Lendas para cantar: Uma análise dialógica do discurso das canções amazônicas de Waldemar Henrique

Pós-graduação em Linguística e Língua Portuguesa - FCLAR

Valorização dos percursos negros no Brasil: perspectivas de educação nos territórios afro-rioclarenses

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Agenda 21 local e sustentabilidade socioambiental urbana de Limeira/SP

Pós-graduação em Geografia - IGCE

Análise do desenvolvimento do turismo no distrito de Gardênia, município de Rancharia/SP

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Novas mediações folkcomunicacionais a partir da narrativa transmídia

Cultural events are changing significantly since the arrival of Web 2.0, where the company now has the ability to interact with the content available on the Internet, and also produce their own channels of media content. Among the existing manifestations, stands out by a bias folk-communicational, content production Comics, which consists in the narrative reconstruction of existing audiovisual products, making the author of the new work in an agent folkcommunicational. This article presents new perspectives on the issue, proposing a new reading of the mediations folk-communicational from transmedia storytelling.

Max Bill in Italia . Lo spazio logico dell'architettura

I Max Bill is an intense giornata of a big fresco. An analysis of the main social, artistic and cultural events throughout the twentieth century is needed in order to trace his career through his masterpieces and architectures. Some of the faces of this hypothetical mural painting are, among others, Le Corbusier, Walter Gropius, Ernesto Nathan Rogers, Kandinskij, Klee, Mondrian, Vatongerloo, Ignazio Silone, while the backcloth is given by artistic avant-gardes, Bauhaus, International Exhibitions, CIAM, war events, reconstruction, Milan Triennali, Venice Biennali, the School of Ulm. Architect, even though more known as painter, sculptor, designer and graphic artist, Max Bill attends the Bauhaus as a student in the years 1927-1929, and from this experience derives the main features of a rational, objective, constructive and non figurative art. His research is devoted to give his art a scientific methodology: each work proceeds from the analysis of a problem to the logical and always verifiable solution of the same problem. By means of composition elements (such as rhythm, seriality, theme and its variation, harmony and dissonance), he faces, with consistent results, themes apparently very distant from each other as the project for the H.f.G. or the design for a font. Mathematics are a constant reference frame as field of certainties, order, objectivity: ‘for Bill mathematics are never confined to a simple function: they represent a climate of spiritual certainties, and also the theme of non attempted in its purest state, objectivity of the sign and of the geometrical place, and at the same time restlessness of the infinity: Limited and Unlimited ’. In almost sixty years of activity, experiencing all artistic fields, Max Bill works, projects, designs, holds conferences and exhibitions in Europe, Asia and Americas, confronting himself with the most influencing personalities of the twentieth century. In such a vast scenery, the need to limit the investigation field combined with the necessity to address and analyse the unpublished and original aspect of Bill’s relations with Italy. The original contribution of the present research regards this particular ‘geographic delimitation’; in particular, beyond the deep cultural exchanges between Bill and a series of Milanese architects, most of all with Rogers, two main projects have been addressed: the realtà nuova at Milan Triennale in 1947, and the Contemporary Art Museum in Florence in 1980. It is important to note that these projects have not been previously investigated, and the former never appears in the sources either. These works, together with the most well-known ones, such as the projects for the VI and IX Triennale, and the Swiss pavilion for the Biennale, add important details to the reference frame of the relations which took place between Zurich and Milan. Most of the occasions for exchanges took part in between the Thirties and the Fifties, years during which Bill underwent a significant period of artistic growth. He meets the Swiss progressive architects and the Paris artists from the Abstraction-Création movement, enters the CIAM, collaborates with Le Corbusier to the third volume of his Complete Works, and in Milan he works and gets confronted with the events related to post-war reconstruction. In these years Bill defines his own working methodology, attaining an artistic maturity in his work. The present research investigates the mentioned time period, despite some necessary exceptions. II The official Max Bill bibliography is naturally wide, including spreading works along with ones more devoted to analytical investigation, mainly written in German and often translated into French and English (Max Bill himself published his works in three languages). Few works have been published in Italian and, excluding the catalogue of the Parma exhibition from 1977, they cannot be considered comprehensive. Many publications are exhibition catalogues, some of which include essays written by Max Bill himself, some others bring Bill’s comments in a educational-pedagogical approach, to accompany the observer towards a full understanding of the composition processes of his art works. Bill also left a great amount of theoretical speculations to encourage a critical reading of his works in the form of books edited or written by him, and essays published in ‘Werk’, magazine of the Swiss Werkbund, and other international reviews, among which Domus and Casabella. These three reviews have been important tools of analysis, since they include tracks of some of Max Bill’s architectural works. The architectural aspect is less investigated than the plastic and pictorial ones in all the main reference manuals