Anexo 3 - Medidas Antropometricas

A alimentação/nutrição é hoje considerada inseparável do desenvolvimento, sobretudo em países deficitários a nível da oferta face a uma população crescente como é o caso de Cabo Verde. As questões de alimentação/nutrição (Segurança Alimentar) no país têm merecido uma enorme atenção, reflectindo uma preocupação pela situação de défice alimentar, que torna o país muito dependente do exterior para satisfazer as suas necessidades alimentares. A presente dissertação tem por objecto o estudo dos Hábitos Alimentares e Comportamento dos Consumidores em Cabo Verde (caso da ilha de Santiago). Este país transitou para um segundo estado de desenvolvimento (Desenvolvimento Médio), mas continua com uma significativa percentagem da população a viver em situação de pobreza e grande vulnerabilidade, o que se reflecte nos níveis de acesso ao consumo alimentar e nutricional da população. Utiliza-se dados secundários (consultados nas diversas fontes bibliográficas), e levantamento directo de informação, com aplicação de inquéritos e entrevistas que permitiram responder às principais questões levantadas nas fases elementares e são utilizadas em processo de modelação e definição de “racionalidades”. Fez-se ainda análise mais pormenorizada de algumas situações que nos pareciam mais relevantes. Os resultados obtidos permitem evidenciar alterações nos hábitos alimentares. Através da análise antropométrica, e dos resultados obtidos, conclui-se que existem problemas e carências nutricionais. As famílias de maior dimensão são as que apresentam maior vulnerabilidade alimentar e consumos energéticos inferiores aos recomendados. Este estudo permitiu evidenciar alguns problemas nas crianças. Os problemas de obesidade afectam cerca de 11% das crianças, enquanto que a mal nutrição aguda moderada atingia cerca de 5%. Verifica-se uma tendência para a diminuição do consumo de produtos tradicionais (como é o caso do milho) e também uma maior diversificação da dieta com o aumento do rendimento, (caso do consumo do arroz) que aumenta globalmente, mas observando-se também diminuição per capita com níveis de rendimento mais elevados. Para o caso do leite há uma tendência para incremento do consumo com o rendimento. Estas alterações de consumo de leite fazem-se em duas direcções. Por um lado o aumento do rendimento induz a um maior consumo de leite, por outro a substituição do leite em pó por leite de “pacote” é uma evidência para estratos mais elevados de rendimentos. Comprova-se que a alimentação absorve uma fatia muito elevada do rendimento familiar, a elasticidade consumo alimentar ao nível do rendimento familiar é muito grande. Constata-se a partir dos modelos econométricos que o nível de educação da família é importante para a definição do padrão alimentar e que existe espaço para melhorias comportamentais da população, designadamente nas formas e escolhas de consumo alimentar

Anexo 4 - Matriz Tratamento Dados

A alimentação/nutrição é hoje considerada inseparável do desenvolvimento, sobretudo em países deficitários a nível da oferta face a uma população crescente como é o caso de Cabo Verde. As questões de alimentação/nutrição (Segurança Alimentar) no país têm merecido uma enorme atenção, reflectindo uma preocupação pela situação de défice alimentar, que torna o país muito dependente do exterior para satisfazer as suas necessidades alimentares. A presente dissertação tem por objecto o estudo dos Hábitos Alimentares e Comportamento dos Consumidores em Cabo Verde (caso da ilha de Santiago). Este país transitou para um segundo estado de desenvolvimento (Desenvolvimento Médio), mas continua com uma significativa percentagem da população a viver em situação de pobreza e grande vulnerabilidade, o que se reflecte nos níveis de acesso ao consumo alimentar e nutricional da população. Utiliza-se dados secundários (consultados nas diversas fontes bibliográficas), e levantamento directo de informação, com aplicação de inquéritos e entrevistas que permitiram responder às principais questões levantadas nas fases elementares e são utilizadas em processo de modelação e definição de “racionalidades”. Fez-se ainda análise mais pormenorizada de algumas situações que nos pareciam mais relevantes. Os resultados obtidos permitem evidenciar alterações nos hábitos alimentares. Através da análise antropométrica, e dos resultados obtidos, conclui-se que existem problemas e carências nutricionais. As famílias de maior dimensão são as que apresentam maior vulnerabilidade alimentar e consumos energéticos inferiores aos recomendados. Este estudo permitiu evidenciar alguns problemas nas crianças. Os problemas de obesidade afectam cerca de 11% das crianças, enquanto que a mal nutrição aguda moderada atingia cerca de 5%. Verifica-se uma tendência para a diminuição do consumo de produtos tradicionais (como é o caso do milho) e também uma maior diversificação da dieta com o aumento do rendimento, (caso do consumo do arroz) que aumenta globalmente, mas observando-se também diminuição per capita com níveis de rendimento mais elevados. Para o caso do leite há uma tendência para incremento do consumo com o rendimento. Estas alterações de consumo de leite fazem-se em duas direcções. Por um lado o aumento do rendimento induz a um maior consumo de leite, por outro a substituição do leite em pó por leite de “pacote” é uma evidência para estratos mais elevados de rendimentos. Comprova-se que a alimentação absorve uma fatia muito elevada do rendimento familiar, a elasticidade consumo alimentar ao nível do rendimento familiar é muito grande. Constata-se a partir dos modelos econométricos que o nível de educação da família é importante para a definição do padrão alimentar e que existe espaço para melhorias comportamentais da população, designadamente nas formas e escolhas de consumo alimentar

