Corporate identity through graphic design

The degree project has been implemented abroad in Brisbane, Australia. A literature study has beenperformed parallel to the practical work within the subject »Corporate identity through graphicaldesign«. In this study deeper research has been made concerning the establishment and manifestationof a corporate identity and its program. The knowledge given from this study has been put into practicethrough two larger projects.The first project was carried out at De Pasquale, advertising agency in Brisbane, where a corporateidentity program was designed for a new company. The company is a fitness centre, called KnockoutFitness, which specializes in different types of boxing training sessions such as Boxing, Thai Bow andBoxercise but also Aqua aerobics. They needed a full corporate identity program including a logotype,business card, letter paper-paper and address labels.The second project was carried out at Queensland University of Technology in Brisbane. A promotioncampaign was designed for the Department of Visual Arts, which included two information folders andone advertisement. The purpose of the campaign was to promote both the undergraduate and postgraduatecourses offered within the department.

Konstruktion och design av två glassförpackningar i kartongkvaliteten Frövi Light

This degree project was made in cooperation with AssiDomän Frövi and Charlotte Andersson and the main objectivehas been to create to ice cream pacbges from 250 gsm Frövi Light board. The paekages are intended to be easilyresealable while decreasing in size together with the ice cream. The project also describes the food packaging labelsand symbols currently present in the European common market.Both capsules utilize a separate lid for resealing. One of the paekages (Capsuie A) is indended to be cut along withthe ice cream and thereby decrease in size. The other one (Capsuie B) uses a series of flaps for contracting and expandingwhich enab1es adjusting of the size without cutting the package up.The design for Capsuie A is created both as a series of flavours with a super-hero theme intended for children andwith a colfee flavour for a maturer audience. For Capsule B, a design was created for a sorbet.

Materialundersökning

This report emphasizes the importance of seeing a university as a company that offers a service. It isimportant to see the different quality dimensions that distinguish a service. The customer-focused planninghas also set the structure of this degree project.The marketing investigation is based on recruit questionnaires and interviews with secondary schoolstudents. The questionnaires show that the catalogue still reaches out with most information despiteconstant increase of information search at the Internet. The students seem to prefer University ofKristianstad´s catalogue front.The competition analysis is based on telephone interviews and information material sent from theother universities. Structure, usage of the graphic profile amongst more is reviewed for every university.The answers have varied a lot but there are few that have a good structure. University of Dalarna´sinformation material has neither structure nor a homogenous look.The employees at University of Dalarna are not using the universities graphic profile. They are alsodissatisfied regarding the absence of pre-produced, general overhead film series. The internal analysisalso shows that the employees don’t know which material is accessible or where to find it.

Processanalys vid Color Print Sweden AB med fokusering på prepressavdelningen

This thesis work has introduced process orientation at the printing company Color Print Sweden AB. The outcome ofthis work is a survey of the work flow at the prepress department. To visualise the production process at the companya comprehensive mapping of the main process, order-to-delivery, has been made. The work has detected a couple ofcritical elements in the existing process. These elements are the following: initial check of material delivered to the prepressdepartment as well as the control made of the plotter print-out, digital test print and plate. To guarantee the qualityof the prints it is very important that the work made in the prepress department is optimized. This survey can thereforebe used as a basis for continuous improvement in the processes at Color Print Sweden AB. This work has alsoresulted in a template that Color Print Sweden AB can use to design routine descriptions to ensure that specific worktasks are performed the right way by everyone and all the time.

Framtagning av ICC-profil för VTAB Backa

The following degree project deals with the production of an ICC-profile, this in the form ofproducing ICC-profiles for VTAB Backa. The company previously had their own profile butthey weren’t satisfied, so earlier this year they started using the TU standard profile, but theyalso wanted a complement to this in form of a profile created for solely their printing press.The separation settings used when creating the new profiles were based on information fromTU and their profile. Two basic profiles were created and then edited to obtain a better result.The test printings made with the edited profiles showed that the less adjustments that are made,the better. It was also discovered that the TU standard profile eliminates the highlight toneswhiles the new profiles are somewhat darker. VTAB Backa has at the end of this degree projectdesided to conduct more test printings before making their decision.

