Two Atypical Enteropathogenic Escherichia coli Strains Induce the Production of Secreted and Membrane-Bound Mucins To Benefit Their Own Growth at the Apical Surface of Human Mucin-Secreting Intestinal HT29-MTX Cells

In rabbit ligated ileal loops, two atypical enteropathogenic Escherichia coli (aEPEC) strains, 3991-1 and 0421-1, intimately associated with the cell membrane, forming the characteristic EPEC attachment and effacement lesion of the brush border, induced a mucous hypersecretion, whereas typical EPEC (tEPEC) strain E2348/69 did not. Using cultured human mucin-secreting intestinal HT29-MTX cells, we demonstrate that apically aEPEC infection is followed by increased production of secreted MUC2 and MUC5AC mucins and membrane-bound MUC3 and MUC4 mucins. The transcription of the MUC5AC and MUC4 genes was transiently upregulated after aEPEC infection. We provide evidence that the apically adhering aEPEC cells exploit the mucins` increased production since they grew in the presence of membrane-bound mucins, whereas tEPEC did not. The data described herein report a putative new virulence phenomenon in aEPEC.

The socio-religious beliefs and nature of the contemporary Vampire Subculture

The contemporary Vampire Subculture can be defined as a multi-faceted, socio-religious movement with its own distinct collective community and network of participants who share a similar belief system and customary lifestyle that reflect their concept of the vampire. The Vampire Subculture consists of individuals who profess to be 'real vampires', vampire communities of like-minded persons, 'blood-donors' who willingly allow vampires to partake of them, occult-based and mystical-orientated groups that appeal to their spirituality, the blood fetishists, and the live-action vampire role-players. In response, a Christian counter-movement of self-proclaimed 'vampire-slayers' has emerged that actively opposes the vampire subculture and its beliefs and practices. The socio-religious nature of the Vampire Subculture can be best described as a Segmented, Polycentric and Integrated Network of participants.

Angola, jeje e ketu : memórias e identidades em casas e nações de candomblé na Região Metropolitana da Grande Vitória (ES)

Angola, jeje e ketu: Memórias e identidades em casas e nações de candomblé na Região Metropolitana da Grande Vitória (ES), que é o tema desta dissertação, requer adentrar em análises de categorias nativas do povo de santo, e, em seguida, passar a questões teóricas sobre esses temas. Na cidade de Serra encontram-se as quatro casas de santo onde a pesquisa de campo foi realizada com três iyalorixás e um babalorixá, que dividem suas memórias e experiências religiosas compondo um exercício teórico sobre a história e a formação do candomblé no Espírito Santo. Nesse estado, que não é referência dessa religião, a mesma encontra-se em ascensão. A preocupação dos integrantes das comunidades de terreiros é transformar parte das tradições orais em produção escrita. Tendo em vista os processos políticos de reconhecimento legal da diversidade cultural, o debate se deu em torno de hibridização e múltiplas formas de identidade. O universo encantador e mágico do candomblé é composto pelos toques dos atabaques, danças rituais e fé em forças da natureza. Os “filhos da diáspora africana” trazidos para o Brasil eram de várias regiões da África, o que nos permite entender a diversidade cultural que marca esses grupos. Em função do sincretismo entre as próprias religiões de matriz africana e delas com o catolicismo e as doutrinas espiritualistas, essas religiões encontram-se de norte a sul do país. Este encontro de crenças e rituais é tão evidente que já não dizemos religiões “africanas” e sim religiões “afro-brasileiras”. O candomblé, desde o seu surgimento, vem sendo criado e recriado pela transmissão de suas tradições e ritos. A tradição oral nas comunidades de terreiro é um dos elementos demarcadores da construção da sua identidade, a partir de uma organização interna e do aprendizado hierarquicamente transmitido pelos depositários do saber, seguindo uma ordem de senioridade de iniciação, os antigos são detentores dos saberes e segredos. Por ser uma religião iniciática, o aprendizado ocorre permanentemente, em especial o da língua ritual, onde o exercício e o contato levam a transmissão cultural. O povo de santo reconstrói uma ligação com uma comunidade imaginada que remonta a África e desenvolve relações de parentesco ficcional entre os membros das comunidades de terreiro e forma uma família de santo e de axé.

Espectador Activo: Comunicação audiovisual institucional num mundo de redes participativas

Once delighted by the moving image advent as a new method of realistically presenting reality, the viewer has been reposition himself towards the audiovisual contents he consumes, as he is given the opportunity to create and share his own perspective of that reality. We are living in a new technological setting, governed mainly by factors of interactivity, digital systems and technological convergence. The research project that we will present in this paper focuses on the subject of participatory media and the way cultural institutions are increasingly facing the inevitability of a profound revision of their traditional parameters of unidirectional communication, given the increasing availability of tools for audiovisual production as well as the diversity of networked communication contexts. The Serralves Foundation with its Museum of Contemporary Art, in Porto, Portugal, was the subject of a fi rst study of an empirical nature: a series of audiovisual objects were developed, in order to generate material for analysis and proposition. In this new stage of the project, our aim is to identify new procedures and practices that may be effectively implemented within the institutional universe. We intend to propose effi cient audiovisual communication contexts, including the maximizing of the relationship between institutions and audiences regarding dimensions that are traditionally outside the institutional radar: identity, narrative and affection. The project is currently in the process of surveying and categorization, with the aim of producing a map of different vocations and positions of the various institutions in regards to the aforementioned issues, which require participatory communication.

