Parenting and the behavior problems of young children with an intellectual disability: Concurrent and longitudinal relationships in a population-based study

We examined parenting behaviors, and their association with concurrent and later child behavior problems. Children with an intellectual disability (ID) were identified from a UK birth cohort (N  =  516 at age 5). Compared to parents of children without an ID, parents of children with an ID used discipline less frequently, but reported a more negative relationship with their child. Among children with an ID, discipline, and home atmosphere had no long-term association with behavior problems, whereas relationship quality did: closer relationships were associated with fewer concurrent and later child behavior problems. Increased parent-child conflict was associated with greater concurrent and later behavior problems. Parenting programs in ID could target parent-child relationship quality as a potential mediator of behavioral improvements in children.

A relational approach to direct mail consumption

- Purpose This paper aims to investigate how direct mail consumption contributes to brand relationship quality. Store flyers and other direct mailings continue to play a significant role in many companies’ communication strategies. Research on this topic predominantly investigates driving store traffic and sales. Less is known regarding the consumer side, such as the value that consumers may derive from the consumption of direct mailings and the effects of such a value on brand relationship quality. To address this limitation, this paper tests a causal model of the contribution of direct mail value to brand commitment, drawing on a value framework that integrates social theory of engagement regimes and literature on experiential customer value. - Design/methodology/approach The empirical work of this paper is based on a rigorous four-study mixed methods design, involving qualitative study, confirmatory factor analysis and partial least squares structural modeling. - Findings The authors develop two second-order formatively designed scales – familiar value and planned value scales – that illustrate the role of engagement regimes in consumer behavior. Although both types of value contribute equally to direct mail attachment, they exert contrasting effects on other mediational consumer responses, such as reading and gratitude. Finally, the proposed theoretical model appears to be robust in predicting customers’ brand commitment. - Research limitations/implications This study provides new insights into the research on consumer value and brand relational communication. - Originality/value This study is the first to consider consumer benefits from the social perspective of engagement regimes.

El rol de los contratos en viticulturas

[ES] A pesar de que los economistas han dedicado enorme esfuerzo a examinar la racionalidad de los contratos en agricultura, pocos estudios se han llevado a cabo en viticultura. Sin embargo, se observan diferencias contractuales en la producción de uva y vino. En el presente trabajo se analizan las estructuras contractuales actualmente utilizadas en varias regiones vitivinícolas. Independientemente de las características inherentes en los contratos, se obtiene que estos mecanismos permiten a las bodegas articular sus requisitos con respecto a la calidad de las uvas producidas por los agricultores.

Avaliação de um programa de desenvolvimento da empatia para graduandos de enfermagem

A empatia é uma habilidade socialmente aprendida e fundamental para as relações interpessoais de ajuda, especialmente em profissões como a enfermagem, cujo objeto é o cuidado ao ser humano em suas diferentes dimensões. Assim sendo, é substancial pensar em tecnologias que possibilitem a potencialização desta habilidade na formação profissional do enfermeiro. Este estudo trata da avaliação da eficácia de um Programa de Desenvolvimento da Empatia (PDE) para graduandos de enfermagem. Foi utilizado o método experimental, no qual 17 estudantes participaram de 16 encontros de treinamento com três horas de duração cada enquanto 16 estudantes compuseram o grupo de controle. Os procedimentos utilizados incluíram: relaxamento, exposição dialogada sobre empatia, vivência, desempenho de papéis com videofeedback e prática das habilidades aprendidas em ambiente natural. Os participantes dos dois grupos foram avaliados antes da intervenção, imediatamente após e com follow-up de 30-40 dias. Os componentes cognitivos e afetivos da empatia foram avaliados através do Inventário da Empatia. Para a avaliação do comportamento empático verbal, foram gravadas em áudio as verbalizações dos participantes eliciadas a partir das interações em situações de desempenho de papéis. Estas verbalizações foram avaliadas por três juízes treinados previamente e cegos para os dois grupos. O PDE foi avaliado pelos sujeitos através de suas verbalizações espontâneas durante o treinamento e através de um questionário respondido no final do programa. Os resultados da análise estatística evidenciaram que o PDE foi eficaz em melhorar significativamente a compreensão e a verbalização empática do grupo experimental quando comparado ao de controle. A avaliação dentro do grupo experimental também revela mudança significativa no desempenho empático verbal dos participantes nos três momentos avaliativos. A análise qualitativa dos relatos dos participantes evidenciou alguns benefícios do programa, entre outros, a redução da angústia pessoal diante do sofrimento do paciente e a generalização das habilidades aprendidas para seus contextos relacionais, o que favoreceu a qualidade de seus relacionamentos em diferentes esferas sociais.

