Canadian Beer Labels

An assortment of Canadian beer labels.

The Legal Implications of Internet Marketing : Exploiting the Digital Marketplace Within the Boundaries of the Law

Au cours des dernières années, le domaine de la consommation a grandement évolué. Les agents de marketing ont commencé à utiliser l’Internet pour influencer les consommateurs en employant des tactiques originales et imaginatives qui ont rendus possible l’atteinte d'un niveau de communication interpersonnelle qui avait précédemment été insondable. Leurs interactions avec les consommateurs, en utilisant la technologie moderne, se manifeste sous plusieurs formes différentes qui sont toutes accompagnés de leur propre assortiment de problèmes juridiques. D’abord, il n'est pas rare pour les agents de marketing d’utiliser des outils qui leur permettent de suivre les actions des consommateurs dans le monde virtuel ainsi que dans le monde physique. Les renseignements personnels recueillis d'une telle manière sont souvent utilisés à des fins de publicité comportementale en ligne – une utilisation qui ne respecte pas toujours les limites du droit à la vie privée. Il est également devenu assez commun pour les agents de marketing d’utiliser les médias sociaux afin de converser avec les consommateurs. Ces forums ont aussi servi à la commission d’actes anticoncurrentiels, ainsi qu’à la diffusion de publicités fausses et trompeuses – deux pratiques qui sont interdites tant par la loi sur la concurrence que la loi sur la protection des consommateurs. Enfin, les agents de marketing utilisent diverses tactiques afin de joindre les consommateurs plus efficacement en utilisant diverses tactiques qui les rendent plus visible dans les moteurs de recherche sur Internet, dont certaines sont considérés comme malhonnêtes et pourraient présenter des problèmes dans les domaines du droit de la concurrence et du droit des marques de commerce. Ce mémoire offre une description détaillée des outils utilisés à des fins de marketing sur Internet, ainsi que de la manière dont ils sont utilisés. Il illustre par ailleurs les problèmes juridiques qui peuvent survenir à la suite de leur utilisation et définit le cadre législatif régissant l’utilisation de ces outils par les agents de marketing, pour enfin démontrer que les lois qui entrent en jeu dans de telles circonstances peuvent, en effet, se révéler bénéfiques pour ces derniers d'un point de vue économique.

Evolutionäre Optimierung von Mensch-Maschine-Schnittstellen

Vorgestellt wird eine weltweit neue Methode, Schnittstellen zwischen Menschen und Maschinen für individuelle Bediener anzupassen. Durch Anwenden von Abstraktionen evolutionärer Mechanismen wie Selektion, Rekombination und Mutation in der EOGUI-Methodik (Evolutionary Optimization of Graphical User Interfaces) kann eine rechnergestützte Umsetzung der Methode für Graphische Bedienoberflächen, insbesondere für industrielle Prozesse, bereitgestellt werden. In die Evolutionäre Optimierung fließen sowohl die objektiven, d.h. messbaren Größen wie Auswahlhäufigkeiten und -zeiten, mit ein, als auch das anhand von Online-Fragebögen erfasste subjektive Empfinden der Bediener. Auf diese Weise wird die Visualisierung von Systemen den Bedürfnissen und Präferenzen einzelner Bedienern angepasst. Im Rahmen dieser Arbeit kann der Bediener aus vier Bedienoberflächen unterschiedlicher Abstraktionsgrade für den Beispielprozess MIPS ( MIschungsProzess-Simulation) die Objekte auswählen, die ihn bei der Prozessführung am besten unterstützen. Über den EOGUI-Algorithmus werden diese Objekte ausgewählt, ggf. verändert und in einer neuen, dem Bediener angepassten graphischen Bedienoberfläche zusammengefasst. Unter Verwendung des MIPS-Prozesses wurden Experimente mit der EOGUI-Methodik durchgeführt, um die Anwendbarkeit, Akzeptanz und Wirksamkeit der Methode für die Führung industrieller Prozesse zu überprüfen. Anhand der Untersuchungen kann zu großen Teilen gezeigt werden, dass die entwickelte Methodik zur Evolutionären Optimierung von Mensch-Maschine-Schnittstellen industrielle Prozessvisualisierungen tatsächlich an den einzelnen Bediener anpaßt und die Prozessführung verbessert.