Corruptos Submarinos: Portugal Envergonhado

Recordar é viver. O famoso caso de corrupção internacional ligado à compra e venda de submarinos pelo Estado português – e que ainda não está resolvido na sua totalidade, nomeadamente por cá – constitui um facto repugnante da história contemporânea da anti-corrupção, e da ética, também lusa que envergonha em profundidade Portugal a nível nacional, mas sobretudo internacional. E envergonha, quer o poder legislativo, quer o poder judicial, quer o poder executivo. Em Portugal, mas também na Alemanha, pois nem toda a informação criminal chegou às autoridades portuguesas como foi noticiado pelos próprios procuradores. § Remember is living. The famous case of international corruption linked to the purchase and sale of submarines by the Portuguese State - and that is still not resolved in its entirety, especially around here - is a disgusting fact of contemporary history of anti-corruption and ethics, also Portuguese who shames Portugal in depth at national level, but above all international. And shame either the legislature or the judiciary or the executive. In Portugal, but also in Germany, as not all criminal information came from the Portuguese authorities was as reported by their own attorneys.

Antecedents of the importance of price in purchase decisions

This paper analyses the commercial and socio-demographic antecedents of the importance of price in buyers' decisions. The study uses ordinal regression in order to analyze the data obtained from a random sample of consumers of frequently purchased products; these consumers were surveyed in different stores. The results demonstrate that shopping enjoyment and brand loyalty have an influence over the importance of price. However, responsibility for shopping (purchase frequency) does not show a significant relationship. Furthermore, some interesting socio-demographic characteristics were found in the context of the study that can be analyzed in future research.

O efeito da distribuição sobre o market share em diferentes canais

Apesar dos avanços nos estudos sobre os efeitos das estratégias de canais de distribuição, a relação entre distribuição e participação de mercado é ainda um tópico pouco explorado, especialmente em mercados emergentes. Por essa razão, a proposta central deste artigo é investigar a relação entre a variáveis de distribuição e market share no mercado brasileiro, especificamente no setor de bebidas, comparando dois importantes tipos de canais do mercado de consumo: grandes e pequenos supermercados. Para tanto, foi conduzida uma pesquisa empírica com base em um banco de dados contando com mais de 180 Stock Keeping Unit (SKUs) comercializados por três fabricantes na região sudeste do Brasil. Por meio de análises estatísticas, os resultados indicam existir uma relação convexa e crescente entre as variáveis estudadas, ou seja, existe um ponto de inflexão no qual o crescimento do market share é mais acentuado em razão da distribuição. Além disso, verificou-se que as curvas que descrevem essas variáveis apresentam efeitos diferentes quando comparados grandes e pequenos supermercados.

INFLUENCE OF MANUFACTURER SIGNATURE ON STORE BRANDS' LOYALTY AND PURCHASE INTENTION

ABSTRACT With today's trend toward higher store concentration, building strong store brands has become a priority for many retailing companies. This study aims to analyze the differences in store brands' purchasing likelihood between store brands with a manufacturer identification - a manufacturer signature - and store brands with no information about the manufacturer, as well as the moderating role of the manufacturer signature on store brands' purchase intention. We carried out multiple group analysis through structural equation modeling. Our findings suggest that store brand image has the most significant influence on loyalty and purchase intention for both types of store brands. Moreover, and contrary to our expectations, we did not find empirical support for the moderating role of manufacturer signature on store brands' purchasing likelihood.

e-learning in the classroom?

As teachers, we are challenged everyday to solve pedagogical problems and we have to fight for our students’ attention in a media rich world. I will talk about how we use ICT in Initial Teacher Training and give you some insight on what we are doing. The most important benefit of using ICT in education is that it makes us reflect on our practice. There is no doubt that our classrooms need to be updated, but we need to be critical about every peace of hardware, software or service that we bring into them. It is not only because our budgets are short, but also because e‐learning is primarily about learning, not technology. Therefore, we need to have the knowledge and skills required to act in different situations, and choose the best tool for the job. Not all subjects are suitable for e‐learning, nor do all students have the skills to organize themselves their own study times. Also not all teachers want to spend time programming or learning about instructional design and metadata. The promised land of easy use of authoring tools (e.g. eXe and Reload) that will lead to all teachers become Learning Objects authors and share these LO in Repositories, all this failed, like previously HyperCard, Toolbook and others. We need to know a little bit of many different technologies so we can mobilize this knowledge when a situation requires it: integrate e‐learning technologies in the classroom, not a flipped classroom, just simple tools. Lecture capture, mobile phones and smartphones, pocket size camcorders, VoIP, VLE, live video broadcast, screen sharing, free services for collaborative work, save, share and sync your files. Do not feel stressed to use everything, every time. Just because we have a whiteboard does not mean we have to make it the centre of the classroom. Start from where you are, with your preferred subject and the tools you master. Them go slowly and try some new tool in a non‐formal situation and with just one or two students. And you don’t need to be alone: subscribe a mailing list and share your thoughts with other teachers in a dedicated forum, even better if both are part of a community of practice, and share resources. We did that for music teachers and it was a success, in two years arriving at 1.000 members. Just do it.