同事关系质量及其作用机制

Although the research into coworker relationship quality has been recognized one of key factors related to organization performance, and has been thought a new trend in organization behavior research with the flatting of organization structure and complication of task assignment, there is relatively little empirical research on the mechanism between coworkers’ interaction, contraring to the fruitful results on member exchange research based on social network theory, say nothing of the influence of cultural differences such as GUANXI. This research developed the scale for the assessment of Coworker Relationship Quality by literature review, deep interview, and questionnaires, compared the predictable ability of Coworker Relationship Quality (CRQ) scale and Coworker Exchange (CWX) scale on employees’ work attitudes and behaviors. Finally, the mediating effect of Coworker Relationship Quality between employees’ similarities on personality and their work attitudes and behaviors was investigated. Following are main results. Firstly, we found that the interpersonal communication, trust, and mutual support are the key factors of coworker relationship quality, which is similar to the result getting from western samples. But Chinese people are more GUANXI ORIENTATION, means they want to build longtime relationship with others, not only when they are coworkers, but also when one of them left the organization. Secondly, though the core meaning of CRQ and CWX are same, their predictable ability on organization outcomes is different. CRQ is more powerful than CWX, especially on turnover intention. The result showed that after controlling the effect of demographic variables and CRQ, CWX cannot predict turnover intention significantly, but CRQ can still predict turnover intention significantly after controlling demographic variables and CWX. Thirdly, the partial mediating effect of CRQ between positive affectivity similarity and organizational citizenship behavior, coworker satisfaction, organizational commitment and turnover intention are validated, but we did not find the mediating effect of CRQ between demographic variable similarity and workers’ attitudes and behaviors. The Similarity Attraction Paradigm, Social Identity Theory, and Self Category Theory were supported.

成年女儿照料老年父母的心理体验及关系质量作用的研究

Previous researches about family caregiving revealed that caregiving has both negative and positive effects on caregivers’ well-being. Based on Lawton’s two-factor model, this study aims at examining how caring for old parents would affect adult daughters’ psychological well-being. According to Lawton, objective stressors as caregiving would arouse two different kinds of caregivers’ subjective appraisal, i.e., negative appraisal and positive appraisal, which in turn correlate with the negative and positive dimensions of caregivers’ psychological well-being, respectively. There were two main purposes of this study: a) to verify both the negative and positive paths in the two-factor model and their relatively independence; and b) to examine the effects of relationship quality between caregiver and care-recipient on those paths. The results are as follows: 1) Caregiving stressors have significant positive predictive effect on caregivers’ negative appraisal, but have no direct effect on caregivers’ positive appraisal. 2) Caregivers’ negative appraisal has significant positive predictive effect on their negative emotional experience, while caregivers’ positive appraisal has significant positive predictive effect on their positive emotional experience. 3) Certain dimensions of relationship quality, including the Appreciation and General Appraisal, have significant negative predictive effect on caregivers’ negative appraisal, and have significant positive predictive effect on caregivers’ positive appraisal. 4) The Appreciation dimension of relationship quality moderates the path from caregiving demands to caregivers’ burden; and the General Appraisal of relationship quality moderates the path from caregivers’ positive appraisal to life satisfaction. Based on the above results, the researcher concluded that a) both the negative path and positive path exist in caregiving process, and they are relatively independent from each other; and b) relationship quality does moderate certain paths in the model. Meanwhile, the main effect of relationship quality on caregivers’ experience is also significant and more remarkable. This study attempts to explain these results in terms of coping resources. Both relationship quality and many other factors might be explained as resources that caregivers utilize to cope with stress of caregiving. With more resources, caregivers tend to appraise more positively, and less negatively, and vice versa. However, the resources which might affect caregivers’ positive appraisal, as well as the ways they work, may be different from that affect caregivers’ negative appraisal.

