Sport consumer typologies : a critical review

The desire to understand the behavior of sport consumers has been a long-standing goal for sport marketers. This paper critically examines models of sport consumption by undertaking a comparative analysis of the major works completed to the present time. It is suggested that while past works have identified important motivational and behavioral differences, they frequently provide only partial explanations of sport consumer behavior. They are often constrained by an overemphasis on social-psychological traits, and give only limited attention to the cultural and economic context in which behaviors take place. Moreover, they rarely explain how fans might move between different segments, or how relationships with sport teams are formed in the first place. Sport consumer research will be enhanced by a more holistic analysis of values and beliefs that illuminates some of the more shadowy aspects of sport consumer formation, commitment, identity, and game attendance patterns.

Sport management: varying directions towards the narrative

Until now sport managers have had difficulties in identifying core issues that form the framework for successful sport management practice. The purpose of this study was to explore what sport managers believe are the core issues that can contribute to successful sport management practice. This was achieved through an examination of the narrative experiences of 7 sport managers (4 male and 3 female) that highlighted how narrative can be used to enhance a sport manager's understanding of their work environment through critical reflection. Through this examination the overriding issues that the participating sport managers believed provided a unique insight into their everyday lives centered on: (1) experience and power, (2) accountability; (3) demands of the job; (4) professional development; (5) ways of knowing; (6) collegiality; and (7) critical reflection. This narrative approach to understanding the lived experiences of sport managers allowed the researchers to connect theory with experience and to establish a relationship between daily practice and knowledge. Understanding the lived experiences of sport managers in this way can allow sport managers to establish new insights into how they interact with their sport organizations and the individuals and communities they serve in their daily operations. The following paper concludes by suggesting that through an increased interest in narrative as a way of knowing the stories disclosed may move other sport managers to share their own stories and experiences to assist in framing their own identity. Moreover, by prompting other sport managers to tell their stories, a deeper understanding of how professionals continue to grow and advance their sport management knowledge may be promoted. These narratives also taught us about deepening and extending our understanding of how sport managers construct meaning. In this way, new insights may be derived about the practice of sport management and how important it is to adding new knowledge for the discipline.

Towards a critical theory of sport management

This article argues for the theoretical and practical possibilities of applying critical theory to sport management research.

Interventions implemented through sporting organisations for increasing participation in sport (Review)

The sport and recreation sector is viewed as a priority area for increasing rates of physical activity. Participation rates have been shown to be lower in females, decline with age, and are reduced in lower socio-economic and minority groups. It is important to determine the most effective interventions rhat sporting organisations can use to increase participation and reduce inequalities. This systematic review of the literature did not find any controlled studies assessing the effects of interventions to increase participation in spar!.

Being explicit about aspects of mathematics pedagogy

It is conventional wisdom that contextualising mathematics tasks can make them more meaningful for students, and that open-ended questions create opportunities for student engagement. Yet concerns are emerging that strategies such as these may exacerbate the disadvantage of some. We report data from a project that seeks to address such concerns by encouraging teachers to be explicit about aspects of their pedagogy. Men teachers were explicit about aspects of the pedagogy, the students responded in the direction intended.

Extraction and classification of self-consumable sport video highlights using generic HMM

This paper aims to automatically extract and classify self-consumable sport video highlights. For this purpose, we will emphasize the benefits of using play-break sequences as the effective inputs for HMMbased classifier. HMM is used to model the stochastic pattern of high-level states during specific sport highlights which correspond to the sequence of generic audio-visual measurements extracted from raw video data. This paper uses soccer as the domain study, focusing on the extraction and classification of goal, shot and foul highlights. The experiment work which uses183 play-break sequences from 6 soccer matches will be presented to demonstrate the performance of our proposed scheme.

Strategic sport marketing

"Strategic Sport Marketing is a comprehensive text for sport management students as well as practising sport administrators. Integrating the unique product characteristics of sport with traditional marketing theory, it presents a strategic sport marketing model that recognises the diverse markets for sport: participants, sponsors, spectators at the event and lounge-room fans." "Case studies and sportviews selected from international sports and media illustrate the unique features of sport marketing. With detailed examples and step-by-step processes, Strategic Sport Marketing is a practical tool and theoretical guide to sport marketing internationally." "The second edition of this widely used text is fully revised and updated. It includes two new chapters: 'Customer satisfaction and service quality' by Linda van Leeuwen and 'Sport and the Internet' by Daniel Evans. There is also an increased focus on sponsorship and the role of services theory in the delivery of sport."

Managing sport facilities and major events

A comprehensive introduction to sports events and facility management, this book guides students through the on-the-job issues and technical problems that sports managers have to address every day.

Sport management in Australia

This 3rd edition provides a comprehensive overview of the organisation of sport in Australia. This textbook focuses on those agencies responsible for the organisation and delivery of sport throughout Australia and examines in detail their roles and functions. It is fully revised and updated.