Digital loyalty card 'Big Data' and small business marketing: Formal versus informal or complementary?

This article proposes that a complementary relationship exists between the formalised nature of digital loyalty card data, and the informal nature of small business market orientation. A longitudinal, case-based research approach analysed this relationship in small firms given access to Tesco Clubcard data. The findings reveal a new-found structure and precision in small firm marketing planning from data exposure; this complemented rather than conflicted with an intuitive feel for markets. In addition, small firm owners were encouraged to include employees in marketing planning.

Big data warehouse framework for smart revenue management

Revenue Management’s most cited definitions is probably “to sell the right accommodation to the right customer, at the right time and the right price, with optimal satisfaction for customers and hoteliers”. Smart Revenue Management (SRM) is a project, which aims the development of smart automatic techniques for an efficient optimization of occupancy and rates of hotel accommodations, commonly referred to, as revenue management. One of the objectives of this project is to demonstrate that the collection of Big Data, followed by an appropriate assembly of functionalities, will make possible to generate a Data Warehouse necessary to produce high quality business intelligence and analytics. This will be achieved through the collection of data extracted from a variety of sources, including from the web. This paper proposes a three stage framework to develop the Big Data Warehouse for the SRM. Namely, the compilation of all available information, in the present case, it was focus only the extraction of information from the web by a web crawler – raw data. The storing of that raw data in a primary NoSQL database, and from that data the conception of a set of functionalities, rules, principles and semantics to select, combine and store in a secondary relational database the meaningful information for the Revenue Management (Big Data Warehouse). The last stage will be the principal focus of the paper. In this context, clues will also be giving how to compile information for Business Intelligence. All these functionalities contribute to a holistic framework that, in the future, will make it possible to anticipate customers and competitor’s behavior, fundamental elements to fulfill the Revenue Management

Scott McElveen LLP presents the South Carolina big 50

This ranks private, public and foreign-affiliated companies by the number of employees on their South Carolina payrolls as of July 1, 2008, and then compares the progress of participating companies from year to year. The South Carolina Big 50 includes financial institutions, insurance companies, retailers, retail establishments, hospitals and healthcare organizations. The South Carolina Big 50, however, does exclude government agencies and organizations. The top company remained the same as in the 2007 issue, with Wal-Mart Stores Inc. continuing to be ranked No. 1. BI-LO LLC and Palmetto Health moved from No. 3 and No. 4 to No. 2 and No. 3 respectively.

Detailed analysis of data from heat pumps installed via the Renewable Heat Premium Payment Scheme

The RHPP policy provided subsidies for private householders, Registered social landlords and communities to install renewable heat measures in residential properties. Eligible measures included air and ground-source heat pumps, biomass boilers and solar thermal. Around 18,000 heat pumps were installed via this scheme. DECC funded a detailed monitoring campaign, which covered 700 heat pumps (around 4% of the total). The aim of this monitoring campaign was to assess the efficiencies of the heat pumps and to estimate the carbon and bill savings and amount of renewable heat generated. Data was collected from 31/10/2013 to 31/03/2015. This report represents the analysis of this data and represents the most complete and reliable data in-situ residential heat pump performance in the UK to date.

Brazilian equity risk premium analysis: A macroeconomic approach

Double Degree Masters in Economics Program from Insper and NOVA School of Business and Economics

Del Big Bang a l'Homo Sapiens Sapiens. Una visió evolutiva global de la Història de l'Univers

Crec que un resum lleugerament informal pot animar al lector a endinsar-se en el seriós contingut del llibre. S'aixeca el teló (fa uns tretze mil set cents milions d'anys) amb un "chupinazo" que deixa en ridícul als dels "sanfermines". L' entropia comença a augmentar ... i ja no pararà! L'empat inicial entre la matèria i l' antimateria es decanta a favor de la matèria, encara que per molt poc! Matèria i antimatèria s'anihilen, però el lleuger excés de matèria fa que en l'anihilació en quedin suficients traces per a que la funció pugui continuar. Existeix un antimón d'antimatèria que transcorre en un antitemps i en el qual un antiCastells format de D-aminoàcids i L-carbohidrats ha escrit un antillibre? L'univers ja s'ha refredat suficientment per a que el deuteri pugui perviure un xic: via lliure a la formació de l'heli-4 (etapa còsmica). La matèria s'organitza ostensiblement: neix el Sistema de Períodes (etapa estel·lar). Els estels exploten i la pols formada embruta tot l'espai interestel·lar (etapa interestel·lar). Visita al "zoo molecular": molt carboni i molt enllaç triple. Espècies molt reactives que no reaccionen ... per no trobar amb què! El futbol, va també envair l'espai? En el tebi oceà, la matèria continua la seva escalada de la complexitat (etapa planetària). Apareix la vida: però, què és la vida? Fi de l'evolució determinista i començament de l'evolució contingent (etapa biològica). Justificada alarma entre els anaerobis: qui ha deixat escapar aquest gas (oxigen) tan verinós? El miracle de la vida en un univers hostil. L'arsenal d'armes preventives i defensives: vitamines C i E, catalasa, peroxidases, dismutases superoxídiques, etc. La meravella del transport electrònic. Com es possible tanta perfecció? L'escalada de la complexitat prossegueix acceleradament. Finalment, s'arriba a l'Homo sapiens sapiens: podria no ser com és? Millor canviar l'entorn que canviar l'Homo: l'evolució biològica s'ha acabat. Comença l'evolució cultural o social. La possible existència de vida i de vida intel·ligent extra-terrestres. La inevitable protagonisme de la Química dels derivats del carboni. El Principi antropo-cosmològic: realment, estem sols?

