O jeito nordestino de ser globalizado

This work discusses the impacts of the globalization in the Brazilian northeast culture, specifically in the popular field. The background of theses reflections is the carnival festivities in Recife-PE. In this context, attempts to changes as well as resistance to them maintaining the cultural values and the popular manifestations take a new dimension, presenting different ways of being nordestino. The option for the context of the carnival festivities is due to its significance to the people of this place, particularly as it is a space in which people represent themselves. The work presents a version of the history of carnival in Recife, identifies some manifestations that comprise it, analyzes its changes and shows the process of valuing the local culture in the latest years of the 20th century. The research also reveals how the popular culture assumes a functional and dynamic character where the themes of the popular traditions are being reworked. This process allows not only the survival of the local culture, but also the resistance against the capitalist project to construct a global culture and its uniform character. Even though the carnival festivity has become a mega show, composing a market design, it is still a space to construct differences and see the other. Lastly, for the people of that region, it is a space of fighting for a place in the international panorama

O espaço de todos, cada um no seu lugar : o uso dos espaçõs públicos destinados ao lazer em Natal

A problemática atual da urbanização coloca questões delicadas referentes ao seu ritmo de crescimento, sua relação com o desenvolvimento econômico, o aparecimento de novas formas urbanas e sua relação com as novas maneiras de articulação capitalista. A compreensão espacial do lazer nas cidades apresenta-se, assim, como tema de grande importância para as sociedades contemporâneas. O interesse e a importância de tratar esse tema na cidade do Natal - enfocando-se a distribuição dos espaços públicos de lazer nos diversos bairros e sua utilização pelos seus habitantes - justifica-se pelo fato dessa capital apresentar um crescimento populacional surpreendente nos últimos anos, tendo uma expansão urbana desordenada que se reflete na carência de infra-estrutura urbana e numa forte segregação espacial. Foram feitas a verificação da disponibilidade de espaços públicos de lazer nos bairros e a identificação dos diversos fatores que interferem na utilização desses espaços, visando contribuir para a compreensão do fenômeno do lazer urbano, bem como, para o aprofundamento da discussão acerca da função social desses, que possibilite montar estratégias para a utilização de forma democrática desses espaços nas cidades. Para tanto foi necessária uma articulação teórica das questões peltinentes ao espaço urbano e ao lazer, que formam uma área epistemológica de interseção quando trata das questões referentes ao direito à cidadania, onde está contemplado o direito à cidade (á moradia e ao seu entomo). Os dados para que caracterizaram as vivências do lazer nos espaços públicos da cidade foram levantados em três fontes: nos documentos (plano diretor da cidade, planos de políticas públicas entre outros), nas entrevistas com a comunidade e nas observações diretas dos espaços de manifestações do lazer. A análise aponta que existe uma distribuição irregular dos espaços públicos de lazer, por bairro e Região Administrativa da cidade do Natal que apresenta relação com a segregação espacial por classe, existente na cidade, fruto da dinâmica econômica e práticas sociais aqui existentes. Constata-se ainda que a camada desprovida desses equipamentos de lazer não age espontaneamente, nem através de seus representantes e mandatários institucionais, em prol da distribuição de oportunidades nesses campos, possibilitando que a segregação continue em círculos viciosos, pois a própria segregação dificulta o encontro, a percepção das diferenças e o conflito, que podem ser resgatados numa nova forma de organização do cotidiano

O Jeito nordestino de ser globalizado

This work discusses the impacts of the globalization in the Brazilian northeast culture, specifically in the popular field. The background of theses reflections is the carnival festivities in Recife-PE. In this context, attempts to changes as well as resistance to them maintaining the cultural values and the popular manifestations take a new dimension, presenting different ways of being nordestino. The option for the context of the carnival festivities is due to its significance to the people of this place, particularly as it is a space in which people represent themselves. The work presents a version of the history of carnival in Recife, identifies some manifestations that comprise it, analyzes its changes and shows the process of valuing the local culture in the latest years of the 20th century. The research also reveals how the popular culture assumes a functional and dynamic character where the themes of the popular traditions are being reworked. This process allows not only the survival of the local culture, but also the resistance against the capitalist project to construct a global culture and its uniform character. Even though the carnival festivity has become a mega show, composing a market design, it is still a space to construct differences and see the other. Lastly, for the people of that region, it is a space of fighting for a place in the international panorama

A produção biopolítica do corpo saudável: mídia e subjetividade na cultura do excesso e da moderação

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

Educar para o lar, educar para a vida :cultura escolar e modernidade educacional na Escola Doméstica de Natal (1914-1945)