Anexo 3 - Medidas Antropometricas

A alimentação/nutrição é hoje considerada inseparável do desenvolvimento, sobretudo em países deficitários a nível da oferta face a uma população crescente como é o caso de Cabo Verde. As questões de alimentação/nutrição (Segurança Alimentar) no país têm merecido uma enorme atenção, reflectindo uma preocupação pela situação de défice alimentar, que torna o país muito dependente do exterior para satisfazer as suas necessidades alimentares. A presente dissertação tem por objecto o estudo dos Hábitos Alimentares e Comportamento dos Consumidores em Cabo Verde (caso da ilha de Santiago). Este país transitou para um segundo estado de desenvolvimento (Desenvolvimento Médio), mas continua com uma significativa percentagem da população a viver em situação de pobreza e grande vulnerabilidade, o que se reflecte nos níveis de acesso ao consumo alimentar e nutricional da população. Utiliza-se dados secundários (consultados nas diversas fontes bibliográficas), e levantamento directo de informação, com aplicação de inquéritos e entrevistas que permitiram responder às principais questões levantadas nas fases elementares e são utilizadas em processo de modelação e definição de “racionalidades”. Fez-se ainda análise mais pormenorizada de algumas situações que nos pareciam mais relevantes. Os resultados obtidos permitem evidenciar alterações nos hábitos alimentares. Através da análise antropométrica, e dos resultados obtidos, conclui-se que existem problemas e carências nutricionais. As famílias de maior dimensão são as que apresentam maior vulnerabilidade alimentar e consumos energéticos inferiores aos recomendados. Este estudo permitiu evidenciar alguns problemas nas crianças. Os problemas de obesidade afectam cerca de 11% das crianças, enquanto que a mal nutrição aguda moderada atingia cerca de 5%. Verifica-se uma tendência para a diminuição do consumo de produtos tradicionais (como é o caso do milho) e também uma maior diversificação da dieta com o aumento do rendimento, (caso do consumo do arroz) que aumenta globalmente, mas observando-se também diminuição per capita com níveis de rendimento mais elevados. Para o caso do leite há uma tendência para incremento do consumo com o rendimento. Estas alterações de consumo de leite fazem-se em duas direcções. Por um lado o aumento do rendimento induz a um maior consumo de leite, por outro a substituição do leite em pó por leite de “pacote” é uma evidência para estratos mais elevados de rendimentos. Comprova-se que a alimentação absorve uma fatia muito elevada do rendimento familiar, a elasticidade consumo alimentar ao nível do rendimento familiar é muito grande. Constata-se a partir dos modelos econométricos que o nível de educação da família é importante para a definição do padrão alimentar e que existe espaço para melhorias comportamentais da população, designadamente nas formas e escolhas de consumo alimentar

Shorter time since inflammatory bowel disease diagnosis in children is associated with lower mental health in parents.