Posttraumatic stress disorder symptoms might be destroying your intimacy : a test of mediational models in a community sample of couples

The present research focused on the pathways through which the symptoms of posttraumatic stress disorder (PTSD) may negatively impact intimacy. Previous research has confirmed a link between self-reported PTSD symptoms and intimacy; however, a thorough examination of mediating paths, partner effects, and secondary traumatization has not yet been realized. With a sample of 297 heterosexual couples, intraindividual and dyadic models were developed to explain the relationships between PTSD symptoms and intimacy in the context of interdependence theory, attachment theory, and models of selfpreservation (e.g., fight-or-flight). The current study replicated the findings of others and has supported a process in which affective (alexithymia, negative affect, positive affect) and communication (demand-withdraw behaviour, self-concealment, and constructive communication) pathways mediate the intraindividual and dyadic relationships between PTSD symptoms and intimacy. Moreover, it also found that the PTSD symptoms of each partner were significantly related; however, this was only the case for those dyads in which the partners had disclosed most everything about their traumatic experiences. As such, secondary traumatization was supported. Finally, although the overall pattern of results suggest a total negative effect of PTSD symptoms on intimacy, a sex difference was evident such that the direct effect of the woman's PTSD symptoms were positively associated with both her and her partner's intimacy. I t is possible that the Tend-andBefriend model of threat response, wherein women are said to foster social bonds in the face of distress, may account for this sex difference. Overall, however, it is clear that PTSD symptoms were negatively associated with relationship quality and attention to this impact in the development of diagnostic criteria and treatment protocols is necessary.

EXPLORING THE DEVELOPMENT AND PSYCHOSOCIAL CORRELATES OF SPIRITUALITY /RELIGIOSITY ACROSS ADOLESCENCE

The goal of the four studies that comprised this dissertation was to examine how spirituality/religiosity (SIR), as both an institutional and personal phenomenon, developed over time, and how its institutional (i.e., religious activity involvement) and personal (i.e., sense of connection with the sacred) components were uniquely linked with psychosocial adjustment. In Study 1, the differential longitudinal correlates of religious service attendance, as compared to involvement in other clubs, were evaluated with a sample of adolescents (n=1050) who completed a survey in grades 9, 11 and 12. Religious attendance and involvement in non-religious clubs were uniquely associated with positive adjustment in terms of lower substance use and better academic marks, particularly when involvement was sustained over time. In Study 2, the direction of effects was tested for the association between religious versus non-religious activities and both substance use and academic marks. Participants (n= 3993) were surveyed in grades 9 through 12. Higher religious attendance (but not non-religious club involvement) in one grade predicted lower levels of substance use in the next grade. Higher levels of nonreligious club involvement (but not religious service attendance) in one grade predicted higher academic achievement in the next grade, and higher academic achievement in one grade predicted more frequent non-religious club involvement in the next grade. The results suggest that different assets may be fostered in religious as compared to nonreligious activities, and, specifically, religious activity involvement may be important for the avoidance of substance use. The goal of Study 3 was to assess the unique associations between the institutional versus personal dimensions of SIR and a wide range of domains of psychosocial adjustment (namely, intrapersonal well-being, substance use, risk attitudes, parental relationship quality, academic orientation, and club involvement), and to examine the direction of effects in these associations. Participants (n=756) completed a survey in grades 11 and 12. Personal and institutional dimensions of SIR were differentially associated with adjustment, but it may only be in the domain of risk-taking (Le., risk attitudes, substance use) that SIR may predict positive adjustment over time. Finally, in Study 4, the goal was to examine how institutional and personal aspects of SIR developed within individual adolescents. Configurations of mUltiple dimensions of spirituality/religiosity were identified across 2 time points with an empirical classification procedure (cluster analysis), and sample- and individual-level development in these configurations were assessed. A five cluster-solution was optimal at both grades. Clusters were identified as aspirituallirreligious, disconnected wonderers, high institutional and personal, primarily personal, and meditators. With the exception of the high institutional and personal cluster, the cluster structures were stable over time. There also was significant intraindividual stability in all clusters over time; however, a significant proportion of individuals classified as high institutional and personal in Grade 11 moved into the primarily personal cluster in Grade 12. This program of research represented an important step towards addressing some of the limitations within the body of literature; namely, the uniqueness of religious activity involvement as a structured club, the differential link between institutional versus personal SIR and psychosocial adjustment, the direction of effects in the associations between institutional versus personal SIR and adjustment, and the way in which different dimensions of SIR may be configured and develop within individual adolescents over time.

