A criação de valor no mercado da saúde enquanto factor diferenciador para a negociação de preços e competitividade em contexto de crise mundial

A criação de valor no mercado da saúde enquanto factor diferenciador para a negociação de preços e competitividade em contexto de crise mundial Numa altura em que o sector da saúde é apontado como uma área crítica de custos, torna-se cada vez mais difícil orientar a contratação em saúde baseada em valor para os pacientes, ou seja, pelos resultados obtidos e não pelo volume de cuidados prestados. Pretendeu-se estudar a criação de valor no mercado da saúde enquanto factor diferenciador para a negociação de preços e competitividade em contexto de crise económica. Procedeu-se à comparação dos resultados operacionais de uma empresa enquanto prestadora de serviços de Oxigenoterapia ao domicílio, tendo por base duas estratégias diferentes: redução directa de preços ou manutenção de preços com criação de valor para o cliente. As propostas foram posteriormente apresentadas para avaliação e votação on-line por um grupo 8 gestores hospitalares. A proposta baseada em valor (Nº2) apresenta melhores resultados operacionais (41%) embora apresente maiores custos. No que se refere à votação das propostas e tendo em conta o cenário apresentado, metade dos gestores optaram pela proposta Nº1 (N=4) e outra metade pela proposta Nº2 (N=4). Contudo, a maioria dos gestores (N=7) consideraram a proposta Nº1 a mais competitiva em contexto de competição com mais fornecedores. Conclui-se que numa negociação de contratos de cuidados de saúde, uma proposta baseada em valor, pode garantir a manutenção dos preços. Todavia, mantendo-se uma situação económica de recessão e num cenário competitivo de vários fornecedores este tipo de propostas pode não eleita, pelo facto de aparentemente não representar ganhos imediatos para a instituição contratante.

Decisions with multiple simultaneous goals and uncertain causal effects

A key aspect of decision-making in a disaster response scenario is the capability to evaluate multiple and simultaneously perceived goals. Current competing approaches to build decision-making agents are either mental-state based as BDI, or founded on decision-theoretic models as MDP. The BDI chooses heuristically among several goals and the MDP searches for a policy to achieve a specific goal. In this paper we develop a preferences model to decide among multiple simultaneous goals. We propose a pattern, which follows a decision-theoretic approach, to evaluate the expected causal effects of the observable and non-observable aspects that inform each decision. We focus on yes-or-no (i.e., pursue or ignore a goal) decisions and illustrate the proposal using the RoboCupRescue simulation environment.

Sistema pericial para suporte à decisão na alocação de recursos de emergência

O panorama atual da emergência e socorro de primeira linha em Portugal, carateriza-se por uma grande aposta ao longo dos últimos anos num incremento contínuo da qualidade e da eficiência que estes serviços prestam às populações locais. Com vista à prossecução do objetivo de melhoria contínua dos serviços, foram realizados ao longo dos últimos anos investimentos avultados ao nível dos recursos técnicos e ao nível da contratação e formação de recursos humanos altamente qualificados. Atualmente as instituições que prestam socorro e emergência de primeira linha estão bem dotadas ao nível físico e ao nível humano dos recursos necessários para fazerem face aos mais diversos tipos de ocorrências. Contudo, ao nível dos sistemas de informação de apoio à emergência e socorro de primeira linha, verifica-se uma inadequação (e por vezes inexistência) de sistemas informáticos capazes de suportar convenientemente o atual contexto de exigência e complexidade da emergência e socorro. Foi feita ao longo dos últimos anos, uma forte aposta na melhoria dos recursos físicos e dos recursos humanos encarregues da resposta àsemergência de primeira linha, mas descurou-se a área da gestão e análise da informação sobre as ocorrências, assim como, o delinear de possíveis estratégias de prevenção que uma análise sistematizada da informação sobre as ocorrências possibilita. Nas instituições de emergência e socorro de primeira linha em Portugal (bombeiros, proteção civil municipal, PSP, GNR, polícia municipal), prevalecem ainda hoje os sistemas informáticos apenas para o registo das ocorrências à posteriori e a total inexistência de sistemas de registo de informação e de apoio à decisão na alocação de recursos que operem em tempo real. A generalidade dos sistemas informáticos atualmente existentes nas instituições são unicamente de sistemas de backoffice, que não aproveitam a todas as potencialidades da informação operacional neles armazenada. Verificou-se também, que a geo-localização por via informática dos recursos físicos e de pontos de interesse relevantes em situações críticas é inexistente a este nível. Neste contexto, consideramos ser possível e importante alinhar o nível dos sistemas informáticos das instituições encarregues da emergência e socorro de primeira linha, com o nível dos recursos físicos e humanos que já dispõem atualmente. Dado que a emergência e socorro de primeira linha é um domínio claramente elegível para a aplicação de tecnologias provenientes dos domínios da inteligência artificial (nomeadamente sistemas periciais para apoio à decisão) e da geo-localização, decidimos no âmbito desta tese desenvolver um sistema informático capaz de colmatar muitas das lacunas por nós identificadas ao nível dos sistemas informáticos destas instituições. Pretendemos colocar as suas plataformas informáticas num nível similar ao dos seus recursos físicos e humanos. Assim, foram por nós identificadas duas áreas chave onde a implementação de sistemas informáticos adequados às reais necessidades das instituições podem ter um impacto muito proporcionar uma melhor gestão e otimização dos recursos físicos e humanos. As duas áreas chave por nós identificadas são o suporte à decisão na alocação dos recursos físicos e a geolocalização dos recursos físicos, das ocorrências e dos pontos de interesse. Procurando fornecer uma resposta válida e adequada a estas duas necessidades prementes, foi desenvolvido no âmbito desta tese o sistema CRITICAL DECISIONS. O sistema CRITICAL DECISIONS incorpora um conjunto de funcionalidades típicas de um sistema pericial, para o apoio na decisão de alocação de recursos físicos às ocorrências. A inferência automática dos recursos físicos, assenta num conjunto de regra de inferência armazenadas numa base de conhecimento, em constante crescimento e atualização, com base nas respostas bem sucedidas a ocorrências passadas. Para suprimir as carências aos nível da geo-localização dos recursos físicos, das ocorrências e dos pontos de interesse, o sistema CRITICAL DECISIONS incorpora também um conjunto de funcionalidades de geo-localização. Estas permitem a geo-localização de todos os recursos físicos da instituição, a geo-localização dos locais e as áreas das várias ocorrências, assim como, dos vários tipos de pontos de interesse. O sistema CRITICAL DECISIONS visa ainda suprimir um conjunto de outras carências por nós identificadas, ao nível da gestão documental (planos de emergência, plantas dos edifícios) , da comunicação, da partilha de informação entre as instituições de socorro e emergência locais, da contabilização dos tempos de serviço, entre outros. O sistema CRITICAL DECISIONS é o culminar de um esforço colaborativo e contínuo com várias instituições, responsáveis pela emergência e socorro de primeira linha a nível local. Esperamos com o sistema CRITICAL DECISIONS, dotar estas instituições de uma plataforma informática atual, inovadora, evolutiva, com baixos custos de implementação e de operação, capaz de proporcionar melhorias contínuas e significativas ao nível da qualidade da resposta às ocorrências, das capacidades de prevenção e de uma melhor otimização de todos os tipos de recursos que têm ao dispor.