Exercise sheet 4

Exercises and solutions in LaTex

Exercise sheet 4 pdf

Exercises and solutions in PDF

Big Data: Wrongs and Rights by Andrew Cormack (WAIS Seminar)

Abstract: Big Data has been characterised as a great economic opportunity and a massive threat to privacy. Both may be correct: the same technology can indeed be used in ways that are highly beneficial and those that are ethically intolerable, maybe even simultaneously. Using examples of how Big Data might be used in education - normally referred to as "learning analytics" - the seminar will discuss possible ethical and legal frameworks for Big Data, and how these might guide the development of technologies, processes and policies that can deliver the benefits of Big Data without the nightmares. Speaker Biography: Andrew Cormack is Chief Regulatory Adviser, Jisc Technologies. He joined the company in 1999 as head of the JANET-CERT and EuroCERT incident response teams. In his current role he concentrates on the security, policy and regulatory issues around the network and services that Janet provides to its customer universities and colleges. Previously he worked for Cardiff University running web and email services, and for NERC's Shipboard Computer Group. He has degrees in Mathematics, Humanities and Law.

The big shrink.

Apropiado para niños de seis años, pertenece al género obras de teatro para introducir a los niños en una variedad de textos. Contiene la motivación de historias del capítulo sobre mundos de fantasía, que están llenas de humor, acción y sorpresa. Para lectura guiada. Mr Mulch, un maestro de escuela con poderes especiales personaje central en esta historia, advierte a la clase de no tocar nada, pero Sam y Jason no se enteran.

Big ABC book.

Diseñado para la escuela primaria, cumple las necesidades de la Estrategia Nacional de Lectura, Programa Nacional de Estudios en Inglaterra y Gales, 5-14 Idioma Inglés en Escocia, y el plan de estudios común en Irlanda del Norte. Guía a los alumnos, a través de habilidades básicas relacionadas con el aprendizaje de lectura y escritura, al desarrollo de la conciencia fonológica y fonética del alfabeto y sonidos de las letras iniciales de palabras, a través de frases con rima. Hay una página por cada letra, además de páginas para la ch, sh, th, y wh.

Big Decisions and Sparse Data: Adapting Scientific Publishing to the Needs of Practical Conservation

The biggest challenge in conservation biology is breaking down the gap between research and practical management. A major obstacle is the fact that many researchers are unwilling to tackle projects likely to produce sparse or messy data because the results would be difficult to publish in refereed journals. The obvious solution to sparse data is to build up results from multiple studies. Consequently, we suggest that there needs to be greater emphasis in conservation biology on publishing papers that can be built on by subsequent research rather than on papers that produce clear results individually. This building approach requires: (1) a stronger theoretical framework, in which researchers attempt to anticipate models that will be relevant in future studies and incorporate expected differences among studies into those models; (2) use of modern methods for model selection and multi-model inference, and publication of parameter estimates under a range of plausible models; (3) explicit incorporation of prior information into each case study; and (4) planning management treatments in an adaptive framework that considers treatments applied in other studies. We encourage journals to publish papers that promote this building approach rather than expecting papers to conform to traditional standards of rigor as stand-alone papers, and believe that this shift in publishing philosophy would better encourage researchers to tackle the most urgent conservation problems.

Participative modelling and big issues: defining features of system dynamics?

In this article the author discusses participative modelling in system dynamics and issues underlying it. It states that in the heart of system dynamics is the servo-mechanism theory. It argues that it is wrong to see an optimal solution being applied by the empowered parties just because it exhibits self-evident truth and an analysis is not enough to encourage people to do things in different way. It mentions other models including the simulation models used for developing strategy discussions.

Market research and the ethics of big data

The term 'big data' has recently emerged to describe a range of technological and commercial trends enabling the storage and analysis of huge amounts of customer data, such as that generated by social networks and mobile devices. Much of the commercial promise of big data is in the ability to generate valuable insights from collecting new types and volumes of data in ways that were not previously economically viable. At the same time a number of questions have been raised about the implications for individual privacy. This paper explores key perspectives underlying the emergence of big data, and considers both the opportunities and ethical challenges raised for market research.