Relações públicas e impacto ticomia: um case de sucesso

El mercado de trabajo sigue cada día más selectivo, que promueve el aumento en el numero de vacancias y instituciones de enseñanza superior. Con el crecimiento de este mercado, también aumenta el número de nuevos profesionales, ayudando en el fomento de un nuevo y promisor mercado: las graduaciones. El crecimiento de las graduaciones se da principalmente en los últimos diez años, periodo en que Impacto Ticomia fue creada y desarrollada. La necesidad de un trabajo estructurado de comunicación en la empresa fue indispensable para la sobrevivencia en el mercado y para el éxito pretendido. El análisis de la comunicación estratégica de Impacto Ticomia fue hecha en la óptica de cuatro teorías esenciales de relaciones publicas propuesta por Gruning, por las cuales están la teoría organizacional, teoría de gerencia, teoría de comunicación y teoría de conflicto-resolución. En este análisis procura-se demonstrar el valor de las contribuciones del trabajo de las relaciones publicas para las organizaciones

Inclusão no ensino superior: das políticas públicas aos programas de atendimento e apoio às pessoas com necessidades educacionais especiais

Pós-graduação em Educação - FFC

Vivências acadêmicas: interferências na adaptação, permanência e desempenho de graduandos de cursos de engenharia de uma instituição pública federal

Pós-graduação em Educação - FFC

O ensino da implantodontia no curso de graduação de odontologia: o relato de experiência de uma instituição e o perfil dos pacientes atendidos na clínica de implantodontia das Faculdades Adamantinenses Integradas - FAI

Pós-graduação em Odontologia Preventiva e Social - FOA

Papel da Ética e da Moral na formação de Engenheiros e Tecnólogos de Alimentos: o caso da UTFPR/Medianeira

Pós-graduação em Educação - FFC

Educação a distância: um estudo analítico das políticas governamentais com foco no projeto da Universidade Aberta do Brasil

The present study at the doctoral level, is in the initial phase of the Program Graduate School of Education UNESP, SP-Araraquara campus. That makes an analysis of government policies in distance education system through the Open University of Brazil (UAB). We present in this moment, the historical background of the creation and expansion of the system of the Open University of Brazil with emphasis on policies of expansion of higher education and also the degree in pedagogy courses offered by the partner universities of the University System in Brazil Open southeast. Among the main objectives of the study is to compare the Brazilian government policies of expansion of higher education with the management and characteristics of undergraduate courses in pedagogy. Partial results indicate a total 51 universities that offer degree courses in pedagogy at UAB system in Brazil, including 12 institutions in the Southeast.

Extensão universitária e trabalho voluntário na formação do acadêmico em odontologia

The aim of the present study was to point out the importance of the experience of undergraduate dental students in extra-curricular activities and volunteer work, as a means through which to gain essential knowledge and abilities for their professional lives. A literature review of the Medline, Scielo, and Lilacs databases was carried out in an attempt to select articles related to the university extension and volunteer work of undergraduate dental students. It is still extremely difficult to include university extension and volunteer work as an important activity in Dentistry courses. However, the presentday work market demands professionals who have expertise not only in dental techniques, but also in the socio-cultural characteristics of communities, considering that people need to be comprehensive in their psychosocial aspects in order to be treated as a complete professional. Therefore, university dentistry courses should give equal consideration to both oral rehabilitation skills and the promotion of general healthcare, acquired mainly through extracurricular activities, in an attempt to redeem the integral education of the healthcare professional. Moreover, students should pay closer attention to the opportunities offered during their undergraduate courses, as the work market for dentists is becoming more and more competitive. Moreover, the dentist whose professional life is limited to the dental office will most certainly forgo the opportunity to act in other social areas as well as the recognition that comes with such acts.

O ensino da Saúde Pública Veterinária nos cursos de graduação em Medicina Veterinária da região Sudeste do Brasil

Pós-graduação em Medicina Veterinária - FCAV

O vestibular da UNESP: sobre acesso à educação superior e o currículo de geografia na educação básica (2006-2012)

Pós-graduação em Geografia - IGCE

O ensino de filosofia no Brasil: a sua formação discursiva no contexto universitário de 1930 a 1968

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Significações das metodologias de ensino aprendizagem para professores e alunos do curso de graduação em enfermagem

Pós-graduação em Enfermagem - FMB

Educação para o desenvolvimento sustentável: o papel da Universidade

The University is responsible for the stablishment of citizens with critical thinking, based on current concepts, capable of a dynamic and participative attitude in the community in which these professinals will be inserted. Education at environmental sustainability, permeated by the articulation among knowledge, social, and cultural phenomena, brings the challenge of incorporating skills, providing essential values not only for understanding the historical relations between human beings and the environment, but also to improving the quality of life. The “World Conference on Higher Education in the Twenty-first Century: Vision and Action" guides the educational process by its mission to train citizens professionals, highly informed, motivated, integrated and able to create a society based on love of humanity and wisdom. The balancing among the basic functions of teaching, research and extension within the University contributes to the student to take ownership of the construction of his own knowledge in a perspective of integral formation of the human being, aware of his social responsibility and policy for a society environmentally sound. This paper aims to, guided by literature review, present some considerations on the role of the University in education for environmental sustainability.

