Critical indicators associated with negative performance in a selectively manned unit

Introduction. Selectively manned units have a long, international history, both military and civilian. Some examples include SWAT teams, firefighters, the FBI, the DEA, the CIA, and military Special Operations. These special duty operators are individuals who perform a highly skilled and dangerous job in a unique environment. A significant amount of money is spent by the Department of Defense (DoD) and other federal agencies to recruit, select, train, equip and support these operators. When a critical incident or significant life event occurs, that jeopardizes an operator's performance; there can be heavy losses in terms of training, time, money, and potentially, lives. In order to limit the number of critical incidents, selection processes have been developed over time to “select out” those individuals most likely to perform below desired performance standards under pressure or stress and to "select in" those with the "right stuff". This study is part of a larger program evaluation to assess markers that identify whether a person will fail under the stresses in a selectively manned unit. The primary question of the study is whether there are indicators in the selection process that signify potential negative performance at a later date. ^ Methods. The population being studied included applicants to a selectively manned DoD organization between 1993 and 2001 as part of a unit assessment and selection process (A&S). Approximately 1900 A&S records were included in the analysis. Over this nine year period, seventy-two individuals were determined to have had a critical incident. A critical incident can come in the form of problems with the law, personal, behavioral or family problems, integrity issues, and skills deficit. Of the seventy-two individuals, fifty-four of these had full assessment data and subsequent supervisor performance ratings which assessed how an individual performed while on the job. This group was compared across a variety of variables including demographics and psychometric testing with a group of 178 individuals who did not have a critical incident and had been determined to be good performers with positive ratings by their supervisors.^ Results. In approximately 2004, an online pre-screen survey was developed in the hopes of preselecting out those individuals with items that would potentially make them ineligible for selection to this organization. This survey has aided the organization to increase its selection rates and save resources in the process. (Patterson, Howard Smith, & Fisher, Unit Assessment and Selection Project, 2008) When the same prescreen was used on the critical incident individuals, it was found that over 60% of the individuals would have been flagged as unacceptable. This would have saved the organization valuable resources and heartache.^ There were some subtle demographic differences between the two groups (i.e. those with critical incidents were almost twice as likely to be divorced compared with the positive performers). Upon comparison of Psychometric testing several items were noted to be different. The two groups were similar when their IQ levels were compared using the Multidimensional Aptitude Battery (MAB). When looking at the Minnesota Multiphasic Personality Inventory (MMPI), there appeared to be a difference on the MMPI Social Introversion; the Critical Incidence group scored somewhat higher. When analysis was done, the number of MMPI Critical Items between the two groups was similar as well. When scores on the NEO Personality Inventory (NEO) were compared, the critical incident individuals tended to score higher on Openness and on its subscales (Ideas, Actions, and Feelings). There was a positive correlation between Total Neuroticism T Score and number of MMPI critical items.^ Conclusions. This study shows that the current pre-screening process is working and would have saved the organization significant resources. ^ If one was to develop a profile of a candidate who potentially could suffer a critical incident and subsequently jeopardize the unit, mission and the safety of the public they would look like the following: either divorced or never married, score high on the MMPI in Social Introversion, score low on MMPI with an "excessive" amount of MMPI critical items; and finally scores high on the NEO Openness and subscales Ideas, Feelings, and Actions.^ Based on the results gleaned from the analysis in this study there seems to be several factors, within psychometric testing, that when taken together, will aid the evaluators in selecting only the highest quality operators in order to save resources and to help protect the public from unfortunate critical incidents which may adversely affect our health and safety.^

Estimación de escenarios de contaminación por coliformes fecales en una microcuenca de la Pampa Ondulada de Argentina mediante el empleo de un modelo predictivo

Se evaluó la dinámica de contaminación biológica en una microcuenca con uso ganadero de la Pampa Ondulada de Argentina, mediante el coeficiente de partición bacteriano (BactKdQ) del modelo SWAT (Soil and Water Assessment Tool). Se simularon escenarios de contaminación para dos cargas ganaderas (0,5 y 1 equivalente vaca por ha), utilizando dos valores de BactKdQ: el propuesto por el SWAT (175 m3 Mg-1) y uno real medido in situ (10 m3 Mg-1). Para el escenario real se corroboró la íntima relación entre los eventos de precipitaciones - escurrimientos y la contaminación biológica de los cursos de agua. Los valores reales de BactKdQ, aún siendo bajos, incidieron de forma significativa en la dinámica de transporte de coliformes fecales. Por ende, es de interés la inclusión de parámetros como el BactKdQ medidos localmente y no de aquellos que el modelo SWAT incluye por defecto. Además, se pudo observar una importante concentración de coliformes fecales en la microcuenca, señalándola como un ambiente de alto riesgo de contaminación biológica, ya que para esta aplicación del SWAT todos los niveles guías fueron sobrepasados. Este trabajo destaca la relevancia de la utilización de modelos computacionales como soporte de decisiones productivas y ambientales.

