796 resultados para architectural know-how


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Este trabajo de investigación trata las relaciones del agua con la arquitectura. El agua es un elemento con capacidad arquitectónica para generar atmósferas, por lo que el enfoque del estudio será el empleo de esta como un importante componente que participa en el proyecto arquitectónico. Esta vinculación entre agua y arquitectura es un tema atemporal, aunque hoy en día parece haber sido olvidado. La tesis busca dar respuesta a una serie de preguntas planteadas ¿por qué el agua sigue acompañado a la arquitectura en nuestros días? ¿se conoce lo que esta puede aportar? ¿existe un medio por el que se pueda conocer cómo se realiza esta vinculación con la arquitectura? Se plantea como hipótesis la existencia de unos mecanismos arquitectónicos que regulan la manipulación espacial mediante el agua. La detección y el estudio de estos mecanismos permitirá responder a las preguntas planteadas y analizar en profundidad la capacidad del agua para modificar la arquitectura. El enfoque de la investigación se hace desde un punto de vista crítico y científico, evitando una visión romántica. La utilización del agua como elemento arquitectónico durante siglos y por diferentes culturas induce a la reflexión y al estudio en busca de unos parámetros comunes. La tesis se estructura en cuatro capítulos que analizan momentos en los que el agua se emplea como un elemento arquitectónico fundamental. Se han localizado diversos lugares y momentos históricos, tanto antiguos como contemporáneos, lo que permitirá contemplar el empleo del agua desde diferentes perspectivas, identificar y seguir una línea de continuidad o de evolución en la asociación entre el agua y la arquitectura. En cada uno de los capítulos se analizarán unos casos de estudio y los correspondientes mecanismos empleados en la manipulación del agua. Para ello se ha realizado una selección de proyectos en los que el agua es determinante en la generación de los espacios. Durante el proceso de investigación se ha considerado la geometría como una herramienta clave para comprender el funcionamiento de los mecanismos del agua. En un capítulo introductorio se analiza la geometría del movimiento del agua. El objetivo de esta investigación es estudiar los mecanismos arquitectónicos de manipulación espacial realizados mediante el agua. Las conclusiones se establecen a partir de la identificación de esos mecanismos, su definición y clasificación. Finalmente se realiza un mapa de proyectos vinculados al agua mediante las conclusiones obtenidas. ABSTRACT This research deals with the relations of water with architecture. Water is an architectural element with capacity to generate atmospheres, so the study will focus on the using of this as an important component involved in the architectural project. The link between water and architecture is a timeless theme, although it seems to have been forgotten nowadays. The thesis seeks to answer several questions, why the water is still linked to architecture today? It is possible to know what it can bring? Is there any mean by which can be know how to make this link with architecture? As a hypothesis is considered the existence of certain architectural mechanisms that regulate spatial manipulation by water. The detection and study of these mechanisms will allow answer these questions and analyze in depth the ability of water to modify the architecture. The research is done from a critical and scientific focus, avoiding a romantic view. The use of water as an architectural element for centuries and by different cultures induces thought-provoking and study seeking for common parameters. The thesis is divided into four chapters that analyze certain periods of time when water is used as a basic architectural element. Places and historical moments where found and located from both ancient and contemporary, allowing to contemplate the use of water from different perspectives, identify and follow a line of continuity or evolution in the association between water and architecture. In each chapter some study cases are analyzed with their corresponding mechanisms used in handling the water. Therefore it has been done a selection of projects where water is esential for the space generation. During the research process, geometry has been considered as a tool key to understand the functioning of the water mechanisms. In an introductory chapter the geometry of water movement is analyzed. The objective of this research is to study the architectural mechanisms for spatial manipulation, made possible by the water. The conclusions are set from the identification of these mechanisms, their definition and classification. Finally a map of projects linked with water is made with the achieved conclusions.

