Tipografia pintada no Centro do Rio de Janeiro

Esta pesquisa tem como objetivo analisar a tipografia pintada no centro da cidade do Rio de Janeiro. A escolha da área de pesquisa busca mensurar a importância da pintura manual como técnica de produção de elementos tipográficos na paisagem urbana de um bairro central de uma grande cidade, bem como a situação atual do ofício dos pintores de letras, principais responsáveis pela sua produção. Foi realizado um levantamento fotográfico extensivo por toda área, assim como uma série de entrevistas com os pintores. Uma revisão bibliográfica buscou identificar onde outros trabalhos dessa natureza são contextualizados à luz da teoria do design, principalmente através da investigação do vernacular como categoria analítica. Foram buscadas referências históricas relacionadas ao ofício da pintura de letras, a fim de comparações com o discurso dos pintores atuais, do qual foram apropriados elementos que, juntamente com a teoria do design e da tipografia, foram utilizados para a construção de um sistema de análise, que incluiu entre suas diretrizes a produção de dados quantitativos que permitam identificar os recursos mais recorrentes que constituem a linguagem gráfica pesquisada.

Modelos caligráficos na escola brasileira : uma história do Renascimento aos nossos dias

Se a escrita pessoal precisa sobreviver como habilidade individual perante as novas técnicas de produção textual, parece-nos necessária uma análise da escrita manual sob uma nova perspectiva. Num universo regido pelas mídias tecnológicas, no qual o computador pode ser visto como uma verdadeira extensão do homem, qual o lugar da escrita manual na atualidade? E, ainda: acreditando que o design pode auxiliar o educador, de que forma o mesmo pode interferir na aquisição da escrita manual e na formação de uma escrita legível e funcional? O presente projeto de pesquisa procura lançar luzes sobre este tema a partir de uma síntese dos principais modelos de escrita adotados na educação fundamental no Brasil durante o século XX. Para tanto, vamos elencá-los e analisá-los buscando relações e pontos comuns entre esses modelos e apontando para uma reflexão futura, calcada no campo do design e, em especial, da tipografia, tendo a aquisição da escrita como pano de fundo.

„Uksiążkowić świat”, czyli kilka słów o liberaturze

Celem artykułu jest przybliżenie kwestii dotyczących nowego zjawiska w literaturze, choć swymi korzeniami sięgającego czasów bardzo odległych, mianowicie liberatury. Przedstawiam nie tylko podstawowe tezy związane z liberaturą, np. postrzeganie utworu jako integralnej całości, w której następuje stopienie słowa i przestrzeni, ale także swoistą ewolucję form literackich, prowadzącą do narodzin nowego nurtu. Sednem tego procesu jest położenie nacisku na współistnienie formy i treści, obecne już w poezji wizualnej wywodzącej się ze starożytności i średniowiecza, a przybierające na sile w twórczości autorów związanych z XX-wiecznymi ruchami awangardowymi. „Totalne” myślenie o literaturze zyskało najciekawszy wyraz w twórczości autorów liberatów: Zenona Fajfera, Katarzyny Bazarnik i Radosława Nowakowskiego (zarówno praktyków, jak i teoretyków liberatury), których sylwetki oraz dzieła przedstawiam pokrótce w niniejszym artykule.

The Rhetorical Construction of Corporate Logos

This research is set in the context of today’s societies, in which the corporate visual symbology of a business, corporation or institution constitutes an essential way to transmit its corporate image. Traditional discursive procedures can be discovered in the development of these signs. The rhetorical strategies developed by the great classical authors appear in the logo-symbols expressing the corporate values of today’s companies. Thus, rhetoric is emerging once again in the sense it had many centuries ago: A repertory of rules that, paradoxically, standardizes the deviations of language and whose control is synonymous with power. The main objective of this study is to substantiate the rhetorical construction of logos using as a model of analysis the classical process of creating discourse. This involves understanding logos as persuasive discourses addressed to a modern audience. Our findings show that the rhetorical paradigm can be considered as a creative model for the con­struction of an original logo consistent with a company’s image.

