Trust and Collectives

"Trust and Collectives" is a compilation of articles: (I) "On Rational Trust" (in Meggle, G. (ed.) Social Facts & Collective Intentionality, Dr. Hänsel-Hohenhausen AG (currently Ontos), 2002), (II) "Simulating Rational Social Normative Trust, Predictive Trust, and Predictive Reliance Between Agents" (M.Tuomela and S. Hofmann, Ethics and Information Technology 5, 2003), (III) "A Collective's Trust in a Collective's action" (Protosociology, 18-19, 2003), and (IV) "Cooperation and Trust in Group Contexts" (R. Tuomela and M.Tuomela, Mind and Society 4/1, 2005 ). The articles are tied together by an introduction that dwells deeply on the topic of trust. (I) presents a somewhat general version of (RSNTR) and some basic arguments. (II) offers an application of (RSNTR) for a computer simulation of trust.(III) applies (RSNTR) to Raimo Tuomela's "we-mode"collectives (i.e. The Philosophy of Social Practices, Cambridge University Press, 2002). (IV) analyzes cooperation and trust in the context of acting as a member of a collective. Thus, (IV) elaborates on the topic of collective agency in (III) and puts the trust account (RSNTR) to work in a framework of cooperation. The central aim of this work is to construct a well-argued conceptual and theoretical account of rational trust, viz. a person's subjectively rational trust in another person vis-à-vis his performance of an action, seen from a first-person point of view. The main method is conceptual and theoretical analysis understood along the lines of reflective equilibrium. The account of rational social normative trust (RSNTR), which is argued and defended against other views, is the result of the quest. The introduction stands on its own legs as an argued presentation of an analysis of the concept of rational trust and an analysis of trust itself (RSNTR). It is claimed that (RSNTR) is "genuine" trust and embedded in a relationship of mutual respect for the rights of the other party. This relationship is the growing site for trust, a causal and conceptual ground, but it is not taken as a reason for trusting (viz. predictive "trust"). Relevant themes such as risk, decision, rationality, control, and cooperation are discussed and the topics of the articles are briefly presented. In this work it is argued that genuine trust is to be kept apart from predictive "trust." When we trust a person vis-à-vis his future action that concerns ourselves on the basis of his personal traits and/or features of the specific situation we have a prediction-like attitude. Genuine trust develops in a relationship of mutual respect for the mutual rights of the other party. Such a relationship is formed through interaction where the parties gradually find harmony concerning "the rules of the game." The trust account stands as a contribution to philosophical research on central social notions and it could be used as a theoretical model in social psychology, economical and political science where interaction between persons and groups are in focus. The analysis could also serve as a model for a trust component in computer simulation of human action. In the context of everyday life the account clarifies the difference between predictive "trust" and genuine trust. There are no fast shortcuts to trust. Experiences of mutual respect for mutual rights cannot be had unless there is respect.

