Estudo semiótico sobre a verbovisualidade em manuais de língua inglesa

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Leitor contemporâneo: os livros mais vendidos no Brasil de 1966 a 2004

Este trabalho procura examinar o que o leitor brasileiro contemporâneo lê, com o propósito de explicar as razões que levam esse leitor a realizar suas escolhas. Nesse sentido, portanto, o objetivo central do trabalho será examinar o perfil desse leitor brasileiro. O levantamento dos dados para estabelecer o corpus da pesquisa foi realizado por meio do registro das listas de livros mais vendidos, publicadas em dois jornais brasileiros. O primeiro jornal fonte da pesquisa foi o Leia, periódico mensal que circulou no território nacional durante o período de abril de 1978 a setembro de 1991. O segundo, foi o Jornal do Brasil, diário carioca que publicou listas dos livros mais vendidos no Brasil a partir de 1966 até o mês de dezembro de 2004, data de encerramento da pesquisa, em caderno destinado à leitura. Como o segundo jornal interrompeu a publicação das listas dos mais vendidos durante o período de fevereiro de 1976 a abril de 1984, propusemos uma fusão dos dados dos dois jornais de forma a cobrir um período que compreende os anos de 1966 até 2004. A base teórica a partir da qual se estabeleceu o exame do perfil do leitor brasileiro foi a semiótica da escola de Paris. Para o tratamento da questão da leitura elegeu-se o exame das manifestações da enunciação no discurso, as projeções do enunciador e do enunciatário e o tratamento das paixões. Foram observados em cada um dos textos do corpus como essas categorias enunciativas projetam-se em cada um dos textos mais lidos pelos leitores brasileiros e, posteriormente, como, nas listas dos livros mais vendidos, esse leitor manifesta-se como enunciador. Para tanto propôs-se a contraposição entre o ethos do enunciador-leitor das listas e o pathos do enunciatário dos discursos de leitura. Uma vez que o corpus da pesquisa revelou um crescimento na opção pelos textos de auto-ajuda, foi examinada a questão específica... (Resumo completo, clicar acesso eletrônico abaixo)

O enunciatário da revista VEJA: contribuição para discussões sobre indústria cultural e cultura de massa

This work intends to “test” two theories about mass cultural products – one that understands them as syncretic and plural and another that sees them as homogenizators and aimed to a mixed audience. We chose Veja magazine as the object of this study and tried to understand how its internal sessions bring in their readers, with the goal of verifying whether readers shared characteristics. In the affirmative case, Veja would be directed to a specific reader; otherwise, it would be a syncretic cultural product. This answer should give us basis to reflect upon the opposition between both ways of thinking about mass culture and help us take a stand on this discussion. Obviously, we do not intend to give a definitive answer to the opposition between these two tendencies. The limits of this work are given by the investigated object itself: we intend to verify empirically how Veja, as a cultural product, solves the contradiction that the co-existence of these two opposite theories point about mass society.

Melodrama em falso e pedagogia social de Capitu, de Luiz Fernando Carvalho: a adaptação de Dom Casmurro para o audiovisual em três lições

Some esthetical particularities of Luiz Fernando Carvalho’s micro-series reveal, in the nineteenth century Brazil, the capacity of the literary and audiovisual discourse to represent some singularities of the Brazilian social life from the past, as well as pointing to existential problems of the class representative that leads the plot, instigating reflections in the present. The treatment offered to the class struggle by the Machadian narrative and by the Rede Globo’s adaptation, just as the way in which the existential drama is expounded, disclose a kind of reception among readers/viewers which is capable of reviewing the historical past in times that ask for such a revision, even though the television series bets on the non-conventional. Machado presented the tension between representation and truth (as well as between emotion production and reflection) with the transfiguration of the tragic pathos and the mobilization of the patriarchal figure to the melodramatic bias. Although increased by the irony orchestrated by the scenic elements, in the audiovisual version such Machadian solutions would be apt to lose their strength to unmask the social subjects; on the other side, the intensification of the melodrama can make evident what Machado disguised with less obvious narrative intentions.

