As multiplicidades espaciais na comunicação midiática digital

Pós-graduação em Comunicação - FAAC

Características da interface dos sites de notícias: um estudo do design e da usabilidade de jornais impressos e eletrônicos

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Os processos de comunicação e mediação da informação em uma indústria de alta produtividade do setor sucroalcooleiro no estado de São Paulo

Pós-graduação em Ciência da Informação - FFC

Development trends and challenges for local e-governments: evidence from municipalities in Chile and Peru

Includes bibliography

Música e tecnointerações na Amazônia paraense: retóricas e identificações culturais em materialidades do Terruá Pará e da Banda de Thrash Metal Antcorpus

Há tempos a humanidade tem vivenciado um longo processo de midiatização social, intensificado com o advento das técnicas de reprodução da arte e da cultura. Este processo, na contemporaneidade, possibilitou a transformação da experiência real-histórica da música em experiência midiática. Neste contexto, cultura e negócios se fundem e se mundializam, reestruturando-se mutuamente. Na Amazônia paraense, a complexidade e as possibilidades dessa experiência midiática da música têm conduzido a região a mais uma onda de adequações a contextos globais. A dissertação trata dos processos comunicacionais e de identidade cultural por meio das materialidades de dois fenômenos da experiência da música contemporânea percebida na Amazônia paraense: o projeto de divulgação de música — Terruá Pará — e a Banda de Thrash Metal Antcorpus. As análises partiram da reflexão de que a comunicação pode ser entendida como uma hermenêutica da existência, atravessada por uma ambiência midiática. Dentre as observações verificadas, destacaram-se, pela importância: a midiatização social por meio de interações tecnológicas, isto é, tecnointerações, que vetorizam apropriações, e as incorporações de expressões musicais, tanto de agrupamentos de jovens quanto de profissionais relacionados às indústrias culturais locais. Ao vetorizar esses processos por meio de imagens midiáticas das experiências musicais, de identidade e diferença cultural, as tecno-interações exibem experiências sonoras da urbe, que em alguns casos sofreram processos metonímicos que evidenciam um sistema de norma do sentir que aqui denominamos política de estesia.

TV aberta no Marajó: usos e apropriações pelos moradores da comunidade São Pedro em Breves-Pará-Amazônia

O foco desta pesquisa foi investigar o papel dos meios massivos e suas produções nos processos comunicacionais, a partir da análise dos usos e apropriações dos conteúdos da TV aberta pelos moradores da comunidade São Pedro, em Breves-Marajó-Pará. A partir de estudo de recepção realizado durante três meses, além de visitas anteriores à data oficial das atividades em campo, foi constituído o corpus de análise, que reúne um conjunto de depoimentos dos moradores da comunidade, em que o registro foi feito ora explorando as “deixas simbólicas” a partir da técnica da observação etnográfica da comunicação, ora considerando técnicas como história oral ou grupo focal. Elegeram-se três grupos – crianças, adolescentes e adultos – para que se pudesse comparar e problematizar os resultados da pesquisa no que se refere aos usos e apropriações dos conteúdos dos programas televisivos. Identificou-se que a televisão assume importância religiosa em uma comunidade tradicional católica, mesmo considerando a forte presença de outras mediações. Além disso, os gêneros e formatos televisivos configuram, de forma determinante, os processos comunicacionais de cada grupo investigado. Verificou-se ainda que a telenovela é a programação que atua como elemento comunicacional aglutinador da família, dinamizando não somente o cotidiano dos moradores, mas, incidindo na recepção de outros produtos midiáticos, indicando questões significativas para compreensão do papel dos meios massivos nos processos de comunicação na Amazônia.