Individuals' Responsibility in Corporations

I discuss role responsibly, individual responsibility and collective responsibility in corporate multinational setting. My case study is about minerals used in electronics that come from the Democratic Republic of Congo. What I try to show throughout the thesis is how many things need to be taken into consideration when we discuss the responsibility of individuals in corporations. No easy and simple answers are available. Instead, we must keep in mind the complexity of the situation at all times, judging cases on individual basis, emphasizing the importance of individual judgement and virtue, as well as the responsibility we all share as members of groups and the wider society. I begin by discussing the demands that are placed on us as employees. There is always a potential for a conflict between our different roles and also the wider demands placed on us. Role demands are usually much more specific than the wider question of how we should act as human beings. The terminology of roles can also be misleading as it can create illusions about our work selves being somehow radically separated from our everyday, true selves. The nature of collective decision-making and its implications for responsibility is important too. When discussing the moral responsibility of an employee in a corporate setting, one must take into account arguments from individual and collective responsibility, as well as role ethics. Individual responsibility is not a separate or competing notion from that of collective responsibility. Rather, the two are interlinked. Individuals' responsibilities in collective settings combine both individual responsibility and collective responsibility (which is different from aggregate individual responsibility). In the majority of cases, both will apply in various degrees. Some members might have individual responsibility in addition to the collective responsibility, while others just the collective responsibility. There are also times when no-one bears individual moral responsibility but the members are still responsible for the collective part. My intuition is that collective moral responsibility is strongly linked to the way the collective setting affects individual judgements and moulds the decisions, and how the individuals use the collective setting to further their own ends. Individuals remain the moral agents but responsibility is collective if the actions in question are collective in character. I also explore the impacts of bureaucratic ethic and its influence on the individual. Bureaucracies can compartmentalize work to such a degree that individual human action is reduced to mere behaviour. Responsibility is diffused and the people working in the bureaucracy can come to view their actions to be outside the normal human realm where they would be responsible for what they do. Language games and rules, anonymity, internal power struggles, and the fragmentation of information are just some of the reasons responsibility and morality can get blurry in big institutional settings. Throughout the thesis I defend the following theses: ● People act differently depending on their roles. This is necessary for our society to function, but the more specific role demands should always be kept in check by the wider requirements of being a good human being. ● Acts in corporations (and other large collectives) are not reducible to individual actions, and cannot be explained fully by the behaviour of individual employees. ● Individuals are responsible for the actions that they undertake in the collective as role occupiers and are very rarely off the hook. Hiding behind role demands is usually only an excuse and shows a lack of virtue. ● Individuals in roles can be responsible even when the collective is not. This depends on if the act they performed was corporate in nature or not. ● Bureaucratic structure affects individual thinking and is not always a healthy environment to work in. ● Individual members can share responsibility with the collective and our share of the collective responsibility is strongly linked to our relations. ● Corporations and other collectives can be responsible for harm even when no individual is at fault. The structure and the policies of the collective are crucial. ● Socialization plays an important role in our morality at both work and outside it. We are all responsible for the kind of moral context we create. ● When accepting a role or a position in a collective, we are attaching ourselves with the values of that collective. ● Ethical theories should put more emphasis on good judgement and decision-making instead of vague generalisations. My conclusion is that the individual person is always in the centre when it comes to responsibility, and not so easily off the hook as we sometimes think. What we do, and especially who we choose to associate ourselves with, does matter and we should be more careful when we choose who we work for. Individuals within corporations are responsible for choosing that the corporation they associate with is one that they can ascribe to morally, if not fully, then at least for the most part. Individuals are also inclusively responsible to a varying degree for the collective activities they contribute to, even in overdetermined contexts. We all are responsible for the kind of corporations we choose to support through our actions as consumers, investors and citizens.

A survey on compressed domain video analysis techniques

Image and video analysis requires rich features that can characterize various aspects of visual information. These rich features are typically extracted from the pixel values of the images and videos, which require huge amount of computation and seldom useful for real-time analysis. On the contrary, the compressed domain analysis offers relevant information pertaining to the visual content in the form of transform coefficients, motion vectors, quantization steps, coded block patterns with minimal computational burden. The quantum of work done in compressed domain is relatively much less compared to pixel domain. This paper aims to survey various video analysis efforts published during the last decade across the spectrum of video compression standards. In this survey, we have included only the analysis part, excluding the processing aspect of compressed domain. This analysis spans through various computer vision applications such as moving object segmentation, human action recognition, indexing, retrieval, face detection, video classification and object tracking in compressed videos.

Los actos intrínsecamente malos en Veritatis Splendor

Resumen: El autor se propone recordar el sentido verdadero de la doctrina de los actos intrínsecamente malos y el marco conceptual desde el que es interpretada. Para precisar el lugar fundamental de la perspectiva desde la cual se reflexiona acerca del acto moral considera las implicancias de la así llamada “perspectiva de la tercera persona” y del proporcionalismo, que asumen un punto de vista exterior al acto mismo, y la reafirmación que VS hace de dicha doctrina, en la perspectiva más propia para la apreciación de los actos humanos desde el punto de vista moral: la perspectiva de la persona que actúa, denominada “perspectiva de la primera persona”, que pone de relieve el carácter intencional de las acciones humanas. En ese marco, se presenta al objeto moral en referencia al orden de la razón o al bien global de la persona humana y, en él, la aprehensión que hace la razón práctica de la “ordenabilidad” de los actos humanos al bien y al fin último que es Dios, la intencionalidad y autorreferencialidad propia de los actos del libre obrar humano, y el concepto personalista y relacional de acto intrínsecamente malo.