on the subject: Benevolo, Tafuri and Dal Co, Frampton, Allenspach consider Max Bill as an artist proceeding in his work from Bauhaus in the Ulm experience . A first filing of his works was published in 2004 in the monographic issue of the Spanish magazine 2G, together with critical essays by Karin Gimmi, Stanislaus von Moos, Arthur Rüegg and Hans Frei, and in ‘Konkrete Architektur?’, again by Hans Frei. Moreover, the monographic essay on the Atelier Haus building by Arthur Rüegg from 1997, and the DPA 17 issue of the Catalonia Polytechnic with contributions of Carlos Martì, Bruno Reichlin and Ton Salvadò, the latter publication concentrating on a few Bill’s themes and architectures. An urge to studying and going in depth in Max Bill’s works was marked in 2008 by the centenary of his birth and by a recent rediscovery of Bill as initiator of the ‘minimalist’ tradition in Swiss architecture. Bill’s heirs are both very active in promoting exhibitions, researching and publishing. Jakob Bill, Max Bill’s son and painter himself, recently published a work on Bill’s experience in Bauhaus, and earlier on he had published an in-depth study on ‘Endless Ribbons’ sculptures. Angela Thomas Schmid, Bill’s wife and art historian, published in end 2008 the first volume of a biography on Max Bill and, together with the film maker Eric Schmid, produced a documentary film which was also presented at the last Locarno Film Festival. Both biography and documentary concentrate on Max Bill’s political involvement, from antifascism and 1968 protest movements to Bill experiences as Zurich Municipality councilman and member of the Swiss Confederation Parliament. In the present research, the bibliography includes also direct sources, such as interviews and original materials in the form of letters correspondence and graphic works together with related essays, kept in the max+binia+jakob bill stiftung archive in Zurich. III The results of the present research are organized into four main chapters, each of them subdivided into four parts. The first chapter concentrates on the research field, reasons, tools and methodologies employed, whereas the second one consists of a short biographical note organized by topics, introducing the subject of the research. The third chapter, which includes unpublished events, traces the historical and cultural frame with particular reference to the relations between Max Bill and the Italian scene, especially Milan and the architects Rogers and Baldessari around the Fifties, searching the themes and the keys for interpretation of Bill’s architectures and investigating the critical debate on the reviews and the plastic survey through sculpture. The fourth and last chapter examines four main architectures chosen on a geographical basis, all devoted to exhibition spaces, investigating Max Bill’s composition process related to the pictorial field. Paintings has surely been easier and faster to investigate and verify than the building field. A doctoral thesis discussed in Lausanne in 1977 investigating Max Bill’s plastic and pictorial works, provided a series of devices which were corrected and adapted for the definition of the interpretation grid for the composition structures of Bill’s main architectures. Four different tools are employed in the investigation of each work: a context analysis related to chapter three results; a specific theoretical essay by Max Bill briefly explaining his main theses, even though not directly linked to the very same work of art considered; the interpretation grid for the composition themes derived from a related pictorial work; the architecture drawing and digital three-dimensional model. The double analysis of the architectural and pictorial fields is functional to underlining the relation among the different elements of the composition process; the two fields, however, cannot be compared and they stay, in Max Bill’s works as in the present research, interdependent though self-sufficient. IV An important aspect of Max Bill production is self-referentiality: talking of Max Bill, also through Max Bill, as a need for coherence instead of a method limitation. Ernesto Nathan Rogers describes Bill as the last humanist, and his horizon is the known world but, as the ‘Concrete Art’ of which he is one of the main representatives, his production justifies itself: Max Bill not only found a method, but he autonomously re-wrote the ‘rules of the game’, derived timeless theoretical principles and verified them through a rich and interdisciplinary artistic production. The most recurrent words in the present research work are synthesis, unity, space and logic. These terms are part of Max Bill’s vocabulary and can be referred to his works. Similarly, graphic settings or analytical schemes in this research text referring to or commenting Bill’s architectural projects were drawn up keeping in mind the concise precision of his architectural design. As for Mies van der Rohe, it has been written that Max Bill took art to ‘zero degree’ reaching in this way a high complexity. His works are a synthesis of art: they conceptually encompass all previous and –considered their developments- most of contemporary pictures. Contents and message are generally explicitly declared in the title or in Bill’s essays on his artistic works and architectural projects: the beneficiary is invited to go through and re-build the process of synthesis generating the shape. In the course of the interview with the Milan artist Getulio Alviani, he tells how he would not write more than a page for an essay on Josef Albers: everything was already evident ‘on the surface’ and any additional sentence would be redundant. Two years after that interview, these pages attempt to decompose and single out the elements and processes connected with some of Max Bill’s works which, for their own origin, already contain all possible explanations and interpretations. The formal reduction in favour of contents maximization is, perhaps, Max Bill’s main lesson.