La recherche propose un nouveau regard sur l Institution Scolaire École Doméstica de Natal, en essayant de tenir compte de la multiplicité des auteurs et des pratiques développées à l école qui définissaient le mieux et expliquaient les phénomènes de cette réalité éducative et des rapports avec le temps et le lieu où elle s insérait. Pour ce faire, les concepts de mémoire et culture scolaire ont été fondamentaux pour la compréhension de ces pratiques, parce qu ils ont contribué à notre lecture historique-culturelle de l ensemble d aspects institutionnalisés à l école, comme son curriculum, ses finalités, ses façons d enseigner et d apprendre, ses règles de conduite, ses normes, enfin, ce qui caractérisait son organisation et ses pratiques quotidiennes. C était l École Doméstica de Natal l institution pionnière dans le modèle d éducation féminine au Brésil, nous le reconnaissons en priorité et nous visons à le circonscrire à son indélébile contribution à l Histoire de l Éducation de Rio Grande do Norte. Conçue par un modèle d organisation scolaire européen pour l éducation féminine, l École Doméstica de Natal a été inaugurée en 1914, en ayant comme créateur l intelectuel de Rio Grande do Norte Henrique Castriciano de Souza. Sa singularité, s opposant aux écoles féminines existantes au Rio Grande do Norte et au Brésil en ce temps-là, était dû au modèle scolaire adopté, qui appuyait sur la formation d une femme préparée à répondre aux aspirations modernes surgissant avec l avènement de la République. Ce contexte exigeait de l école la formation d un modèle de femme dans les aspects moral, physique, culturel et intelectuel modelés sur les idéaux de l ordre et du progrès. Ce serait une nouvelle méthode d éducation scolaire qui pourrait favoriser la modernisation des anciennes méthodes d enseignement, provoquant le surgissement de modèles qui impliqueraient une nouvelle organisation pédagogique aux écoles de l`État et conduiraient la ville à de nouveaux et hauts paliers de culture et civilité. Avec cela, l école contribuerait à ce que la femme joue un rôle dans la société d une manière plus active, sociale et mieux adaptée. Les mots ordre, nouveau, civilité, moderne et progrès se répandaient et s entrecroisaient avec des valeurs archaïques toujours permanentes et enracinées dans la vision de vie et l idée de monde d alors. Ainsi, on voyait que l École Doméstica était une institution modèle, spécifique dans sa fonction, qui apporterait à la ville et, particulièrement au Rio Grande do Norte, des idées de civilité, ordre et progrès

A Produção biopolítica do corpo saudável: mídia e subjetividade na cultura do excesso e da moderação

Recognizing the plans left by Foucault as legitimate, for those that the struggle to fight against all forms of way of life subjection takes an important role on human being existence, this thesis questions the impacts of body planning on health specialized media on the production of the contemporary subjectivity. Having the Saúde! magazine as this thesis empirical field, it discusses the subjectivity processes centered on the realization of many bodily practices destined to a perfect body self-construction, finding suitable conditions for a narcissistic development of the new ways of social regulation on hypermodern societies. Our central argument, refering to a specific reflection about the body, media and subjectivity, is that the body promoting over the health specialized media makes possible the creation of new existential territories, configuring the healthy body bio-political production by a subjectivity process open to experimenting and to self-invention. Bodily subjectivity process centered on body self-construction, simultaneously generating human subjectivity singularization and massification, evidencing escape routes to build a body health existential perspective. In this thesis we seek to point not only the historically hegemonic forms of being healthy, but mainly the forces that nowadays question these forms, making possible the thought of other ways to live the health of the body, starting from the subjectivity singularization

Cultura organizacional orientada à qualidade: um survey nas concessionárias automotivas brasileiras certificadas com a ISO 9001

The study aims identify the existence of quality culture in Brazilian automotive dealerships with ISO 9001, motivated by this research problem: exist a quality culture in this dealerships, which facilitates the adoption of quality practices supported by ISO 9001? For referencing, the theoretical review was written in five themes: organizational culture, quality culture, total quality management, ISO 9001 quality management system and the Brazilian automobile industry. As regards the methodological aspects, the research has an applied nature, with a quantitative approach, being exploratory in their objectives, and bibliographic, documental and survey as technical procedures. The organizations participating in the study were all Brazilian automotive dealerships certified with ISO 9001. The research intended cover all the 80 active dealers with ISO 9001 certification identified by the Brazilian Committee for Quality (ABNT CB-25). The survey recorded participation of 32 companies (response rate 40%). The questionnaire was sent to seller managers, formatted into five sections: 1) introductory message 2) manager profile, 3) reasons for implementation and benefits generated by ISO 4) adoption levels of quality practices and 5) diagnosis of organizational culture. The questions contained in sections 2 and 3 were structured in multiple choice, and in the remaining sections were structured in Likert 5-point scale. The statistical method used (data analysis), was the descriptive statistics, for data representation in frequency percentage (FP) and standard level (SL). The results showed that the interviewed dealerships have an organizational culture with very high levels of prevalence in "outcome orientation" and "attention to detail" cultural dimensions. In addition, about the other two dimensions considered conducive to quality (innovation and teamwork/respect for people), both observed high prevalence. Based on the present results, concluded that the organizational culture of Brazilian dealerships with ISO 9001 are quality oriented, being conducive to adoption of quality practices supported by TQM Systems. However, it is important to mention that the quality culture identified is not sufficiently developed to adopt quality practices at optimal levels, which sets up an unfavorable scenario to deals with highly rigorous customer