Lecciones de una crisis anunciada

Resumen: El autor examina las razones de la crisis actual e identifica dos clases de causas, las próximas, relacionadas con las particularidades específicas adoptadas por los mercados financieros, y las remotas, vinculadas a las transiciones culturales que acompañaron al cambio del capitalismo industrial al financiero Entre las causas próximas identificadas se encuentran la desregulación y la falta de supervisión del sector financiero iniciadas a partir de los años 70 en los EEUU, la necesidad de rendimientos cada vez mayores generada por los fondos de pensión y la utilización de modelos con supuestos y herramientas que, en última medida, subestimaban el riesgo de las inversiones. El segundo grupo, las causas remotas, esta compuesto por aquellas que cambiaron el marco cultural de la sociedad occidental. El autor sostiene que las teorías económicas sobre el accionar humano han logrado influenciarlo y que el paradigma de sociedad esta virando hacia uno que no incluye otro valor que la eficiencia, donde la empresa no es vista como una asociación sino como una mera mercancía.

Estudo do efeito das cargas de nutrientes no reservatório APM-Manso: uma abordagem através da modelagem numérica tridimensional.

Os gestores de recursos hídricos estão encarregados da gestão de longo prazo, a regulação e a proteção dos recursos hídricos. No entanto, reconhece-se que a estes gestores devem levar em conta a multiplicidade de usos dos recursos hídricos que são apresentadas pelas partes interessadas, tais como agricultores, fornecedores de água e grupos de ambientalistas. Dada a complexidade do sistema hidrológico, o desenvolvimento e a utilização de modelos matemáticos são muitas das vezes necessários. Neste contexto a modelagem ambiental é frequentemente realizada para avaliar os impactos da degradação do ecossistema devido à ação humana. Essa aplicação orientada a investigações proporciona um importante meio pelo qual os cientistas podem interagir e influenciar nas políticas a nível local, regional, nacional e internacional. No Mato Grosso, durante a implantação da hidroelétrica de Aproveitamento Múltiplo de Manso foram adotadas medidas de mitigação dos impactos socioeconômicos causados. Essas medidas geram uma tendência de aumento populacional associado a uma mudança das características sócio-econômicas, para toda a região do entorno do Reservatório, o que agrava o problema de poluição por nutrientes e denota que existe uma necessidade proeminente de estudos do impacto que estas cargas causariam no ecossistema do reservatório. Utilizando o modelo hidrodinâmico e termodinâmico tridimensional ELCOM, associado ao modelo biogeoquímico Caedym, este trabalho tem a finalidade de criar uma modelagem representativa das cargas dos principais nutrientes causadores da eutrofização cultural, sendo eles: a amônia (NH4), o nitrato (NO3) e o Ortofosfato (PO4), com a finalidade de estudar os efeitos das dinâmicas espaciais e temporais destas cargas no estado trófico deste reservatório no em torno dos pontos de lançamento de esgoto e na sua totalidade.

Subjetividade em situação: a narrativa literária como possibilidade de compreensão da existência em Jean-Paul Sartre

A articulação entre as obras filosóficas e literárias de Jean-Paul Sartre nos permite acompanhar o processo de elaboração da compreensão de subjetividade do autor. A partir do método comparativo e do método progressivo-regressivo, Jean-Paul Sartre desenvolve uma compreensão de subjetividade que tem por base a relação dialética do homem com a história, através da qual ocorre a constituição dos valores que orientam a ação humana. Buscando analisar de queforma a narrativa literária pode auxiliar o pesquisador a compreender este processohistórico, faço a leitura reflexiva dos romances que compõem a trilogia Os caminhos da liberdade de Jean-Paul Sartre, tendo por foco as vivências do personagemMathieu Delarue. Ao possibilitar que o pesquisador acompanhe o movimento deconstituição da temporalidade de um sujeito singular, a literatura contribui para que o campo da psicologia social seja capaz de criar caminhos de compreensão darealidade humana a partir da condição de abertura própria ao jogo dialético dohomem com a história.