La nuovissima Teatrologia. Gli studi teatrali in Italia fra Novecento e Duemila

Scopo del presente progetto di ricerca è indagare i lineamenti degli studi teatrali in Italia negli anni Novanta e Duemila. La tesi, tuttavia, configura piani di indagine più ampi, sia in senso temporale che geografico: prendendo in considerazione il rapporto fra la teatrologia italiana post-novecentesca e la sua tradizione disciplinare, da un lato, e, dall'altro, le esperienze nel medesimo campo di altre culture teatrali occidentali. La tesi si struttura in tre parti: nella prima vengono analizzati i processi di rifondazione (anni Sessanta e Settanta) e di consolidamento (anni Settanta e Ottanta) degli studi teatrali italiani; nella seconda si presentano i caratteri della teatrologia post-novecentesca (anni Novanta e Duemila); nella terza, essi vengono indagati attraverso la lente di uno specifico aspetto che si propone di assumere per descrivere il paradigma disciplinare a quest'altezza: quello del progetto di ricomposizione che sembra manifestarsi negli studi teatrali come messa in dialogo di alcune coppie di polarità oppositive tradizionalmente determinanti (teoria/storia, teoria/pratica, ecc.). Ciascuna delle parti si articola nella ricostruzione storica delle vicende occorse alla disciplina (tenendo conto anche dei loro rapporti con i coevi accadimenti in altri campi artistici, del sapere e socio-culturali) e nell'analisi della produzione scientifica di un determinato periodo. In ogni capitolo, infine, tali elementi vengono messi in relazione sia con le tendenze in atto sui più ampi scenari teatrologici internazionali, che con la tradizione di studio. Il progetto di ricerca si è sviluppato attraverso un'ampia ricognizione bibliografica della produzione scientifica del settore, all'interno di cui è stato dato ampio rilievo al ruolo di quegli ambienti di lavoro teatrologico coagulatisi intorno alle maggiori riviste del campo di studio; si è avvalso inoltre di un intenso programma di ricerca sul campo, che è consistito in una serie di incontri con alcuni dei protagonisti della rifondazione e dello sviluppo della nuova teatrologia italiana.

