O Sistema ideológico do agronegócio: o poder do discurso e o discurso pelo poder

Pós-graduação em Geografia - FCT

Nebraska Agribusiness Club

Thank you for inviting me to be here with you today. I've now completed four months as University of Nebraska Vice President for Agriculture and Natural Resources and Harlan Vice Chancellor of the Institute of Agriculture and Natural Resources, and I welcome every opportunity that comes my way to meet and talk with Nebraska's residents. I'm particularly happy to be here with you; I appreciate your interest in agriculture, and Ed Woeppel tells me that many members of this group are very supportive of the Institute, and worked hard to create IANR in the '70s.

Nebraska Agribusiness Club 40th Annual Awards Banquet

Did you know if you look up the word "integrity" in the dictionary, the definition is Alan Moeller?

Tra società informazionale e prosumerismo: il citizen journalism e la partecipazione on line

I temi della ricerca riguardano il rapporto fra avvento del web e la modificazione dei processi di formazione di identità personale e sociale, della percezione dello spazio e del tempo, del prosumerismo digitale e delle varie forme di partecipazione ed associazione. Centrale è stata l’analisi del rapporto fra il Web 2.0 e la trasformazione delle forme di comunicazione a vari livelli, sia personali che sociali. Partendo da una analisi dei contesti socio-economici globali che hanno trasformato la società moderna nella società informazionale, è stato impostato un percorso di ricerca che approfondisse gli attuali criteri di strutturazione della propria identità, alla luce dell’avvento dei social network e delle reti virtuali di comunicazione come strumento preferenziale di socializzazione. La realtà delle reti sociali è stata analizzata in un’ottica di aggregazione spontanea mirata tanto alla comunicazione quanto alla tutela dei consumatori, e le trasformazioni portate dal Web 2.0 sono state la chiave di lettura per ridefinire i parametri della partecipazione dal basso generata dalla rete. Per comprendere la portata di tali trasformazioni nel contesto italiano è stato impostato un paragone tra l’uso del web negli Stati Uniti e in Italia, avendo le recente campagne elettorali dimostrato l’importanza del web nella partecipazione politica bottom-up; il percorso di ricerca ha dunque affrontato una comparazione di due casi, quello italiano e quello statunitense, finalizzato a comprendere l’attuale ruolo dell’utente nelle dinamiche di comunicazione mediatica. Per focalizzare al meglio le trasformazioni sociali generate dalla partecipazione on line è stato infine analizzato il caso del citizen journalism, per misurare, attraverso la metodologia dell’etnografia digitale, l’entità delle trasformazioni in corso. Il portale di giornalismo partecipativo YouReporter è stato il contesto privilegiato dove poter verificare le ipotesi iniziali circa le dinamiche di partecipazione, e il supporto di programmi di elaborazione statistica netnografica ha permesso di destrutturare al meglio tali dinamiche.

Book Review: Benedetta Brevini, Arne Hintz, and Patrick Mccurdy (eds.): Beyond Wikileaks. Implications for the Future of Communications, Journalism and Society

This is a review of the highly informative and thought-provoking book, Beyond WikiLeaks: Implications for the Future of Communications, Journalism and Society, co-edited by Benedetta Brevini, Arne Hintz and Patrick McCurdy (Palgrave Macmillan, 2013).

Behavioral journalism newsletters to increase employee participation in a free worksite wellness center

Background. Providing an worksite fitness center for employees is an effective setting to increase an adult’s levels of physical activity, demonstrably reducing health care costs and elevating employee productivity. Increasing compliance and adherence among employees to consistently utilize an onsite facility remains a challenge.^ Purpose. To illustrate if two electronic behavioral journalism newsletters can increase employee participation in a free worksite wellness center.^ Design. A randomized control trial was implemented. ^ Setting. A large petroleum-producing corporation located in Houston, Texas Subjects.70 full or part time employees that had checked into visited the wellness center during September, October, and November 2009. ^ Intervention. Two behavioral journalism newsletters were created based on authentic community member role model interviews. Newsletters were distributed to intervention group participants via company email. Intervention and control group participant’s visits to the wellness center were monitored via a key card check in system at the facility for two weeks following the newsletter intervention.^ Analysis. Count variable statistics were used to identify rate differences between the intervention and control group wellness center visits. A binomial test for equality of proportions was used to identify differences between participants that had at least one visit to the wellness center compared with those with none.^ Results. Both intervention and control groups had a baseline of zero wellness center visits. The control group had a mean visit rate 0.441 and the intervention group had 0.857. A 0.416, almost one half more visits were found among the intervention group.^ Conclusion. This study indicates that behavioral journalism newsletters featuring a role model from within the worksite population can be a cost effective communication method to improve participation in an onsite wellness center. ^

Simulating Data Journalism to Communicate Hydrological Information from Sensor Networks

Presenting relevant information via web-based user friendly interfac- es makes the information more accessible to the general public. This is especial- ly useful for sensor networks that monitor natural environments. Adequately communicating this type of information helps increase awareness about the limited availability of natural resources and promotes their better use with sus- tainable practices. In this paper, I suggest an approach to communicating this information to wide audiences based on simulating data journalism using artifi- cial intelligence techniques. I analyze this approach by describing a pioneer knowledge-based system called VSAIH, which looks for news in hydrological data from a national sensor network in Spain and creates news stories that gen- eral users can understand. VSAIH integrates artificial intelligence techniques, including a model-based data analyzer and a presentation planner. In the paper, I also describe characteristics of the hydrological national sensor network and the technical solutions applied by VSAIH to simulate data journalism.

Towards automatic tweet generation: A comparative study from the text summarization perspective in the journalism genre

In recent years, Twitter has become one of the most important microblogging services of the Web 2.0. Among the possible uses it allows, it can be employed for communicating and broadcasting information in real time. The goal of this research is to analyze the task of automatic tweet generation from a text summarization perspective in the context of the journalism genre. To achieve this, different state-of-the-art summarizers are selected and employed for producing multi-lingual tweets in two languages (English and Spanish). A wide experimental framework is proposed, comprising the creation of a new corpus, the generation of the automatic tweets, and their assessment through a quantitative and a qualitative evaluation, where informativeness, indicativeness and interest are key criteria that should be ensured in the proposed context. From the results obtained, it was observed that although the original tweets were considered as model tweets with respect to their informativeness, they were not among the most interesting ones from a human viewpoint. Therefore, relying only on these tweets may not be the ideal way to communicate news through Twitter, especially if a more personalized and catchy way of reporting news wants to be performed. In contrast, we showed that recent text summarization techniques may be more appropriate, reflecting a balance between indicativeness and interest, even if their content was different from the tweets delivered by the news providers.