Compreensão de manchetes sob a perspectiva da mesclagem e da metáfora conceptual

Nesta dissertação, investiga-se o processo de construção do significado de manchetes jornalísticas. Parte-se do pressuposto que a Metáfora Conceptual, proposta por Lakoff e Johnson (2002[1980]) e a Mesclagem, proposta por Fauconnier e Turner (2002), são as operações cognitivas complexas imbricadas no processo de compreensão e de construção de textos. A metáfora consiste em um importante recurso que estrutura o pensamento, as experiências e as ações humanas e a mesclagem, um mecanismo que permite significar eventos e experiências, aproximando realidades diversas, (des)comprimindo conhecimentos e rotinas cognitivas ativadas na conceptualização. Nesse sentido, este trabalho traz a lume a forma como o processo de construção de significado integra informações armazenadas em na mente, intercambiando domínios estáveis e ativando espaços mentais que se comungam para a culminância de estruturas emergentes. Para tanto, elucidamos as evidências de que metáforas e mesclagens podem explicar os sentidos produzidos pelas manchetes publicadas nos jornais Meia-Hora de Notícias, O Dia e O Globo. As manchetes foram coletadas no período de 18 de abril a 14 de setembro de 2011. Reunido o corpus, foi iniciado o cotejamento das manchetes à luz das referidas teorias. Realizou-se, em seguida, uma pesquisa com alunos do Ensino Médio de um colégio da rede pública estadual, a fim de confrontar as ponderações da análise com a compreensão empreendida pelos estudantes. Os resultados da análise e da mensuração das respostas dos alunos deram conta do papel da mesclagem na compreensão das manchetes analisadas, como um processo cognitivo, imaginativo e criativo, manifestado no uso da língua, de modo a promover a construção do significado. Foi possível também descrever o papel da metáfora nas mesclas postuladas para explicação do sentido das manchetes, na medida em que conceptualizações metafóricas fundamentam espaços mentais de algumas redes de integração postuladas para análise das manchetes

Esporte como experiência : uma análise fenomenológico-pragmática da Constituição do jogo coletivo

O objetivo desse trabalho é compreender a ação humana nos jogos esportivos coletivos. Os jogos em questão são aqueles que são disputados em interações conduzidas pelos jogadores em ações simultâneas mutuamente referidas que envolvem o corpo em um mesmo ambiente ? geralmente esportes com bola, como o futebol, o basquetebol e o voleibol, entre outros. A perspectiva adotada nos conduziu no sentido de compreender a ação no curso da experiência de jogar, uma experiência comumente retratada por praticantes como uma experiência desafiadora, excitante, arrebatadora e autêntica. A realização da ação adequada à lógica dos eventos no sentido de propiciar o alcance das metas e objetivos propostos pelo jogo aos jogadores e à sua equipe, com uma organização e sentido de desafio, conduz e ordena todo o curso da experiência competitiva até o fim da partida ocasionando aquela experiência. Como isso é possível? Para tentar entender como ação e experiência se articulam em uma vivência singular, distinta das demais, na prática dos esportes coletivos, devemos compreender toda a ordem presente na própria constituição do desafio que caracteriza todo o jogo ? uma ordem prática que confere ao ser um impulso contínuo e arrebatador à ação. O jogo, desse modo, é apresentado aqui como um mundo a que corresponde toda uma ordem de existência. Esse mundo, em relação ao qual um modo agonistico de ser se alinha, é ordenado por um conjunto de regras que determina a forma lógica básica da prática competitiva. No modo como foi subjetivada e incorporada pelos jogadores em suas competências, essa forma ordena as interações permitindo que uma dinâmica competitiva real se desdobre fluentemente entre eles numa mesma corrente simultânea e sequencial de eventos que envolvem a todos, sendo vivenciada por cada um no mesmo tempo e no mesmo espaço de uma experiência competitiva nossa. Essa forma se apresenta como ordem de uma mesma realidade contínua, presente tanto numa dimensão predominante espacial e corporal da experiência, envolvendo objetos físicos, no tempo imediato; quanto numa dimensão predominantemente temporal, onde se situa um espaço relacional no qual segue se definindo quem está melhor ou pior e, ao final, o vencedor e o perdedor da partida. Nesse mundo dos jogos agonísticos, ambas as dimensões se mantêm articuladas por mecanismos de definição, acumulação e objetivação numérica dos eventos (como o placar) que são programados para funcionar de acordo com um princípio integrador de justiça, baseados em critérios de excelência e competitividade ? mecanismos cujas operações bem inter-relacionadas devem definir o melhor a cada partida, conferindo à realidade vivenciável nesse mundo um sentido de unidade e completude próprias de uma experiência singular.