Líneas de quiebre en la poesía chilena. Aproximación a las poéticas de los Ochenta

En este estudio se han investigado algunas líneas poéticas de la poesía chilena desde la vanguardia hasta los Ochenta. La perspectiva asumida ha dado relevancia a algunas de las obras que más claramente han instaurado una relación profunda con su propio tiempo y que han incorporado en su enunciación y retórica fenómenos vinculados con los eventos socio-culturales y con los procesos histórico-políticos. Se han analizado algunas obras poéticas y de carácter crítico de Vicente Huidobro, Nicanor Parra, Enrique Lihn, Juan Luis Martínez y Raúl Zurita. En su corpus textual se ha podido verificar la formulación de actos lingüísticos que connotan el sentido de la poesía como vehículo privilegiado para la producción de significantes y contenidos. La concepción de la poesía como testimonio y memoria escritural de una comunidad hablante, así como de desafío a la memoria del lector, son las premisas que articulan el trabajo: la relación entre escritura y realidad, entre escritura e ideología y entre las distintas declinaciones de la cuestión en torno al binomio arte-vida. La componente ética que caracteriza en particular las obras de Lihn y Zurita, surge de la urgencia de elaborar el trauma del golpe de Estado, de la violencia, de la pérdida y la marginación social.

Plan de negocio Miraparty

En el siguiente trabajo se documentará un plan de negocio para Miraparty. Miraparty es una empresa que ofrece un servicio de photocall innovador en tres diferentes ámbitos de negocio: Bodas, celebración de todo tipo de eventos socio-culturales (fiestas, eventos deportivos, musicales, gastronómicos,...), y en el ámbito empresarial para eventos promocionales. Se realizará primero una presentación de la compañía describiendo sus servicios y su organización. Posteriormente se describirá tanto las características técnicas de toda la tecnología empleada, así como una descripción detallada del proceso y modelo de operaciones de Miraparty. A continuación se ha realizado un estudio de mercado analizando los competidores dentro del mismo sector, cuyas conclusiones se muestran en una tabla resumen, y termina con una matriz DAFO que ayuda a ver y comprender la situación actual de Miraparty. Dentro de la sección específica de marketing, se ha descrito primero el posicionamiento de la empresa para, posteriormente, desarrollar las capacidades de Go-to-market dentro de los distintos canales comerciales que Miraparty debe emplear. Además de ello, se ha diseñado una encuesta de satisfacción al cliente para su uso posterior. Por último, se ha desarrollado un caso de negocio en el que se estudia con éxito la viabilidad de la apertura de una franquicia de Miraparty en la ciudad de Madrid. Se ha optado por realizar un estudio con un horizonte de tres años. ---ABSTRACT---In following document a business plan for Miraparty will be developed. Miraparty is a company that offers a brand new photocall service in three different business areas: Weddings, every kind of social and cultural events (parties, sport events, musical events,...) and for promotional events for other companies. First of all, Miraparty will be described as well as its offered services and its organization. Afterwards, used technology and technical equipment will be described along with a detailed description of its core process and Miraparty's operational model. Secondly, it is presented a market analysis with a thorough analysis of Miraparty's direct competitors. Conclusions are summarized in a comparison table, and this part finishes with a DAFO matrix that helps understanding Miraparty's current situation. Next, in marketing related section, firstly, company's services positioning has been described using BCG matrix to, secondly, develop Go-to-Market capabilities for every market channel Miraparty should use. Besides that, a customer satisfaction survey form has been designed for its further use. Finally, a business case has been developed to study v Madrid. In this study it has been decided to state a three year time limit.

Eventos culturais para a recordação da marca: estudo do evento Tim Festival

Este estudo analisa o papel dos eventos culturais como um potente elemento socializador na estratégia da comunicação da marca com o mercado. os principais objetivos são retratar o uso da comunicação integrada de marketing como um diferencial sustentável, o marketing cultural frente às novas formas de comunicação com o mercado, a contextualização da marca e os eventos culturais como instrumento de branding. A metodologia desta pesquisa constitui-se em bibliografia, pesquisa documental, entrevistas e o estudo de caso da empresa Tim com o recorte Tim Festival edição 2005 em São Paulo. Dentre as conclusões encontradas, confirmou-se que a propaganda tradicional vem perdendo espaço para os eventos, mas ao mesmo tempo, por si só não se bastam, havendo a necessidade de atrelá-los a outras atividades promocionais. Verificou-se também que os eventos culturais comunicam a mensagem de forma envolvente e finalmente a consideração sobre a relação gratificante do evento com a lembrança de marca.(AU)