Analysen der beiden cis-regulierenden Sequenzelemente translational control element (TCE) und cytoplasmic polyadenylation element (CPE) in der Drosophila-Spermatogenese

Ein essentieller Bestandteil in dem Mechanismus der Translationskontrolle sind RNA-Pro­tein-Wechselwirkungen. Solche Interaktionen konnten in Translationssystemen an zwei unabhängigen cis-regulierenden Elementen durch in vitro-Bindungsanalysen mit individu­ellen rekombinanten Proteinen dokumentiert werden. Im Fall des translational control elements (TCE), welches ein konserviertes Sequenz-Ele­ment in der Mst(3)CGP-Genfamilie darstellt, wird eine negative Translationskontrolle durch die Bindung der Proteine CG3213, CG12470, CG1898, dFMR1, Exuperantia und Orb2 an diese Sequenz vermittelt (Stinski, 2011). Neben den in Bindungsstudien positiv getesteten Kandidaten dFMR1 und Orb2 (Stinski, 2011) wurde in der vorliegenden Dis­sertation CG3213 als weiterer direkter Bindungspartner an das TCE dokumentiert. Ein Abgleich der genomweiten Zusammenstellung von Proteininteraktionen in der Datenbank InterologFinder lieferte zwei weitere potentielle Kandidaten: CG34404 und CG3727. Al­lerdings schließen Northern-Analysen und das Proteinexpressionsmuster eine zentrale Rolle in der Drosophila-Spermatogenese für diese nahezu aus. In Kolokalisationsstudien einiger TCE-Komplex-Kandidaten mit CG3213 als Referenz konnten eindeutige Überein­stimmungen der Fluoreszenzmuster mit CG12470 in der postmeiotischen Phase be­schrieben werden, wohingegen mit Orb2 (postmeiotisch) und CG1898 (prämeiotisch) nur eine geringe Kolokalisation erkannt wurde. Punktstrukturen in den Verteilungsmustern sowohl von CG3213 als auch von CG12470 ließen sich nicht mit ER- und mitochondrien­spezifischen Markern korrelieren. Im Anschluss der Meiose konnte eine deutliche Intensitätserhöhung des CG3213-Proteins beobachtet werden, was eventuell durch eine veränderte Translationseffizienz zustande kommen könnte. Exuperantia (Exu) stellt einen bekannten Regulator für eine Reihe von translationskontrollierten mRNAs dar (Wang und Hazelrigg, 1994). Die Quantifizierungen der CG3213-mRNA in exu-mutantem Hintergrund bestätigen, dass auch die Transkript­menge der CG3213-mRNA durch Exu reguliert wird, was die obige Interpretation stützen würde. Für das zweite cis-regulierende Element, das cytoplasmic polyadenylation element (CPE), konnte eine direkte Bindung mit dem CPEB-Homolog in Drosophila (Orb2) gezeigt wer­den, welches auch eine Komponente des mst87F-RNP-Komplexes ist. Ein vermuteter Interaktionspartner dieses CPEBs ist Tob, weshalb die Verteilung beider Proteine in einem Kombinationsstamm verglichen wurde. In dem teilweise übereinstimmenden Fluoreszenz­muster ist Tob an den distalen Spermatidenenden auffallend konzentriert. Das gesamte Tob-Muster jedoch legt eine Verteilung in den Mitochondrien nahe, wie die MitoTracker®-Färbung belegt. Somit wurde erstmals ein Mitglied der Tob/BTG-Genfamilie in der Droso­phila-Spermatogenese mit Mitochondrien in Verbindung gebracht. Die Lokalisierung die­ser Proteine ist bislang unklar, jedoch konnte eine Kernlokalisation trotz der N-terminalen NLS-Sequenz mit Hilfe einer Kernfärbung ausgeschlossen werden.

