Influence of personality factors on the consumption of personal care products

The study is significant from both an application perspective of marketing management as well as from an academic angle. The market for personal care products is a highly fragmented one, with intense competition for specific niche segments. It is well known in marketing literature that the bulk of the volume of sale is accounted for by the minority who are the heavy users. This study will help the marketers to identify the personality profile of such a group and understand how the interaction of personality factors at least partially explains differences in consumption. This knowledge might be useful for better segmentation using psychographic variables as well as for designing specific advertisement campaigns to target the vulnerable groups of customers. From a theoretical perspective, the research may contribute to understanding how specific personality variables and their interaction lead to differences in consumption. The knowledge corresponding to self theory, social comparison theory, persuasibility, evidence from psychology of eating disorders: these all may be integrated into a common frame work for explaining consumption of products having a social function.

Role of social pressure as a key contributor of materialism and related status consumption

“At resale stores I have seen brand new clothes with original price tag still hanging from the sleeve. Some children have so many toys that they stay frustrated, not knowing which one to pick up for their next amusement. Presumably sensible adults trade in perfectly good cars just to have something shinier and newer. Didn’t us once live productive normal lives, without all these gadgets” [Cunningham (2005)]. During late eighties, nearly forty four percent of the participants, who took part in a consumer survey conducted in the US, responded positively to the question “My closets are filled with still 2 unopened items” [Faber and O’Guinn (1988)]. Reading such excerpts does not greatly surprise us anymore; as such reports have become common now. For many people shopping has moved beyond something that caters to their needs and wants and has become a hobby [Cunningham (2005)], an activity that they engage in to satisfy their hedonistic or pleasure-seeking goals [Ramnathan and Menon(2006), O’Cass and McEween (2004), Faber and O’Guinn (1989)]. Others look at their new possession as something that fills a void in their lives [Belk (1985), Diener et al. (1993)].

Evaluation of the Power Consumption of Routing Protocols for Wireless Sensor Networks

Sensor networks are one of the fastest growing areas in broad of a packet is in transit at any one time. In GBR, each node in the network can look at itsneighbors wireless ad hoc networking (? Eld. A sensor node, typically'hop count (depth) and use this to decide which node to forward contains signal-processing circuits, micro-controllers and a the packet on to. If the nodes' power level drops below a wireless transmitter/receiver antenna. Energy saving is one certain level it will increase the depth to discourage trafiE of the critical issue for sensor networks since most sensors are equipped with non-rechargeable batteries that have limitedlifetime. Routing schemes are used to transfer data collectedby sensor nodes to base stations. In the literature many routing protocols for wireless sensor networks are suggested. In this work, four routing protocols for wireless sensor networks viz Flooding, Gossiping, GBR and LEACH have been simulated using TinyOS and their power consumption is studied using PowerTOSSIM. A realization of these protocols has beencarried out using Mica2 Motes.

Evaluation of the Power Consumption of Routing Protocols for Wireless Sensor Networks

Sensor networks are one of the fastest growing areas in broad of a packet is in transit at any one time. In GBR, each node in the network can look at itsneighbors wireless ad hoc networking (? Eld. A sensor node, typically'hop count (depth) and use this to decide which node to forward contains signal-processing circuits, micro-controllers and a the packet on to. If the nodes' power level drops below a wireless transmitter/receiver antenna. Energy saving is one certain level it will increase the depth to discourage trafiE of the critical issue forfor sensor networks since most sensors are equipped with non-rechargeable batteries that have limited lifetime.