Role Differences in the Perception of Injustice

The current dissertation examined role differences in the perception of injustice; specifically, differences in how victims and offenders respond to a situation that they both agree is unfair. Past research has demonstrated that role affects reactions to transgressions and injustice, including recall of transgressions, and attributions of blame and responsibility (e.g., Baumeister, Stillwell, & Wotman, 1990; Mikula, Athenstaedt, Heschgl, & Heimgartner, 1998). However, to date, little work has examined role differences in perceptions of why an event is perceived as unfair (i.e., how an injustice is framed) or how justice should be restored. These were the perceptions I focused on in the present thesis. I also examined potential concerns that may motivate victims' and offenders' justice reactions, as well as the potential interaction between role and relationship quality in predicting justice reactions. In Studies 1 and 2, several of the predicted role differences in concerns were found; however, these did not lead to the expected differences in framing and restoration. In Study 1, using a vignette methodology, I found differences primarily in how victims and offenders believed justice should be restored. Overall, the significant role effects showed an accommodating response pattern (e.g., offenders proposed punishment more than did victims and neutral observers, whereas victims recommended minimal compensation more than did offenders and neutral observers), inconsistent with previous research and my hypotheses. Study 2, which employed a sample of romantic couples, substantiated the accommodating pattern found in Study 1. Study 3, which sampled a broader range of relationships, also showed i \ examples of accommodating reactions. In addition, Study 3 provided some support for the hypothesized interaction between role and relationship quality, such that responses were more accommodating as relationship quality increased. For example, offenders more strongly endorsed methods of restoration such as offender apology and recognition of the relationship with increasing relationship quality. Overall, the results from this dissertation support the general notion that victims and offenders respond to injustice differently, and, in-line with previous research on other justice-related responses (e.g., Mikula et at, 1998), suggest that victims and offenders show an other-serving, accommodating tendency in justice reactions when relationship quality is high.

Qualité de la relation mère-enfant en contexte de violence conjugale : analyse des écarts de points de vue entre la mère et l’enfant

La relation mère-enfant est une variable déterminante de l’adaptation de l’enfant exposé à la violence conjugale. Toutefois, les rares études qui analysent simultanément le point de vue de la mère et celui de l’enfant au sujet de la qualité de leur relation révèlent peu de liens entre eux. La présente étude vise à identifier les variables associées à l’écart dans l’évaluation que la mère et l’enfant victimes de violence conjugale font de la qualité de leur relation. Au total, 117 mères victimes de violence conjugale et leur enfant âgé entre 8 et 12 ans ont participé à l’étude. Conformément aux hypothèses, plusieurs variables déjà liées à la qualité de la relation mère-enfant en contexte de violence conjugale sont associées aux différences de points de vue. C’est le cas pour les troubles extériorisés de l’enfant, son degré de parentification, la détresse de la mère et les troubles intériorisés de l’enfant. En revanche, l’intensité de la violence conjugale, la présence d’abus physique et le sexe de l’enfant ne prédisent pas de manière significative les écarts de point de vue entre la mère et l’enfant. La discussion montre l’intérêt de prendre en compte non seulement le point de vue de la mère et celui de l’enfant à propos de leur relation mais également leurs écarts de point de vue et les facteurs qui y contribuent.

