Cogeração em uma indústria automobilística

The search for energy efficiency improvement is a common concern in many companies. Cogeneration is a well known technique but not so spread in Brazil, despite its potential for energy costs reduction through heat recovery from prime movers. In this work, a preliminary technical and economic study is carried out for a cogeneration plant application in an automotive industry of São Paulo. Though mathematics modeling, three 2435 kW internal combustion engines are selected. When compared to the current status (no cogeneration), annual savings of about 2,2 MR$ are obtained, resulting a almost 3 years payback

Marketing experimental: análise de conteúdo na indústria automobilística

The screen work seeks to illustrate the experiential marketing strategies, relating these concepts within the automotive industry. From the methodology of content analysis, success stories of the automotive industry have been analyzed in the light of experimental marketing theories to elucidate the strategies of organizations with their target audience. The objectives aimed at understanding and studying experiential marketing within the market scenario, identify its main characteristics and applicability. The main results stand out that sensory experiences provided by experiential marketing can be the differentiating factors between organizations, especially, those of the automotive sector

Inovações tecnológicas na agropecuária brasileira: um estudo sobre a Embrapa e suas atividades promotoras de inovações

O presente trabalho apresenta uma abordagem teórica sobre o progresso técnico na agropecuária. São discutidos os fatores que limitam o progresso técnico e o diferencia do modo como ocorre na atividade industrial além de ser apresentado os conceitos de apropriacionismo e substitucionismo. Posteriormente, acrescenta-se à discussão o papel da Embrapa (Empresa Brasileira de Pesquisa Agropecuária) de acordo com suas contribuições e formas de atuação. Por fim, é feita uma aproximação teórica daquilo que é discutido inicialmente com a atuação da empresa brasileira, para verificar a validade dos conceitos propostos

Modelo de avaliação de impacto ambiental utilizando a teoria dos conjuntos fuzzy: um estudo de caso para a indústria automobilística

Pós-graduação em Ciências Ambientais - Sorocaba

Técnicas de caracterização microestrutural, por microscopia óptica e microscopia eletrônica de varredura, de aços bifásicos e multifásicos aplicados à indústria automobilística

This project developed microstructural characterization technics of commercial dualphase and multi-phasic (TRIP) steels that were provided by the automotive industry and are currently used as the raw material for the production of automobiles. Inserted in this context, there is the development of the advanced high strength steels in consonance with the ULSABAVC project, which aims the production of safe, economically viable and efficient in terms of fuel consumption vehicles for the 21st century. The micro-structural characterization of biphasic and multiphase steels was done by the identification and quantification of the coexistent phases. In this item, a special attention was given to the technics that were performed using optic microscopy and scanning electron microscopy. An important contribution to this work was the utilization of different alternative chemical reagents (Beraha, Heat-Tinting technics) in addition to the classical ones (Nital and LePera)already used conventionally by the UNESP's Group of Mechanical, Microstructural and Fractografic Characterization of Materials. The revealed microstructures were correlated with the materials' mechanical properties determined through traction tests, such as ultimate tensile strengths, yield strength and stretching important since the material has structural application in the automotive industry. As a result, it was observed the superiority concerning the studied mechanical properties for the biphasic and multiphasic steels when compared to the conventional carbon steels. Besides, it was perceived a large potential for the industrial scale utilization of the Heat Tinting technics in this field, seen its differentiation of the existent phases and easy reproducibility

Uma análise das estratégias de manufatura adotadas por seis montadoras da indústria automobilística mundial

The Brazilian automotive industry has undergone profound changes during the 90’s decade, as a consequence of the market opening up through the liberation of automobile imports. The exposure of the Brazilian domestic market to competition with imported products of high quality and lower prices indicated the need for significant changes in those auto industries operating in this country, with the intention of making them competitive. To achieve these objectives management and production concepts were adopted, such as: the just-in-time philosophy; lean manufacturing; outsourcing; reengineering and increasing the rate of automation in both production and management systems. These changes helped to increase productivity and, in turn, reduced the level of employment in the sector, especially in activities where the required qualification levels were low. Despite this modernization, the Brazilian companies have committed themselves to meet the specific needs of the Brazilian market. The objective of this paper is to analyze and present manufacturing strategies from six manufacturers of automotive vehicles: Toyota in Japan, Fiat in Italy, Volkswagen in Brazil and Germany and General Motors in the U.S. and Brazil. The predominant method of research was from reviewing relevant literature, whereas the empirical data was analyzed qualitatively. The article seeks to identify the manufacturing strategies adopted by manufacturers located in the above countries, electing one automotive manufacturer to represent each country. The research demonstrated that the processes for production of automobiles in four plants located in, the U.S. (GM); Italy (Fiat); Japan (Toyota) and Germany (VW) are similar to those adopted in Brazilian industrial plants of the same companies (GM and VW), with differences of operations only in the business strategies adopted by each of them.

Novo regime automotivo brasileiro: desafios e oportunidades da região sul fluminense

Pós-graduação em Engenharia Mecânica - FEG

Inovações tecnológicas e contexto escolar: reflexões necessárias

In modern society technologies have played an important space exerting influences in different spheres. Today's young people are born immersed in the digital and virtual reality, which has changed the ways of learning, as well as to relate to the world. All this context has intensified the debate on the potential of ICT in education and training means. In this study, we sought to investigate the teachers' vision of ICT in the school environment, how they are being incorporated into the school and the limits and possibilities of the use of ICT in the learning process. Questionnaires were administered to 150 teachers who teach in high school in the state network of São Paulo teaching, but specifically in Piracicaba. Continuing, semi-structured interviews with a group of 8 directors were carried out so that there was a deepening on the issues raised by teachers in the questionnaire. The research brought to light important issues for discussion and referral measures striving to support public policies of integration of ICT in schools. Teachers spoke about the advantages and disadvantages of their use and the process of integration. It was observed that, despite efforts to implementation, there are still problems with infrastructure of schools, teacher training and working conditions