Evaluation of the Power Consumption of Routing Protocols for Wireless Sensor Networks

Sensor networks are one of the fastest growing areas in broadwireless ad hoc networking (?Eld. A sensor node, typically'contains signal-processing circuits, micro-controllers and awireless transmitter/receiver antenna. Energy saving is oneof the critical issue for sensor networks since most sensorsare equipped with non-rechargeable batteries that have limited lifetime.In thiswork, four routing protocols for wireless sensor networks vizFlooding, Gossiping, GBR and LEACH have been simulated using Tiny OS and their power consumption is studied usingcaorwreiredTOoSuStIuMs.ingAMirceaal2izMaotitoens.of these protocols has been carried out using mica 2 motes

Investigation on key molecular targets responsible for antidiabetic properties of Symplocos cochinchinensis (Lour.) S. Moore

Diabetes mellitus is a heterogeneous metabolic disorder characterized by hyperglycemia with disturbances in carbohydrate, protein and lipid metabolism resulting from defects in insulin secretion, insulin action or both. Currently there are 387 million people with diabetes worldwide and is expected to affect 592 million people by 2035. Insulin resistance in peripheral tissues and pancreatic beta cell dysfunction are the major challenges in the pathophysiology of diabetes. Diabetic secondary complications (like liver cirrhosis, retinopathy, microvascular and macrovascular complications) arise from persistent hyperglycemia and dyslipidemia can be disabling or even life threatening. Current medications are effective for control and management of hyperglycemia but undesirable effects, inefficiency against secondary complications and high cost are still serious issues in the present prognosis of this disorder. Hence the search for more effective and safer therapeutic agents of natural origin has been found to be highly demanding and attract attention in the present drug discovery research. The data available from Ayurveda on various medicinal plants for treatment of diabetes can efficiently yield potential new lead as antidiabetic agents. For wider acceptability and popularity of herbal remedies available in Ayurveda scientific validation by the elucidation of mechanism of action is very much essential. Modern biological techniques are available now to elucidate the biochemical basis of the effectiveness of these medicinal plants. Keeping this idea the research programme under this thesis has been planned to evaluate the molecular mechanism responsible for the antidiabetic property of Symplocos cochinchinensis, the main ingredient of Nishakathakadi Kashayam, a wellknown Ayurvedic antidiabetic preparation. A general introduction of diabetes, its pathophysiology, secondary complications and current treatment options, innovative solutions based on phytomedicine etc has been described in Chapter 1. The effect of Symplocos cochinchinensis (SC), on various in vitro biochemical targets relevant to diabetes is depicted in Chapter 2 including the preparation of plant extract. Since diabetes is a multifactorial disease, ethanolic extract of the bark of SC (SCE) and its fractions (hexane, dichloromethane, ethyl acetate and 90 % ethanol) were evaluated by in vitro methods against multiple targets such as control of postprandial hyperglycemia, insulin resistance, oxidative stress, pancreatic beta cell proliferation, inhibition of protein glycation, protein tyrosine phosphatase-1B (PTP-1B) and dipeptidyl peptidase-IV (DPPxxi IV). Among the extracts, SCE exhibited comparatively better activity like alpha glucosidase inhibition, insulin dependent glucose uptake (3 fold increase) in L6 myotubes, pancreatic beta cell regeneration in RIN-m5F and reduced triglyceride accumulation in 3T3-L1 cells, protection from hyperglycemia induced generation of reactive oxygen species