Percepção do cirurgião-dentista sobre formação profissional e dificuldades de inserção no mercado de trabalho

Introduction: The evaluation of the perception of graduates is an essential strategy to support the political project educational in universities. Objective: This study aimed to verify the perception of dentists which are working in the labor market, about the difficulties of professional insertion after the graduation, positives and negatives aspects and suggestions regarding the training received. Methodology: This is a qualitative survey conducted with graduates of the years 2000 to 2010, of dentistry course from a Brazilian Public University. A self-administered questionnaire was sent by mail/email to all graduates in the period. The data were transcribed and subjected to content analysis, divided into pre-analysis, characterized by carefully reading floating, material exploration, guidelines for finding the analysis itself. Result: The categories related to the difficulties in early life were: getting a job/workplace, adequate working conditions and low pay, insecurity and confrontation obtained the academic and lack of administrative experience. The perceived positive aspects for the training were: good infrastructure and reputation of the university, integrating teaching-research, teacher-student relationship. The negative aspects comprised the following categories: administrative preparation, lack of integration between content theoretical/ practical, concepts used in the labor market. The suggestions presented are consistent with the difficulties to the beginning of professional life and the negative aspects. Conclusion: The professionals have faced the saturation of the labor market and different reality from those found in academic life. Despite the positive aspects, graduates suggest changes in the course conducted.

Actitud de los docentes de las facultades de Odontologia Brasilenas ante los aspectos bioeticos, eticos y legales del tratamiento odontológico

The study consist on an analysis of attitude by professors of Brazilian Dental Schools before the aspects bioethical, ethic and legal dental treatment aspects. The data collect occurred by semi-structured questioners send by e-mail and correspondence. It was applied the content analysis, by categorical analysis technique, according to Bardin. About bioethical aspects, 94,6% cited that the decision of treatment should be realized between professional and patient, because it don t interfere on negative form (100%). Everybody consider important the interaction professional/patient, because it establishes the respect and mutual agreement between them (61,8%). Tangent at ethic aspects, 95,5% show all alternatives for determined case, even knowing that can lost patient, explaining on the technique and laical form to clear doubts(61,9%). About legal aspects, 82,4% allege that dental surgeon should treat his patient like consumer whereas offer techniques, materials and know through profession. And, like legal prove on occasional lawsuit, 57,1% mentioned that professional don t need of contract necessarily, but a good documentation about patient and e assigned by him. It concluded that these aspects should be teached always to Dentistry academics, whereas they re inherent at profession, to not stay vulnerable at future ethic, judges and other problems.

Na contramão do jornalismo Fast: as relações de subordinação entre mercado e universidade e a necessidade de se repensar a pedagogia do jornalismo

The Brazilian Journalism graduation was created in 1947, when Casper Líbero Foundation has teamed up with Philosophy's Faculty of the São Paulo's Catholic University and built the first Communication course in the country. Since then, the journalism curriculum has undergone several renovations, which influenced the profession in the country: five Currículos mínimos were created in 20 years, with the purpose of regulate journalism in the country, according to differents interests. These Curriculum left marks in Journalism that we feel today, like the perception that Journalism is a Communication's license, forcing students to be a versatile professional. Moreover, Journalism has serious teaching deficit, which separates theory from practice (functionalist perception). For the reasons above, experts in Communication, with the purpose of change the negative influence of these Currículos Mínimos, released a report in 2009, approved in 2013, with the Journalism's National Guidelines for the Journalism's graduation. The document intend to guide the discussion of the reformulation for the Journalism's curriculum in Brazil. Specifically, this paper seeks to contribute to the discussion of curriculum, of Political Pedagogic Project and national guidelines in the São Paulo State University - Universidade Estadual Paulista, UNESP. In this regard, the paper's applicant makes a study of the guidelines contained in the previous and current curriculum proposals, dissects the Journalism's National Curriculum Guidelines and offers help to speed up the discussion of the new Political Pedagogic Project for the journalism course