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La historia de la arquitectura se ha medido - en parte - por la evolución de las modas, épocas y estilos de la arquitectura religiosa. En la aparición de las nuevas capillas interreligiosas universitarias de los años '50 de Norteamérica, la capilla del M.I.T., bautizada tras su inauguración como “Kresge Chapel” en honor al apellido de su benefactor, fue el máximo exponente como prototipo en esta época marcada por la aparición nuevas conciencias de posguerra. (II Guerra Mundial). La tesis centra su investigación en esta capilla, cómo nació en respuesta a la necesidad de compatibilizar la enseñanza reglada científico tecnológica con una formación religiosa y humanista, para el programa impuesto como ampliación del campus universitario del MIT en el barrio universitario de Cambridge, Boston, Massachussets, en torno a dos edificios principales a proyectar: capilla y auditorio. Desde el trabajo de investigación se aporta la información documental necesaria para saber cómo evolucionó desde sus primeros bocetos hasta su construcción. Su nacimiento como necesidad en la sociedad universitaria no fue nada espontáneo, quedando a medias entre la influencia escandinavo - alemana y la tradición americano-luterana de anteriores iglesias neoclásicas herederas del “Plan Akron”. La formación académica y profesional dirigida por su padre, Eliel Saarinen, suman junto a los viajes del arquitecto, una herencia “genética” para con este prototipo ajeno al emergente “estilo internacional” y ayudan a comprender la dimensión compleja de lo que es capaz de representar la capilla. La capilla es refugio emocional de la luz y es un punto de inflexión notable en la recuperación del tipo centrado renovado y evolucionado, que junto con el doble recurso lumínico - efectista, de la vertical para el altar y horizontal inferior, distribuido desde el perímetro ondulado en el interior, el ejemplo es muestra la promoción de una cierta sensibilidad para con las nuevas formas de la "religión" emergentes en la Norteamérica de los años 50. Desde el sincretismo como mecanismo y principal “modus operandi” proyectual, FE versus RAZÓN, aparecen como dualismo permanente en todas las fases del proyecto, desde un proceso de búsqueda de la armonía de ambos y para cada uno de ellos. Con el estudio del modelo prototípico del MIT, buscamos el "patrón" empleado por el arquitecto en su proyección de "nueva iglesia" adaptado a la diversidad cultural y religiosa y de las nuevas y diferentes sensibilidades humanistas para el proyecto. ----------------------------------------------------- SUMMARY--------------------------------------------------- The history of architecture is measured - in part - by the evolution of fashion, periods and styles of religious architecture. In the emergence of the new interfaith university chapel of the 1950s in North America, the chapel of MIT, named after its inauguration as "Kresge Chapel" in honor of its benefactor, was the best example of a prototype, in this time so marked by the emergence of new postwar consciousnesses. The thesis focuses its research on this chapel; how it came about in response to the need to reconcile formal scientific and technological education with religious and humanist training for the program imposed as an extension of the campus of MIT in the university district of Cambridge, Boston Massachusetts, around two main projected buildings : Chapel and auditorium. From research work has been obtained the documentary information necessary to know how it evolved from the first sketches to its construction. Its creation as a necessity of the university society was not at all spontaneous, being halfway between the Scandinavian influence - German and the American Lutheran tradition of neoclassical churches, the heirs to the "Akron Plan". The academic and professional training directed by his father, Eliel Saarinen, together with the travels of the architect, a "genetic" heritage with this external prototype for the emerging "international style", and help to understand the complex dimension of what the chapel is capable of representing. The chapel is an emotional refuge of light and is a remarkable turning point in the recovery of such focused renewed and evolved, along with the double lumen resource - gimmicky, vertical to the altar and lower horizontal, distributed from the undulating perimeter inside, the example is shown to promote a certain sensitivity to the new forms of "religion" but vague religious profile emerging in the America of the 50s. From the syncretism as a mechanism and main "modus operandi" of the project, FAITH versus REASON appears as permanent dualism in all phases of the project from a process of finding the harmony of both and for each of them. With the study of the prototypical model of MIT, we seek the "pattern" used by the architect in his projection of "new church" adapted to the cultural and religious diversity and new and different humanist sensitivities for the project. El desarrollo vierte la luz suficiente para entender los patrones de lo arquitectónico en la capilla, que hacen de ella, la comunión armónica y perfecta de los nombrados opuestos en el campus universitario del MIT. En el camino, además, la investigación arroja luz y orden sobre las fases del proyecto a través de la contribución, recogida, clasificación y orden de los datos, fechas y documentos gráficos, a día de hoy dispersos y confusamente publicados, debido a la no existencia de un estudio profundo y completo como el que pretende ser este trabajo, por ser una obra fundamental en la historia de la arquitectura moderna. El patrón final demostrará el artificio sincrético de cada una de las partes - cada uno en sí misma y cosidas todas - formando el "Ima Summis" de la capilla; resultado de la acción proyectual deducida de su serie genética descifrada. De esta forma, lo sincrético, aparece como el principal atributo del hecho construido, pasando de lo místico a lo científico, de lo intuitivo a lo razonado y siempre con el vehículo de su arquitectura para la interpretación de lo inefable al interior. En cuanto a la estructura de la tesis, se inicia el desarrollo a partir de una introducción en la que se declaran las intenciones y se describe el contexto de lo investigado en torno a la hipótesis principal anunciada en el subtítulo de la tesis. Frente a consideraciones previas de la capilla y de la propia investigación, se expone y explica la hipótesis principal, junto a otros objetivos secundarios. Para finalizar la introducción, se describe el método seguido como estrategia y se justifica la estructura de redacción del documento para la compresión de este trabajo hacia sus conclusiones. Es en el primer capítulo, el C1, donde se inicia el cuerpo central mediante la exposición historiográfica de la situación y contexto previo a la capilla como antecedentes. En un segundo capítulo, el C2, se aborda el estudio del desarrollo del proyecto y de la obra y construcción de la capilla, base documental necesaria. Para ello se inicia con la descripción del lugar, del encargo y del programa, para pasar a mostrar con detalle las distintas propuestas de cada una de las fases del proyecto. En definitiva, qué se proyecto, cómo evolucionó el proyecto y en qué fases transcurrió, para entre otras cuestiones, entender el cambio de estilo desde una fase influenciada por la capilla de Mies construida en el ITT de Chicago, (denominadas en este trabajo por esta influencia como modelos “miesianos”) y la fase reencuentro con el modus de hacer iniciado por su padre Eliel, a través de un modelo a medias de una herencia escandinavo - alemana y la tradición luterano - americana, (denominada en este trabajo como herencia o modelos “saariniana/os”). The development sheds enough light to understand the architectural patterns of the chapel, making it the perfect and harmonic communion named opposites on the campus of MIT. Along the way, furthermore, the research sheds light and order on the phases of the project through the contribution, collection, sorting and order of data, dates and graphic documents, today scattered and confusingly published, due to inexistence of a deep and comprehensive study like this work is meant to be, in the context of such a seminal work in the history of modern architecture. The final pattern will demonstrate the syncretic artifice of each of the parts - each in itself and all together - forming the "Ima Summis" of the chapel; the result of the project action deducted from its deciphered genetic series. Being the SYNCRETIC, the main attribute of the built matter, passing from the mystical to the scientific, from the intuitive to the reasoned and always with the vehicle of architecture as the representation of the ineffable. As for the structure of the thesis, the development starts from an introduction in which the intentions are declared and the context of that which is investigated is described, in terms of the main hypothesis announced in the subtitle of the thesis. Faced with previous considerations of the chapel and the research itself, the principal hypothesis is expressed and explained, along with other secondary objectives. To conclude the introduction, the method followed is described as a strategy and the structuring of the document is justified for the compression of this work towards its conclusions. It is in the first chapter of the thesis, the C1, where the main body of the work is initiated through the historiographical account of the situation and context prior to the chapel as antecedents. A second chapter, C2, addresses the study of the development of the project and of the work and construction of the chapel, based on the necessary documentary evidence. To this end, the analysis begins with the description of the place, the commission and the program, moving on to analyze in detail the various proposals of each phase. What is projected, how it evolved and through what phases passed the project to, among other questions, understand the change in style between the phase of influence of Mies through the projected chapel in the ITT of Chicago chapel (called in this work as "miesian" influences or models) and the reunion with the modus of making initiated by his father Eliel, through a model equally at once of Scandinavian-German heritage and of the American-Lutheran tradition, (referred to in this work as "saarinian" inheritance or models). Para el tercer capítulo, el C3, se llevan a estudio y análisis, los elementos más destacables en los que se prueban las particularidades llamadas “genéticas” en cada uno de las partes principales detectadas en la capilla. Desde ellas se rastrean las influencias - a veces sinergias - que ayudan a justificar y conformar una clasificación genética en torno a cuatro patrones principales, de los que poder discernir al final del capítulo, el “patrón matriz” de la propia capilla en base a la concurrencia de los órdenes arquitectónicos que los conforman. Una vez obtenida la información y orden necesario, se puede afrontar el punto álgido de esta tesis con el cuarto capítulo, el C4, en el que se justifica la capacidad sincrética de la capilla como respuesta a la hipótesis principal señalada en el subtítulo. Para ello se inicia el capítulo con el enfoque y contexto del término “sincretismo” y “sincrético”, aportando la justificación de sus usos para con esta investigación, antes de explicar que la capilla es sincrética por la suma de dos claves fundamentales. La clave primera, correspondiente a la capacidad interconfesional y aconfesional de la capilla, y su capacidad de trascender al interior desde ambas situaciones además de ser reconocible por el religioso y a la vez por el científico. Y la clave segunda, que corresponde a la suma de las distintas partes sincréticas, cada una en si mismas, capaz de sumar todas juntas, este edificio sincrético de los nombrados opuestos. Una vez discernido las claves de lo sincrético en la capilla y a pesar de su doble carácter SACRO Y PROFANO, una comparativa posiciona a la capilla como único entre los ejemplos interconfesionales construidos en los ´50, sin haberse repetido de igual manera y mismo resultado en el tiempo, ni en ninguna otra universidad o centro tecnológico. Así la exposición de este trabajo finaliza con el último capítulo, el C5, en el que desde esa comparativa, una serie de cuestiones unen y distancian a la del MIT y dan acierto a la apuesta inicial, concluyendo que la hipótesis y el patrón de la misma, es el patrón de lo sincrético que modela el ”modus operandi ” del arquitecto. Tras el desarrollo, la investigación cierra filas en torno a cuatro conclusiones para los cuatro capítulos principales; C2, C3, C4, C5. La capilla del MIT como modelo prototípico no se repite en el tiempo, ni en ninguna otra universidad y se posiciona como el mejor prototipo – hito de una nueva arquitectura religiosa universitaria. In the third chapter, C3, we study and analyze the most notable elements in which are found those particularities referred to as "genetic" in each of the principal parts, (see above C3.1.1... - C3.1.8), where these influences - sometimes synergies - are traced, helping to justify and form a classification based on four of those principals (see above C3.2), from which, at the end of this chapter may be discerned a matrix pattern, that of the chapel itself (see above. C3.3.), based on concurrent architectural orders. Once the necessary information and order is obtained, we come to the decisive point in the fourth chapter, C4, where the syncretic capacity of the chapel in response to the main hypothesis indicated in the subtitle of the thesis is justified. For this, the chapter beings with the focus and context of the terms "syncretism" and "syncretic", providing justification for their use for this research, going on to assert that the chapel is syncretic from the sum of two fundamental aspects: the first corresponds to the interfaith and non-denominational capacities of the chapel, its ability to transcend both situations and be recognizable by both the religious and the scientific. The second corresponds to the sum of the different syncretic parts, each in themselves, capable of making together a syncretic building with the opposite. Once discerned the keys to the syncretic and epic in the chapel and despite its dual character both SACRED and PROFANE, a comparatison positions the chapel as being unique among interfaith examples built in the 1950s, without being repeated in the same way and with the same result over time or in any other university or centre of technology. So, the exhibition of this work ends with the last chapter, C5, in which from that comparison a number of issues come together and to distance themselves from MIT and bear out the initial proposition, concluding that the hypothesis and its pattern, the pattern of the syncretic which models the "modus operandi" of the architect to contain the ineffable. The research closes ranks around four conclusions for the four main chapters; C2, C3, C4, and C5 The chapel of MIT as a prototypical model is not repeated in time, or any other university and is positioned as the best prototype - a landmark of a new universitary religious architecture.