Branding, Storytelling e Relações Públicas: as histórias estabelecendo relacionamentos entre marcas e consumidores

This paper related the concepts of Branding and Storytelling with the purpose to demonstrate how stories can help the mark set up a solid relationship with their public. As we speak of a relation that involves communication processes, the ideas conveyed in this paper seek demonstrate to the professionals in this area, in especial way, the public relations, that the Storytelling could be a very important tool to the process of management of the mark. Before it get into this point, some characteristic and changes of the society and of the cosumers, to evidence news challenges that up-to-dates organizations have to face. After present this context, it moves in the direction of the understanding of the concepts of mark and branding, related those with the activities of the public relations. The marks are introduced in this paper as icons that have a virtual memory able to transmit emotional burden and meanings for the consumers. To finilize this, it introduces the concept of Storytelling and you’re applicability in the organizations, especially in branding process. Your contribution is very important as we see in the stories that are able to get the attention of many

Governança corporativa no setor público: a comunicação pública no processo democrático

This work aims at the debate about the role of professional public relations practices in the Public Sector Governance, building concepts through policies to encourage public communication. The democratic regime in place in most national states gave up the struggle of social actors in the quest for greater participation and representation in public policy decisions. The communication processes established in the state-society relationship is not limited to the dissemination of information but should lead the public involvement in changing social reality. And public relations are responsible for the mediation in the dialectic of communication between governments and governed

A realidade contemporânea das relações institucionais: desafios e oportunidades para as Relações Públicas

The contemporary organizations establish complex networks of relationships with their audiences. However, it is the socio-historical setting of the organizations that allow that their internal structures, management and culture as well as their interests and goals in relation to the macro social environment to be understood. To understand what is currently proposed as institutional relations, it is necessary to search on that socio-historical source the progress in the studies of management and organizational communication aiming to prove the assumptions underlying this strategic role within organizations. In order to do that, this project raises ethnographic aspects of the institutional relationships to see what is proposed by the organizations and, therefore, highlights the lack of detailed studies in this area. From this survey, it is clear the possible role of public relations in contributing to studies, plans and execution of institutional relations according to the basement in the humanities and communication processes of networks of relationships between organizations

Mapeamento da comunicação nas organizações bauruenses: verificando o empoderamento da comunicação no interior paulista

The quantitative research conducted on communication in organizations from bauruenses has served as inspiration for: the development of applied research regarding Brazilian organizational reality, to the communication courses and on the improvements in the communication aspect of the organizations in the region. The goal is to provide information related t the role of organizational communication and the public relations role in this process, measuring the empowerment of this community. The mapping methodology is based on structured questionnaires in order to capture ordinary factors, active and retroactive, from the communication processes such as: relationship types, channels and media, degree of interaction and interdependence between the parties; types of public involved in the process and the expectations of the organization in relation to goals, objectives, actions, events and activities programmed in communication. For the delineation of a reflective proposal from the data, we chose to work on analyzing three dimensions: the strategic communication, linked to the business model and information technologies; the internal communication, linked to culture, to the organizational structure and management that implies the new paradigms of relationship; and lastly, the intention to materialize the collected data on indicators and scales from attributes caused or inhibited from the excellent communication, including evaluation of the practice of Public Relations. This article presents the main results related to micro companies in Bauru, São Paulo.

Mapas interactivos como plataformas informativas para ciudadanos desconectados

The newspaper is a communication channel for the society in general, but now, with the new media, some citizens are unplugged of the information because they are not concerned on the Internet language. For these citizens, the interactive maps is an option, because it adopts playful language in the communication process. This article presents a study about interface and interactive maps for Unplugged citizen. The adopted method is quantitative and qualitative research about six existent maps in web newspaper on three countries: United States, Brazil and Spain. The results present information about interfaces, information’s and communication processes in these study objects.

Atividade de comunicação e de trabalho

Este artigo discute o binômio comunicação e trabalho a partir da perspectiva da ergologia, ou seja, da atividade humana. Faz uma breve retrospectiva das teorias de comunicação, analisando como as correntes teóricas hegemônicas vêem de maneira limitada os processos de comunicação. E discute sobre os conceitos de comunicação e de trabalho, propondo uma abordagem de pesquisa que permita melhor compreender esse binômio.