La importancia de la tienda de barrio como canal de distribución aplicado en la Localidad La Candelaria

Las tiendas de barrio en Colombia como canales de distribución aún representan oportunidades de crecimiento en algunas categorías, ya que se convirtieron en una herramienta de captación de capital, oportunidad de trabajo y apoyo a la industria nacional, al brindar mejoras en el acceso de productos, asequibilidad en precios y una relación interpersonal más cercana e intima entre tendero y consumidor; situación que no se evidencia con los almacenes mayoristas, que pese a su aparición y auge, no lograron eliminar a las ya consolidadas “tiendas de barrio” , aún cuando se había pronosticado el final de dichos establecimientos de comercio con la aparición de grandes cadenas como Carrefour, ÉXITO, CAFAM y Makro. De igual manera, la existencia de factores estratégicos como la ubicación, la amabilidad, el crédito que otorgan a sus clientes, la dosis precisa del producto en una presentación de bajo desembolso, la amistad y el trato personalizado, han permitido que las tiendas de barrio continúen manteniendo una fortaleza a nivel económico, cultural y comercial en Colombia. Por otro lado cabe destacar que las grandes superficies cuentan con mayor capital, mejor mercadeo y ventas, mejores prácticas logísticas, aliados internacionales y un bajo nivel de agotados, factores que sin duda atraen a clientes pertenecientes a los estratos económicos más altos, pero también implica el no acceso de sectores populares, que compiten entre el precio y la calidad, primando siempre el primero. La afluencia de las tiendas de barrio no es otra cosa que la combinación de factores económicos tales como la inflación y las tasas de desempleo que según cifras oficiales han venido aumentando en la última década, situación que lleva a los consumidores a querer acceder a las tiendas de barrio, pues los clientes no siempre cuentan con la cantidad de dinero suficiente para adquirir sus productos en las grandes superficies, tal como sucede en la Localidad de La Candelaria que cuenta con un alto número de población flotante, en donde el consumo per cápita y la capacidad de endeudamiento de los consumidores no alcanza para acceder a Almacenes de Cadena y sí a la modesta pero cómoda compra en las tiendas de barrio. Es a partir de esta situación que los proveedores (especialmente los dedicados a los productos de consumo) deciden cambiar la visión y el modus operandi de sus modelos de negocios tradicionales a una visión que busca la expansión rentable de los negocios de la empresa adaptándose a la economía de sus clientes y generando riqueza entre los sectores más pobres de la sociedad, es decir, enfocándose en el segmento de las personas con menos recursos. De esta manera las grandes empresas se convierten en empresas aliadas del sector tradicional.

Långa toppar - metod för uttag av skogsbränsle i slutavverkningar : Slutrapport (STEM-projekt 21937-1)

SammanfattningHögskolan Dalarna har i samarbete med Skogsägarna Mellanskog, Naturbränsle i Mellan¬sverige AB och GDE-Net genomfört studier på en ny metod för uttag av skogsbränsle från slutavverkningar. Metoden går ut på att timmer tas ut som enda rundvirkessortiment. Resten av trädet, samt klenare träd som inte håller timmerdimension, tas ut som ett bränslesortiment. Metoden har jämförts med en konventionell slutavverkning med uttag av timmer, massaved och GROT-flis.Enligt genomförda försök skulle en avverkning enligt den nya metoden (långa toppar) ge ett högre drivningsnetto och drygt dubbelt så mycket bränsleflis som en konventionell avverk¬ning. En anledning till det högre drivningsnettot är att kostnaden för flisning blir lägre än vid flisning av GROT och att flisen betalas bättre än GROT-flis. Resultaten är beroende av de faktiska beståndsförutsättningarna och gällande prisrelationer mellan massaved och bränsle¬flis.Faktorer som har en positiv inverkan på drivningsnettot vid uttag av ”långa toppar” är t.ex. stora uttagsvolymer och korta terrängtransportavstånd samt bestånd med en hög andel virke av låg kvalitet eller udda sortiment som betalas dåligt på rundvirkesmarknaden.SummaryIn Sweden forest energy from final felling is traditionally harvested as logging residues after harvesting of timber (saw logs) and pulpwood, but depending on the market situation other methods with higher yield of forest energy might be of interest. Dalarna University has study a new method called “Undelimbed long tops” where only saw timber was taken out as an industrial assortment. The rest of the trees and smaller trees that don’t hold timber dimensions was left intact on the clear-felled area and been chipped later on. The study was done in different stands with some different conditions. The results have been compared with the traditional method for final felling. The surplus (forest owners net income) was higher in almost all stands when the method with “undelimbed long tops” was used, compared to the traditional method for taking out forest energy, and the volume of chips was more than doubled. A reason for the higher income from long tops is that the costs for chipping is lower and the prize of chips is higher compared to chips from logging residues. Other reason is that forest owners will not be paid for wasted pulpwood, but will be fully paid for the chips from such pulpwood. Factors that will have a positive influence on the ULT-method are for example large logging volumes and short distance between the logging area and the landing, different kinds of price reductions on pulpwood and large volumes of rotten wood or low paid industrial assortments.

