A prospective study on the dimensions of global brands, brand equity and brand value

This doctoral thesis is about global brands under several perspectives, starting this study with and overview on the matter, followed by a "step ahead" in the conceptualization of brand equity and brand value. As the global marketplace dynamically increases, there are theoretical and empirical challenges concerning the global brands that ask for more branding researches, trying to tune and to contextualize meanings and attributes. Thereafter, the thesis intends to provide a discussion about the industry and country-of-origin effects (and their interactions) on the brand value and the firm market value. Finally, the thesis offers an interesting comparison about the practitioners’ perspectives on the dimensions of global brands, the brand equity and the brand value, branding and marketing, including highlights on the brand internationalization process. The thesis offers a general approach on the extant literature in the first chapter, and a specific literature review for each other chapter.

Effects of research and extension on agricultural growth and equity in Brazil.

Studies the effects of investment in research and extension on total agricultural production and on production of individual crops. Some distributional effects are briefly discussed. Due to the lack of data, the first part of the analysis is restricted to the State of Sao Paulo, and the second part covers the entire country.-from Author

Building equity from the beginning: the children and adolescents of Ibero-America

Includes bibliography

Economic growth with equity: challenges for Latin America

Includes bibliography

Growth and equity: in search of the empty box""

Includes bibliography

Financial development, growth and equity in Brazil

Includes bibliography

Education and knowledge: basic pillars of changing production patterns with social equity

Includes bibliography

Equity, development and citizenship: abridged edition

Includes bibliography

Sustainable development: changing production patterns, social equity and the environment

Includes bibliography

The equity gap: a second assessment

Includes bibliography

Demographic trends and social equity: challenges for the health sector

Includes bibliography

Health benefits guarantees in Latin America: equity and quasi market restructuring at the beginning of the millennium

Includes bibliography