in HepG2 cells with moderate antiglycation and PTP-1B inhibition. Chemical characterization by HPLC revealed the superiority of SCE over other extracts due to presence of bioactives (beta-sitosterol, phloretin 2’glucoside, oleanolic acid) in addition to minerals like magnesium, calcium, potassium, sodium, zinc and manganese. So SCE has been subjected to oral sucrose tolerance test (OGTT) to evaluate its antihyperglycemic property in mild diabetic and diabetic animal models. SCE showed significant antihyperglycemic activity in in vivo diabetic models. Chapter 3 highlights the beneficial effects of hydroethanol extract of Symplocos cochinchinensis (SCE) against hyperglycemia associated secondary complications in streptozotocin (60 mg/kg body weight) induced diabetic rat model. Proper sanction had been obtained for all the animal experiments from CSIR-CDRI institutional animal ethics committee. The experimental groups consist of normal control (NC), N + SCE 500 mg/kg bwd, diabetic control (DC), D + metformin 100 mg/kg bwd, D + SCE 250 and D + SCE 500. SCEs and metformin were administered daily for 21 days and sacrificed on day 22. Oral glucose tolerance test, plasma insulin, % HbA1c, urea, creatinine, aspartate aminotransferase (AST), alanine aminotransferase (ALT), albumin, total protein etc. were analysed. Aldose reductase (AR) activity in the eye lens was also checked. On day 21, DC rats showed significantly abnormal glucose response, HOMA-IR, % HbA1c, decreased activity of antioxidant enzymes and GSH, elevated AR activity, hepatic and renal oxidative stress markers compared to NC. DC rats also exhibited increased level of plasma urea and creatinine. Treatment with SCE protected from the deleterious alterations of biochemical parameters in a dose dependent manner including histopathological alterations in pancreas. SCE 500 exhibited significant glucose lowering effect and decreased HOMA-IR, % HbA1c, lens AR activity, and hepatic, renal oxidative stress and function markers compared to DC group. Considerable amount of liver and muscle glycogen was replenished by SCE treatment in diabetic animals. Although metformin showed better effect, the activity of SCE was very much comparable with this drug. xxii The possible molecular mechanism behind the protective property of S. cochinchinensis against the insulin resistance in peripheral tissue as well as dyslipidemia in in vivo high fructose saturated fat diet model is described in Chapter 4. Initially animal were fed a high fructose saturated fat (HFS) diet for a period of 8 weeks to develop insulin resistance and dyslipidemia. The normal diet control (ND), ND + SCE 500 mg/kg bwd, high fructose saturated fat diet control (HFS), HFS + metformin 100 mg/kg bwd, HFS + SCE 250 and HFS + SCE 500 were the experimental groups. SCEs and metformin were administered daily for the next 3 weeks and sacrificed at the end of 11th week. At the end of week 11, HFS rats showed significantly abnormal glucose and insulin tolerance, HOMA-IR, % HbA1c, adiponectin, lipid profile, liver glycolytic and gluconeogenic enzyme activities, liver and muscle triglyceride accumulation compared to ND. HFS rats also exhibited increased level of plasma inflammatory cytokines, upregulated mRNA level of gluconeogenic and lipogenic genes in liver. HFS exhibited the increased expression of GLUT-2 in liver and decreased expression of GLUT-4 in muscle and adipose. SCE treatment also preserved the architecture of pancreas, liver, and kidney tissues. Treatment with SCE reversed the alterations of biochemical parameters, improved insulin sensitivity by modifying gene expression in liver, muscle and adipose tissues. Overall results suggest that SC mediates the antidiabetic activity mainly via alpha glucosidase inhibition, improved insulin sensitivity, with antiglycation and antioxidant activities.