Per-field land use and land cover data set of the Haean catchment, South Korea

Detailed data on land use and land cover constitute important information for Earth system models, environmental monitoring and ecosystem services research. Global land cover products are evolving rapidly; however, there is still a lack of information particularly for heterogeneous agricultural landscapes. We censused land use and land cover field by field in the agricultural mosaic catchment Haean in South Korea. We recorded the land cover types with additional information on agricultural practice. In this paper we introduce the data, their collection and the post-processing protocol. Furthermore, because it is important to quantitatively evaluate available land use and land cover products, we compared our data with the MODIS Land Cover Type product (MCD12Q1). During the studied period, a large portion of dry fields was converted to perennial crops. Compared to our data, the forested area was underrepresented and the agricultural area overrepresented in MCD12Q1. In addition, linear landscape elements such as waterbodies were missing in the MODIS product due to its coarse spatial resolution. The data presented here can be useful for earth science and ecosystem services research.

Induction of Ig light chain gene rearrangement in heavy chain-deficient B cells by activated Ras

During B cell development, rearrangement and expression of Ig heavy chain (HC) genes promote development and expansion of pre-B cells accompanied by the onset of Ig light chain (LC) variable region gene assembly. To elucidate the signaling pathways that control these events, we have tested the ability of activated Ras expression to promote B cell differentiation to the stage of LC gene rearrangement in the absence of Ig HC gene expression. For this purpose, we introduced an activated Ras expression construct into JH-deleted embryonic stem cells that lack the ability to assemble HC variable region genes and assayed differentiation potential by recombination activating gene (RAG) 2-deficient blastocyst complementation. We found that activated Ras expression induces the progression of B lineage cells beyond the developmental checkpoint ordinarily controlled by μ HC. Such Ras/JH-deleted B cells accumulate in the periphery but continue to express markers associated with precursor B cells including RAG gene products. These peripheral Ras/JH-deleted B cell populations show extensive Ig LC gene rearrangement but maintain an extent of κ LC gene rearrangement and a preference for κ over λ LC gene rearrangement similar to that of wild-type B cells. We discuss these findings in the context of potential mechanisms that may regulate Ig LC gene rearrangement.

Activated Ras signals differentiation and expansion of CD4+8+ thymocytes.

We describe a novel approach to assay the ability of particular gene products to signal transitions in lymphocyte differentiation in vivo. The method involves transfection of test expression constructs into RAG-1-deficient embryonic stem cells, which are subsequently assayed by the RAG-2-deficient blastocyst complementation approach. We have used this method to demonstrate that expression of activated Ras in CD4-8- (double negative, DN) prothymocytes in vivo induces their differentiation into small CD4+8+ (double positive, DP) cortical thymocytes with accompanying expansion to normal thymocyte numbers. However, activated Ras expression in DP cells does not cause proliferation or maturation to CD4+8- or CD4-8+ (single positive) thymocytes. Therefore, signaling through Ras is sufficient for promoting differentiation of DN to DP cells, but further differentiation requires the activity of additional signaling pathways.

Characteristics of soil profiles from the Ouémé Upper Catchment (HVO), Térou, Benin

