Law, Informal Institutions and Trust: an Experimental Perspective

This dissertation has studied how legal and non-legal mechanisms affect the levels of trust and trustworthiness in an economy, and whether and when subtle psychological factors are crucial for establishing trust and even for recovering trust from a breach of contract. The first Chapter has addressed the question of whether formal legal enforcement crowds out or crowds in the amount of trust in a society. We find that formal legal mechanisms, especially formal contracts backed by a powerful authority, normally undermine trust except when they are perceived as legitimate, or when there are no strong social norms of fairness (i.e. the population in a society is considerably heterogeneous), or when the environment in which repeated commercial relationships take place becomes highly uncertain. The second Chapter has examined whether the endogenous adoption of a collective punishment institution can help a society coordinate on an efficient outcome, characterized by high levels of trust and trustworthiness. The experimental results show that the endogenous introduction of collective punishment by means of a majority-voting rule does not significantly improve coordination on the efficient equilibrium. Not all subjects seem to be able to anticipate the change in behavior induced by the introduction of the mechanism, and a majority of them vote against it. The third Chapter has explored whether high-trustors adapt their behavior in response to others’ trustworthiness or untrustworthiness more quickly, which in turn supports them to maintain higher default expectations of others’ trustworthiness relative to low-trustors. Our experimental results reveal that high-trustors are better than low-trustors at predicting others’ trustworthiness because they are less susceptible to the anticipated aversive emotions aroused by the potential betrayal and thereby have a higher willingness to acquire the valuable information about their partner’s actions.

Brand formative design - development and assessment of product design from a future, brand and consumer perspective

With this dissertation research we investigate intersections between design and marketing and in this respect, which factors do contribute that a product design becomes brand formative. We have developed a Brand Formative Design (BFD) framework, which investigates individual design features in a holistic, comparable, brand relevant, and consumer specific context. We discuss what kinds of characteristics contribute to BFD but also illuminate how they should be applied and examine: rnA holistic framework leading to Brand Formative Design. Identification and assessment of BFD Drivers. The dissection of products into three Distinctive Design Levels. The detection of surprising design preferences. The appropriate degree of scheme deviation with evolutionary design. Simulated BFD development processes with three different products and the integration of consumers. Future oriented objectification, comparability and assessment of design. Recommendations for the management of design in a brand specific context. Design is a product feature, which contributes significantly to the success of products. However, the development of new design contains challenges. Design can hardly be objectified; many people have an opinion concerning the attractiveness of new products but cannot formulate their future preferences. Product design is widely developed based on intuition, which can be difficult for the management of design. Here the concept of Brand Formative Design can provide a framework which contributes to structure, objectify, develop and assess new evolutionary design in brand and future relevant contexts, but also integrates consumers and their preferences without restricting creativity too much.

Problematiche di trust e privacy negli ambienti di cloud computing

Questa tesi si prefigge l’obiettivo di analizzare alcuni aspetti critici della sicurezza in ambito cloud. In particolare, i problemi legati alla privacy, dai termini di utilizzo alla sicurezza dei dati personali più o meno sensibili. L’aumento esponenziale di dati memorizzati nei sistemi di cloud storage (es. Dropbox, Amazon S3) pone il problema della sensibilità dei dati su un piano tutt'altro che banale, dovuto anche a non ben chiare politiche di utilizzo dei dati, sia in termini di cessione degli stessi a società di terze parti, sia per quanto riguarda le responsabilità legali. Questa tesi cerca di approfondire ed esaminare le mancanze più preoccupanti degli stessi. Oltre ad analizzare le principali criticità e i punti deboli dei servizi cloud, l’obiettivo di questo lavoro sarà quello di fare chiarezza sui passi e le infrastrutture che alcune aziende (es. Amazon) hanno implementato per avvicinarsi all’idea di 'safeness' nel cloud. Infine, l’ultimo obiettivo posto sarà l’individuazione di criteri per la valutazione/misura del grado di fiducia che l’utente può porre in questo contesto, distinguendo diversi criteri per classi di utenti. La tesi è strutturata in 4 capitoli: nel primo sarà effettuata una tassonomia dei problemi presenti nei sistemi cloud. Verranno presentati anche alcuni avvenimenti della storia recente, in cui queste problematiche sono affiorate. Nel secondo capitolo saranno trattate le strategie di 'safeness' adottate da alcune aziende, in ambito cloud. Inoltre, saranno presentate alcune possibili soluzioni, dal punto di vista architetturale. Si vedrà come il ruolo dell'utente sarà di estrema importanza. Il terzo capitolo sarà incentrato sulla ricerca di strumenti e metodi di valutazione che un utente, o gruppo di utenti, può utilizzare nei confronti di questi sistemi. Infine, il quarto capitolo conterrà alcune considerazioni conlusive sul lavoro svolto e sui possibili sviluppi di questa tesi.