AIM: This study assessed the mental health of parents of children with inflammatory bowel disease (IBD), compared their mental health with age-matched and gender-matched references and examined parental and child predictors for mental health problems. METHODS: A total of 125 mothers and 106 fathers of 125 children with active and inactive IBD from the Swiss IBD multicentre cohort study were included. Parental mental health was assessed by the Symptom Checklist 27 and child behaviour problems by the Strengths and Difficulties Questionnaire. Child medical data were extracted from hospital records. RESULTS: While the mothers reported lower mental health, the fathers' mental health was similar, or even better, than in age-matched and gender-matched community controls. In both parents, shorter time since the child's diagnosis was associated with poorer mental health. In addition, the presence of their own IBD diagnosis and child behaviour problems predicted maternal mental health problems. CONCLUSIONS: Parents of children with IBD may need professional support when their child is diagnosed, to mitigate distress. This, in turn, may help the child to adjust better to IBD. Particular attention should be paid to mothers who have their own IBD diagnosis and whose children display behaviour problems.

Going with the consumer towards the social Web environment : a review of extant knowledge

The social Web environment cannot be explained without taking into account the use made by consumers of the web technologies in the field of e-commerce. Starting with a systematic background of the growing body of research on marketing and consumer behaviour on the Web; this article presents a critical review of the main contributions on this theme, integrating also the research field of consumer behaviour in the social Web environment. It concludes with some managerial guidelines for successful use of the social Web in the commercial activities and in the establishment of fruitful relationships between the consumers and the brand.

Consumers' use of nutrition-related endorsement symbol to help their purchase decisions: An extension of the theory of planned behaviour

Tutkimuksessa haluttiin selvittää, mitkä tekijät vaikuttavat ravintoon liittyvän suositusmerkin käyttöön kuluttajan ostopäätöksen apuna. Tutkimuksen viitekehyksen pohjaksi valittiin suunnitellun toiminnan teoria, joka on osoittautunut selittämään hyvin useaa ravintoon- ja terveyteen liittyvää käyttäytymistä. Tutkimustoteutettiin kyselytutkimuksella, jonka aineisto kerättiin Internetissä julkaistulla kyselylomakkeella. Tulokset osoittivat, että kuluttajan aikomus käyttää suositusmerkkiä oli mallin vahvin selittäjä. Lisäksi merkin käyttöä selitti kuluttajan kokema sisäinen kontrolli, johon ulkoinen kontrolli vahvasti vaikuttaa. Ostopäätössitoutumisen havaittiin vaikuttavan aikomuksen ja todellisen merkin käytön väliseen yhteyteen. Yleisesti tulokset osoittivat, että kuluttajilla on aikomusta käyttää merkkiä, mutta todellinen käyttö on huomattavasti vähäisempää.

Forecasting tourism demand using consumer expectations

Abstract Purpose- There is a lack of studies on tourism demand forecasting that use non-linear models. The aim of this paper is to introduce consumer expectations in time-series models in order to analyse their usefulness to forecast tourism demand. Design/methodology/approach- The paper focuses on forecasting tourism demand in Catalonia for the four main visitor markets (France, the UK, Germany and Italy) combining qualitative information with quantitative models: autoregressive (AR), autoregressive integrated moving average (ARIMA), self-exciting threshold autoregressions (SETAR) and Markov switching regime (MKTAR) models. The forecasting performance of the different models is evaluated for different time horizons (one, two, three, six and 12 months). Findings- Although some differences are found between the results obtained for the different countries, when comparing the forecasting accuracy of the different techniques, ARIMA and Markov switching regime models outperform the rest of the models. In all cases, forecasts of arrivals show lower root mean square errors (RMSE) than forecasts of overnight stays. It is found that models with consumer expectations do not outperform benchmark models. These results are extensive to all time horizons analysed. Research limitations/implications- This study encourages the use of qualitative information and more advanced econometric techniques in order to improve tourism demand forecasting. Originality/value- This is the first study on tourism demand focusing specifically on Catalonia. To date, there have been no studies on tourism demand forecasting that use non-linear models such as self-exciting threshold autoregressions (SETAR) and Markov switching regime (MKTAR) models. This paper fills this gap and analyses forecasting performance at a regional level. Keywords Tourism, Forecasting, Consumers, Spain, Demand management Paper type Research paper

