A insustentável teoria da sustentabilidade: Ideologia e reificação no discurso empresarial da responsabilidade social no Brasil

Pós-graduação em Ciências Sociais - FFC

Comunicação e relações de trabalho no contexto empresarial: a prática discursiva de um informativo organizacional

Este trabalho se insere no âmbito de pesquisas que se debruçam sobre a relação linguagem e trabalho, mais precisamente sobre as modernas formas de comunicação em ambientes organizacionais. Partindo-se do pressuposto de que as atividades de linguagem nesse ambiente possuem uma dimensão simbólica, voltada a gerar resultados positivos e estratégicos, elege-se investigar nesta pesquisa o funcionamento da prática discursiva materializada num informativo organizacional e as implicações simbólicas dessa prática para o cotidiano de trabalho na empresa. Esse informativo, assim como a empresa, aparece situado no contexto ideológico do Discurso da Qualidade Total, discurso que institui e justifica o que atualmente se tem denominado como gerência moderna. Para análise da prática discursiva do informativo, observam-se as atividades de produção, difusão e consumo a que aparece ligado, buscando-se depreender os discursos e as representações de sujeitos implicados nessas atividades. O estudo situa-se na linha da Análise do Discurso francesa e é desenvolvido segundo as noções teóricas de Prática discursiva e de Cenografia, propostas por Maingueneau (2008a).

Discurso empresarial: o house-organ como instrumento ideológico nas organizações

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Análise do modelo de gestão da incubadora PIEBT sob a perspectiva do isomorfismo organizacional

Este estudo tem como objetivo analisar a gestão de uma incubadora de Empresas, o Programa de Incubação de Empresas de Base Tecnológica (PIEBT). Partindo de uma abordagem qualitativa e quantitativa, buscou-se retratar o processo gerencial da mais antiga Incubadora de empresas amazônica, identificando seu contexto e o nível de adequação de suas práticas ao mais novo modelo de gestão de incubadoras, o Centro de Referência para Apoio a Novos Empreendimentos (CERNE). Para isso, foi discorrido sobre a incubação de empresas, discutindo conceitos de gestão e alguns aspectos da teoria institucional. Os resultados permitiram verificar que a gestão tem foco central no processo de incubação e na captação de recursos e seu nível de adequação ao CERNE encontra-se, predominantemente, em estágio inicial, mas, que, até por pressões de seu campo organizacional, a implementação do modelo é uma meta a ser alcançada. Concluiu-se também que a gestão do PIEBT é circundada por pressões que tendem ao isomorfismo.

Representações sociais da Psicologia do Trabalho: o olhar de formandos em Psicologia da Universidade Federal do Pará

Este estudo percorreu questões sociais contemporâneas que envolveram o Sujeito, o Trabalho e a Psicologia na perspectiva das Representações Sociais: A formação do psicólogo do trabalho na Universidade Federal do Pará. A pesquisa identificou a Psicologia do Trabalho na visão dos estudantes concluintes do curso de Psicologia da UFPA. Analisou-se as questões paradigmáticas que a área está inserida, as vivências dos formandos nos estágios supervisionados, a questão do trabalho como fonte de identidade e as mudanças da pós-modernidade para os futuros profissionais da Psicologia do Trabalho, assim como suas perspectivas no mercado profissional. Embasou-se em Serge Moscovici (1978, 2001, 2005, 2007) e na grande teoria das Representações Sociais-RS, e em Denise Jodelet (2001, 2005, 2009) com a abordagem processual em Representações Sociais. As RS se inseriram como a teoria fundante da temática, que privilegiou as relações cotidianas a partir das comunicações humanas, que foram formadoras de representações, para a proposição de uma nova perspectiva da Psicologia Social. Optou-se pela pesquisa qualitativa e utilizou-se o Método da Explicitação do Discurso Subjacente – MEDS, para os instrumentos de coleta e análise de dados. As análises das representações apontaram para as diversas dificuldades encontradas pelos estudantes que buscavam os estágios: a substituição de atividades de estágio por pesquisas específicas sobre o mundo do trabalho e exercícios acadêmicos on line, por meio da internet; entendiam que a apropriação desses conhecimentos substitutos seriam inadequados e impróprios a alunos em formação; informaram desejar diferenciar-se dos padrões estabelecidos na área da Psicologia do Trabalho, ou seja, da visão deturpada de psicólogos que estavam a serviço da empresa e se esqueceram do trabalhador. Na questão da prática profissional, mostraram que a tentativa dos professores, em substituir os estágios por outras atividades, implicava uma ruptura do compromisso de ensino com o viés interdisciplinar e de caráter prático, explicitados nas diretrizes curriculares dos cursos de graduação da instituição. Sentiam-se desamparados e despreparados para atuação no mercado e bastante preocupados com as exigências dessa área. Todavia, vislumbravam possibilidades quando sugeriam que este campo apresentaria potencialidades inovadoras e de constante atualização, em que o papel da universidade seria fundamental e a preparação dos professores essencial à construção de uma Psicologia do Trabalho com compromisso ético e, que emergisse da prática concreta dos futuros psicólogos formados pela instituição.

