand image. Part of a wider investigation of DMO slogans worldwide, and in keeping with the conference location, the paper focuses on analysis of slogans used by New Zealand RTOs. The slogans are examined in terms of the extent to which they have been limited to ephemeral indifference. In other words, have they stood the test of time and do they effectively differentiate through a meaningful proposition? Analysis of the slogans indicates very few could be characterised as memorably distinctive. This reflects the complexity involved in capturing the essence of a multi-attributed destination in a succinct and focused positioning slogan, in a way that is both meaningful to the target audience and effectively differentiates the destination from competitors offering the same benefits.