Model Development and Validation for Studying Consumer Preferences of Car Owners

Globalization and liberalization, with the entry of many prominent foreign manufacturers, changed the automobile scenario in India, since early 1990‟s. Manufacturers such as Ford, General Motors, Honda, Toyota, Suzuki, Hyundai, Renault, Mitsubishi, Benz, BMW, Volkswagen and Nissan set up their manufacturing units in India in joint venture with their Indian counterpart companies, by making use of the Foreign Direct Investment policy of the Government of India, These manufacturers started capturing the hearts of Indian car customers with their choice of technological and innovative product features, with quality and reliability. With the multiplicity of choices available to the Indian passenger car buyers, it drastically changed the way the car purchase scenario in India and particularly in the State of Kerala. This transformed the automobile scene from a sellers‟ market to buyers‟ market. Car customers started developing their own personal preferences and purchasing patterns, which were hitherto unknown in the Indian automobile segment. The main purpose of this paper is to come up with the identification of possible parameters and a framework development, that influence the consumer purchase behaviour patterns of passenger car owners in the State of Kerala, so that further research could be done, based on the framework and the identified parameters

Developing a Theoretical Framework for a Study on the Impact of Advertising Credibility of Consumer Healthcare Products

The tough competition in the global and national markets and new trends in consumerism resulted in an increase in the volume of advertisements. Sometimes advertisers are successful in achieving their intended objectives with a particular advertisement and sometimes they are not .These factors contributed a lot towards the decision making problems of advertising agencies with regard to the selection of appropriate advertising strategies and tactics. The tough competition and large volume of advertising make the consumers confused and this even created doubts in the minds of consumers about the genuineness and reliability of manufacturers and products. These factors caused a query regarding the active role of credibility element in advertising. The proposed study examines the effects of advertising credibility in consumer health care non durable product advertising on communication effect, purchase behavior and ad skepticism. This paper examines the need for the study of advertising credibility and reviews the advertising- consumer behaviour- credibility – healthcare theories which form a basis for the study. It identifies the different components and dimensions of advertising credibility and the importance of communication effect, purchase behavior and ad skepticism. It also studies the relevance of credibility in the consumer healthcare products advertising and suggests a Theoretical Framework for the proposed study

Veränderungen im Öko-Lebensmittelkonsum in Familien mit Kindern und deren Hintergründe