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In this paper we explore the implications of pluralist curricula for architectural technology. This includes the potential effects on strengthening the identity of the architectural technology profession and the academic development of the discipline. This latter relies, arguably, on research being explicit in CIAT’s eight mandatory threshold standards. This work concentrates on one of the Chartered Institute of Architectural Technologist’s (CIATS’s) key subjects; 'design', defined as detail design for the architectural technologist. In postulating a philosophy of architectural technology epistemology with a focus on detail design, the pedagogy of architectural detailing in practice and academia is investigated: the associated roles of creativity and conditioning are explored. The interrelationship between conceptual design and construction processes in practice is outlined, identifying the role of the detail design specialist (architectural technologist) in the management of design and production information. Thus is identified the future architectural technologists’ specialisation of nuclear architecture: the total quality construction created by quality of thinking which permeates from and to detail design for assembly/disassembly and production within a collaboratively mechanised AEC team. A theory of nuclear architecture and an associated approach to detail design pedagogy are postulated, aiming to promote a revised perception of the definition of design for the architectural technologist. How this theory can be applied to the creation of a paradigmatic student project, themed on designing for disassembly as a key future focus of ‘Healthy Building’ design is introduced for future exploration. This future research into detail design, the authors propose, should be predicated on the appropriate methodology related to the epistemology of a design-based area of the architectural technology discipline. The roles of Professional, Statutory and Regulatory Bodies (PSRB) in the evaluation and subsequent dissemination of this detail design pedagogy, with the aim of strengthening the architectural technology discipline are emphasised.