Szenarien zur zukünftigen Stromversorgung, kostenoptimierte Variationen zur Versorgung Europas und seiner Nachbarn mit Strom aus erneuerbaren Energien

Sowohl die Ressourcenproblematik als auch die drohenden Ausmaße der Klimaänderung lassen einen Umstieg auf andere Energiequellen langfristig unausweichlich erscheinen und mittelfristig als dringend geboten. Unabhängig von der Frage, auf welchem Niveau sich der Energiebedarf stabilisieren lässt, bleibt dabei zu klären, welche Möglichkeiten sich aus technischer und wirtschaftlicher Sicht in Zukunft zur Deckung unseres Energiebedarfs anbieten. Eine aussichtsreiche Option besteht in der Nutzung regenerativer Energien in ihrer ganzen Vielfalt. Die Arbeit "Szenarien zur zukünftigen Stromversorgung, kostenoptimierte Variationen zur Versorgung Europas und seiner Nachbarn mit Strom aus erneuerbaren Energien" konzentriert sich mit der Stromversorgung auf einen Teilaspekt der Energieversorgung, der zunehmend an Wichtigkeit gewinnt und als ein Schlüssel zur nachhaltigen Energieversorgung interpretiert werden kann. Die Stromversorgung ist heute weltweit für etwa die Hälfte des anthropogenen CO2-Ausstoßes verantwortlich. In dieser Arbeit wurden anhand verschiedener Szenarien Möglichkeiten einer weitgehend CO2–neutralen Stromversorgung für Europa und seine nähere Umgebung untersucht, wobei das Szenariogebiet etwa 1,1 Mrd. Einwohner und einen Stromverbrauch von knapp 4000 TWh/a umfasst. Dabei wurde untersucht, wie die Stromversorgung aufgebaut sein sollte, damit sie möglichst kostengünstig verwirklicht werden kann. Diese Frage wurde beispielsweise für Szenarien untersucht, in denen ausschließlich heute marktverfügbare Techniken berücksichtigt wurden. Auch der Einfluss der Nutzung einiger neuer Technologien, die bisher noch in Entwicklung sind, auf die optimale Gestaltung der Stromversorgung, wurde anhand einiger Beispiele untersucht. Die Konzeption der zukünftigen Stromversorgung sollte dabei nach Möglichkeit objektiven Kriterien gehorchen, die auch die Vergleichbarkeit verschiedener Versorgungsansätze gewährleisten. Dafür wurde ein Optimierungsansatz gewählt, mit dessen Hilfe sowohl bei der Konfiguration als auch beim rechnerischen Betrieb des Stromversorgungssystems weitgehend auf subjektive Entscheidungsprozesse verzichtet werden kann. Die Optimierung hatte zum Ziel, für die definierte möglichst realitätsnahe Versorgungsaufgabe den idealen Kraftwerks- und Leitungspark zu bestimmen, der eine kostenoptimale Stromversorgung gewährleistet. Als Erzeugungsoptionen werden dabei u.a. die Nutzung Regenerativer Energien durch Wasserkraftwerke, Windenergiekonverter, Fallwindkraftwerke, Biomassekraftwerke sowie solare und geothermische Kraftwerke berücksichtigt. Abhängig von den gewählten Randbedingungen ergaben sich dabei unterschiedliche Szenarien. Das Ziel der Arbeit war, mit Hilfe unterschiedlicher Szenarien eine breite Basis als Entscheidungsgrundlage für zukünftige politische Weichenstellungen zu schaffen. Die Szenarien zeigen Optionen für eine zukünftige Gestaltung der Stromversorgung auf, machen Auswirkungen verschiedener – auch politischer – Rahmenbedingungen deutlich und stellen so die geforderte Entscheidungsgrundlage bereit. Als Grundlage für die Erstellung