Im Rahmen der Arbeit wird den Fragen nachgegangen, inwiefern der Konsum von Öko-Lebensmitteln in Familien mit Kindern im zeitlichen Verlauf Veränderungen unterliegt und worin Veränderungen im Öko-Lebensmittelkonsum in Familien mit Kindern begründet sind. Aus den hierzu gewonnenen Erkenntnissen werden Schlussfolgerungen für die Konsumentenforschung und das Marketing von Öko-Produkten gezogen. Theoretische Grundlage stellen der Familienzyklus sowie Forschungsergebnisse zum Konsumentenverhalten in Familien und zum Konsum von Öko-Lebensmitteln in Familien dar. Für die empirische Bearbeitung der Forschungsfragen wurde ein qualitatives Forschungsdesign gewählt. Der Forschungsprozess gliederte sich in drei Wellen der Datenerhebung und -auswertung. Im Rahmen dessen wurden Eltern mithilfe problemzentrierter Interviews zur Entwicklung des Öko-Konsums in ihren Familien befragt. Die Interviews wurden computergestützt und in Anlehnung an die Kodierprozeduren offenes und axiales Kodieren der Grounded Theory ausgewertet. Ergebnis der Datenanalyse sind drei Zusammenhangsmodelle, die zu einer Erklärung von Veränderungen im Öko-Lebensmittelkonsum von Familien beitragen. Veränderungen können demnach erstens in einer Erhöhung der Konsumintensität während einer Schwangerschaft bestehen. Als Bedingungen hierfür konnten ein verstärktes Bewusstsein für Öko-Produkte, die körperliche Konstitution der Mutter sowie die Unterstützung durch die soziale Umwelt identifiziert werden. Weitere Bedingungen stellen Lebensmittelskandale sowie eine gute Verfügbarkeit von Öko-Produkten dar. Handlungsstrategien der Eltern beziehen sich auf das Wohlergehen des noch ungeborenen Kindes (Förderung der Gesundheit, Erhalten der zukünftigen Lebenswelt, Orientierung für die spätere Ernährung des Kindes) sowie auf das Wohlergehen der werdenden Mutter (Förderung der Gesundheit, Förderung des Wohlbefindens, Umgang mit schwangerschaftsbedingten Beschwerden). Zweitens können Veränderungen des Öko-Lebensmittelkonsums in einer Erhöhung der Konsumintensität ab dem Zeitpunkt der Umstellung der Ernährung eines Kindes auf eine Beikosternährung bestehen. Bedingungen hierfür sind eine verstärkte Beachtung von Öko-Produkten, die körperliche Konstitution des Kindes, die Abstimmung von Familien- und Baby-Kost, der Austausch mit und die Unterstützung durch die soziale Umwelt sowie der Wunsch von Eltern, einen Beitrag zum Öko-Landbau zu liefern. Bedingungen können außerdem eine gute Verfügbarkeit von Öko-Produkten sowie der Einfluss von Medien darstellen. Handlungsstrategien der Eltern beziehen sich auf die Ernährung des Kindes (Förderung der Gesundheit, Förderung der Geschmackssozialisation) und auf die Ernährung der restlichen Familie (effiziente Beschaffung und Verwendung von Lebensmitteln, Förderung des Wohlbefindens der Eltern). Drittens können Veränderungen im Öko-Lebensmittelkonsum in Familien in einem Rückgang der Konsumintensität während des Übergangs von Kindern ins Jugendalter bestehen. Bedingungen hierfür bestehen in der Konsequenz, mit der Eltern konventionellen Lebensmittelwünschen ihrer Kinder nachgeben, in der Beurteilung von Lebensmitteln durch die Eltern sowie in der Intensität, mit der Kinder ihre Wünsche einfordern. Handlungsstrategien der Eltern sind darauf ausgerichtet Kindern einen Wunsch zu erfüllen, sich gegenüber diesen liberal zu verhalten, Konflikte mit Kindern zu vermeiden oder diese ihre eigenen Erfahrungen sammeln zu lassen. Die Ergebnisse tragen zu einer theoretischen Fundierung des Zusammenhangs zwischen Familienzyklus und dem Öko-Lebensmittelkonsum in Familien bei und zeigen, dass dieser ein sinnvolles theoretisches Bezugssystem für Veränderungen der Konsumintensität von Öko-Produkten darstellt. Für die Konsumentenforschung tragen die Ergebnisse zu einem differenzierten Verständnis von Ober- und Untergrenzen von Familienzyklusstadien bei. Es zeigt sich weiterhin, dass Veränderungen des Öko-Konsums unter anderem unter dem Einfluss der sozialen Umwelt stehen. Im Hinblick auf das Marketing kann insbesondere geschlussfolgert werden, dass bei bestimmten Produktkategorien die Bedürfnisse jugendlicher Zielgruppen verstärkt berücksichtigt werden sollten. Zur Bindung junger Familien ist darauf hinzuwirken, einen Mehraufwand bei der Beschaffung von Öko-Produkten auszuschließen. Für die Ansprache der Zielgruppe Schwangere erscheinen Kommunikationsbotschaften geeignet, die sich auf das Wohlbefinden von Kind und Mutter und auf Nachhaltigkeitsaspekte beziehen. Eltern mit Kindern im Übergang zu einer Beikosternährung könnten gezielt durch Kommunikationsbotschaften angesprochen werden, die in Zusammenhang mit der Förderung der Gesundheit und der Geschmacksozialisation von Kindern stehen.

Consumer trust, risk and food safety: a review

Consumers' attitudes to trust and risk are key issues in food safety research and attention needs to be focused on clearly defining a framework for analysing consumer behaviour in these terms. In order to achieve this, a detailed review of the recent literature surrounding risk, trust and the relationship between the two must be conducted. This paper aims to collate the current social sciences literature in the fields of food safety, trust and risk. It provides an insight into the economic and other modelling procedures available to measure consumers' attitudes to risk and trust in food safety and specifically notes the need for future research to concentrate on examining risk and trust as inter-related variables rather than two distinct, mutually exclusive concepts. A framework is proposed which it is hoped will assist in devising more effective research to support risk communication to consumers.

Parents' cognitions and expectations about their pre-school children: the contribution of parental anxiety and child anxiety

This study investigated the relative associations between parent and child anxiety and parents' cognitions about their children. One hundred and four parents of children aged 3-5 years completed questionnaires regarding their own anxiety level, their child's anxiety level and their cognitions about the child, specifically parents' expectations about child distress and avoidance, and parents' perceived control over child mood and behaviour. Both parent anxiety and parent report of child anxiety were significantly associated with parents' cognitions. Specifically, parent report of child anxiety correlated significantly with parent locus of control generally and, more specifically, with parental expectations and perceived control of child anxious mood and behaviour. Parent anxiety correlated significantly with locus of control and parents' expectations of child anxious mood and behaviour. Furthermore, when both child and parent anxiety were taken into account, only parental anxiety remained significantly associated with parental locus of control and perceived control of child anxious behaviour. For parents' perceived control of child anxious mood, only child anxiety remained significantly associated. The results suggest that parents' perceived control over their children's behaviour may primarily reflect parental anxiety, rather than child anxiety. Parental anxiety may, therefore, present an important target for interventions that aim to change parent's cognitions and behaviour.