Balanço de radiação e energia da cultura de alface em estufa de polietileno

Objetivou-se, neste trabalho, determinar os balanços de radiação e energia da cultura de alface (Lactuca sativa, L. cv. Verônica) em estufa de polietileno. O experimento foi realizado em uma estufa tipo túnel alto com cobertura de polietileno (100 mim de espessura) e em uma área externa, ambas com 35 m². Durante o ciclo da cultura, foram monitoradas as radiações global e refletida, saldo de radiação, fluxo de calor no solo e temperatura do ar (seca e úmida) nos dois meios. Utilizou-se um Datalogger que operou na freqüência de 1 Hz, armazenando médias de cinco minutos. A partir das integrações diárias das irradiâncias global (K¯) e refletida (K­), verificou-se que a transmissividade média da radiação global (K¯in / K¯ex) foi aproximadamente constante, em torno de 79,59%, enquanto a razão das radiações refletidas (K­in / K­ex) foi igual a 69,21% com coeficiente de variação de 8,47%. As curvas normalizadas do saldo de radiação de ondas curtas em relação à radiação global (K* / K¯), nos dois meios, mostraram ser aproximadamente constantes no início do ciclo e decrescentes no final. A relação (Rn/ K¯) foi maior no meio externo, em torno de 12%, a partir da fase em que a superfície verde da cultura cobriu o solo. O balanço médio (L*) de radiação de ondas longas foi maior no exterior, em torno de 50%. O balanço de energia, estimado em termos de fluxos verticais, mostrou, em média, que: no exterior, 83,07% do saldo de radiação foi convertido em calor latente (LE), 18,00% em fluxo de calor no solo (G) e 9,96% em calor sensível (H), enquanto que, no interior da estufa, 58,71% do saldo de radiação foi convertido em LE, 42,68% em H e 28,79% em G.

Caetano Veloso e o lugar mestiço da canção

Este trabajo busca demostrar cómo la figura intelectual de Caetano Veloso es importante en el escenario de la cultura brasileña, presentando el análisis de algunas canciones de su producción musical, desde el momento heroico del Tropicalismo hasta las composiciones más recientes. Busca también, resaltar lo que el cancionista refleja en sus ensayos, referente a temas esenciales para la interpretación de Brasil en cuanto a la constitución de su identidad cultural. El pensamiento del mestizo de Caetano Veloso se investiga en su proyecto de canciones, para evidenciar su intervención en el mundo de la cultura, posibilitando una discusión que refleja las relaciones significativas entre la literatura y la música, además de favorecer un diálogo evidente con otros discursos estéticos

A imagem do Brasil na mídia impressa portuguesa: um estudo do caso diário de notícias e público

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

Infâncias :o lugar do lúdico nas tramas do trabalho infantil

Considering infancy as the socio-historic construction required from the researcher, not only gives problems to the natural character of the human development, that for a long period in the history of psychology has sown to be predominant, but before anything assumes the position in which the vision of the social condition, i.e., for the contexts of the insertion of the human being, is predominant. In this sense, it is not possible to talk about infancy in the singular, once the different developmental contexts enable different forms of immersion in the daily experiences, amongst which this research focuses on the experience of the ludic. According to various theories of development amongst which we emphasize the socio-historic, this element brings important contributions in the processes of the human being constitution. From the legal aspect this recognition is present in the Code of Practice of the Child and Adolescent which considers playing to be a right of the child. However, the childhood of many children have this aspect affected by many factors. It is in the context of this discussion that we developed this research which has as its objective investigate how children in a working environment experience playing on a daily basis. Four children, girls, took part in this research, who develop activities in the process of the usage of cashew nuts. We used interviews, observations, photographs and drawings. The perspective of analysis which guided this task is based on socio-historic and discursive studies. In this way, the elements which constitute the child s discourse, formed from the corpus were: be a child, the ludic culture, the work in the child s life and the perspective of future and change. The participants discourse showed to be conflicting, contradictory, arisen from a specific ideological formation. In the children s daily routine it was possible to verify that there is an existence of a rich ludic culture, even if it is lived in few moments of the day in consequence of the workload