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In the mid-1980s, the magazine Projeto published the Actual Brazilian Architecture catalogue presenting texts by Hugo Segawa and Ruth Verde Zein with a corpus of works and engaged architects of the 1960s and 1970s. To comprehend the Brazilian architectural production post-1964, in those years of the 1980s, became a significant mission to reactivate the Brazilian architectural debate weakened by the military dictatorship. In his doctoral thesis Spadoni (2003) deals with the different ways which characterizes the Brazilian architectural production of the 1970s. Marked by inventiveness, this production was in tune with the modern thinking and in the transition period between the 1970s and the 1980s it synchronized with the international debate about post-modern architecture. Considering Spadoni s doctoral thesis, this work deals with the modern experience observed in the one-family-houses built in the seventies in João Pessoa. Some modern experiences were not clear outside, to observe it, it was necessary to search for the type of experience into the spatial disposition and of the know-how constructive, because into the appearance some houses not make explicit the use of the modern language. Other observed experiences allude to the repertoire of the Brazilian period in the years 1940s-1960s, to the experience of the modern architecture in São Paulo of the 1960s, to the experiences in which the climate of the Northeastern region strongly influenced the architectural conception. We can also find in a reduced number of houses a particular experience: it refers to experiences that expose the constructive doing, which leave the material apparent and apply to the residential type the experience of the industrial pre-fabricated buildings