Organizational safety climate and adherence to standard precautions among dentists

Objective: Check the perception of dentists about safety climate at work in relation to adherence to standard precautions.Methods: It is a quantitative, cross-sectional study conducted through the application of the Safety Climate Scale to a population of 224 dentists who worked in units of primary health care in six municipalities of Parana.Results: The total score of 3.43 (SD = 0.88) reveals that dentists have a poor perception of the incentives and organizational support for adopting standard precautions.Conclusion: Unsatisfactory safety climate, where the perception of dentists about safety in their work environment is deficient, demonstrating fragile management actions of support to safety, lack of a training program in occupational health and deficient feedback to favor the adoption of safe practices.

Relações Públicas nas agências de comunicação: uma análise dos discursos dos mercados

Public Relations is an area of communication that has many definitions given by both professional associations and by many authors. Academic and professional discussions on a precise definition of the area are recurrent. Considering this issue, it was decided to study the relationship between public relations and communications agencies, assuming that this is a market segment that includes the public relations. This paper analyzes the discourses of communication agencies and how the Public Relations are handled by them. For this, it was used theories about the history of public relations as well as definitions and concepts of its main authors. Furthermore, we present the characteristics of communication agencies, the contexts associated with its emergence in Brazil and the future prospects of this market segment in the opinion of the professionals who work in it. The study about the discourses of communications agencies was based on French Discourse Analysis, using books from important authors of the area, such as José Fiorin and Helna Brandão. The discourses analyzed were those present on websites of three communications agencies in the state of Sao Paulo. It was noted that not always the participation of public relations in communication agencies is highlighted, although the services of these agencies are based on techniques and typical functions of Public Relations. Above all, what the discourses are seeking to highlight are the experience and expertise in organizational communication owned by its staff

The illuminist discourse of the digital divide: a critic to the Post-Fordist Informatic Mundaneum from Knoxville, Tennessee

This article discusses the project of the Information Society and the discourses that undergo it, as part of a political and ideological conception universalized by those countries that created and dominate computer technology, which is in turn is aligned with the Post-Fordist industrial capitalist order and its emphasis on economic accumulation and consumerism. We explain how information technology creates routines and legitimate social orders, taking for analyzes the case of the Clinton-Gore policy in the United States, when the discourse of the computer society was associated with the development and social welfare. This association is revealed in the speech made by Clinton in the city of Knoxville in year 1996. There we see the beginnings of the concern about the Digital Divide as a new form of "social disease" that prevents the passage to a better world, focused on productivity, accumulation and consumption in information-dense societies. This generates a clash between the industrial-graph-centric world and the oral-pre-industrial communities, as a result of attempting to transplant the institutional forms of the developed West. We explain the pillars of the new computerized order, and how they replaced previous epic narratives creating techno-deterministic or techno-phobic discourses in prejudice of more critical approaches. We identify the effects such deterministic discourses that connote the association between the Information Society, welfare and development, questioning the urgency of deploying this system at global level without profound critical discussion, clear goals focused on the benefit of the human beings, and the open participation of the users of the system.