ON THE DIGITAL-POLITICAL TOPOGRAPHY OF MUSIC

The persuasive power of music is often relegated to the dimension of pathos: that which moves us emotionally. Yet, the music commodity is now situated in and around the liminal spaces of digitality. To think about how music functions, how it argues across media, and how it moves us, we must examine its material and immaterial realities as they present themselves to us and as we so create them. This dissertation rethinks the relationship between rhetoric and music by examining the creation, performance, and distribution of music in its material and immaterial forms to demonstrate its persuasive power. While both Plato and Aristotle understood music as a means to move men toward virtue, Aristotle tells us in his Laws, through the Athenian Stranger, that the very best kinds of music can help guide us to truth. From this starting point, I assess the historical problem of understanding the rhetorical potential of music as merely that which directs or imitates the emotions: that which “Soothes the savage breast,” as William Congreve writes. By furthering work by Vickers and Farnsworth, who suggest that the Baroque fascination with applying rhetorical figures to musical figures is an insufficient framework for assessing the rhetorical potential of music, I demonstrate the gravity of musical persuasion in its political weight, in its violence—the subjective violence of musical torture at Guantanamo and the objective, ideological violence of music—and in what Jacques Attali calls the prophetic nature of music. I argue that music has a significant function, and as a non-discursive form of argumentation, works on us beyond affect. Moreover, with the emergence of digital music distribution and domestic digital recording technologies, the digital music commodity in its material and immaterial forms allows for ruptures in the former methods of musical composition, production, and distribution and in the political potential of music which Jacques Attali describes as being able to foresee new political realities. I thus suggest a new theoretical framework for thinking about rhetoric and music by expanding on Lloyd Bitzer’s rhetorical situation, by offering the idea of “openings” to the existing exigence, audience, and constraints. The prophetic and rhetorical power of music in the aleatoric moment can help provide openings from which new exigencies can be conceived. We must, therefore, reconsider the role of rhetorical-musical composition for the citizen, not merely as a tool for entertainment or emotional persuasion, but as an arena for engaging with the political.

Lied der französischen Arbeiter

Welsch (Projektbearbeiter): Abdruck der deutschen Übersetzung eines Kampfgedichts des französischen Volksdichters Dupont. Mit viel revolutionärem Pathos

Prof. Nudelmüller's offener Brief an die Unterdrücker der Freiheit: Ich fühle es, ja ich kann mit Bestimmtheit sagen, daß ich Morgen nicht mehr bin ...

Welsch (Projektbearbeiter): Mit viel religiösem Pathos verfaßte Anklage an die "Unterdrücker die Freiheit" (ein Professor mit dem Namen 'Nudelmüller' konnte nicht identifiziert werden). Die in Berlin 1848 ausgebrochene Choleraepidemie dauerte von Anfang August bis November; insgesamt erkrankten 2400 Personen, davon zwei Drittel mit tödlichem Ausgang [Hachtmann: Berlin 1848, S. 457, Anm. 57]

Trennung, Tod und Trauer - Geschichten zum Verlusterleben und zu dessen Transformation

Einen nahestehenden Menschen zu verlieren, kann langfristig das ganze Leben verändern. Doch was bedeutet „trauern“ eigentlich? Hansjörg Znoj, Experte für Trauer und Trauerverarbeitung, stellt sich dieser Frage und beschreibt ohne Pathos, was wir allgemein unter Trauer verstehen und was wir meinen tun zu müssen, wenn wir einen Verlust erlitten haben. Fakt ist, dass der Verlust eines Angehörigen das soziale Gefüge durcheinanderbringt. Die Auswirkungen betreffen nicht nur die physische Gesundheit, sondern ebenso das seelische Gleichgewicht. Studien weisen darauf hin, dass bis zu 40% aller Trauernden nicht nur unmittelbar, sondern bis zu vielen Jahren nach dem Verlust Symptome einer Depression aufweisen. - Heisst das, dass die übrigen 60% „falsch“ trauern? Nicht immer hat der Verlust einer nahestehenden Person eine emotionale Destabilisierung zur Konsequenz. Muss man sich deswegen schlechtfühlen? Oder hat man zu wenig geliebt?

Un relámpago en la noche : interpretación de la relación entre temporalidad, amor y tiempo en F. W. J. Schelling

First, the article distinguishes, in Schelling´s philosophy, successivity and extaticoriginary temporality, and contends that the latter can be conceived as co-temporalization. Secondly, an analysis of loveis advanced as an experience in which co-temporalization is consummated, and it is shown how in the erotic pathos, through an empathic movement of overdetermination, the ecstases are sublated as such and “condensed" in an instant of eternity. Finally, the author differentiates temporality and the real-actual time that Schelling conceives as the continuity of discontinuous temporalities. Special attention is payed to the importance of Schelling´s thought for the current discussion on time.