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In the mid-1980s, the magazine Projeto published the Actual Brazilian Architecture catalogue presenting texts by Hugo Segawa and Ruth Verde Zein with a corpus of works and engaged architects of the 1960s and 1970s. To comprehend the Brazilian architectural production post-1964, in those years of the 1980s, became a significant mission to reactivate the Brazilian architectural debate weakened by the military dictatorship. In his doctoral thesis Spadoni (2003) deals with the different ways which characterizes the Brazilian architectural production of the 1970s. Marked by inventiveness, this production was in tune with the modern thinking and in the transition period between the 1970s and the 1980s it synchronized with the international debate about post-modern architecture. Considering Spadoni s doctoral thesis, this work deals with the modern experience observed in the one-family-houses built in the seventies in João Pessoa. Some modern experiences were not clear outside, to observe it, it was necessary to search for the type of experience into the spatial disposition and of the know-how constructive, because into the appearance some houses not make explicit the use of the modern language. Other observed experiences allude to the repertoire of the Brazilian period in the years 1940s-1960s, to the experience of the modern architecture in São Paulo of the 1960s, to the experiences in which the climate of the Northeastern region strongly influenced the architectural conception. We can also find in a reduced number of houses a particular experience: it refers to experiences that expose the constructive doing, which leave the material apparent and apply to the residential type the experience of the industrial pre-fabricated buildings

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76 p.

