How to optimize Lipton’s business model in order to stimulate tea consumption in Portugal and increase Lipton Leaf tea market share?: The importance of distribution and sales channels management in a B2B2C market

Field Lab Entrepreneurial Innovative Ventures

How to promote and enhance communication between a big retailer's after-sales department and its suppliers

W is the biggest electronic goods retailer in Portugal accounting with almost fifty percent of market share in its area. During the last years, many small W suppliers had to close their doors, and many others are in huge troubles. Among the reason for this situation, the huge bargaining power of W in the relationship seems crucial. The focus of the directed research will be in the after sales department where I did an internship from September 2014 to January 2015.

Increasing sales volume in mass business through inbound contact center

Field lab: Consulting lab

“The impact of online ratings on video game sales”

Online third-party reviews have been grown over the last decade and they now play an important role as a tool for helping customers evaluate products and services that in many cases offer more than tangible features. This study intends to quantify the impact online ratings have over video game sales by conducting a linear regression analysis on 300 titles for the previous console generation (PlayStation® 3 and Xbox® 360) using a data from the video game industry to understand the existing influence on this particular market. The findings showed that these variables have a weak linear relationship thus suggesting that quality of a title explains little the commercial success of a video game and instead this should cover a wider range of factors. Afterwards, we compare results to previous ones and discuss the managerial implications for upcoming gaming generations.

Consulting project for Câmara Municipal de Cascais street vending in Portugal- creation and development of a new sales channel

Field lab: Consulting lab

Marketing plan for online aqctivity of Rota Vicentina boosting direct website sales

The nature tourism experienced a great expansion of its market with the appearance of different lifestyles. In this Work Project a study regarding the website direct sales of Rota Vicentina was developed. Its website shows the idea of being solely an information structure and not a purchase one, leading to a current absence of online sales. Hence, it is suggested the modification of its business model, using different instruments and channels. Some digital marketing recommendations were developed in order to boost website sales, such as a platform for online reviews, remarketing campaigns and social media activity.

Analysis of the effects of the continuous electrode paste band on precordial leads of the electrocardiogram

OBJECTIVE - To determine if the application of a continuous electrode paste band on precordial leads results in alteration of the electrocardiographic tracing as compared with an adequate amount of electrode paste, and if the former condition does not cause uniform morphologies from V1 to V6. METHODS - The amplitude and morphology of the electrocardiographic waves on the precordial leads in electrocardiographic tracings, which were performed with standard (control group) or excessive (continuous band) application of the electrode paste, were compared. RESULTS - None of the 106 patients studied showed uniformity of the QRS morphology from V1 to V6. The eletrocardiographic alterations identified in the tracings performed with a continuous electrode paste band that showed statistical significance in relation to the control group were the following: inversion of the P wave in V1; inversion of the T wave in V1, V2, and V3; appearance of R' waves in V1 and V2; disappearance of S waves in V1; appearance of S waves in V5 and V6; alterations in the amplitude of almost all waves, in all leads. CONCLUSION - Application of a continuous electrode paste band in the precordial leads may cause significant alterations in the electrocardiographic tracing obtained.

Laser assisted extraction of pacemaker and implantable defibrillator leads

OBJECTIVE: To analyze the results of laser-assisted extraction of permanent pacemaker and defibrillator leads. METHODS: We operated upon 36 patients, whose mean age was 54.2 years, and extracted 56 leads. The reasons for extracting the leads were as follows: infection in 19 patients, elective replacement in 13, and other causes in 4 patients. The mean time of catheter placement was 7.5±5.5 years. Forty-seven leads were from pacemakers, and 9 were from defibrillators. Thirty-eight leads were in use, 14 had been abandoned in the pacemaker pocket, and 4 had been abandoned inside the venous system. RESULTS: We successfully extracted 54 catheters, obtaining a 96.4% rate of success and an 82.1% rate for complete extraction. The 2 unsuccessful cases were due to the presence of calcium in the trajectory of the lead. The mean duration of laser light application was 123.0±104.5 s, using 5,215.2±4,924.0 pulses, in a total of 24.4±24.2 cycles of application. Thirty-four leads were extracted from the myocardium with countertraction after complete progression of the laser sheath, 12 leads came loose during the progression of the laser sheath, and the remaining 10 were extracted with other maneuvers. One patient experienced cardiac tamponade after extraction of the defibrillator lead, requiring open emergency surgery. CONCLUSION: The use of the excimer laser allowed extraction of the leads with a 96% rate of success; it was not effective in 2 patients who had calcification on the lead. One patient (2.8%) had a complication that required cardiac surgery on an emergency basis.