Reproduktionens inverkan på det slutliga tryckresultatet med djuptryck på MF-papper

To get an optimal print result with rotogravure on improved newsprint, MF-paper, knowledge aboutwhat adjustment that should be done through the whole production is needed. This degree project investigatesthe reproduction’s effect on the final print result.A test print is done at Quebecor World Nordic Interprint´s regular print unit. The evaluation of theprint shows how important the use of a unit adjusted ICC-profile is for the print quality. A comparisonbetween the two separation methods GCR and UCR shows that Interprint´s present ICC-profile, usingUCR as separation method, gives less missing dots. When the cylinder that prints the black ink isengraving whit a slower speed than normal the result shows that the colour becomes a little darker, thedetails becomes clear but the difference is very small.

Studie till uppstartande av annonskatalog

Sten Jonsson wants to start a production of an advertising catalogue for small companies in Sweden. Acatalogue where the advertisingcost is so low that most of the companies can afford to participate. Thecompanies who will advertise should be manufacturing companies in trades of carpentry, sheet metalworkshops, forging workshops and engineering workshops.The catalogue will facilitate for the manufacturer to reach the costumer without any middleman.Without a middleman creates a possibility for an opinion about the product at the same time as theprice can be held low. A catalogue of this type would benefit the marketing of the companies at the sametime as it would generate an occasion for innovations.The possible target groups are property companies, construct companies and farmers.A market research has been carried out contained a postal interview and a phone interview. Themarket research carried out to get an understanding in what the companies think about the idea butalso to see if the companies are in interest of advertise in the catalogue. Unfortunately the marketresearch became unusable when only three of thirty companies comment the idea and two of themwanted to meet for a further visit. In relation to the market research a deeper study in market research,in which essential parts for the project, was made.A dummie has been done to show the design of the catalogue.A calculation has also been done to get an understanding in what the project would cost to start.

Kvalitetskontroll av utskrifter från Kodak Approval XP4

When using the digital halftone proofing systems, a closer print match can be achieved compared to what earlier couldbe done with the analogue proofing systems. These proofing systems possibilities to produce accurate print match canas well lead to producing bad print matches as several print related parameters can be adjusted manually in the systemby the user. Therefore, more advanced knowledge in graphic arts technology is required by the user of the system.The prepress company Colorcraft AB wishes to control that their color proofs always have the right quality. This projectwas started with the purpose to find a quality control metod for Colorcraft´s digital halftone proofing system(Kodak Approval XP4).Using a software who supports spectral measuring combined with a spectrophotometer and a control bar, a qualitycontrol system was assembled. This system detects variations that lies out of the proofing system´s natural deviation.The prerequisite for this quality control system is that the tolerances are defined with consideration taken to the proofingsystems natural deviations. Othervise the quality control system will generate unnecessecary false alarms and thereforenot be reliable.

Förpackningsframställning för skönhetsvård

This degree project was intendet to construct and design packaging for beauty care. At the requestof AssiDomän Frövi the project group were instructed to innovate creative packagesmade of their cardboard Frövi Bright.Three different packages have been developed. Two of them are for child care products and onepackage is for several bath products. These results show that there are possibilities to create creativeand different packages of the cardboard Frövi Bright.The report also enters deeply into the special qualities of Frövi Bright and studies of packagingdesign.

Ny förpackning för Renat Brännvin åt Vin & Sprit AB

The purpose of this degree project is to come up with a new package to Renat Brännvin for »Vin & SpritAB« and make the product more attractive on the market of bars, restaurants and hotels. The commissionhas included to decide the material of the package, whether it´s possible to manufacture the productand to make an estimation of the costs.The conditions that »Vin & Sprit AB« set up was to make the product attractive to a younger targetgroup, in this case people from 20 to 40 years old. As Renat Brännvin is considered to be a product of firstclass it´s of great importance that the package reflects the look of a premium product.At first we looked at the history of the company »Vin & Sprit AB« and Renat Brännvin. We decidedthat the package schould consist of a bottle, glasses and a device used when serving the liquor. To getinspiration before sketching we studied different kinds of bottles, glasses and serving devices. We madea lot of different sketches to start with after which we consult with Ingrid Florén – our supervisor from»Vin & Sprit AB« – agreed on one. That one we developed and we made more accurate sketches in 3DStudioMAX.At last we looked at the opportunities to produce the bottle by questioning different manufacturers. Wewanted to know the limitations to consider when making a bottle.