Le lien entre les perceptions des élèves sur la relation élève-enseignant et les problèmes de comportement extériorisés

Le processus d’enseignement ne se limite pas à un ensemble de méthodes pédagogiques à appliquer et de contenus programmés à transmettre. Il se déploie également dans la construction par l’enseignant d’une relation pédagogique avec ses élèves. Cette relation est considérée comme étant optimale lorsqu’elle est caractérisée par un niveau élevé de chaleur et un faible niveau de conflits. Plusieurs études démontrent l’existence de liens significatifs entre la qualité de cette relation et les différents indicateurs d’adaptation à l’école. En général, les résultats des études démontrent l’influence positive d’une relation élève-enseignant chaleureuse sur le comportement des élèves, leur réussite scolaire ainsi que sur leurs sentiments et attitudes envers l’école. Certaines recherches soulignent également que l’incidence de la qualité de la relation élève-enseignant est particulièrement importante pour les élèves considérés à risque en raison de présence chez eux des certains facteurs de vulnérabilité tels que la pauvreté (facteurs sociaux), la relation parent-enfant difficile (facteurs familiaux) ou le manque d’habiletés sociales (facteurs individuels). La majorité de recherches ne permet toutefois pas de déterminer quels sont précisément les aspects de cette relation qui influencent significativement la qualité de la relation entre l’enseignant et ses élèves. Souhaitant pallier cette lacune, la présente étude poursuit deux objectifs : 1) examiner le lien entre les perceptions des élèves de niveau secondaire considérés à risque concernant les différents aspects de la qualité de la relation élève-enseignant et les problèmes de comportement extériorisés ; 2) vérifier si ce lien évolue avec le temps. Afin d’atteindre ces objectifs, nous avons pris en considération deux dimensions qui permettent de qualifier les profils de la relation élève-enseignant, soit la chaleur et les conflits (Pianta, 1992). La classification de ces deux dimensions en fonction de leur pôle positif et négatif permet de distinguer quatre profils relationnels que l’élève est susceptible d’établir avec ses enseignants soient le profil dit chaleureux, controversé, négligent ou conflictuel. II Cette étude repose sur un devis longitudinal grâce aux données recueillies dans le cadre de l’évaluation de la stratégie d’intervention Agir Autrement réalisée entre 2002 et 2008 (SIAA). Il s’agit donc ici d’analyses secondaires menées sur un échantillon aléatoire tiré de cette vaste recherche. Un échantillon de 563 élèves de 1re secondaire incluant 273 filles et 290 garçons a été constitué. Les analyses ont été effectuées auprès de ces élèves alors qu’ils étaient en premier et en cinquième année de secondaire ce qui a permis d’observer les changements dans le comportement des élèves à risque en fonction de la qualité de la relation élève-enseignant. De façon générale, les résultats obtenus montrent que les liens entre les différents profils de la relation élève-enseignant et les problèmes de comportement extériorisés sont fort complexes et loin d’être univoques. En particulier, ces résultats permettent de constater que le profil chaleureux représente le profil relationnel le moins associé aux problèmes de comportement extériorisés chez les élèves à risque et ce, autant en première qu’en cinquième secondaire. Selon nos résultats, les profils conflictuel et controversé sont significativement liés aux problèmes de comportement extériorisés chez les élèves à risque de 1re secondaire et de 5e secondaire. En ce qui a trait au profil négligent, les résultats de la présente recherche montrent l’existence d’un lien corrélationnel entre ce profil relationnel et les problèmes de comportement extériorisés. Toutefois, la force de l’association s’est avérée plus significative pour les élèves à risque en 5e secondaire secondaire comparativement aux mêmes élèves alors qu’ils étaient en 1re secondaire. Finalement, l’ensemble de résultats obtenus montre que les profils relationnels restent relativement stables dans le temps, tandis que la fréquence de comportements problématiques tels que le vol grave et la consommation de psychotropes augmentent d’une manière significative. De plus, les résultats que nous avons obtenus montrent l’existence d’un lien entre la dimension de conflits de la relation élève-enseignant et la consommation de substances psychotropes chez les élèves de notre échantillon. La présente recherche permet de constater que la dimension de conflits est aussi importante dans la relation élève-enseignant que la dimension de la chaleur, car les III conflits agiraient comme facteurs de risque pouvant augmenter la fréquence de problèmes de comportement extériorisés chez les élèves de secondaire considérés à risque. Ainsi, la réduction de niveau de conflits dans la relation entre les élèves et leurs enseignants peut jouer un rôle important en termes de prévention de ce type de problèmes chez les élèves de niveau secondaire.