Mineralización de sales de amonio cuaternario sintéticas

Mediante el abordaje experimental microbiológico, bioquímico y molecular, se pretende conocer la vía catabólica involucrada en la degradación de compuestos de amonio cuaternario sintéticos y lograr la selección de microorganismos eficientes en la mineralización de estos compuestos. A partir de muestras de agua (piletas de decontaminación, desagües industriales), se seleccionarán e identificarán los microorganismos capaces de utilizar estos compuestos como fuente de carbono y nitrógeno. A través del análisis de los metabolitos intermedios, se tendrá una aproximación de la vía metabólica implicada en el proceso. La misma se confirmará por experimentos respirométricos y ensayos enzimáticos. Se pretende establecer cuál es la relación entre el metabolismo de estas sales sintéticas y el de otros compuestos de amonio cuaternario naturales, tales como colina, betaína y carnitina. Se determinará si cepas de colección que metabolizan colina y carnitina son capaces de adaptarse y utilizar las sales sintéticas y cual es la relación entre los caminos metabólicos. Se obtendrán mutantes de las cepas eficientes en la mineralización con fenotipos característicos relacionados con los puntos anteriores. Ello permitirá la proyección para estudios posteriores de identificación, clonado y secuenciación de genes relacionados al proceso.

APOPTOSIS PRODUCIDA POR SALES BILIARES EN EL EPITELIO INTESTINAL. IMPLICANCIAS EN LA ABSORCIÓN INTESTINAL DE CALCIO

En altas concentraciones, el deoxicolato de sodio (DXCS, sal biliar) produce daño hepático durante la colestasis y actúa como promotor de cáncer de colon en animales de experimentación. El estrés oxidativo que el DXCS desencadena produce alteraciones mitocondriales y del retículo endoplásmico, las cuales pueden llevar a la apoptosis. Las dietas occidentales, ricas en grasas y pobres en fibras, y el incremento de las expectativas de vida hacen que el DXCS circule mayor número de veces por el circuito enterohepático aumentando, en consecuencia, sus efectos citotóxicos. Dado que el intestino constituye la única puerta de entrada de calcio al organismo y que la absorción intestinal del catión es sensible al estrés oxidativo nos planteamos como HIPÓTESIS que el DXCS, en concentraciones fisiológicas altas, podría alterar la absorción intestinal de Ca2+, quizás por desencadenamiento de estrés oxidativo que estimularía los procesos apoptóticos de las células epiteliales, resultando en una disminución de la capacidad de transporte del catión. Para demostrar esta hipótesis, se plantearon los siguientes objetivos. OBJETIVO GENERAL: Conocer los mecanismos moleculares que pueden desencadenar altas concentraciones de DXCS en el duodeno y sus implicancias sobre la absorción intestinal de calcio. OBJETIVOS ESPECÍFICOS: 1) Analizar la histología del intestino en presencia y ausencia de altas concentraciones de DXCS.2) Determinar el efecto del DXCS sobre la absorción intestinal de calcio en función del tiempo de exposición y la dosis. 3) Evaluar el efecto del DXCS sobre la expresión de genes relacionados con la absorción intestinal de calcio. 4) Analizar la expresión de proteínas que participan en la absorción intestinal de calcio tales como Ca2+-ATPasa, intercambiador Na+/Ca2+ y CB28k. 5) Estudiar el efecto del DXCS sobre el sistema redox intestinal, a través de la cuantificación del contenido de glutatión y carbonilos, de la medición de radicales libres hidroxilo y de las actividades de las enzimas del sistema antioxidante.6) Determinar la localización subcelular y la expresión de moléculas proapoptóticas de la vía intrínseca (Bax, citocromo c) y la fragmentación del ADN como indicadores de apoptosis en enterocitos expuestos a altas concentraciones de DXCS. 7) Analizar la expresión de moléculas proapoptóticas de la vía extrínseca (Fas, FasL, etc) en enterocitos tratados con DXCS.8) Interpretar los posibles mecanismos moleculares desencadenados por el DXCS que podrían afectar el proceso global de la absorción intestinal de calcio. Metodología: Se utilizarán pollos Cobb, los cuales serán alimentados con una dieta comercial. Al cabo de cuatro semanas de edad, se dividirán en dos grupos: a) controles y b) tratados con DXCS en el lumen intestinal a diferentes tiempos y concentraciones (1-100 mM). En ellos se medirá la absorción intestinal de calcio mediante la técnica del asa intestinal ligada in situ utilizando 45Ca2+ como trazador .Se medirá la expresión de genes y proteínas que participan en la vía transcelular de calcio por RT-PCR y Western blot, respectivamente. Se estudiarán variables asociadas al estres oxidativo tales como grupos carbonilos, radicales libres hidroxilos, niveles de glutatión y se medirá la actividad de enzimas del sistema antioxidante. Se evaluarán moléculas de las vías apoptóticas extrínseca e intrínseca. Para el análisis de los datos se utilizará ANOVA seguido del test de Bonferroni en la mayoría de los estudios. El estudio de la absorción intestinal de calcio bajo la influencia del DXCS, sal biliar no conjugada que está en gran proporción en el líquido fecal, arrojará información no sólo sobre los factores moleculares que influyen sobre la absorción intestinal del Ca2+ sino también puede brindar elementos que orienten hacia el conocimiento de la etiopatogenia de enfermedades que transcurren con alteraciones en la absorción del catión como es el caso de la osteoporosis o de otras patologías óseas.