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The PMBOK Guide is one of the most influential publications concerning the knowledge of the project manangement. Moreover, the pervasion of this guide seems to be set to increase as the basis of accreditation - in conjunction with the increasing global trend toward obtaining project management professional status. However, despite the influence and strengthening profile of this guide, reports continue to be published that detail numerous project failures in a wide range of different industries. The PMBOK Guide comprises mainly declarative (know-what) and procedural (know-how) information. In this sense, the guide is largely normative and provides a very good example of the limitations of this approach as highlighted by proponents of a move to the genuine application of positibe theory in project management.----- The aim of this paper is to determine the applicability of the guide in Australia and to determine the extent to which project success can be attributed to the guide. Project Managers from a variety of organisations were surveyed. This postal survey yielded 48 replies. Descriptive statistics was used to assess the incidence and effectivieness of all the processes in the guide. The results indicate that there were no processes that could be considered as peripheral or as a candidate for elimination from the guide. More specifically, all the processes were identified as either a key routine process or a key selective process and positively related to the level of project success. However, the results also indicated that other major factors pertaining to causal knowledge (know-why) are, at least, equally important determinants of project success. It is concluded that declarative, procedural and causal knowledge are all valuable, and given the preponderance of the first two types of knowledge, there seems to be an urgent need to now ensure an equal quest for causal knowledge. In terms of developing causal knowledge, a good starting point would appear to be both positive theory from production and economics.

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Microorganisms play key roles in biogeochemical cycling by facilitating the release of nutrients from organic compounds. In doing so, microbial communities use different organic substrates that yield different amounts of energy for maintenance and growth of the community. Carbon utilization efficiency (CUE) is a measure of the efficiency with which substrate carbon is metabolized versus mineralized by the microbial biomass. In the face of global change, we wanted to know how temperature affected the efficiency by which the soil microbial community utilized an added labile substrate, and to determine the effect of labile soil carbon depletion (through increasing duration of incubation) on the community's ability to respond to an added substrate. Cellobiose was added to soil samples as a model compound at several times over the course of a long-term incubation experiment to measure the amount of carbon assimilated or lost as CO2 respiration. Results indicated that in all cases, the time required for the microbial community to take up the added substrate increased as incubation time prior to substrate addition increased. However, the CUE was not affected by incubation time. Increased temperature generally decreased CUE, thus the microbial community was more efficient at 15 degrees C than at 25 degrees C. These results indicate that at warmer temperatures microbial communities may release more CO2 per unit of assimilated carbon. Current climate-carbon models have a fixed CUE to predict how much CO2 will be released as soil organic matter is decomposed. Based on our findings, this assumption may be incorrect due to variation of CUE with changing temperature. (c) 2008 Elsevier Ltd. All rights reserved.

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Stormwater has been recognised as one of the main culprits of aquatic ecosystem pollution and as a significant threat to the goal of ecological sustainable development. Water sensitive urban design is one of the key responses to the need to better manage urban stormwater runoff, the objectives of which go beyond rapid and efficient conveyance. Underpinned by the concepts of sustainable urban development, water sensitive urban design has proven to be an efficient and environmentally-friendly approach to urban stormwater management, with the necessary technical know-how and skills already available. However, large-scale implementation of water sensitive urban design is still lacking in Australia due to significant impediments and negative perceptions. Identification of the issues, barriers and drivers that affect sustainability outcomes of urban stormwater management is one of the first steps towards encouraging the wide-scale uptake of water sensitive urban design features which integrate sustainable urban stormwater management. This chapter investigates key water sensitive urban design perceptions, drivers and barriers in order to improve sustainable urban stormwater management efforts.

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This paper presents a conceptual framework, informed by Foucault’s work on governmentality, which allows for new kinds of reflection on the practice of legal education. Put simply, this framework suggests that legal education can be understood as a form of government that relies on a specific rationalisation and programming of the activities of legal educators, students, and administrators, and is implemented by harnessing specific techniques and bodies of ‘know-how’. Applying this framework to assessment at three Australian law schools, this paper highlights how assessment practices are rationalised, programmed, and implemented, and points out how this government shapes students’ legal personae. In particular, this analysis focuses on the governmental effects of pedagogical discourses that are dominant within the design and scholarship of legal education. It demonstrates that the development of pedagogically-sound regimes of assessment has contributed to a reformulation of the terrain of government, by providing the conditions under which forms of legal personae may be more effectively shaped, and extending the power relations that achieve this. This analysis provides legal educators with an original way of reflecting on the power effects of teaching the law, and new opportunities for thinking about what is possible in legal education.