A relevância dos eventos culturais para a economia criativa - pesquisa qualitativa na Praia da Pipa, Tibau do Sul/RN

Creative industry has promoted and strengthened the growth of various economic sectors in Brazil and abroad, thus stimulating the local economy in places with attractive and innovative sceneries for the consumer market. This essay focuses on studying the relevance of cultural events for the creative economy, and these may contribute to the social, cultural and economic development in Pipa, located in Rio Grande do Norte (Brazil). Cultural events promote a themed and creative environment which has worked as attraction mechanism for the increase of cultural, gastronomic and social leisure consumptions. Cultural and thematic events has been held in Pipa, such as Festival Literário da Pipa, Fest Bossa & Jazz da Pipa, Festival Literário Alternativo da Pipa and Festival Gastronômico da Pipa, which can attract the local, state, national and international audience. The research is characterized as a qualitative research about the problem approach. The field research is characterized by the ethnographic approach, using the techniques of participant observation, semi-structured interviews and photographic record. With the research results, we can point that Pipa promotes cultural events that move the economic dynamics, social and cultural, inserting new cultural habits in this urban space, and in some cases, rescuing the history of the place. In each event, the economic and political forces connect themselves to promote the infrastructure of these events, supporting the provision of services and products from the creative and cultural sectors. The theming of the studied events plunges the audience into stories that may have (or not) a connection to the local history. Therefore, it is perceived that this work brings the light to a place that presents itself as the protagonist of the state of Rio Grande do Norte in terms of renewal and economic, social and cultural change in its infrastructure and its potential for tourist attraction from the creative and cultural sectors.

Narrativas poéticas e trajetórias dos poetas em Mossoró/RN

The city of Mossoro/RN has showed up as a “cultural capital” in the state of Rio Grande do Norte due to a politic of events that enhance historical facts occurred in that region. These actions evoke researches about a construction of a self-identity of the city and attract many tourists that provides a boost to local economy. Considering this, this paper aims to understand the insertion of poets in this cultural context, analyzing the cultural performances that they participate and their personal narratives. Semi-structured interviews and participant observation in cultural events were employed to get this aim, privileging the observation of popular poets, whose presentations are more frequent. This overview took to the approximation with two artists associations, of which the interviewed poets were selected: “POEMA – Associação de Poetas e Prosadores de Mossoró” and “Casa do Cantador”. The relationship observed among the artists of these institutions – writers, improvisers, cordel makers, musicians and “emboladores de coco” – raised questions about the complexity of popular culture and the social connections among the artists of the city, discussed in this study.

O turismo de base comunitária como vetor de etnodesenvolvimento: a comunidade Mebêngôkre-Kayapó na Terra Indígena Las Casas - PA

This study aims to analyze the contribution that the future implementation of community-based tourism can provide to Mebengokre-Kayapo, people of the village Tekrejarôti, they re-inhabiting the indigenous land Las Casas, located in southern of Pará, taking into consideration that tourism is as vector of ethnodevelopment, and it can also contribute to the conservation of Sociobiodiversity and local culture through experiences that will enable the realization of acquaintanceship, where there will be sharing of the daily activities of the customs of the local people, and cultural changes, which is the aim between visitors and the community, where these ones can promote the knowledge of non-indigenous people, and to consolidate the ethnic and cultural identity thereof too. Thus, this study guided by the participatory action research, it was used data obtained in 2012, that were results from the application of interviews with the community to make the diagnosis of tourism potential. It is an exploratory and descriptive research about the topic. The field research combined with participant observation, workshops and interviews contributed to it was possible to conduct a depth analysis about the environment studied. This research has the intention to obtain concrete results in the implementation and/or promotion of a cultural practice and environmentally sustainable ruled in organizational processes that permeates the guidelines of community-based tourism, however this depends on the conditions of human and forest resources, and infrastructure conditions in the community, providing in the short and medium terms, social activities and culturally positive for the culture of this people, and providing to long term, environmental and economic landmarks. As result, it was possible to identify that the community with its cultural events, parties and ceremonies being allied to their way of life and taken from their criteria, it is able to work with the tourism within their land and it can makes the tourism, a cultural affirmation opportunity and income generation. But, it concludes that for tourism to become ,in fact, there are required to be carried out some measures, that meets the new Regulatory Instruction IN 3/2015, this IN states that for the community to work with tourism in their land, it is necessary to be prepared a visitation plan that fits the established requirements. This research is constituted as an important tool in building this visitation plan, given that it was done from the community demand and it was conducted in a participatory manner, valuing the horizontal dialogue and the autonomy of this people.

