Designing persuasive third party applications for social networking services based on the 3D-RAB model

The use of social networks services for promoting business, teaching, learning, persuasion and spread of information continues to attract attention as most social networking services (SNSs) now allow third party applications to operate on their sites. In the field of persuasive technology, the ability of SNSs to build relationships among their users and create momentum and enthusiasm through rapid cycles also give it a greater advantage over other persuasive technology approaches. In this paper we discuss the 3-dimensional relationship between attitude and behavior (3D-RAB) model, and demonstrate how it can be used in designing third-party persuasive applications in SNSs by considering external factors which affects persuasive strategies.

Diagnosing eclipse-induced wind changes

Responses in surface winds to solar eclipses have an almost mystical status but are difficult to detect in observations because of their transient nature. High spatial resolution (approx. 1.5 km grid) meteorological models now provide a new technique for their investigation. Measurements from the southern UK meteorological network during the 11 August 1999 total solar eclipse are compared with a high-resolution model ignorant of the lunar shadow’s influence. Differences between the model output and measurements at the eclipse time show transient eclipse zone temperature decreases of up to 3 degrees C, which also depressed the day’s maximum temperature compared with the model prediction. Coherent responses in temperature, and wind speed and direction measurements are detected in the inland cloud-free region (from 51 to 52 degrees N and −2 to 0 degrees E). A mean regional wind speed decrease of 0.7 m s−1 during the maximum eclipse hour is apparent with a mean anticlockwise wind direction change of 17 degrees; no such changes occurred in the model output. Such regional circulation changes are consistent with Clayton’s 1901 cold-cored eclipse cyclone hypothesis, which may be related to the anecdotal ‘eclipse wind’.

Towards a ‘civic’ narrative: British national identity and the transformation of the British National Party

This article examines the ways in which the BNP utilises the elements of British national identity in its discourse and argues that, during Griffin's leadership, the party has made a discursive choice to shift the emphasis from an ethnic to a civic narrative. We put forward two hypotheses, 1: the modernisation of the discourse of extreme right parties in the British context is likely to be related to the adoption of a predominantly civic narrative and 2: in the context of British party competition the BNP is likely to converge towards UKIP, drawing upon elements of its perceived winning formula, i.e. a predominantly civic rhetoric of national identity. We proceed to empirically test our hypotheses by conducting a twofold comparison. First, we compare the BNP's discourse pre- and post-1999 showing the BNP's progressive adoption of a civic narrative; and second the BNP's post-1999 discourse to that of UKIP in order to illustrate their similarities in terms of civic values.