der Szenarien mussten die verschiedenen Potentiale erneuerbarer Energien in hoher zeitlicher und räumlicher Auflösung ermittelt werden, mit denen es erstmals möglich war, die Fragen einer großräumigen regenerativen Stromversorgung ohne ungesicherte Annahmen anhand einer verlässlichen Datengrundlage anzugehen. Auch die Charakteristika der verschiedensten Energiewandlungs- und Transportsysteme mussten studiert werden und sind wie deren Kosten und die verschiedenen Potentiale in der vorliegenden Arbeit ausführlich diskutiert. Als Ausgangsszenario und Bezugspunkt dient ein konservatives Grundszenario. Hierbei handelt es sich um ein Szenario für eine Stromversorgung unter ausschließlicher Nutzung erneuerbarer Energien, die wiederum ausschließlich auf heute bereits entwickelte Technologien zurückgreift und dabei für alle Komponenten die heutigen Kosten zugrundelegt. Dieses Grundszenario ist dementsprechend auch als eine Art konservative Worst-Case-Abschätzung für unsere Zukunftsoptionen bei der regenerativen Stromversorgung zu verstehen. Als Ergebnis der Optimierung basiert die Stromversorgung beim Grundszenario zum größten Teil auf der Stromproduktion aus Windkraft. Biomasse und schon heute bestehende Wasserkraft übernehmen den überwiegenden Teil der Backup-Aufgaben innerhalb des – mit leistungsstarker HGÜ (Hochspannungs–Gleichstrom–Übertragung) verknüpften – Stromversorgungsgebiets. Die Stromgestehungskosten liegen mit 4,65 €ct / kWh sehr nahe am heute Üblichen. Sie liegen niedriger als die heutigen Preisen an der Strombörse. In allen Szenarien – außer relativ teuren, restriktiv ”dezentralen” unter Ausschluss großräumig länderübergreifenden Stromtransports – spielt der Stromtransport eine wichtige Rolle. Er wird genutzt, um Ausgleichseffekte bei der dargebotsabhängigen Stromproduktion aus erneuerbaren Quellen zu realisieren, gute kostengünstige Potentiale nutzbar zu machen und um die Speicherwasserkraft sowie die dezentral genutzte Biomasse mit ihrer Speicherfähigkeit für großräumige Backup-Aufgaben zu erschließen. Damit erweist sich der Stromtransport als einer der Schlüssel zu einer kostengünstigen Stromversorgung. Dies wiederum kann als Handlungsempfehlung bei politischen Weichenstellungen interpretiert werden, die demnach gezielt auf internationale Kooperation im Bereich der Nutzung erneuerbarer Energien setzen und insbesondere den großräumigen Stromtransport mit einbeziehen sollten. Die Szenarien stellen detaillierte und verlässliche Grundlagen für wichtige politische und technologische Zukunftsentscheidungen zur Verfügung. Sie zeigen, dass bei internationaler Kooperation selbst bei konservativen Annahmen eine rein regenerative Stromversorgung möglich ist, die wirtschaftlich ohne Probleme zu realisieren wäre und verweisen den Handlungsbedarf in den Bereich der Politik. Eine wesentliche Aufgabe der Politik läge darin, die internationale Kooperation zu organisieren und Instrumente für eine Umgestaltung der Stromversorgung zu entwickeln. Dabei kann davon ausgegangen werden, dass nicht nur ein sinnvoller Weg zu einer CO2–neutralen Stromversorgung beschritten würde, sondern sich darüber hinaus ausgezeichnete Entwicklungsperspektiven für die ärmeren Nachbarstaaten der EU und Europas eröffnen.