Behaviour change in the UK climate debate : an assessment of responsibility, agency and political dimensions

This paper explores the politics around the role of agency in the UK climate change debate. Government interventions on the demand side of consumption have increasingly involved attempts to obtain greater traction with the values, attitudes and beliefs of citizens in relation to climate change and also in terms of influencing consumer behaviour at an individual level. With figures showing that approximately 40% of the UK’s carbon emissions are attributable to household and transport behaviour, policy initiatives have progressively focused on the facilitation of “sustainable behaviours”. Evidence suggests however, that mobilisation of pro-environmental attitudes in addressing the perceived “value-action gap” has so far had limited success. Research in this field suggests that there is a more significant and nuanced “gap” between context and behaviour; a relationship that perhaps provides a more adroit reflection of reasons why people do not necessarily react in the way that policy-makers anticipate. Tracing the development of the UK Government’s behaviour change agenda over the last decade, we posit that a core reason for the limitations of this programme relates to an excessively narrow focus on the individual. This has served to obscure some of the wider political and economic aspects of the debate in favour of a more simplified discussion. The second part of the paper reports findings from a series of focus groups exploring some of the wider political views that people hold around household energy habits, purchase and use of domestic appliances, and transport behaviour-and discusses these insights in relation to the literature on the agenda’s apparent limitations. The paper concludes by considering whether the aims of the Big Society approach (recently established by the UK’s Coalition Government) hold the potential to engage more directly with some of these issues or whether they merely constitute a “repackaging” of the individualism agenda.

The national dialogue on behaviour change in UK climate policy: some observations on responsibility, agency and political dimensions

This chapter explores the politics around the role of agency in the UK climate change debate. Government interventions on the demand side of consumption have increasingly involved attempts to obtain greater traction with the values, attitudes and beliefs of citizens in relation to climate change and also in terms of influencing consumer behaviour at an individual level. With figures showing that approximately 40% of the UK’s carbon emissions are attributable to household and transport behaviour, policy initiatives have progressively focused on the facilitation of “sustainable behaviours”. Evidence suggests however, that mobilisation of pro-environmental attitudes in addressing the perceived “value-action gap” has so far had limited success. Research in this field suggests that there is a more significant and nuanced “gap” between context and behaviour; a relationship that perhaps provides a more adroit reflection of reasons why people do not necessarily react in the way that policy-makers anticipate. Tracing the development of the UK Government’s behaviour change agenda over the last decade, we posit that a core reason for the limitations of this programme relates to an excessively narrow focus on the individual. This has served to obscure some of the wider political and economic aspects of the debate in favour of a more simplified discussion. The second part of the chapter reports findings from a series of focus groups exploring some of the wider political views that people hold around household energy habits, purchase and use of domestic appliances, and transport behaviour-and discusses these insights in relation to the literature on the agenda’s apparent limitations. The chapter concludes by considering whether the aims of the Big Society approach (recently established by the UK’s Coalition Government) hold the potential to engage more directly with some of these issues or whether they merely constitute a “repackaging” of the individualism agenda.

Consumer attitude towards purchasing intent for ready to drink orange juice and nectar

Purpose: The purpose of this paper was to evaluate the impact of some labeling aspects on the consumer intent to purchase ready to drink orange juice and nectar. Design/methodology/approach: The influence of label information on the consumer intent to purchase was evaluated by conjoint analysis using a convenience sample (n=149). A factorial design with four characteristics, price, brand, information about the product and kind of beverage, was used. Three levels were established for brand and product information, and two for price and kind of beverage. Findings: Low price, product information and market leading brand had positive impact. No preservatives/natural was the information that most influenced consumer's purchase intent. The ideal label showed the leading brand, low price and information no preservatives/natural. These results could be useful for strategic planning of consumer instruction and have important implications for Brazilian orange juice manufactures. Originality/value: Although the most widely consumed beverages in Brazil are ready to drink orange juice and nectar, it was unexpected that consumers did not know the differences between them and that kind of beverage was not an important factor for the purchase decision. © Emerald Group Publishing Limited.