Soil degradation threatens agricultural production and food security in Sub-Saharan Africa. In the coming decades, soil degradation, in particular soil erosion, will become worse through the expansion of agriculture into savannah and forest and changes in climate. This study aims to improve the understanding of how land use and climate change affect the hydrological cycle and soil erosion rates at the catchment scale. We used the semi-distributed, time-continuous erosion model SWAT (Soil Water Assessment Tool) to quantify runoff processes and sheet and rill erosion in the Upper Ouémé River catchment (14500 km**2, Central Benin) for the period 1998-2005. We could then evaluate a range of land use and climate change scenarios with the SWAT model for the period 2001-2050 using spatial data from the land use model CLUE-S and the regional climate model REMO. Field investigations were performed to parameterise a soil map, to measure suspended sediment concentrations for model calibration and validation and to characterise erosion forms, degraded agricultural fields and soil conservation practices. Modelling results reveal current "hotspots" of soil erosion in the north-western, eastern and north-eastern parts of the Upper Ouémé catchment. As a consequence of rapid expansion of agricultural areas triggered by high population growth (partially caused by migration) and resulting increases in surface runoff and topsoil erosion, the mean sediment yield in the Upper Ouémé River outlet is expected to increase by 42 to 95% by 2025, depending on the land use scenario. In contrast, changes in climate variables led to decreases in sediment yield of 5 to 14% in 2001-2025 and 17 to 24% in 2026-2050. Combined scenarios showed the dominance of land use change leading to changes in mean sediment yield of -2 to +31% in 2001-2025. Scenario results vary considerably within the catchment. Current "hotspots" of soil erosion will aggravate, and a new "hotspot" will appear in the southern part of the catchment. Although only small parts of the Upper Ouémé catchment belong to the most degraded zones in the country, sustainable soil and plant management practices should be promoted in the entire catchment. The results of this study can support planning of soil conservation activities in Benin.

Modeling the Effect of Land Use and Climate Change Scenarios on the Water Flux of the Upper Mara River Flow, Kenya

Increasingly erratic flow in the upper reaches of the Mara River, has directed attention to land use change as the major cause of this problem. The semi-distributed hydrological model SWAT and Landsat imagery were utilized in order to 1) map existing land use practices, 2) determine the impacts of land use change on water flux; and 3) determine the impacts of climate change scenarios on the water flux of the upper Mara River. This study found that land use change scenarios resulted in more erratic discharge while climate change scenarios had a more predictable impact on the discharge and water balance components. The model results showed the flow was more sensitive to the rainfall changes than land use changes but land use changes reduce dry season flows which is a major problem in the basin. Deforestation increased the peak flows which translated to increased sediment loading in the Mara River.

Hydro-Meteorology and Water Budget of the Mara River Basin Under Land Use Change Scenarios

Mara is a transboundary river located in Kenya and Tanzania and considered to be an important life line to the inhabitants of the Mara-Serengeti ecosystem. It is also a source of water for domestic water supply, irrigation, livestock and wildlife. The alarming increase of water demand as well as the decline in the river flow in recent years has been a major challenge for water resource managers and stakeholders. This has necessitated the knowledge of the available water resources in the basin at different times of the year. Historical rainfall, minimum and maximum stream flows were analyzed. Inter and intra-annual variability of trends in streamflow are discussed. Landsat imagery was utilized in order to analyze the land use land cover in the upper Mara River basin. The semi-distributed hydrological model, Soil and Water Assessment Tool (SWAT) was used to model the basin water balance and understand the hydrologic effect of the recent land use changes from forest-to-agriculture. The results of this study provided the potential hydrological impacts of three land use change scenarios in the upper Mara River basin. It also adds to the existing literature and knowledge base with a view of promoting better land use management practices in the basin.

A Modeling Approach to Determine the Impacts of Land Use and Climate Change Scenarios on the Water Flux of the Upper Mara River

With the flow of the Mara River becoming increasingly erratic especially in the upper reaches, attention has been directed to land use change as the major cause of this problem. The semi-distributed hydrological model Soil and Water Assessment Tool 5 (SWAT) and Landsat imagery were utilized in the upper Mara River Basin in order to 1) map existing field scale land use practices in order to determine their impact 2) determine the impacts of land use change on water flux; and 3) determine the impacts of rainfall (0%, ±10% and ±20%) and air temperature variations (0% and +5%) based on the Intergovernmental Panel on Climate Change projections on the water flux of the 10 upper Mara River. This study found that the different scenarios impacted on the water balance components differently. Land use changes resulted in a slightly more erratic discharge while rainfall and air temperature changes had a more predictable impact on the discharge and water balance components. These findings demonstrate that the model results 15 show the flow was more sensitive to the rainfall changes than land use changes. It was also shown that land use changes can reduce dry season flow which is the most important problem in the basin. The model shows also deforestation in the Mau Forest increased the peak flows which can also lead to high sediment loading in the Mara River. The effect of the land use and climate change scenarios on the sediment and 20 water quality of the river needs a thorough understanding of the sediment transport processes in addition to observed sediment and water quality data for validation of modeling results.