O turismo de base comunitária como vetor de etnodesenvolvimento: a comunidade Mebêngôkre-Kayapó na Terra Indígena Las Casas - PA

This study aims to analyze the contribution that the future implementation of community-based tourism can provide to Mebengokre-Kayapo, people of the village Tekrejarôti, they re-inhabiting the indigenous land Las Casas, located in southern of Pará, taking into consideration that tourism is as vector of ethnodevelopment, and it can also contribute to the conservation of Sociobiodiversity and local culture through experiences that will enable the realization of acquaintanceship, where there will be sharing of the daily activities of the customs of the local people, and cultural changes, which is the aim between visitors and the community, where these ones can promote the knowledge of non-indigenous people, and to consolidate the ethnic and cultural identity thereof too. Thus, this study guided by the participatory action research, it was used data obtained in 2012, that were results from the application of interviews with the community to make the diagnosis of tourism potential. It is an exploratory and descriptive research about the topic. The field research combined with participant observation, workshops and interviews contributed to it was possible to conduct a depth analysis about the environment studied. This research has the intention to obtain concrete results in the implementation and/or promotion of a cultural practice and environmentally sustainable ruled in organizational processes that permeates the guidelines of community-based tourism, however this depends on the conditions of human and forest resources, and infrastructure conditions in the community, providing in the short and medium terms, social activities and culturally positive for the culture of this people, and providing to long term, environmental and economic landmarks. As result, it was possible to identify that the community with its cultural events, parties and ceremonies being allied to their way of life and taken from their criteria, it is able to work with the tourism within their land and it can makes the tourism, a cultural affirmation opportunity and income generation. But, it concludes that for tourism to become ,in fact, there are required to be carried out some measures, that meets the new Regulatory Instruction IN 3/2015, this IN states that for the community to work with tourism in their land, it is necessary to be prepared a visitation plan that fits the established requirements. This research is constituted as an important tool in building this visitation plan, given that it was done from the community demand and it was conducted in a participatory manner, valuing the horizontal dialogue and the autonomy of this people.

Tinta Barroca: identidade e comunicação para uma marca de promoção de eventos hoteleiros

A ilustração aplicada ao branding resulta de um modo reflexivo por parte do autor. Esse modo é, por si só, o papel do ilustrador como designer gráfico. A identidade de uma marca nasce da sua história, contexto e sensações, as quais o autor adquire e transmite, segundo as suas vivências, de modo a responder às necessidades das pessoas que o rodeiam. O desenvolvimento de uma marca é um longo processo de análise e reflexão, contínuo e exigente. Aplicando a ilustração a este meio, como objeto visual principal, a língua deixa de ser um entrave e a identidade passa a ser comunicada aos olhos e memória de qualquer um, de forma imediata e eficaz. Conceptualmente, a Tinta Barroca absorve estes princípios, transformando-se numa marca de eventos culturais, embora bastante focada em eventos que podem abranger jantares bem portugueses ou provas de vinho. O projeto foi desenvolvido à base do experimentalismo. Todas as ilustrações da marca foram, numa primeira fase, produzidas manualmente e posteriormente tratadas digitalmente, testando diferentes formas, texturas e materiais. A excessividade ilustrativa é o ponto de partida para comunicar as ideologias da Tinta Barroca, baseando-se no barroquismo, erotismo e nos prazeres da vida. A identidade gráfica da marca misturase com uma decoração já pré-definida: uma mesa bem preenchida e recheada de flores, frutos, vinho e comidas divinais, que se aproximam, pelo excesso, dos princípios do barroco.