Um lugar para chamar de "meu" :estudo sobre relação afetiva com o lugar de moradores da praia de Pipa-RN

The chores and the daily physical and social demands make us feel more and more the need to be in a familiar and restoring environment, with which we frequently establish emotional bonds. The interaction with places for resting and leisure, exemplified in the Environmental Psychology literature as recreational and home environments, allow us to exercise our potentials and to strengthen our (personal and collective) identity. Bearing this in mind, this dissertation has as aim to study the relation of affection between the place and the inhabitants of the community of Pipa-RN, which has turned from fishermen s village into tourist destination, bringing with it many changes to the local population. To accomplish that, we made use of behavioral observations, interviews, and graphic and photographic documentation with 30 subjects selected through a network of indications, attending to the criterion loving Pipa . After analysis and systematization of the answers, we identified three super-categories: 1) Love, characterized by the strong representation that an environment has upon an individual without, necessarily, there being an affective link, allowing it to be nurtured from a distance and dissociated from the desire to be present; 2) Attachment, demonstrated by the difficulty in leaving the place, a bond that can be mediated by personal financial investments or expectation of future benefits; 3) Affiliation, which refers to the feeling of belonging to the place and its community, sharing its history, culture, habits, etc., independent from the place of birth. These super-categories are not exclusive, on the contrary, they can form combinations which we denominate as situations, that could vary from 01 (individual involved with none of the three) to 07 (individual involved with the three); there wasn t the combination between Attachment and Affiliation. These results showed that within the framework of relations of affection with the place, there are countless possibilities of interaction individual-environment, determined by the physicalenvironmental characteristics and by the assessment that each individual makes of it. With this small contribution to the theme, we hope to enlighten the perspectives for future research, especially involving the relation of affection for places and the adoption of proenvironmental conducts, as a question of preservation of the ecosystems and of the quality of life of the inhabitants

A juventude de Mãe Luíza e o seu lugar social no cenário urbano

It discusses the social place occupied by the youth of outlying areas in the urban social imaginary. Having the stigma issue as an axle, it presents the essential categories to its understanding, such as (in)visibility, violence and exclusion, pointing out this quarrel in a social- anthropologychal approach. The research was carried through with teenagers of the age band from 15 to 24 years old, living in Mãe Luiza neighborhood, a popular quarter of Natal s east zone, that has close to 16.000 inhabitants. Quantitative methods had been used, through questionnaires application to 364 teenagers; and qualitative methods through the accomplishment of 5 focal groups with the adolescents. The results point a strong youth concern regarding the quarter daily violence; and the weaved image in the urban social imaginary of the neighborhood As dangerous", "violent". It is also possible to perceive the social groups diversity, in general, related with churches and cultural activities, which are important catalysers of the envolvement process of the youth with the quarter

A cultura na esteira do tempo

Objetiva-se neste texto analisar os traços culturais de um mundo anterior à emigração dos trabalhadores rurais para as cidades, como um dos ingredientes da memória social e individual, tendo em vista o processo de desenraizamento decorrente da modernização da agricultura, implantada no final da década de 60. A cultura material e simbólica do mundo rural de antes caracteriza-se como lugar, em razão do seu não-lugar no conjunto da sociedade atual.

Aspectos econômicos da adubação fosfatada para cultura do milho

Estudos econômicos da adubação fosfatada fazem-se necessários, em razão da sua participação expressiva no custo de produção da cultura do milho, especialmente em solos sob vegetação de cerrado e face à competitividade da atividade no mercado globalizado. Assim, objetivou-se avaliar alguns aspectos econômicos de modos de aplicação da adubação fosfatada a lanço e sulco simples comparados ao modo alternativo em sulco duplo, utilizando o híbrido de milho BR 3123. Os tratamentos foram constituídos pelos modos de aplicação em sulco duplo, sulco simples e a lanço nas doses: 0; 0,50; 0,75; 1,00; 1,25; 1,50 vez a dose recomendada para adubação de manutenção para o milho, ou seja, 90 kg de P2O5 ha-1. Para a análise, considerou-se o preço médio da década de 90 para a tonelada do milho e do superfosfato triplo em R$189,33 e R$494,32, respectivamente, e o custo operacional total de R$ 752,90 ha-1. O aumento das doses de adubo fosfatado, em geral, incrementou a produção, o valor da produção e a receita líquida por hectare; a aplicação do adubo fosfatado a lanço não se mostrou viável economicamente; o modo alternativo em sulco duplo permitiu maior receita líquida e uma relação benefício/custo 17,7% superior, em relação ao sulco simples.