O percurso dos gêneros do discurso publicitário: uma análise das propagandas da coca-cola

Pós-graduação em Linguística e Língua Portuguesa - FCLAR

Erosive cola-based drinks affect the bonding to enamel surface: an in vitro study

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Efeito do ácido tranexâmico associado à cola de fibrina sobre o reparo ósseo: estudo histológico em ratos

The bone repair process is controlled by complex molecular mechanisms that involve systemic and local factors. Fibrin glue is derived from human plasma and mimics the final pathway of coagulation network. Tranexamic acid inhibits fibrinolysis and prevents or decreases the formation of degradation products of fibrin and fibrinogen. The purpose of this study was to evaluate histologically in rats the effect of tranexamic acid associated with the fibrin glue on bone healing. The experiment used 60 (n = 5) male rats in: GI: Control, GII: fibrin glue, GIII tranexamic acid and GIV /fibrin glue/tranexamic acid. Bone defect (2.5mm diameter) was created in right tibia. The animals were euthanized at 7,14 and 30 days postoperatively, and the pieces were processed with hematoxylin and eosin. The results showed at 7 days post-operative surgical cavity filled with dense connective tissue rich in fibroblasts, permeated by delicate neoformed bone trabeculae in percentage of 70-80% for GI, GII and GIII and GIV to 94.8%. At 14 days post-operative newly formed bone was found between 75-85% for GI, GII and GIII and percentage above 95% for GIV. At 30 days postoperative GI and GIV showed 95-100% of mature bone tissue; GII and GIII in percentage close to 80-90%. Based on the results and methodology is concluded that fibrin / tranexamic acid glue association has positive action on bone repair.

Criopreservación de semen bovino de la cola del epididimo utilizando los métodos convencional y automatizado

Cryopreservation of sperm is important to preserve the germplasm from animals of genetic value, which can die unexpectedly. This study compares conventional and automated methods of cryopreservation of spermatozoa obtained from the epididymis of bulls post-mortem. Twenty-two epididymides were obtained from a commercial slaughterhouse. Spermatozoa were collected from the tail of the epididymis using the retrograde flow technique. Thus, the samples, which were diluted in 10 ml of extender without glycerol (Botubov® I, Botupharma, Botucatu, SP, Brazil), were evaluated on motility, sperm vigor, structural and functional (swelling hypoosmotic test) membrane integrity, mitochondrial activity, sperm viability and ADN fragmentation. The samples were divided into two aliquots and diluted in extender with glycerol (Botubov® II, Botupharma, Botucatu, SP, Brazil) at a concentration of 50x106 motile sperm/0.5 French straws. One sample was frozen by the conventional method (4 hours at 5°C, in a refrigerator and 20 min in nitrogen vapor) and the other by the automated method (Cryogen® Dualflex, Neovet, Uberaba, MG, Brazil). The parameters were higher in all the tests of fresh sperm samples, with the exception of the swelling hypoosmotic test, which showed no significant difference when the results were compared with sperm frozen by the conventional method. The average motility of fresh spermatozoa was 74%, and conventional and automated averages were 29 and 25%, respectively. Therefore, although cryopreservation techniques reduce sperm quality parameters, the viability of the sperm is maintained, and these methods can be used to preserve sperm.

Las enfermedades del venado cola blanca en Norteamérica: situación actual y desafíos.

Desde hace mucho tiempo, los administradores de vida silvestre han buscado conocer acerca de la ecología de las enfermedades y parásitos que afectan al venado cola blanca (Odocoileus virginianus ) (por ejemplo vea Whitlock 1939). Este es un importante campo de estudio porque las enfermedades y parásitos pueden afectar nocivamente las poblaciones de venados, otros animales silvestres, el ganado y humanos (Davidson et al. 1981). El venado cola blanca ha recibido mucha atención en la literatura acerca de sus enfermedades y parásitos y tratados completos se han dedicado al tema (por ejemplo, vea Davidson et al. 1981). Los avances recientes en nuestra comprensión de la ecología de las enfermedades y parásitos del venado cola blanca han sido realizados por científicos de las universidades y organismos estatales y federales. Una gran cantidad de enfermedades y parásitos causan morbilidad y mortalidad en el venado cola blanca. También se han observado alteraciones en la conducta del venado, el éxito reproductivo y sobrevivencia (Matschke et al. 1984).

Iron supplementation reduces the erosive potential of a cola drink on enamel and dentin in situ

Iron has been suggested to reduce the erosive potential of cola drinks in vitro. Objective: The aim of this study was to evaluate in situ the effect of ferrous sulfate supplementation on the inhibition of the erosion caused by a cola drink. Material and Methods: Ten adult volunteers participated in a crossover protocol conducted in two phases of 5 days, separated by a washout period of 7 days. In each phase, they wore palatal devices containing two human enamel and two human dentin blocks. The volunteers immersed the devices for 5 min in 150 mL of cola drink (Coca-Cola (TM), pH 2.6), containing ferrous sulfate (10 mmol/L) or not (control), 4 times per day. The effect of ferrous sulfate on the inhibition of erosion was evaluated by profilometry (wear). Data were analyzed by paired t tests (p<0.05). Results: The mean wear (+/- se) was significantly reduced in the presence of ferrous sulfate, both for enamel (control: 5.8 +/- 1.0 mu m; ferrous sulfate: 2.8 +/- 0.6 mu m) and dentin (control: 4.8 +/- 0.8 mu m; ferrous sulfate: 1.7 +/- 0.7 mu m). Conclusions: The supplementation of cola drinks with ferrous sulfate can be a good alternative for the reduction of their erosive potential. Additional studies should be done to test if lower ferrous sulfate concentrations can also have a protective effect as well as the combination of ferrous sulfate with other ions.

Coca cola hbc italia: Modello per il calcolo di inventory stock target e production cycles ottimali

Approccio unificato alla gestione e alla valutazione del planning in stabilimenti e magazzini, presso Coca Cola HBC Italia

Herbert Hesse als Paolo Orsini, Paul Helm als Cola Rienzi, Jean Stern als Steffano Colonna, Magda Spiegel als Adriano {[u.a.], Szenenfoto, Gruppenbildnis, in: Richard Wagner: Rienzi, der Letzte der Tribunen

Signatur des Originals: S 36/F11337