Slow down or race to halt: towards managing complexity of real-time energy management decisions

Existing work in the context of energy management for real-time systems often ignores the substantial cost of making DVFS and sleep state decisions in terms of time and energy and/or assume very simple models. Within this paper we attempt to explore the parameter space for such decisions and possible constraints faced.

Simultaneous decisions or leadership in an international competition

In this paper, we study an international market with demand uncertainty. The model has two stages. In the first stage, the home government chooses an import tariff to maximize the revenue. Then, the firms engage in a Cournot or in a Stackelberg competition. The uncertainty is resolved between the decisions made by the home government and by the firms. We compare the results obtained in the three different ways of moving on the decision make of the firms.

The hidden value behind capital structure decisions

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Finance from the NOVA – School of Business and Economics

Empirical analysis of the lending decisions of Chinese formal financial institutions in rural areas

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Finance from the NOVA – School of Business and Economics

Geospatial technologies for public participation: better decisions for smarter cities?

Dissertation submitted in partial fulfillment of the requirements for the Degree of Master of Science in Geospatial Technologies.

Application of different heuristic classes in memory-based and stimulus-based decisions

This paper studies the drivers of heuristic application in different decision types. The study compares differences in frequencies of heuristic classes' such as recognition, one-reason choice and trade-off applied in, respectively, memory-based and stimulus-based choices as well as in high and low involvement decisions. The study has been conducted online among 205 participants from 28 countries.

The influence of price changes on consumers' purchase decisions

The development of an effective pricing strategy requires the acquaintance of consumers’ price perception as well as the range of elements that influence the price sensitivity. This paper analyses the relationships between product features, individual characteristics and the level of price increase/decrease that induces the consumers to change their purchase decisions. The results of a dedicated survey show, that price sensitivity, individual preferences, type of product and direction of price change and individual characteristics of consumers (gender, age, professional situation) have a significant impact on a threshold at which people are willing to choose the less attractive, but cheaper alternative to their favorite product or give up the variety in consumption. From a consumer behavior perspective, these findings play a fundamental role in pricing.

Impact of mobile app user acquisition on managerial decisions: Evidence from empirical experiment

In this research we conducted a mixed research, using qualitative and quantitative analysis to study the relationship and impact between mobile advertisement and mobile app user acquisition and the conclusions companies can derive from it. Data was gathered from management of mobile advertisement campaigns of a portfolio of three different mobile apps. We found that a number of implications can be extracted from this intersection, namely to product development, internationalisation and management of marketing budget. We propose further research on alternative app users sources, impact of revenue on apps and exploitation of product segments: wearable technology and Internet of Things.