Study of ink mileage and print through

This report contains a study of ink mileage, show through and other mechanisms that are important inthe study of substrate printability. These mechanisms have an impact on how ink will react on paper.To develop a substrate that provides good ink mileage and less show through requires a closer studyof substrate characteristics.Substrates with different characteristics have been tested by a technique developed for this projectcalled modified ink mileage. Ink mileage is a method to determine how much ink that is required for acertain target density. Further tests on the same substrates have been done including print throughand surface roughness measurements.

Provtryck på skärm

This Degree Project is carried through in association with Fototext in Guthenburg. The firmsees benefits using”Soft Proof” technology for both economic and time-saving. The reasonfor ”Soft Proofing” for internal/ external production is to estimate and controll documentswithout using digital or chemical printing output.The different technical solutions to ”Soft Proof”, knowledges and facts aboutColorManagement together with PDF-workflow is going to pattern for a correct succesfull”Soft Proofing” on the monitor.Acrobat 5 in association with Photoshop 6 are effectively used in ”Soft Proofing” technic.The advance and capacity of the graphical softwares which are explained in this reporthelps the users to begin to experiment with ”Soft Proof”. Graphical firms which are interestedto begin working with ”Soft Proof” need to allready have knowledge in ICC-profilingand a practical ColorManaged workflow.

Broschyr om avändarprofiler

The project group is participating in a measuring project that is a cooperation between CIT EnergyManagement AB, the Measuring unit of Chalmers and College of Dalarna.The results from the measurementswill be put together and presented in a brochure.When designing the brochure a great deal of planning has been made how to attract the targetgroup.To make the contents of the brochure more attractive, which mainly will contain text, a lot of imageswith a symbolic substance have been used. To keep the brochure together it has been divided into fivechapters that each has been given one specific colour. The colours are consistent on initials, headlinesand images.At the moment the results of the measurements are not yet ready and the text for the brochure is notpossible to complete now. This project is expected to finish in the fall when all the measurements havebeen compiled.

Varumärkning för småföretag

In this degree project a study of the importance of a graphic identity to companies has been done. A questionnaire among small companies in Dalarna has beenmade. From this, three sets of graphic profile-program have been formed andthese are suitable for new companies. Finally a practical application has been made on Greenfield in Mora, a graphic profile has been designed.To cause an identity is to prove that someone or something exists by individualizingand distinguish. Every individual or company has its qualities or charasteristics.The way to a desirable identity is going by a corporate identity-program that containsthe companies strategies, people, products, buildings, trademarks, graphic design. To create an identity a well considered strategy is needed, where all members of the company are involved. This will lead to a positive image and means for an efficient market communication. The identity of the company is that the company wish what the company/product will stand for, but the image is what the market think about the company/product. The surrounding worldwill be convinced that the company is a reliable producer or deliverer. The companyvill also be regarded as useful and responsable, profitable as an object or partner and a good place of work.Today, trademarking is the most important carrier of identity for a company. A trademark, like a word, a picture or a slogan, will distinguish a product from theothers. What is needed to build up a strong trademark? How can a trade markbe developed to an advantage?To get a lot of people in the same direction clear guidlines are needed. Usually you focused on graphic design, especially the symbols and marks of the companies.The results are presented on a graphic profile, documented in a graphic manual.

Granskning av kvalitetssäkringsarbetet vid en ICC-profilbaserad trycksaksproduktion

To make your company change from a conventional workflow to an ICC-based workflow you need tomake investments in time and money. On the other hand you get your reward in terms of a stable andquality safe production. To choose this way of adjusting your company to new routines requires accuracyas well as a great deal of commitment. It is not only about having the right equipment. There area lot of factors that affect the quality of production.Our ambition with this report is to bring out the importance of general thinking when it comes toICC-profiling and to discuss on which basis printing profiles should be created. Quality parameters asfor example roughness and whiteness of paper are also discussed. To be able to investigate these mattersin detail we have taken a closer look at two companies, which have chosen to commit themselvesto achive better quality through color management but still feel that they have some problems withtheir workflow.One of the conclusions that are made in this report is that both companies should extend their investmentsin education of employees to become less independent of consultants, but also to increase theinterest in changes within the company. It is also stressed that an ICC-profile only can be efficient if acompany commits itself to accuracy regarding routines, control and calibration.