Discurso e identidade feminina na mídia impressa: a evolução da mulher no mercado de trabalho

The female identity in relation to the multiplicity of roles of contemporary women and their evolution in the labor market is the focus of the work that is developed from studies of French line Discourse Analysis refered to Michel Pêcheux and Michel Foucault. The objective is to reflect on the discursive mechanisms of print media, focusing on Veja magazines covers, which, by its verbal and visual language, constructs meaning effects and disseminates certain social thruths about the female changes. Considering that this media aspect plays an important role on society's opinion formation, it is worth to investigate, analyse and describe the elements present on the covers, as seduction and persuasion objects. The work analysis material is formed by six covers published by Veja magazine in the period of 1968-2012, which raise the theme of women in the labor market and show us their evolution and the changes in the representations about the female universe and the work in society

Identidade feminina: a constituição da identidde múltipla e contraditória na literatura hispanoamericana do início do século XX

O estudo da proposta foucaultiana sobre o poder possibilita focalizar as diferenças sociais de gênero como “multiformes e integradas” com outros pontos de poder, os quais não podem ser reduzidos à estrutura binária dominante/dominado, na relação homem/mulher. Portanto, não existe uma estrutura de “opressão de gênero” universal e mono-causal, pois os diferentes contextos discursivos geram campos atravessados por relações de forças muito diversas e variadas, e uma dinâmica de posições de sujeito que também é regulada e aberta a contingências. Por um lado, pensando nas diferenças de gênero e no posicionamento do sujeito dentro do marco de referência nas primeiras décadas do século XX, no qual há a afirmação do papel da mulher como um sujeito social, público, intelectual e artista, mas também assumindo sua categoria de Mãe e Mulher em uma sociedade patriarcalmente estruturada e, por outro lado, vislumbradas a partir das contribuições teóricas da crítica feminista, da crítica literária feminista e, especialmente, da crítica pós-feminista, denominada pósfoucaultiana por July Cháneton (2007), no sentido em que estas teóricas incorporam critica e produtivamente as idéias de Foucault sobre gênero, subjetividade e poder, verificamos como o discursivo-literário de Alfonsina Storni representa a construção de uma subjetividade feminina de posição identitária “múltipla e contraditória”, como parte constitutiva de uma diversidade de posições-sujeito feminina.

Emily Dickinson e a poesia de autoria feminina

Faremos uma leitura do poema 754 de Emily Dickinson, “My Life had stood – a Loaded Gun”, à luz da teoria feminista de Sandra Gilbert e Suzan Gubar com o intuito de entender o dilema da autoria feminina no século XIX: a necessidade de auto-afirmação poética em contraposição à impossibilidade de auto-afirmação como mulher em uma sociedade patriarcal. O poema 754 dramatiza esse dilema criando uma cena pastoril na qual é a personagem feminina que fala e age em nome do homem, invertendo os papéis do gênero pastoril e da sociedade norte-americana da época. Esta inversão é que possibilita a superação do dilema, na medida em que pressupõe um eu-lírico de voz forte e eloquente, capaz de se pronunciar afirmativamente sobre assuntos do universo masculino enquanto silencia a voz masculina.

Hibridismo cultural: o imaginário europeu na construção da sexualidade feminina do primeiro século de colonização brasileira

The aim of this study is to investigate and analyze the conceptions of sexuality and female sexual behavior and conduct, formed from the merger of information and securities purchased under the eyes, rules and guidelines established relations with the Holy Office during his visit to Inquisitorial Brazil in the late sixteenth century. It is a survey of historical methodology in which we used as the exploratory research and literature. In the sixteenth century the Church increases the pressure to change the sexual mores that were free in the Middle Ages, a fact which influences the rules and regulations that are adopted by the Holy Office regarding the person's sex life. The first structure was based on Brazilian sexual alliance between Indians and settlers, which led to sugar, by the Portuguese, the customs of the land, which included sexual practices free since the Indians were out of Christian influence. Supported by the absence of white women, the settlers took them wives of the earth, usually more than one, creating conflict with the Jesuits who condemned Indian polygamy. In this context, in 1591, landed on Brazilian soil Heitor Furtado de Mendonca, and with it, the First Visitation of the Holy Office to investigate, arguing, exploring feelings and behaviors, to discover the true facts, finally, to demonstrate the errors Faith and punish them with the rigor of ecclesiastical law. His passing opens us to visualize traces of sexuality in the current "Tropic" a racist, misogynist world where black women and degraded land could be subject to the wishes of the white man, with whom he could mate at will. Alone and forgotten, women have not found the colony margin to denounce or to speak and were stigmatized by the look of travelers and writers have been through here.