The effect of energy and traffic light labeling on parents purchasing decisions of cereals for their children

Objective: Nutritional labeling systems are considered a tool to fight obesity since they aim to contribute for more informed food choices as well as assist consumers to make healthier nutrition options and in this manner, contribute to a decrease in the obesity rate. This study intends to analyze the effect of different types of labeling systems on parents’ purchasing decisions for their children on a specific product: breakfast cereals. More precisely, how labels affect parents’ perception of healthiness regarding cereals and if the nutritional information has an effect on intended purchases for their children. Participants and methods: We conducted a study with 135 Portuguese parents of children aged 4 to12 years. Parents answered a questionnaire with one of three hypothetical cereals menus. Menus only differed in their nutritional labeling technique: no labels (control group), reference intake labels or traffic light labels. In addition, we conducted 20 face-to-face interviews to a different group of parents in order to perform a recall task. Findings: This paper provides no evidence to suggest that energy labeling or traffic light labeling systems alone were successful in helping parents making healthy purchases of cereals for their children. Therefore, there is the need to promote supplementary policies to encourage the consumption of healthier food and help fight obesity.

The role of guarantees in pension plan design: Pension saving decisions

This study centers on the assessment of psychological value of guarantees in pension products and the behavior biases associated with choice. When a guarantee on a product increases from 99% to 99,5% less than half of respondents show willingness to pay in contrast with 73% when going from 99,5% to 100%. Out of 105 respondents, 55 show that their choices concerning pension products are inconsistent with classic utility theory. Financial background proves insignificant thus pointing to behavioral biases. As individuals make choices that leave them worse-off, we argue that pension plan design would highly benefit from public policy interventions.

MarketOpolis: A market simulation based on investors decisions

This study aims to replicate Apple’s stock market movement by modeling major investment profiles and investors. The present model recreates a live exchange to forecast any predictability in stock price variation, knowing how investors act when it concerns investment decisions. This methodology is particularly relevant if, just by observing historical prices and knowing the tendencies in other players’ behavior, risk-adjusted profits can be made. Empirical research made in the academia shows that abnormal returns are hardly consistent without a clear idea of who is in the market in a given moment and the correspondent market shares. Therefore, even when knowing investors’ individual investment profiles, it is not clear how they affect aggregate markets.

Decisions of technology innovation: the role of indicators

This work presents research conducted to understand the role of indicators in decisions of technology innovation. A gap was detected in the literature of innovation and technology assessment about the use and influence of indicators in this type of decision. It was important to address this gap because indicators are often frequent elements of innovation and technology assessment studies. The research was designed to determine the extent of the use and influence of indicators in decisions of technology innovation, to characterize the role of indicators in these decisions, and to understand how indicators are used in these decisions. The latter involved the test of four possible explanatory factors: the type and phase of decision, and the context and process of construction of evidence. Furthermore, it focused on three Portuguese innovation groups: public researchers, business R&D&I leaders and policymakers. The research used a combination of methods to collect quantitative and qualitative information, such as surveys, case studies and social network analysis. This research concluded that the use of indicators is different from their influence in decisions of technology innovation. In fact, there is a high use of indicators in these decisions, but lower and differentiated differences in their influence in each innovation group. This suggests that political-behavioural methods are also involved in the decisions to different degrees. The main social influences in the decisions came mostly from hierarchies, knowledge-based contacts and users. Furthermore, the research established that indicators played mostly symbolic roles in decisions of policymakers and business R&D&I leaders, although their role with researchers was more differentiated. Indicators were also described as helpful instruments to conduct a reasonable interpretation of data and to balance options in innovation and technology assessments studies, in particular when contextualised, described in detail and with discussion upon the options made. Results suggest that there are four main explanatory factors for the role of indicators in these decisions: First, the type of decision appears to be a factor to consider when explaining the role of indicators. In fact, each type of decision had different influences on the way indicators are used, and each type of decision used different types of indicators. Results for policy-making were particularly different from decisions of acquisition and development of products/technology. Second, the phase of the decision can help to understand the role indicators play in these decisions. Results distinguished between two phases detected in all decisions – before and after the decision – as well as two other phases that can be used to complement the decision process and where indicators can be involved. Third, the context of decision is an important factor to consider when explaining the way indicators are taken into consideration in policy decisions. In fact, the role of indicators can be influenced by the particular context of the decision maker, in which all types of evidence can be selected or downplayed. More importantly, the use of persuasive analytical evidence appears to be related with the dispute existent in the policy context. Fourth and last, the process of construction of evidence is a factor to consider when explaining the way indicators are involved in these decisions. In fact, indicators and other evidence were brought to the decision processes according to their availability and capacity to support the different arguments and interests of the actors and stakeholders. In one case, an indicator lost much persuasion strength with the controversies that it went through during the decision process. Therefore, it can be argued that the use of indicators is high but not very influential; their role is mostly symbolic to policymakers and business decisions, but varies among researchers. The role of indicators in these decisions depends on the type and phase of the decision and the context and process of construction of evidence. The latter two are related to the particular context of each decision maker, the existence of elements of dispute and controversies that influence the way indicators are introduced in the decision-making process.