La Mímesis de la pintura y la escultura en el pensamiento de Jenofonte

En sus Memorabilia, Jenofonte transcribe dos conversaciones mantenidas por Sócrates con un pintor y un escultor. En el presente artículo se analiza el significado de dos términos que aparecen a lo largo de ambos diálogos y que se consideran fundamentales para la teoría griega del arte: ethos y pathos. Ambos aluden a determinados rasgos expresivos susceptibles de ser plasmados en la pintura y en la escultura: el término ethos se refiere a rasgos caracteriológicos intrínsecos y pathos a características extrínsecas y coyunturales. Uno de los puntos más interesantes del texto de Jenofonte es que la noción de mimesis se adscribe a la pintura y la escultura como una característica básica y definitoria. Este concepto de mimesis en el sentido de "imitación" aparece por primera vez aquí como categoría estética dominante.

La Mímesis de la pintura y la escultura en el pensamiento de Jenofonte

En sus Memorabilia, Jenofonte transcribe dos conversaciones mantenidas por Sócrates con un pintor y un escultor. En el presente artículo se analiza el significado de dos términos que aparecen a lo largo de ambos diálogos y que se consideran fundamentales para la teoría griega del arte: ethos y pathos. Ambos aluden a determinados rasgos expresivos susceptibles de ser plasmados en la pintura y en la escultura: el término ethos se refiere a rasgos caracteriológicos intrínsecos y pathos a características extrínsecas y coyunturales. Uno de los puntos más interesantes del texto de Jenofonte es que la noción de mimesis se adscribe a la pintura y la escultura como una característica básica y definitoria. Este concepto de mimesis en el sentido de "imitación" aparece por primera vez aquí como categoría estética dominante.

La Mímesis de la pintura y la escultura en el pensamiento de Jenofonte

En sus Memorabilia, Jenofonte transcribe dos conversaciones mantenidas por Sócrates con un pintor y un escultor. En el presente artículo se analiza el significado de dos términos que aparecen a lo largo de ambos diálogos y que se consideran fundamentales para la teoría griega del arte: ethos y pathos. Ambos aluden a determinados rasgos expresivos susceptibles de ser plasmados en la pintura y en la escultura: el término ethos se refiere a rasgos caracteriológicos intrínsecos y pathos a características extrínsecas y coyunturales. Uno de los puntos más interesantes del texto de Jenofonte es que la noción de mimesis se adscribe a la pintura y la escultura como una característica básica y definitoria. Este concepto de mimesis en el sentido de "imitación" aparece por primera vez aquí como categoría estética dominante.

Essays speculative and suggestive /

v. 1. The philosophy of evolution. On the application of evolutionary principles to art and literature. On some principles of criticism. The provinces of the several arts. On the relation of art to science and morality. Realism and idealism. The model. Beauty, composition, expression, characterisation. Caricature, the fantastic, the grotesque. Notes on style: History and usage of the word; National style.-v. 2. Notes on style: Personal style; The art of style. Democratic art, with special reference to Walt Whitman. Landscape. Nature myths and allegories. Is poetry at bottom a criticism of life? A review of Matthew Arnold's selection from Wordsworth. Is music the type or measure of all art? The pathos of the rose in poetry. A comparison of Elizabethan with Victorian poetry. Appendix.

A Poetics of Annotation: Alexander Pope's Footnotes

Studies of Alexander Pope's poetry tend to examine only the footnotes to his Dunciads, if they examine his footnotes at all. This dissertation will address this deficit in our understanding of Pope's poetics through an examination of Pope's use of footnotes in support of his verse throughout his career. With Gerard Genette's taxonomy of footnotes as variously paratext and text and Hugh Kenner's idea of the technological space of the printed page as frameworks within which Pope's footnotes operate, this dissertation will show that – over the course of his career – Pope developed a poetics of annotation that deployed footnotes rhetorically as appeals to ethos and pathos that both built up Pope's own authorial ethos for his audience in the literary market place of early eighteenth-century London and for posterity and used that authorial ethos in support of his literary and political friends.