Dialogic relations in the Brazilian scientific dissemination from the 19th century: a look in the light of the bakhtinian Metalinguistics

The present study aims at presenting a metalinguistic analysis of one of the Brazilian scientific dissemination architectonics aspects of the 19th century, materialized in the concrete utterance of the Conferências Populares da Glória: the issue of dialogic relations. For such, it adopts as a theoretical-methodological support the discourse analysis and dialogic theory proposed by Bakhtin, aiming to show how the scientific dissemination utterance establishes dialogic-semantic relations with utterances from other ideological spheres, as example of scientific, philosophic and religious utterances in circulation in sociodiscursive context of the nineteenth century.

PATHWAY IN MEMORY: RELATIONS BETWEEN THE VERBAL AND VISUAL IN INFOGRAPHIC

The relationship between verbal and visual materiality in printed infographics is provided. The manner the verbal significant updates certain discursive memories may be understood when related to the visual significant is thus investigated. Whereas the object under investigation is an infographic of the magazine Saúde titled The virus that combats viruses; the analysis, which is based on a materialist theoretical stance, triggers the notions of memory and materiality. Content effect reiterates the functioning of the linguistic sign through the language’s literality within the word-thing relationship and it establishes itself within the visual stance while producing faithful effects with the real. When one investigates the manner discursive memory performs the relationship between the verbal and the visual in infographics, one understands that this relationship is established within the context of incompleteness of the above-mentioned types of materiality. It also occurs within the equivocation that verbal materiality may be complemented by the visual or that the image may faithfully represent the real. The formulation of infographics demands-updates-reaffirms a verbal faithfulness with the visual within a content relationship. Verbal interweaving (in explicatory graphics) with images (the visual) produces meaning effects that project language as an instrument, ideal in its transparency, and literally reveals the thing to which it refers.

Experiences with an Object-Oriented, Multi-Stage Language

Metaphor is a multi-stage programming language extension to an imperative, object-oriented language in the style of C# or Java. This paper discusses some issues we faced when applying multi-stage language design concepts to an imperative base language and run-time environment. The issues range from dealing with pervasive references and open code to garbage collection and implementing cross-stage persistence.

Consumer appraisals of mobile marketing communications

This paper reports on a study that investigates the emotions elicited from appraising SMS-based mobile marketing (m-marketing) communications under three marketing conditions: product consistency, incentives and permission giving. Results from the experimental design show that appraising m-marketing communications elicits both single emotions and mixed emotions; that is, a mixture of positive and negative emotions in the same response. Additionally, the results show that the influence of specific marketing conditions may increase or reduce the intensity of the emotions elicited. This study contributes to marketing practice by examining consumer appraisals of m-marketing communications under different combinations of marketing conditions. The results provide insights into which emotions are likely to be elicited as a result, and how a specific marketing condition might influence their levels of intensity. The study contributes to marketing theory also through combining appraisal theory with Richins (1997) consumption emotion set.