Sentiment de compétence parentale, qualité de la relation d’attachement et la fonction paternelle d’ouverture sur le monde chez des pères d’enfant d’âge scolaire

La fonction paternelle d’ouverture sur le monde (FPOM) est un concept récent dans le domaine de la recherche sur l’engagement paternel. Les liens entre les pratiques parentales et les représentations mentales qui sont associées à cette forme d’engagement paternel, les comportements et le développement des enfants sont peu connus. Cette étude transversale avait pour objet l’atteinte de deux objectifs, d’abord vérifier les liens prédictifs entre les dimensions de la FPOM, le sentiment de compétence parentale (SCP) des pères et la qualité de la relation d’attachement père-enfant. Ensuite, examiner le rôle potentiellement modérateur du SCP des pères sur les liens significatifs entre les dimensions de la FPOM et la qualité de la relation d’attachement père-enfant. Les données proviennent d’un échantillon de 200 pères québécois francophones ayant répondu à un questionnaire autorévélé. Leur enfant était âgé entre 5 et 13 ans (1ere à 6e année du primaire). Des modèles de régression linéaire hiérarchique ont été utilisés pour vérifier l’influence de l’effet modérateur. Les résultats montrent des corrélations positives significatives entre les dimensions « stimulation à la persévérance » et « discipline et enseignement des responsabilités » de la FPOM et la qualité de la relation d’attachement père-enfant. Les dimensions de la stimulation à la prise de risque et à la compétition de la FPOM ne sont pas corrélées à la qualité de la relation d’attachement père-enfant. Contrairement aux résultats attendus, le SCP des pères n’a pas d’effet modérateur sur les liens significatifs obtenus, mais plutôt un effet additif se traduisant par la présence de relations transactionnelles entre les variables. Des analyses complémentaires révèlent un effet modérateur marginalement significatif du SCP des pères sur le lien entre la stimulation à la persévérance de la FPOM et l’échelle « plaisir et sécurité » du questionnaire sur la qualité de la relation d’attachement père-enfant (QQRAPE). La propension des pères à stimuler leur enfant à persévérer émerge plus particulièrement lors d’activités ludiques et elle contribue au développement du sentiment de confiance et de sécurité personnelle de leur enfant. Ces résultats sont discutés en regard de la littérature actuelle afin de mieux comprendre les liens entre les variables.

La estructura y funcionalidad de los sistemas en el modelo de Bronfenbrenner y su utilidad en entornos empresariales

El proyecto será desarrollado en base al modelo ecológico del desarrollo humano, (Bronfenbrenner, 1999) partiendo desde la explicación y conceptualización del modelo en términos generales, guiando la investigación hacia un ámbito organizacional en donde se podrá aplicar la teoría descrita por Bronfenbrenner y así, determinar cuál es la estructura y funcionalidad de los sistemas en el modelo además de establecer qué utilidad tiene en entornos empresariales por medio del análisis de los múltiples sistemas, relaciones, interacciones y efectos que tienen y que desarrollan las empresas u organizaciones en el transcurso de su vida. A lo largo de la investigación se hará referencia a diferentes conceptos relacionados tanto con el modelo como con el mundo en que se desarrollan las organizaciones, tales como clusters, sistemas, sectores, estrategias, marketing relacional, comunidad, interacciones, influencias, entre otros; los cuales permitirán acercar lo mayor posible el modelo de Bronfenbrenner al mundo empresarial y lograr desarrollar de mejor manera la intención de aplicar el modelo al mundo organizacional.