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What happens to our research once it hits the popular media? Do marketers know how to promote our research in a way that is understandable and complete, while still capturing an audience? This case study follows the dissemination of the results of a consumer ethics study via a single press release, along with the resulting media coverage, interviews and audience comments. Perhaps in their quest for a touch of controversy, the story picked up by the popular press was not the one intended by the authors. If getting the public story right is important, marketing academics need to spend as much time carefully crafting their press releases as they do writing journal manuscripts – they may not be able to rely on the ethics of media sub-editors who choose controversial headlines.

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In an environment where economic, political and technological change is the rule, a fundamental business strategy should be the defence of traditional markets and thoughtful entry into new markets, with an aim to increase market penetration and stimulate profit. The success of such a strategy will depend on the success of firms to do more and better for customers than their competitors. In other words, the firm’s primary competitive advantage will come from changes they implement to please their customers. In the construction industry, complexity of technical knowledge and construction processes have traditionally encouraged clients to play a largely passive role in the management of their project. However, today’s clients not only want to know about internal efficiency of their projects but also need to know how they and their contractors compare and compete against their competitors. Given the vulnerability of construction activities in the face of regional financial crisis, constructors need to be proactive in the search to improve their internal firm and project processes to ensure profitability and market responsiveness. In this context, reengineering is a radical design that emphasises customer satisfaction rather than cost reduction This paper discusses the crucial role of the client-project interface and how project networks could facilitate and improve information dissemination and sharing, collaborative efforts, decision-making and improved project climate. An intra-project network model is presented, and project managers’ roles and competencies in forming and coordinating project workgroups is discussed.

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"How do you film a punch?" This question can be posed by actors, make-up artists, directors and cameramen. Though they can all ask the same question, they are not all seeking the same answer. Within a given domain, based on the roles they play, agents of the domain have different perspectives and they want the answers to their question from their perspective. In this example, an actor wants to know how to act when filming a scene involving a punch. A make-up artist is interested in how to do the make-up of the actor to show bruises that may result from the punch. Likewise, a director wants to know how to direct such a scene and a cameraman is seeking guidance on how best to film such a scene. This role-based difference in perspective is the underpinning of the Loculus framework for information management for the Motion Picture Industry. The Loculus framework exploits the perspective of agent for information extraction and classification within a given domain. The framework uses the positioning of the agent’s role within the domain ontology and its relatedness to other concepts in the ontology to determine the perspective of the agent. Domain ontology had to be developed for the motion picture industry as the domain lacked one. A rule-based relatedness score was developed to calculate the relative relatedness of concepts with the ontology, which were then used in the Loculus system for information exploitation and classification. The evaluation undertaken to date have yielded promising results and have indicated that exploiting perspective can lead to novel methods of information extraction and classifications.

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The ability to differentiate from competitors through the selection of unique offerings is an important cornerstone of competitive performance. Developing unique products and services to offer in the marketplace is not only important for established firms, but also an important strategic choice for young firms (Baum and Haveman, 1997). Unlike large and established firms, young firms tend to have less access to adequate resources, well-developed sources of information, contact networks, and considerable experience and management know-how. That is, these firms differ significantly in their attributes and performance from larger and well-established firms (c.f. Miller and Chen, 1994). Although young firms are disadvantaged by the paucity of resources in putting together its unique product offering(s), they develop different pathways in advancing their assortment of capabilities that enables them to stay ahead of competitors.

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Technology-oriented young firms play an important role for innovation and commercialisation of new ideas. These firms are often founded by engineers, scientists or academics who posses great scientific/technological knowledge, but limited know-how in other aspects of managing a business including knowledge management. Successful managing and integrating their specialised knowledge is of particular importance when it comes to developing a new product or process. This article therefore focuses on the particularities of the knowledge management process in technopreneurial firms. Using a qualitative investigation from a sample of Australian SMEs, a number of key observations are derived which show the challenges of managing knowledge and how important knowledge management is as a management tool for R&D and innovation process in technology-oriented SMEs. Findings suggest that knowledge management and integration processes in these firms are very much project focused and mainly based on ad hoc and informal processes and not embedded within the overall organisational routines.