Glucose-dependent insulinotropic polypeptide receptor deficiency leads to modifications of trabecular bone volume and quality in mice.

A role for the gastro-intestinal tract in controlling bone remodeling is suspected since serum levels of bone remodeling markers are affected rapidly after a meal. Glucose-dependent insulinotropic polypeptide (GIP) represents a suitable candidate in mediating this effect. The aim of the present study was to investigate the effect of total inhibition of GIP signaling on trabecular bone volume, microarchitecture and quality. We used GIP receptor (GIPR) knockout mice and investigated trabecular bone volume and microarchitecture by microCT and histomorphometry. GIPR-deficient animals at 16 weeks of age presented with a significant (20%) increase in trabecular bone mass accompanied by an increase (17%) in trabecular number. In addition, the number of osteoclasts and bone formation rate was significantly reduced and augmented, respectively in these animals when compared with wild-type littermates. These modifications of trabecular bone microarchitecture are linked to a remodeling in the expression pattern of adipokines in the GIPR-deficient mice. On the other hand, despite significant enhancement in bone volume, intrinsic mechanical properties of the bone matrix was reduced as well as the distribution of bone mineral density and the ratio of mature/immature collagen cross-links. Taken together, these results indicate an increase in trabecular bone volume in GIPR KO animals associated with a reduction in bone quality.

NEUROPATHOPHYSIOLOGICAL MECHANISMS IN GLUTARIC ACIDURIA TYPE I: 3-HYDROXYGLUTARIC ACID LEADS TO AMMONIA INCREASE AND NON-APOPTOTIC CELL DEATH

A 3D in vitro model of rat organotypic brain cell cultures in aggregates was used to investigate neurotoxicity mechanisms in glutaric aciduria type I (GA-I). 1 mM glutarate (GA) or 3-hydroxyglutarate (3OHGA) were repeatedly added to the culture media at two different time points. In cultures treated with 3OHGA, we observed an increase in lactate in the medium, pointing to a possible inhibition of Krebs cycle and respiratory chain. We further observed that 3OHGA and to a lesser extend GA induced an increase in ammonia production with concomitant decrease of glutamine concentrations, which may suggest an inhibition of the astrocytic enzyme glutamine synthetase. These previously unreported findings may uncover a pathogenic mechanism in this disease which has deleterious effects on early stages of brain development. By immunohistochemistry we showed that 3OHGA increased non-apoptotic cell death. On the cellular level, 3OHGA and to a lesser extend GA led to cell swelling and loss of astrocytic fibers whereas a loss of oligodendrocytes was only observed for 3OHGA. We conclude that 3OHGAwas the most toxic metabolite in our model for GA-I. 3OHGA induced deleterious effects on glial cells, an increase of ammonia production, and resulted in accentuated cell death of non-apoptotic origin.

The Multiple-partners assignment game with heterogeneous sales and multi-unit demands: competitive equilibria

A multiple-partners assignment game with heterogeneous sales and multiunit demands consists of a set of sellers that own a given number of indivisible units of (potentially many different) goods and a set of buyers who value those units and want to buy at most an exogenously fixed number of units. We define a competitive equilibrium for this generalized assignment game and prove its existence by using only linear programming. In particular, we show how to compute equilibrium price vectors from the solutions of the dual linear program associated to the primal linear program defined to find optimal assignments. Using only linear programming tools, we also show (i) that the set of competitive equilibria (pairs of price vectors and assignments) has a Cartesian product structure: each equilibrium price vector is part of a competitive equilibrium with all optimal assignments, and vice versa; (ii) that the set of (restricted) equilibrium price vectors has a natural lattice structure; and (iii) how this structure is translated into the set of agents' utilities that are attainable at equilibrium.