La gestión de relaciones con clientes (CRM): sector de seguridad privada

Esta tesis pretende describir la situación actual del sector de seguridad privada, al implementar y adoptar estrategias de CRM. Con una revisión confiable y el estudio de casos relacionados con el tema, lo cual permitirá constatar la realidad en cuanto la aplicación del modelo, en el sector de seguridad privada, según lo planteado por diversos autores. Los resultados obtenidos permitirán, de este modo, al sector y a sus gerentes, desarrollar estrategias que ayuden a la satisfacción de sus clientes y a la prestación de un mejor servicio. En el campo académico, este estudio servirá como guía teórico-práctica para estudiantes y profesores, de modo que permitirá afianzar conocimientos en cuanto al CRM, al marketing relacional y su uso en el sector de seguridad privada. Según este modelo la información acerca de los clientes, es una información estratégica vital para las organizaciones que ayuda a la toma de decisiones, pronosticar cambios en cuanto a demanda, además de establecer control sobre procesos en los que se involucre el cliente; de modo que la adopción e implementación de CRM, ayude a la empresa, en este caso a las del sector de seguridad privada, a estar atentos a la manera como se interactúa con el cliente y por ende mejorar el servicio, lo que tendrá repercusión en la percepción que tenga de la organización el cliente. De este modo, se ve como en la actualidad las estrategias de CRM definen el rumbo de una empresa, ayudando atraer nuevos clientes y además de esto, ayuda de igual modo a mantener felices a los clientes actuales; lo cual repercute en la demanda o el requerimiento del servicio, y así en una mejor rentabilidad para las empresas del sector. Razones por las que el sector de vigilancia se verá beneficiado por medio de las estrategias del CRM, lo que lo llevara a ofrecer mejores servicios a sus clientes.

Utilidad de los conceptos y estrategias comunitarias en el marketing online para la prevención de la copia ilegal en el mercado musical

Esta investigación se dirige a determinar cuál es la utilidad de los conceptos y estrategias comunitarias en el marketing online para la prevención de la copia ilegal en el mercado musical. Con este proyecto se desea que por medio de una nueva disquera enfocada en el comercio online, y usando los conceptos del mercadeo comunitario y el mercadeo relacional, se pueda desarrollar nuevas estrategias de mercadeo en donde se logre incentivar y promover la compra de música original por medio de la creación de una relación más estrecha entre la compañía y el cliente, en la cual pueda afectar de forma positiva a la comunidad a la que este pertenece. El objetivo general es determinar cuál es la utilidad de los conceptos y estrategias comunitarias en el marketing online para la prevención de la copia ilegal en el mercado musical. Los objetivos específicos son: 1. Mostrar la utilidad de los conceptos y estrategias del marketing comunitario en la prevención de la copia ilegal del mercado musical y 2. Implementar las estrategias logradas en la investigación en un plan de creación de empresa. Se utilizará el método de investigación y análisis de caso, utilizando el plan de empresa en la creación de una empresa del mercado musical, tomando la relación estratégica comunitaria y el marketing dentro del plan de mercadeo como estrategia para la prevención de la copia ilegal. Mediante este proyecto se desea que por medio del marketing relacional y de los conceptos del mercadeo hacia comunidades, enfocado en une- marketing sepuedanestablecerestrategiasparalaprevencióndelacopiailegalydelacomprade estos productos Además, se busca implementar dichos resultados en la empresa que se pretende crear en el sector de la industria musical, puesto que la seguridad que tendrán los productos a la venta, serán la ventaja competitiva de la empresa.