Land Use and Climate Change Impacts on the Hydrology of the Upper Mara River Basin, Kenya: Results of a Modeling Study to Support Better Resource Management

Some of the most valued natural and cultural landscapes on Earth lie in river basins that are poorly gauged and have incomplete historical climate and runoff records. The Mara River Basin of East Africa is such a basin. It hosts the internationally renowned Mara-Serengeti landscape as well as a rich mixture of indigenous cultures. The Mara River is the sole source of surface water to the landscape during the dry season and periods of drought. During recent years, the flow of the Mara River has become increasingly erratic, especially in the upper reaches, and resource managers are hampered by a lack of understanding of the relative influence of different sources of flow alteration. Uncertainties about the impacts of future climate change compound the challenges. We applied the Soil Water Assessment Tool (SWAT) to investigate the response of the headwater hydrology of the Mara River to scenarios of continued land use change and projected climate change. Under the data-scarce conditions of the basin, model performance was improved using satellite-based estimated rainfall data, which may also improve the usefulness of runoff models in other parts of East Africa. The results of the analysis indicate that any further conversion of forests to agriculture and grassland in the basin headwaters is likely to reduce dry season flows and increase peak flows, leading to greater water scarcity at critical times of the year and exacerbating erosion on hillslopes. Most climate change projections for the region call for modest and seasonally variable increases in precipitation (5–10 %) accompanied by increases in temperature (2.5–3.5 °C). Simulated runoff responses to climate change scenarios were non-linear and suggest the basin is highly vulnerable under low (−3 %) and high (+25 %) extremes of projected precipitation changes, but under median projections (+7 %) there is little impact on annual water yields or mean discharge. Modest increases in precipitation are partitioned largely to increased evapotranspiration. Overall, model results support the existing efforts of Mara water resource managers to protect headwater forests and indicate that additional emphasis should be placed on improving land management practices that enhance infiltration and aquifer recharge as part of a wider program of climate change adaptation.

Modeled monthly local topographic lapse rates, Pacific Northwest, USA

An emerging approach to downscaling the projections from General Circulation Models (GCMs) to scales relevant for basin hydrology is to use output of GCMs to force higher-resolution Regional Climate Models (RCMs). With spatial resolution often in the tens of kilometers, however, even RCM output will likely fail to resolve local topography that may be climatically significant in high-relief basins. Here we develop and apply an approach for downscaling RCM output using local topographic lapse rates (empirically-estimated spatially and seasonally variable changes in climate variables with elevation). We calculate monthly local topographic lapse rates from the 800-m Parameter-elevation Regressions on Independent Slopes Model (PRISM) dataset, which is based on regressions of observed climate against topographic variables. We then use these lapse rates to elevationally correct two sources of regional climate-model output: (1) the North American Regional Reanalysis (NARR), a retrospective dataset produced from a regional forecasting model constrained by observations, and (2) a range of baseline climate scenarios from the North American Regional Climate Change Assessment Program (NARCCAP), which is produced by a series of RCMs driven by GCMs. By running a calibrated and validated hydrologic model, the Soil and Water Assessment Tool (SWAT), using observed station data and elevationally-adjusted NARR and NARCCAP output, we are able to estimate the sensitivity of hydrologic modeling to the source of the input climate data. Topographic correction of regional climate-model data is a promising method for modeling the hydrology of mountainous basins for which no weather station datasets are available or for simulating hydrology under past or future climates.

Modélisation de l'évolution hydroclimatique des flux et stocks d'eau verte et d'eau bleue du bassin versant de la Garonne