Avaliação dafitotoxidez de 18 espécies ocorrentes na restinga de Massambaba, Rio de Janeiro

A Área de Proteção Ambiental de Massambaba concentra diversas formações vegetais com uma grande riqueza florística e endemismos. Infelizmente esta área está sujeita à ação antrópica tanto que alguns fragmentos se encontram degradados. Para recuperar ecologicamente esta vegetação é importante compreender os mecanismos de sucessão ecológica. Como se sabe pouco sobre interações entre plantas de restinga, e menos ainda sob o prisma da alelopatia (efeito negativo que uma planta exerce em outras, ao liberar metabólitos secundários para o seu entorno),objetivou-se a realização de ensaios biológicos com espécies nativas. Inicialmente determinamos as melhores condições de extração de metabólitos, e por fim realizamos bioensaios com 18 espécies (Allagoptera aenaria, Andira legalis, Byrsonima sericea, Clusia fluminensis, Couepia ovalifolia, Erythroxylum ovalifolium, Eugenia copacabanensis, Eugenia selloi, Garcinia brasiliensis, Guapira opposita, Maytenus obtusifolia, Myrsine parvifolia, Neomitranthes obscura, Ocotea notata, Pouteria caimito, Renvoizea trinii, Tocoyena bullata e Vitex megapotamica). A aplicação dos extratos foi sobrea germinação e ocrescimento inicial de sementes de alface. Para isso, folhas destas espécies foram coletadas sazonalmente na formação arbustiva aberta não inundável (fácies alta) na restinga de Massambaba para o preparo de extratos aquosos. Os extratos foram obtidos a através da secagem das folhas à60C para posterior maceração, aquecimento, diluição e filtração, obtendo-se as concentrações de 5 e 10% de concentração (peso/volume). Os parâmetros para avaliar a fitotoxidez foram:a porcentagem ea velocidade de germinação e o comprimento da raiz após sete dias de crescimento em placas de Petri umedecidas com os extratos. Além desses três parâmetros, foi utilizado o índice de efeito global, que transforma as três variáveis em um índice único e uma analise de agrupamento (distância euclidiana, método de Ward) para classificá-las em espécies de fraca, média ou alta fitotoxidez de acordo com o valor do índice. A inibição do crescimento foi observada em todas as espécies, e verificou-se diferenças sazonais significativas, com destaque no inverno. Isso sugere que as diferenças os entre níveis de fitotoxidez estejam correlacionada são ambiente e à genética. Se a ação inibitória das espécies com maior efeito alelopático for comprovada, novas estratégias podem ser elaboradas para a reintrodução em projetos de conservação ambiental

黄土高原土壤水分与水土保持措施相互作用

土壤水是重要的生态水源和水文要素之一 ,黄土高原位于干旱半干旱地区 ,降水量的年际变化大和季节分配极不均匀 ,土壤水资源对植物生长发育的影响尤为重要。同时 ,土壤水的数量及其分布也受人类活动影响。水土保持措施是黄土高原人类改造下垫面过程之一 ,这种改造会影响土壤水分的静态分布和动态过程。水土保持坡面工程措施能有效地提高土壤含水率。深根系人工林草植被使土壤含水率降低 ,甚至造成利用性土壤干层 ,影响人工植被的永续发展。尽管天然植被也有较高的生产力水平 ,但并未引起土壤水分状况的恶化 ,这是黄土高原植被营造及规划中值得注意和进一步研究的问题