La poésie graphique : Christian Dotremont, Roland Giguère, Henri Michaux et Jérôme Peignot

Réalisé en cotutelle avec l'Université de la Sorbonne - Paris IV

Análisis del manejo de la información por parte de la Revista Semana respecto al Polo Democrático Alternativo y al Movimiento Progresistas: periodo: 2008-2012

A través del tiempo se ha logrado ver cómo los medios de comunicación penetran cada vez más la forma de pensar, e incluso de actuar, de la gente. Políticamente se han convertido en herramientas de disuasión, alienación o simplemente distracción. En Colombia, revista Semana se ha caracterizado por tener un criterio y una práctica seria del periodismo, en este sentido, vale la pena analizar cómo se ha desempeñado este medio ante el tratamiento de la información frente a los movimientos de izquierda con participación en el Estado, específicamente el Polo Democrático y el movimiento Progresistas, con el fin analizar la calidad y objetividad de la información basados en puntos específicos como el discurso mediático, el análisis gráfico y la percepción de los principales líderes políticos de estos movimientos y periodistas.

Adobe Devanagari typeface

Typeface design: collaborative work commissioned by Adobe Inc. Published but unreleased. The Adobe Devanagari typefaces were commissioned from Tiro Typeworks and collaboratively designed by Tim Holloway, Fiona Ross and John Hudson, beginning in 2005. The types were officially released in 2009. The design brief was to produce a typeface for modern business communications in Hindi and other languages, to be legible both in print and on screen. Adobe Devanagari was designed to be highly readable in a range of situations including quite small sizes in spreadsheets and in continuous text setting, as well as at display sizes, where the full character of the typeface reveals itself. The construction of the letters is based on traditional penmanship but possesses less stroke contrast than many Devanagari types, in order to maintain strong, legible forms at smaller sizes. To achieve a dynamic, fluid style the design features a rounded treatment of distinguishing terminals and stroke reversals, open counters that also aid legibility at smaller sizes, and delicately flaring strokes. Together, these details reveal an original hand and provide a contemporary approach that is clean, clear and comfortable to read whether in short or long passages of text. This new approach to a traditional script is intended to counter the dominance of rigid, staccato-like effects of straight verticals and horizontals in earlier types and many existing fonts. OpenType Layout features in the fonts provide both automated and discretionary access to an extensive glyph set, enabling sophisticated typography. Many conjuncts preferred in classical literary texts and particularly in some North Indian languages are included; these literary conjuncts may be substituted by specially designed alternative linear forms and fitted half forms. The length of the ikars—ि and ी—varies automatically according to adjacent letter or conjunct width. Regional variants of characters and numerals (e.g. Marathi forms) are included as alternates. Careful attention has been given to the placements of all vowel signs and modifiers. The fonts include both proportional and tabular numerals in Indian and European styles. Extensive kerning covers several thousand possible combinations of half forms and full forms to anticipate arbitrary conjuncts in foreign loan words. _____

Letterforms for handwriting and reading: print script and sanserifs in early twentieth-century England

This essay is about letterforms and typography in reading books for young children and how they were influenced by the teaching of handwriting in the early decades of the twentieth century. I examine the contributions made by infant teachers to typography and book design and draw particular attention to the print script movement and the gradual introduction of sanserif typefaces in reading books. I suggest that the use of sanserifs in reading books for young children is one of their first appearances for continuous text. Although the influence of print script on the teaching of handwriting may have had some undesirable effects, I suggest that it indirectly contributed to some innovations in book design.

Marks, spaces and boundaries

Dictionary compilers and designers use punctuation to structure and clarify entries and to encode information. Dictionaries with a relatively simple structure can have simple typography, and simple punctuation; as dictionaries grew more complex, and encountered the space constraints of the printed page, complex encoding systems were developed, using punctuation and symbols. Two recent trends have emerged in dictionary design: to eliminate punctuation, and sometimes to use a larger number of fonts, so that the boundaries between elements are indicated by font change, not punctuation.