La gestion intégrée de la ressource en eau implique de distinguer les parcours de l’eau qui sont accessibles aux sociétés de ceux qui ne le sont pas. Les cheminements de l’eau sont nombreux et fortement variables d’un lieu à l’autre. Il est possible de simplifier cette question en s’attardant plutôt aux deux destinations de l’eau. L’eau bleue forme les réserves et les flux dans l’hydrosystème : cours d’eau, nappes et écoulements souterrains. L’eau verte est le flux invisible de vapeur d’eau qui rejoint l’atmosphère. Elle inclut l’eau consommée par les plantes et l’eau dans les sols. Or, un grand nombre d’études ne portent que sur un seul type d’eau bleue, en ne s’intéressant généralement qu’au devenir des débits ou, plus rarement, à la recharge des nappes. Le portrait global est alors manquant. Dans un même temps, les changements climatiques viennent impacter ce cheminement de l’eau en faisant varier de manière distincte les différents composants de cycle hydrologique. L’étude réalisée ici utilise l’outil de modélisation SWAT afin de réaliser le suivi de toutes les composantes du cycle hydrologique et de quantifier l’impact des changements climatiques sur l’hydrosystème du bassin versant de la Garonne. Une première partie du travail a permis d’affiner la mise en place du modèle pour répondre au mieux à la problématique posée. Un soin particulier a été apporté à l’utilisation de données météorologiques sur grille (SAFRAN) ainsi qu’à la prise en compte de la neige sur les reliefs. Le calage des paramètres du modèle a été testé dans un contexte differential split sampling, en calant puis validant sur des années contrastées en terme climatique afin d’appréhender la robustesse de la simulation dans un contexte de changements climatiques. Cette étape a permis une amélioration substantielle des performances sur la période de calage (2000-2010) ainsi que la mise en évidence de la stabilité du modèle face aux changements climatiques. Par suite, des simulations sur une période d’un siècle (1960-2050) ont été produites puis analysées en deux phases : i) La période passée (1960-2000), basée sur les observations climatiques, a servi de période de validation à long terme du modèle sur la simulation des débits, avec de très bonnes performances. L’analyse des différents composants hydrologiques met en évidence un impact fort sur les flux et stocks d’eau verte, avec une diminution de la teneur en eau des sols et une augmentation importante de l’évapotranspiration. Les composantes de l’eau bleue sont principalement perturbées au niveau du stock de neige et des débits qui présentent tous les deux une baisse substantielle. ii) Des projections hydrologiques ont été réalisées (2010-2050) en sélectionnant une gamme de scénarios et de modèles climatiques issus d’une mise à l’échelle dynamique. L’analyse de simulation vient en bonne part confirmer les conclusions tirées de la période passée : un impact important sur l’eau verte, avec toujours une baisse de la teneur en eau des sols et une augmentation de l’évapotranspiration potentielle. Les simulations montrent que la teneur en eau des sols pendant la période estivale est telle qu’elle en vient à réduire les flux d’évapotranspiration réelle, mettant en évidence le possible déficit futur des stocks d’eau verte. En outre, si l’analyse des composantes de l’eau bleue montre toujours une diminution significative du stock de neige, les débits semblent cette fois en hausse pendant l’automne et l’hiver. Ces résultats sont un signe de l’«accélération» des composantes d’eau bleue de surface, probablement en relation avec l’augmentation des évènements extrêmes de précipitation. Ce travail a permis de réaliser une analyse des variations de la plupart des composantes du cycle hydrologique à l’échelle d’un bassin versant, confirmant l’importance de prendre en compte toutes ces composantes pour évaluer l’impact des changements climatiques et plus largement des changements environnementaux sur la ressource en eau.

An experiment on the parameter uncertainty of hydrological models with different levels of complexity in a climate change context

La possibilité d’estimer l’impact du changement climatique en cours sur le comportement hydrologique des hydro-systèmes est une nécessité pour anticiper les adaptations inévitables et nécessaires que doivent envisager nos sociétés. Dans ce contexte, ce projet doctoral présente une étude sur l’évaluation de la sensibilité des projections hydrologiques futures à : (i) La non-robustesse de l’identification des paramètres des modèles hydrologiques, (ii) l’utilisation de plusieurs jeux de paramètres équifinaux et (iii) l’utilisation de différentes structures de modèles hydrologiques. Pour quantifier l’impact de la première source d’incertitude sur les sorties des modèles, quatre sous-périodes climatiquement contrastées sont tout d’abord identifiées au sein des chroniques observées. Les modèles sont calés sur chacune de ces quatre périodes et les sorties engendrées sont analysées en calage et en validation en suivant les quatre configurations du Different Splitsample Tests (Klemeš, 1986;Wilby, 2005; Seiller et al. (2012);Refsgaard et al. (2014)). Afin d’étudier la seconde source d’incertitude liée à la structure du modèle, l’équifinalité des jeux de paramètres est ensuite prise en compte en considérant pour chaque type de calage les sorties associées à des jeux de paramètres équifinaux. Enfin, pour évaluer la troisième source d’incertitude, cinq modèles hydrologiques de différents niveaux de complexité sont appliqués (GR4J, MORDOR, HSAMI, SWAT et HYDROTEL) sur le bassin versant québécois de la rivière Au Saumon. Les trois sources d’incertitude sont évaluées à la fois dans conditions climatiques observées passées et dans les conditions climatiques futures. Les résultats montrent que, en tenant compte de la méthode d’évaluation suivie dans ce doctorat, l’utilisation de différents niveaux de complexité des modèles hydrologiques est la principale source de variabilité dans les projections de débits dans des conditions climatiques futures. Ceci est suivi par le manque de robustesse de l’identification des paramètres. Les projections hydrologiques générées par un ensemble de jeux de paramètres équifinaux sont proches de celles associées au jeu de paramètres optimal. Par conséquent, plus d’efforts devraient être investis dans l’amélioration de la robustesse des modèles pour les études d’impact sur le changement climatique, notamment en développant les structures des modèles plus appropriés et en proposant des procédures de calage qui augmentent leur robustesse. Ces travaux permettent d’apporter une réponse détaillée sur notre capacité à réaliser un diagnostic des impacts des changements climatiques sur les ressources hydriques du bassin Au Saumon et de proposer une démarche méthodologique originale d’analyse pouvant être directement appliquée ou adaptée à d’autres contextes hydro-climatiques.