学习不良少年的自我意识情绪研究

Self-conscious emotions (guilt, shame, embarrassment, pride, etc) are social emotions, and involve complex appraisals of how one’s behavior has been evaluated by the self and other people according to some value standards. Self-conscious emotions play an important role in human life by arousing and regulating human action tendencies, feeling and thoughts, which can promote people to work hard in achievement and task fields, maintain good interpersonal relationship according with social morality and expectation. The present study aimed to examine complex self-conscious emotional understanding capabilities in junior middle school students with and without learning disabilities, how the self-conscious emotions generate, and relationship between self-conscious emotions and self-representation in academic and interpersonal fields. Situational experimental methods were used in this research, and the results would give further supports for learning disabilities intervention. The main results of present research are as follows. 1. The study included 4 parts and 6 experiments. The aim of study 1 was to explore whether juveniles with learning disabilities understood complex self-conscious emotions differently from juveniles without learning disabilities. We surveyed the self-conscious emotions understanding of 37 learning disabilities and 45 non-learning disabilities with the emotional situation stories. The results indicated that the self-conscious emotional recognition in others for learning disabilities was lower than that of non-learning disabilities in different emotional recognition tasks. Moreover, children with learning disabilities were more inclined to recognize emotions in themselves as elemental emotions, however, children without learning disabilities were more inclined to recognize emotions in themselves as self-conscious emotions. 2. The aim of study 2 was to explore the generative mechanism of self-conscious emotions in academic and interpersonal fields with the method of situational experiments, namely to examine whether the self-discrepancy could cause self-conscious emotions for learning disabilities. 84 learning disabilities (in experiment 1) and 80 learning disabilities (in experiment 2) participated in the research, and the results were as follows. (1) Self discrepancy caused participants’ self-conscious emotions effectively in academic and interpersonal fields. One’s own and parents’ perspercive on the actual-ideal self-discrepancy both produced dejection-related emotions (shame、embarrassment) and agitation-related emotions (guilt). （2）In academic fields, children with learning disabilities caused higher level negative self-conscious emotions (embarrassment, shame, and guilt) and lower level positive self-conscious emotion (pride). However, there were no differences of self-conscious emotions for children with and without learning disabilities in non-academic fields. 3. The aim of study 3 was to explore what influence had self-conscious emotions on self-representation for learning disabilities with the method of situational experiments. 57 learning disabilities (in experiment 1) and 67 learning disabilities (in experiment 2) participated in the research, and the results were as follows. （1）The negative self-conscious for learning disabilities could influence their positive or negative academic and positive interpersonal self-representation stability, the ways in which self-evaluation of ability mediate these effects. However, there was no significant effect for the negative self-conscious and self-evaluation of ability predicting negative interpersonal self-representation stability. （2）The stability level of positive academic and interpersonal self-representation for learning disabilities was lower than that of non-learning disabilities. There was no significant difference of the negative interpersonal self-representation stability for children with and without learning disabilities in the positive self-conscious valence condition. However, the stability level of negative interpersonal self-representation for learning disabilities was lower than that of non-learning disabilities in the negative self-conscious valence condition. 4. The aim of study 4 was to explore the intervention effects for self-conscious emotions training course on emotional comprehension cability. 65 learning disabilities (34 in experimental group, and 31 in control group) participated in the research. The results showed that self-conscious emotions course boosted the self-conscious emotions apprehensive level for children with learning disabilities.

The Kosovo Bombing Campaign

Wheeler, Nicholas. 'The Kosovo Bombing Campaign', In: The Politics of International Law, C. Reus-Smit (Ed.), (Cambridge Studies in International Relations 96. Cambridge University Press, 2004), pp. 189-216, 2004. 1. Introduction Christian Reus-Smit; 2. The politics of international law Christian Reus-Smit; 3. When states use armed force Dino Kritsiotis; 4. Soft law, hard politics, and the Climate Change Treaty Robyn Eckersley; 5. Emerging customary norms, and anti-personnel landmines Richard Price; 6. International law, politics, and migrant rights Amy Gurowitz; 7. The International Criminal Court David Wippman; 8. The Kosovo bombing campaign Nicholas Wheeler; 9. International financial institutions Antony Anghie; 10. Law, politics, and international governance Wayne Sandholtz and Alec Stone Sweet; 11. Socety, power, and ethics Christian Reus-Smit. RAE2008

When strangers pass: processing of mutual and averted social gaze in the superior temporal sulcus.

Using functional magnetic resonance imaging (fMRI), we investigated brain activity evoked by mutual and averted gaze in a compelling and commonly experienced social encounter. Through virtual-reality goggles, subjects viewed a man who walked toward them and shifted his neutral gaze either toward (mutual gaze) or away (averted gaze) from them. Robust activity was evoked in the superior temporal sulcus (STS) and fusiform gyrus (FFG). For both conditions, STS activity was strongly right lateralized. Mutual gaze evoked greater activity in the STS than did averted gaze, whereas the FFG responded equivalently to mutual and averted gaze. Thus, we show that the STS is involved in processing social information conveyed by shifts in gaze within an overtly social context. This study extends understanding of the role of the STS in social cognition and social perception by demonstrating that it is highly sensitive to the context in which a human action occurs.

The Social Politics of Breastfeeding: Norms, Situations and Policy Implications

This paper aims to explore the assumptions concerning the dynamics of human action underpinning breastfeeding promotion campaigns in the UK. Drawing on qualitative interviews with mothers, the ways in which three problematic assumptions shape both the promotion and experience of contemporary breastfeeding promotion campaigns are explored, in the light of Joas’s theorisation of action’s creativity and pragmatism. Public health efforts to establish breastfeeding as a rational standard against which good mothering can be judged, in ways which rely on a de-contextualised understanding of human action as instrumentally rational, where bodies are imagined as pliable instruments of human intentions, are explored as they play out in the experiences of women embarking on motherhood. The paper concludes that a target-driven health-promotion policy, relying on a mechanistic account of social and emotional life, is contributing to the burden of early motherhood in ways that are not conducive to infant and maternal health and attachment.