Revista o cruzeiro: a figura feminina em publicidades de sabonetes de 1949

This article aims at the application of semiotic theory of French line to soap advertisements publicized in the magazine O Cruzeiro in the year 1949. Our objective is to reconstruct the women’s figure present in these texts and to establish its relation to the persuasion of the reader who is led to acquire not only the products, but mainly the values hidden in the announced objects. From the theory we use the generative course of meaning, focusing on the discourse level and assimilating the consumption axiologies proposed by each advertisement. Finally, we intend to assimilate the standard behavior of that society post-Second World War.

Tendências de pesquisa em ensino-aprendizagem de inglês como língua estrangeira no Brasil: 2005-2009

The aim of this paper is to point the main research tendencies in teaching and learning English as a foreign language in the main postgraduate courses in this area, in Brazil, in the period 2005-2010. The adopted methodology for the data collection included the inventory of theses and dissertations, which are included in the sites of the universities with research lines in Applied Linguistics and were produced in the mentioned period. The most productive categories were the ones related to teacher formation, translation, language and technology and studies about teachers and students’ beliefs.

O ensino da metodologia projetual no desenvolvimento de produtos de moda: um estudo de caso na Universidade Estadual de Londrina

Pós-graduação em Design - FAAC

The horn of plenty de McQueen: uma conjunção paródica entre o design, a moda e a arte no contemporâneo

Pós-graduação em Design - FAAC

A identidade feminina em The Magic Toyshop: estudos de gênero no texto e na tela

Besides producing a vast literary work, Angela Carter (1940-1992) participated of the screenplay’s production for two movies based on her books, The Company of Wolves and The Magic Toyshop. Either through the influence that cinema had in her life or through the very own style of her writing, the relation of the British author with the seventh art is visible. Considering the importance of significations in literary works, this paper proposes a comparative study between Angela Carter’s The Magic Toyshop (1967) and the film of the same title, based on Carter’s novel, directed by David Wheatley and produced by Granada Television, in 1987. Based on Tania Carvalhal’s conception about intertextuality and film theories, the focus of this paper is the gender study, since its ideology is subscribed, represented and reproduced in every cultural practice, including literature and cinema. The characters construction in both cases, especially the female characters, is filled with symbols which are going to bring the film closer to the literary work and contribute to express the critics suggested in the work’s leading: the complaint to the patriarchal system. However, given the different nature of each work, it is necessary to stress that this present comparison doesn’t intend to establish a total identification between novel and film, but to set a dialogue between both, observing the approximation and distance of these two instances.

Peias e espartilhos: sátira popular à moda francesa na Primeira República

In the first decades of the Republic, the streets of the main Brazilian capital cities, especially of Rio de Janeiro and Recife, recently urbanized based on the Haussmanian Paris and smiled upon by the fever of cosmopolitanism that invested Europe, women had been used as runways where they could exhibit her imitated or imported models, especially in Paris. The iconography of the time and the advertisements conveyed by magazines and illustrated periodicals, such as the Almanach de Pernambuco and the magazine Kosmos, for instance, form the testimonies of the massive presence of the French in Rio and Recife, owners of stores and maisons, interested in fulfill the demands of the republican public. In spite of the Strong adherence of the Brazilians to the sociability models to the imported from Europe, the less-favored classes, through the popular literature, showed some resistance to these changes in the habits and clothing, especially in the Northeast, where traces of the Catholic and patriarchal moral and mentality were still alive.

Territórios marginais dos desejos: dissidências, resistências e prostituição feminina

In this research, we discuss important aspects related to the scope of the adult female prostitution in a municipality located in the State of São Paulo, Brazil. We rely on the theoretical contributions provided by the Cultural Studies, the Queer Theory and other aspects referenced by gender studies, by sexualities and other subjective processes, in parallel with the analysis of the reported life stories of two women linked to the context of commercial sexual practice in the studied city. From the presented informations, we observed multiple stories of women in the process of resistance to some standards of femininity, and come to the conclusion that the economic factor is not always preponderant for the entry/residence in female commercial sex practice, especially today, when relationships tend be established by the confluence of multiple interests.

Comunicação e coolhunting: os caçadores de tendências sob o olhar das relações públicas

The anticipation of trends has become vital in today's market due to the shortening of product life cycle. For this reason, the organizations need to be alert to ongoing changes so as to satisfy the consumer market. Given the current profile of these consumers, the reducing of the products life cycle and the transformations of cultural and social aspects, has developed the coolhunting research that uses different processes from those used by traditional trends research and focuses the analysis in the young public. This work investigates the characteristics of this new research proposal in the contemporary society and your rise in the coming years, In addition to relating the work of Public Relations in this innovative proposal

A presença feminina dos estudos secundários no estado de São Paulo (1930-1947)

Pós-graduação em Educação Escolar - FCLAR

Silêncio, sensações e segredos: o narrador e a personagem feminina no romance O lustre (1946), de Clarice Lispector

Pós-graduação em Letras - FCLAS

Identidades em movimento: a representação feminina e as relações de gênero na obra de Angela Carter

Pós-graduação em Letras - FCLAS