Modélisation des exportations de sédiments et de nutriments dans le bassin versant de la rivière Tomifobia dans un contexte de changements climatiques

La pollution diffuse provenant des milieux agricoles a une influence majeure sur la qualité de l’eau. Le transport de sédiments et de nutriments, tels que le phosphore et l’azote, est particulièrement préoccupant. Les changements climatiques anticipés modifieront le régime hydrologique des rivières, ce qui entraînera des conséquences difficiles à anticiper, notamment sur la qualité de l’eau. Le site à l’étude est le bassin versant de la rivière Tomifobia, situé au sud-ouest du Québec, qui possède une superficie de 436 km² et qui comporte une forte activité agricole. Il a un impact important sur la qualité de l’eau du lac Massawippi puisqu’il draine 70% de son bassin versant. Le modèle hydrologique spatialisé Soil and Water Assessment Tool (SWAT) a été utilisé pour effectuer l’évaluation quantitative et qualitative de l’apport en eau à la rivière. Les activités agricoles ont été représentées dans le modèle selon un calendrier typique pour chacune des différentes cultures. Le calage et la validation du modèle pour le débit de la rivière Tomifobia ont été effectués à l’aide de la reconstitution des apports au lac Massawippi. Pour la qualité de l’eau, les données provenant de l’Institut de recherche et de développement en agroenvironnement (IRDA), du Comité de gestion du bassin versant de la rivière Saint-François (COGESAF) et la campagne d’échantillonnage du Groupe de recherche sur l’eau de l’Université de Sherbrooke (GREAUS) ont été utilisées. Les éléments analysés par rapport à la qualité de l’eau sont les sédiments, le phosphore et les nitrates. Différentes projections climatiques ont été entrées dans le modèle dans le but de déterminer les tendances hydrologiques futures. L’impact des changements climatiques sur le régime hydrologique se traduit principalement par une augmentation des débits hivernaux et une diminution des débits printaniers. Aucune tendance statistiquement significative n’a été observée pour la période estivale et automnale. L’effet des changements climatiques sur les exportations de nitrates est similaire à celui sur le débit. Pour les exportations de sédiments et de phosphore, on note une hausse à l’hiver, une baisse au printemps et une hausse pour l’été et l’automne.

Recrutamento Inbound

No âmbito do Mestrado em Marketing Digital da Universidade Europeia, foi proposto aos alunos no terceiro semestre, a realização de um Projeto Final sendo as opções da realização deste projeto: relatório de estágio, dissertação ou projeto aplicado. Este relatório, redigido por Manuel Duarte Mendes, foi realizado no âmbito de Estágio Curricular. O objetivo do mesmo foi a inserção do aluno no mundo empresarial de forma a integrar os conhecimentos adquiridos ao longo do percurso do mestrado de Marketing Digital. O relatório irá relatar o estágio que realizei durante o período de 16 de novembro de 2015 até 31 de dezembro de 2015, na empresa RUPEAL, sobre a marca KWAN. A escolha da empresa foi efetuada através de um apelo prévio à empresa de forma a ingressar nos painéis de marketing da mesma. A RUPEAL é uma média empresa com dois negócios distintos sendo esses a criação de software através da marca SWAT (Special Web and Apps Tactics) e recrutamento e outsourcing através da marca KWAN, marca essa ao qual fui atribuído. Este estágio permitiu-me utilizar o conhecimento adquirido de diversas formas e baseou-se fortemente numa estratégia de Inbound Marketing.