Relationship between composition and organizational levels of nanostructured systems formed by Oleth 10 and PPG-5-Ceteth-20 for potential drug delivery

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Jornalismo participativo, subjetividade e práticas discursivas

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Organizational communication and innovation in micro and small companies: a study on the application of the Innovation Radar

This paper is a study on corporate communication and the ability to innovate in small businesses. The guiding question seeks to respond whether organizational communication is able to make progress and / or support innovation in micro and small companies, and the main objective is to analyze the relationship between innovation and organizational communication. It was applied the case study method and document research for interpreting a diagnosis instru- ment called “Innovation Radar” in a small business company located in the countryside of São Paulo state. The diagnosis is made based on assessment dimensions aimed at checking the maturity and the degree of innovation in micro and small companies. By evaluating these di- mensions it was possible to build analytical frameworks and highlight the influence of corporate communication in promoting innovation. The results indicate that every dimension of the “In- novation Radar” can improve their performance by means of corporate communication.

How to progress from discourse to practice? a new agenda for change in medical schools into the next decade

In the context of medical school instruction, the segmented approach of a focus on specialties and excessive use of technology seem to hamper the development of the professional-patient relationship and an understanding of the ethics of this relationship. The real world presents complexities that require multiple approaches. Engagement in the community where health competence is developed allows extending the usefulness of what is learned. Health services are spaces where the relationship between theory and practice in health care are real and where the social role of the university can be revealed. Yet some competencies are still lacking and may require an explicit agenda to enact. Ten topics are presented for focus here: environmental awareness, involvement of students in medical school, social networks, interprofessional learning, new technologies for the management of care, virtual reality, working with errors, training in management for results, concept of leadership, and internationalization of schools. Potential barriers to this agenda are an underinvestment in ambulatory care infrastructure and community-based health care facilities, as well as in information technology offered at these facilities; an inflexible departmental culture; and an environment centered on a discipline-based medical curriculum.

A gestão democrática em uma escola de educação de jovens e adultos

This paper addresses the democratic school management within the school organizations. For this, initially made brief remarks on labor relations, the development of administrative and organizational theories. Later, we reflect on how the se labor relations are organized in the educational environment and what education theoretical contributions to the development of school management in Brazil. Therefore, we discuss the Brazilian educational policies that postulate and legitimate democratic school management. Studies of everyday guided the theoretical basis of this work, we wonder what school subject dealing with the discourse of democratic and participative management. Forward the hypothesis that participatory management should be a prominent space in schools, the aim of this study was to investigate the school management of a municipal school of Youth and Adult Education, which brings in your organization pedagogical foundation and educational principles espoused by Paul Freire. The specific objectives of the study are: a) to investigate and describe how is the organization's management of school youth and adults; b) understand the role of managers; c) check how teachers and administrators understand the process of managing this school. From a methodological point of view the daily life of the studies led this work to procedures and qualitative analysis of ethnographic referring to practices that have occurred in adult education school along with the theoretical foundation. Participated in this research members of the school management group and four teachers of Youth and Adult Education rooms. The results obtained showed that dialogue and democracy go together, that the school is an organization with different world views, which need to be primarily present in the identity of the schools. It was also possible to find different democratic practices in the management and organization of the Educational Center that make school subjects become...

Discourse and Cooperative Learning in the Math Classroom

In this action research study of my 6th grade math classroom I investigated the effects of increased student discourse and cooperative learning on the students’ ability to explain and understand math concepts and problem solving, as well as its effects on their use of vocabulary and written explanations. I also investigated how it affected students’ attitudes. I discovered that increased student discourse and cooperative learning resulted in positive changes in students’ attitudes about their ability to explain and understand math, as well as their actual ability to explain and understand math concepts. Evidence in regard to use of vocabulary and written explanations generally showed little change, but this may have been related to insufficient data. As a result of this research, I plan to continue to use cooperative learning groups and increased student discourse as a teaching practice in all of my math classes. I also plan to include training on cooperative learning strategies as well as more emphasis on vocabulary and writing in my math classroom.