An approach to evaluate product verifications

Companies implement a module product assortment as a part of their strategy to, among others, shorten lead-times, increase the product quality and to create more product variants with fever parts. However, the increased number of variants becomes a challenging task for the personnel responsible for the product verifications. By implementing verifications at module level, so called MPV (Module Property Verification) several advantages ensue. The advantages is not only a decrease in cost of verifications, but also a decrease in repair times, occupied space, storages with spare parts, and repair tools. Further, MPV also give an increased product quality due to an increased understanding of which defects that may occur. As an approach to implement MPV, this paper discusses defects and verification processes based on a study at a Swedish company. It also describes a matrix which is used to map relations between company specific cost drivers and so called verification factors. The matrix may indicate cost drivers which have a large impact on the total cost of product verifications.

Comportamento de compra de jovens de baixa renda no varejo de vestuário

Esta pesquisa objetivou compreender o comportamento de compra de vestuário de jovens de baixa renda, residentes em três bairros periféricos da cidade de São Paulo. A metodologia utilizada baseou-se em entrevistas em profundidade e amostra de 30 jovens mulheres, de 18 a 24 anos, com renda familiar mensal entre 3 e 7 salários mínimos. Além disso, realizou-se uma simulação de compra, com a pesquisadora acompanhando a visita a uma loja escolhida pelas jovens e verificando seu comportamento de compra. A perspectiva de análise foi a do interacionismo simbólico, que busca identificar os significados simbólicos, subjacentes às escolhas das marcas e dos produtos de consumo. Os resultados da pesquisa indicam uma riqueza de significados simbólicos associados às marcas de vestuário, que envolvem as decisões e escolhas de consumo das jovens. Também mostrou que além das marcas preferidas, as jovens escolhem as lojas pela localização, sortimento de produtos, preço e atendimento.

Um sistema de metas como ferramenta de gestão pública: "O Programa de Metas da Cidade de São Paulo 2013-2016" sob a perspectiva de seus implementadores

This work, developed within the Master's Degree Program in Public Administration and Government of Eaesp-FGV, consists of an exploratory study on performance measurement in the public sector. It is focused on the identification of complexity elements embedded in the implementation of public policies, to which the goals and targets of a target-oriented system relate, and especially on the implementation of this system as a management tool itself, from the case study of the then ongoing "Programa de Metas da Cidade de São Paulo 2013-2016". All information was obtained from municipal managers, in Government Departments responsible for strategic support activities to the implementation of the system, and sectoral Government Departments whose scope also included crosscutting actions, through interviews conducted from a starting question, and then followed by the free talk of the respondents. Through discourse analysis, an assortment of information was conducted, concerning to: 1) the impacts on management, articulation, and governance of the use of performance measurement and result-oriented management; 2) the flow and publicity of information on performance, produced within the monitoring process of this given target-oriented system, and also concerning the use given to this information; 3) the recording and register of experiences and learning related to the Programa de Metas, and its potential to result as a legacy for the public administrative structure of the City of São Paulo. Assuming that the stories managers tell, in this field of Applied Social Sciences, are as valid as Science or the theoretical constructs on the subject, all information gathered from the point of view of the interviewed public officials was segmented and problematized under the light of the literature on performance measurement. The main objective of this research is to contribute to the creation of parameters for qualitative analysis of the information generated in the implementation of a target-oriented system in Public Management at the local level. It is, from then on, expected that these parameters may help managers and researchers on the monitoring and evaluation of performance of a given government, by favoring the translation of merely arithmetic data on percentage of fulfillment of specific commitments, into eloquent elements more enabled to express the evolution of a mandate. Keywords: result-oriented system, Programa de Metas, management for results, performance measurement, government planning, public policy evaluation, monitoring, implementation, transparency, information legacy.