Exogenous influences on plant secondary metabolite levels

Plant secondary metabolites are a group of naturally occurring compound classes biosynthesized by differing biochemical pathways whose plant content and regulation is strongly susceptible to environmental influences and to potential herbal predators. Such abiotic and biotic factors might be specifically induced by means of various mechanisms, which create variation in the accumulation or biogenesis of secondary metabolites. Hence the dynamic aspect of bioactive compound synthesis and accumulation enables plants to communicate and react in order to overcome imminent threats. This contribution aims to review the most important mechanisms of various abiotic and biotic interactions, such as pathogenic microorganisms and herbivory, by which plants respond to exogenous influences, and will also report on time-scale variable influences on secondary metabolite profiles. Transmission of signals in plants commonly occurs by 'semiochemicals', which are comprised of terpenes, phenylpropanoids, benzenoids and other volatile compounds. Due to the important functions of volatile terpenes in communication processes of living organisms, as well as its emission susceptibility relative to exogenous influences, we also present different scenarios of concentration and emission variations. Toxic effects of plants vary depending on the level and type of secondary metabolites. In farming and cattle raising scenarios, the toxicity of plant secondary metabolites and respective concentration shifts may have severe consequences on livestock production and health, culminating in adverse effects on crop yields and/or their human consumers, or have an adverse economic impact. From a wider perspective, herbal medicines, agrochemicals or other natural products are also associated with variability in plant metabolite levels, which can impact the safety and reliable efficacy of these products. We also present typical examples of toxic plants which influence livestock production using Brazilian examples of toxicity of sapogenins and alkaloids on livestock to highlight the problem. (c) 2012 Elsevier B.V. All rights reserved.

Planung und Berechnung der systemischen Leistungsverfügbarkeit komplexer Logistiksysteme

Das Verständnis von Leistungsverfügbarkeit, wie sie in der VDI-Richtlinie 4486 definiert ist, reicht für die Planung komplexer, dynamischer und teil-autonomer Systeme nicht aus. Die Definition in der VDI 4486 setzt den Fokus ausschließlich auf den Erfüllungsgrad vereinbarter Prozesse bei der Inbetriebnahme lo-gistischer Anlagen und regelt die Messungen und Be-rechnungen der Leistungsverfügbarkeit zu diesem Zeitpunkt. Es bleibt die Frage, wie ein Materialflusssystem für eine spezifizierte Leistungsverfügbarkeit geplant werden kann. Dazu werden die Wirkzusammenhänge zwischen dem logistischen System und seinen Sub-Systemen z.B. vertikale Integration von Wirkzusammenhängen der Instandhaltung, von Echtzeiteffekten der Kommunikationsprozesse oder Effekten der Ma-schinensteuerung, betrachtet.

Outline of a theory of efficient teams in Sport.

Introduction So far, social psychology in sport has preliminary focused on team cohesion, and many studies and meta-analyses tried to demonstrate a relation between cohesiveness of a team and its performance. How a team really co-operates and how the individual actions are integrated towards a team action is a question that has received relatively little attention in research. This may, at least in part, be due to a lack of a theoretical framework for collective actions, a dearth that has only recently begun to challenge sport psychologists. Objectives In this presentation a framework for a comprehensive theory of teams in sport is outlined and its potential to integrate research in the domain of team performance and, more specifically, the following presentations, is put up for discussion. Method Based on a model developed by von Cranach, Ochsenbein and Valach (1986), teams are considered to be information processing organisms, and team actions need to be investigated on two levels: the individual team member and the group as an entity. Elements to be considered are the task, the social structure, the information processing structure and the execution structure. Obviously, different task require different social structures, communication processes and co-ordination of individual movements. Especially in rapid interactive sports planning and execution of movements based on feedback loops are not possible. Deliberate planning may be a solution mainly for offensive actions, whereas defensive actions have to adjust to the opponent team's actions. Consequently, mental representations must be developed to allow a feed-forward regulation of team member's actions. Results and Conclusions Some preliminary findings based on this conceptual framework as well as further consequences for empirical investigations will be presented. References Cranach, M.v., Ochsenbein, G. & Valach, L. (1986). The group as a self-active system: Outline of a theory of group action. European Journal of Social Psychology, 16, 193-229.