Pharmaceutical consumption and residuals potentially relevant to nutrient cycling in Greater Accra, Ghana

Recycling nutrients form sanitary wastes back into agricultural ecosystems offers an option to alleviate soil depletion in regions where the use of mineral fertiliser is limited. Exemplary nutrient and water cycling approaches, including collection, treatment and use of human urine, are established at Valley View University (VVU) in Greater Accra, Ghana. Concerns have been recently raised in regard to fate and impact of pharmaceutical residues in soils and interlinked environment. To evaluate in how far emerging knowledge can be transposed onto VVU, urban and rural environments in Greater Accra, spatial disease occurrence and drug consumption patterns were studied. Malaria has been found to represent the most severe health burden in Ghana, but there is also a high prevalence of infectious diseases. Drugs consumed in great quantities and in respect to their residual loads potentially problematic in the environment belong to therapeutic groups of: antibiotics, analgesics, drugs for diabetes, antimalarials, cardiovascular drugs and anthelmintics. Drug consumption revealed to be highest in urban and lowest in rural areas. At VVU the range of consumed drugs is comparable to urban areas except for the negligible use of diabetes and cardiovascular medication as well as contraceptives.

Matter fluxes in mountain oases of Al Jabal Al Akhdar, Oman

Since 1970 when Sultan Qaboos bin Said Al Said took over power from this father, agriculture in Oman has undergone major transformations as a consequence of rapid population and economic growth. In this process groundwater extraction has dramatically increased to meet domestic and agricultural needs. Recently, the agro-ecosystem of ancient mountain oases of Oman have received greater attention as interest has grown to understand the causes of their often millennia old sustainable productivity. Particularly little is known about the carbon (C) and nutrient turnover in these intensive landuse systems. This is partly due to the difficulties to measure such processes in the often remote fields. To fill the existing gap of knowledge, field studies were conducted in five oases at different altitudes of Al Jabal Al Akhdar, the highest agricultural area in Oman, to determine C and nutrient fluxes as well as nutrient use efficiencies for two different cropping systems as affected by temperature, irrigation, and manure quality. The results of this study indicated that water scarcity as a result of low precipitation and an increase in urban water consumption is a major threat to the sustainability of agriculture in these oases. Optimizing the use of irrigation water is a major challenge for agriculture in these oases, particularly given ever increasing competition for this most limiting resource. Traditionally, farmers of these oases adapt to variation of irrigation water supply by minimizing the growing area of annual crops, leaving these areas uncultivated through drought seasons (Luedeling and Buerkert 2008). In this study, a remarkable reduction in annual crop area was observed in 2009 for all oases. Our results suggested that water scarcity as a result of low precipitation and the increase in urban water consumption cause such changes in land use. The data also underline the intensive C and nutrient turnover in the man-made irrigated agroecosystems and confirmed the importance of the large manure quantities applied continuously to the terraces as a key factor responsible for sustainable soil productivity. To trace the fate of C and plant nutrients that are released from the large amount of manure applied by oasis farmers, more detailed studies under controlled conditions, using isotope signatures, would be needed.

‘Green Consumption’ beyond mainstream economy: A discourse analysis

In contemporary society, green consumption is a popular concept. The life styles of people and consumption behaviors are moderated in accordance to the ‘green ideology’. The process of green consumption can be observed through social behaviors such as preference of bio foods, recycling, reusing, limiting the over consumption and using environmentally friendly transport systems. However, mainstream economic analyses on green consumption argued that consumer behaviors are due to the rational choice of individuality based on utility and self-preferences. The hypothesis of this paper on consumer behavior in green consumption is configured by discourses according to the discourse analysis.

Does it pay to be socially responsible? Evidence from spanish retail banking sector

This paper presents a theoretical and empirical analysis of strategic competition in retail banking when some of the financial firms are non-profit organisations that invest in social activities. Banking literature about competition is fairly large, but the strategic interaction between profit maximizing and non profit maximizers has not been extensively analysed except for Purroy and Salas (1999). In this paper, a completely different approach is taken. An adaptation of Hotelling’s two stage model of spatial competition is developed to take into account consumer perceptions respect to the two different types of financial institutions. The empirical analysis confirms that consumers take into account other features different from the price, such as social contribution or closer service to make a deposit or mortgage decision. These conclusions are of interest in the debate about a firm’s social or ethical activities. It is shown that if consumers value social activities, firms can improv

Experimentation and Stages of Acquisition for Tobacco Consumption in Spanish Adolescents

One area which has been largely neglected when studying the acquisition of addiction to smoking with the transtheoretical model is whether the individual had previously experimented with smoking. The importance of including the experimentation variable was supported by this research

Educational inequalities in quantity, duration and type of tobacco consumption among lung cancer patients in Asturias : Epidemiological analices

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Diseño de un plan de mejoramiento para el sector panelero en el municipio de Santana - Boyacá

El siguiente trabajo de grado se desarrolla para el sector panelero en el municipio de Santana – Boyacá, ubicado en la Hoya del Río Suárez, lugar en donde la producción de panela constituye la actividad económica más importante de la región. El objetivo del trabajo es la formulación de una estrategia que permita el fortalecimiento de dicho sector, de tal manera que se pueda mejorar la situación actual del mismo. A lo largo del estudio se analizan diferentes factores que recaen en la situación actual del sector; después de utilizar las herramientas del Modelo Matricial y realizar diversas encuestas a paneleros y consumidores, se plantea y evalúa la alternativa que conlleve a la implementación de formas de cooperativismo como solución. Se define el cooperativismo como oportunidad de mejora, ya que por medio del trabajo en equipo y la consolidación de esfuerzos se conseguirían grandes beneficios para el sector; tales como: reconocimiento de marca, mejores condiciones laborales, estabilidad en precios y grandes oportunidades de innovación. La solución propuesta de unificar productores paneleros se compone del establecimiento de un fondo panelero, encargado de mantener precios estándar para los productores y protegerlos de la volatilidad que los caracteriza. La cooperativa organizaría a los productores, además de asegurar la comercialización e incentivar el consumo de panela en el municipio de Santana-Boyacá.