A política de humanização e a estratégia saúde da família: visões e vivências

This study approaches the topic of humanization in health that involves the set of policies implemented by the Ministry of Health in Brazil. Its aims are directed towards a reflection on the guiding theoretical and organizing axes of the National Humanization Policy (NHP) and their repercussions on municipal health policy of Natal, Brazil; an analysis of the results of the policy at the local level; knowledge of the views and experiences of the humanization agents in the daily work process and identification of the main challenges of the policy. The empirical field of investigation was the Family Health Strategy (FHS) of the city of Natal. The assumption of the study is that the FHS has produced local experiences with potentialities that must not be wasted, in which there are difficulties and discrepancies between the real and proposed model. The contradictions and challenges in the social and political context of Brazil in the early XXI century and their consequences in the field of health reflect anti-utilitarian aspects anchored strongly in the theoretical concepts of Boaventura de Sousa Santos about the sociology of privations and emergencies as well as of the work of translating. The predominantly qualitative approach collects some complementary quantitative data. The study procedures used were the following: bibliographic research; documental research; interviews; and direct observation. Interpretation of the information obtained was based on documental analysis and on the symbolic cartography of the social representations. Cartographic evidence suggests that practices still take place under dehumanizing conditions that compromise the quality of care given. However, there is a movement aimed at changing the work process that has been strengthening the link and widening the measures developed, incorporating new directions in diversity, integrality and solidarity. The map drawn shows a reality manifested by explicit intentions in a political agenda, by concrete solutions marked by an assortment of difficulties and expressed in the words of the agents and by latent clues identified in successful local experiences, posing many challenges for the consolidation of the proposed changes

Frequência de ocorrência de cavidade anoftálmica na região centro-oeste paulista e características dos portadores

Purpose: To observe the frequency of the occurrence of the anophthalmic socket in the Middle West region of the state of São Paulo and to describe the demographic profile of the carriers in a population-based data. Methods: A cross-sectional study involve a random sampling carried out in twelve cities of the Middle West region of the state of São Paulo, for which the reference center is the city of Botucatu was done. The participators were chosen by assortment which considered the houses of these people. It was established a sampling with 11,453 people. All the exams were realized using a Mobile Ophthalmologic Unit. The research protocol included the demographic data and the complete ophthalmologic exam (anamnesis, ocular and systemic antecedents, familiar antecedents, visual acuity with and without correction, tonometry, biomicroscopy, fundoscopy, and refraction exam). All the data were transferred to an Excel spreadsheet and submitted to a descriptive analysis and were presented by the frequency of the occurrence. Results: Ophthalmic socket frequency in the Middle West region of the state of São Paulo was 0.96%. We found 11 cases of anophthalmic socket, with involvement of 0.7 % in females and 1.3 %, male. The most common causes of anophthalmic socket were glaucoma (blind painful eye), microphthalmia, trauma, and endophthalmitis. The majority of the people were 40 years old or more, and we found just one person younger than 19 years old. Conclusion: The anophthalmic socket occurred in 0.96% of the habitants of the Middle West region of São Paulo State, occurring mainly in male and with large variety of the affected ages.

Análise de variabilidade genética em populações segregantes de soja

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

A produção enxuta em um sistema de fabricação contínuo: aplicação da simulação discreta estocástica na indústria de condutores elétricos

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A reprodução do espaço urbano na cidade de São Paulo na perspectiva da hotelaria de alto padrão

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Proposta de otimização para reflorestamento de eucalipto utilizando multiprodutos

Pós-graduação em Ciência Florestal - FCA